06/03/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday June 3, 2024

Facebook is aiming to connect with more younger users. In a post, Head of Facebook Tom Alison wrote, “We’ve always been social, and we’ve always helped people discover things, but the way that people want to do this is changing, so we’re evolving our product accordingly. As we think about the next 20 years, we’re focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI.” The post also noted that over 40 million young adults 18-29 in the US and Canada are daily active users, the highest in three years.

LiveNation confirmed a data breach at Ticketmaster, saying in a government filing on Friday that it had “identified unauthorized activity within a third-party cloud database environment containing Company data.” The breach occurred on May 20, and the hacker “offered what it alleged to be Company user data for sale via the dark web,” said LiveNation.

President Biden vetoed a congressional resolution that would have overturned the SEC’s policy on banks and crypto, which calls for banks to treat customers’ crypto assets as liabilities. While regulators say the guidance is necessary to protect investors, banks say it makes it prohibitively expensive to handle crypto. Biden explained his administration “will not support measures that jeopardize the well-being of consumers and investors.” That said, Biden added, “My Administration is eager to work with the Congress to ensure a comprehensive and balanced regulatory framework for digital assets, building on existing authorities, which will promote the responsible development of digital assets and payment innovation and help reinforce United States leadership in the global financial system.”

Tumblr has closed its tipping feature, which enabled creators to receive one-time tips from their followers. “Unfortunately, Tipping hasn’t seen the usage we’d hoped for,” posted the company. “So, in order to focus on the things that really make Tumblr Tumblr for most users, we’re shutting Tipping down.” So what’s a follower to do? “We hope you can find other ways to show your affection and gratitude for your fellow users,” said the Tumblr post. “You could gift someone a badge you think they’ll love or Blaze the post you’d otherwise have Tipped, and that will surely make someone’s day.”

OpenAI is collaborating with the World Association of News Publishers to launch a global accelerator program. The Newsroom AI Catalyst is designed to help newsrooms fast-track their AI adoption and implementation to bring efficiencies and create quality content. “This program is designed to turbocharge the capabilities of 128 newsrooms across Europe, Asia and Latin America in collaboration with WAN-IFRA,” said Tom Rubin, Chief of Intellectual Property and Content at OpenAI. “We are excited to collaborate with WAN-IFRA and news publishers around the world to cultivate a healthy, sustainable ecosystem that promotes quality journalism.”

OpenAI has also signed a media licensing deal with News Corp. that gives OpenAI permission to display content from News Corp mastheads in response to user questions and to enhance its products, “with the ultimate objective of providing people the ability to make informed choices based on reliable information and news sources,” said the companies. Among News Corp. properties are The Wall Street Journal, Barron’s, and New York Post.

T-Mobile has agreed to buy U.S. Cellular in a deal valued at $4.4 billion. The transaction, which should be completed in mid-2025, will give T-Mobile more than 4 million new wireless customers and additional spectrum to carry data services.

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ADVERTISING

Programmatic-platform revenue is on pace to rise above direct advertising sales in two years, according to investment research firm Guggenheim Securities, which forecasts that programmatic-platform buying will reach $15.7 billion, versus $14.8 billion for direct sales. Demand-side advertising platform The Trade Desk’s share of programmatic business will rise from 59% this year to 63% in 2025 and 66% in 2026, projects Guggenheim. As for streaming partners, “We believe relatively newer players (Netflix, Roku, for example) will be primary drivers of programmatic share gains over time,” wrote Michael Morris, media analyst for Guggenheim Securities. “Our bottoms-up analysis of The Trade Desk’s estimated programmatic CTV revenue suggests that Disney is and will remain the company’s largest partner.”

Clinch, creator of Flight Control, unveiled a new creative decisioning capability via its Sports API, enabling brands to offer personalized/localized experiences to audiences in real time. Brands can employ strategies including utilizing sequential messaging, directing consumers to nearby dedicated merchant partners or delivery services, and showcasing product feeds highlighting top-performing items. “By enhancing our Sports API offering to include Olympics data, Clinch continues to empower advertisers to engage with audiences in real-time, delivering personalized experiences during one of the most anticipated sporting events in the world,” said Oz Etzioni, CEO, Clinch. “Brands can leverage our Sports API not only for the Olympics but also for other summer events such as MLB and the UEFA European Championship.”

Clinch also announced a partnership with Linqia, the influencer marketing partner, to offer advertisers a full-service solution to create, scale, and optimize creator content across media channels including programmatic display, online video, CTV and digital DOOH. “Through our partnership with Clinch, we’ve created a first of its kind opportunity for marketers to connect with world-class creators and seamlessly port all of that content into every ad channel and placement, with real-time, dynamically populated elements,” said Daniel Schotland, COO of Linqia.

According to a new study from FreeWheel and MediaScience, consumers don’t get upset with ad interruptions during their favorite shows, but bad ad experiences is another story. In the new study from FreeWheel’s and MediaScience’s Viewer Experience Lab, “Improving the Quality of Ad Experiences,” there was no change in how much viewers enjoyed a program when there were ads present versus when there were no ads present. But nearly 80% said ad latency negatively impacted brand perception and recall; 71% were upset with unnatural ad breaks and 33% were bothered by slates (a static or animated image that can appear in place of a commercial during a live stream ad break). Unnatural ad breaks also led to higher ad intrusiveness (+16%) and decreased brand recall (-14%), according to the study, and slates were seen to negatively impact perceived quality of surrounding ads (-3%). “It is our responsibility as an industry to work towards building better viewer experiences, which in turn will help brands connect with audiences in premium environments. We need to get this right not just for the advertisers, but for all of us as viewers,” said FreeWheel GM Mark McKee.

Sixty percent of advertisers plan to increase their spending on creator marketing this year, according to Advertiser Perceptions. This follows a similar trend between 2022 and 2023, when 61% also reported spending with influencers/creators year-over-year. When asked what their goals are for investing in creators and influencers, advertisers cite increasing product consideration (46%), driving sales (43%), purchase intent (39%) and finding new customers (36%). Creator marketing is seen as being trustworthy and authentic for advertisers that invest in it, especially among Gen Z. Additional findings include:
· Mid-tier influencers with follower counts between 50,000-500,000 are a sweet spot for advertisers, while nano-influencers with less than 10,000 were the ones they’d least like to work with.
· Lifestyle (26%), beauty/fashion (25%) and DIY (24%) are the top content categories for advertisers.
· Social short-form videos (53%) are the best performing content formats, followed by mid-form videos (29%) and social text posts (25%).
· Two-in-three paid creator/influencer campaigns have included shoppable links, up significantly from 2023. In 2024, four-in-ten advertisers are prioritizing creator partners who can provide shoppable features.
· Almost three-quarters (72%) of advertisers think AI will help provide better matches between their brand and content creators.

AdLib has partnered with Kargo to offer AdLib clients seamless access to Kargo’s suite of advertising technology and formats. Together, AdLib’s insights into diverse audiences and Kargo’s “Creative Composer” technology will help clients craft more memorable ad experiences. “We are excited to partner with AdLib to not only expand our market presence but also further our mission to democratize access to cutting-edge advertising technologies,” said Michael Shaughnessy, COO of Kargo. “It allows us to serve a wide range of advertisers, from small businesses to large enterprises.”

MEASUREMENT

IAB Tech Lab announced the expansion of its Open Measurement Software Development Kit to include Samsung and LG. With the addition of support for Samsung and LG platforms, OM SDK now covers a substantial portion of CTVs in households, amounting to 40% of the market. “We’re seeing the importance of standardizing campaign measurement and verification across digital ad platforms, especially with CTV’s growth,” said Anthony Katsur, CEO, IAB Tech Lab. “By expanding OM SDK for CTV to encompass additional platforms, we’re ensuring advertisers and agencies access consistent, normalized measurement metrics, ultimately addressing industry demands for improved cross-device and environment measurement, which supports increased ad spend on CTV platforms.”

SUSTAINABILITY

In response to the advertising industry’s need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero, the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA have jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. The group endorsed the statement that, “So long as hard drives have been wiped and tested before use, all ‘Enterprise Class’ drives can and should be reused multiple times during the manufacturer’s stated warranty period and provided such reuse would not put the production company in breach of any of its contractual obligations.” The guidance, developed by Green The Bid, Ad Net Zero and AdGreen, aims to lessen the burden on natural resources implicit in excessive hard drive usage.

STREAMING

Most Americans tuned into 3 or fewer apps in 1Q24, on 2.5 CTV devices, and they watched 9.4 OTT programs, according to the TVision State of CTV study, done in partnership with DoubleVerify. Additional findings include:
· YouTube and then Netflix top the list for Share of Time Spent, but in Household Reach, Netflix tops YouTube.
· Amazon’s “Reacher” and “Road House” were the top show and movie on the TVision Power Score.
· Overall CTV Ad Attention is up and ad attention to premium (those apps with ad-supported and ad free tiers) CTV apps now surpasses linear TV.
· First in pod ads capture the most attention.
· Ad Attention varies by time of day, with Prime the best time for Attention, according to DV.

“Each quarter we see advancements in CTV advertising – in terms of reach and scale but also in terms of attention and engagement from viewers,” said Yan Liu, CEO of TVision. “The latest report highlights these trends and is a useful tool for marketers to better understand CTV attention norms, and how to leverage these metrics within their own campaign processes.”

Inspire Brands, the global restaurant company that owns Dunkin’, Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, and SONIC, is increasingly investing in streaming ads, and partnered with Yahoo’s adtech media-buying platform, Yahoo DSP. Inspire uses streaming to promote its nearly 33,000 restaurant locations.

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Check out more jobs in Cynopsis Classifieds »
Job of the day
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
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PAID SEARCH SPECIALIST
>>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

VICE PRESIDENT, RESEARCH
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GREAT AMERICAN MEDIA/NEW YORK:
Manages information flow & develops analysis on a timely basis to the Great American Media team. Data includes all relevant Nielsen, Video Amp & streaming reports for all Company properties, including Overnights, Sales Estimates, Daypart analysis & information required by various departments to position the company in the marketplace. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
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QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE

TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER

CUMULUS MEDIA
DALLAS-FT. WORTH

Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS

TV One
SILVER SPRING, MD – HYBRID REMOTE

Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

CTV ACCOUNT EXECUTIVE
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
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PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
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Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
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Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
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Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
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Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

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Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
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Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
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NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR

UP ENTERTAINMENT
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Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as development and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES
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HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
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Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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