06/10/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday June 10, 2024

The FTC has opened an investigation into Microsoft’s deal with startup Inflection AI to determine whether the tech giant structured the partnership to evade government review, reports The Wall Street Journal. In March, Microsoft hired most of Inflection AI’s employees and agreed to pay $650 million as part of a licensing fee, without an acquisition that would have required review.

Netflix is ending app support for Apple TV devices introduced before 2013. Customers have been alerted that effective July 31, the streamer is sunsetting support for second- and third-generation models.

While 94% of Baby Boomers use search engines first to look for brand names, just 64% of Gen Z do, according to a Forbes Advisory study. Users who primarily access the internet through cellphones show a slight decrease in using search engines to discover brands, down from the average to 79%. Consumers are using social media more often to find brands, Forbes said, with 10% of people beginning their brand searches that way and refining their hunt on search engines later. That practice is more prevalent with younger adults – 21% for Gen Z and 14% for millennials. About 4% of all respondents, including 11% of Gen Z, exclusively use social media platforms to discover and interact with brands.

Vzrt, focused on real-time graphics and live production for content creators, introduced Viz Connect Tetra, an ultra-compact live production workstation that enables multi-channel 4K video and audio connectivity with a simple internet or network connection. Tetra’s I/O channels can be used as up to 12G NDI to SDI, 12G SDI to NDI or even NDI to NDI, wherever connection is needed.

SUSTAINABILITY

Viant Technology is expanding its sustainability program Adtricity with the Supply Decarbonization Initiative, which ensures that ad campaigns executed through Viant’s demand-side platform DSP are powered by 100% renewable energy. The initiative extends to Viant’s entire programmatic supply chain, including supply-side platform and publisher emissions, with the goal of making the digital advertising supply chain carbon-neutral. Now, ads delivered through Viant will have a green leaf icon, and consumers can hover over the leaf icon to see the total amount of carbon emissions offset.

Electrification nonprofit Rewiring America has launched an initiative, Electric Creatives, to help entertainment professionals use better, electric options in film and television. The new initiative works with studios, creators, and producers to switch from fossil fuel-powered appliances to greener, electric ones.

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks

Speaking sponsorships selling quickly! Act fast

Establish yourself among the industry’s most impactful agencies, brands, and networks by amplifying your influence, spotlighting your expertise and illuminating your brand. Want to know more?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

ADVERTISING

Instagram confirmed it is testing “unskippable” ads after several screenshots of the feature began circulating across the internet. The new ad breaks offer a countdown timer that stops users from browsing through additional content on the app until they view the ad. Notes TechCrunch, the feature brings Instagram a step closer to rival YouTube, which requires users to view ads before and while watching videos. “We’re always testing formats that can drive value for advertisers,” said a spokesperson for Instagram parent Meta. “As we test and learn, we will provide updates should this test result in any formal product changes.” The new feature was spotted initially by Instagram app user Dan Levy, who posted a screenshot of the test to his account on X.

IAB Tech Lab announced the release of the final Data Deletion Request Framework, which establishes a standardized mechanism for transmitting data deletion request signals throughout the digital advertising ecosystem. It provides provisions for validating request origins, ensuring requester authenticity, confirming receipt, and employing cryptographic signatures for authentication. “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” said Jared Moscow, Director of Product, Privacy & Addressability, IAB Tech Lab. “The Data Deletion Request Framework addresses this challenge head-on, providing clear guidance and strategic insights into effectively handling these requests.”

Effectv, the sales division of Comcast Advertising, has expanded its Audience Addressable solution to help regional and local advertisers, in addition to national brands, to drive incremental reach across Comcast’s +28 million household footprint. “In today’s fragmented ad landscape, marketers are rightly concerned about data quality due to signal loss. For advertising to work brands need efficient, accurate ways to reach valuable audiences,” said Pooja Midha, EVP and GM, Effectv. “We’ve seen a surge in national advertisers buying addressable TV fueled by aggregated Comcast data insights that offer initial audience match rates as high as 95%– much higher than IP address match rates.”

Yahoo Advertising is combining CTV and linear viewing data with its Yahoo Unified TV Audience product, which employs Inscape automatic content recognition data from smart TVs and pay TV set-top boxes. The viewer information is bolstered by the Yahoo demand-side platform user panel of 205 million logged-in users in the US and Yahoo ConnectID, the company’s post-cookie identity platform. “As the landscape of TV viewership data becomes increasingly fragmented and complex, advertisers face the challenge of adequately targeting and measuring their audiences across TV platforms and channels,” said Yahoo CRO Elizabeth Herbst-Brady. “Unified TV Audiences solves for this by blending CTV and linear data so advertisers have a holistic view of the TV ecosystem, enabling them to more accurately reach their intended audiences while optimizing strategies, targeting and performance.” Launch partner eBay saw a 52% increase in campaign reach across devices that also resulted in their CTV campaigns outperforming benchmarks, in terms of attention metrics, by 7%.

DirecTV Advertising is unveiling a new slate of product enhancements aimed at transforming how advertisers can engage with audiences through advanced TV and streaming platforms. Key enhancements include:
· Guaranteed incremental reach with addressable RFO
· Investing in data collaboration through clean room solutions
· Enhanced digital audience targeting capabilities for programmatic buyers
· Contextual targeting and improved brand safety

“We’re excited to be able to guarantee incremental reach for clients utilizing our Addressable RFO technology,” said Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising. “Additionally, as the market shifts and more content is being consumed on CTV devices, we’ve transformed our business to be more digital and streaming-centric, providing clients with the most premium, brand-safe inventory, more targeting options, better transparency, and working with industry-leading clean room solutions so that advertisers can better utilize their own data across our platforms.”

GumGum’s In-Video advertising outperform traditional ad formats in terms of viewer attention, according to TVision, which partnered with the digital advertising platform for a study around attention measurement and engagement. In-Video is an in-content overlay ad format that integrates advertisements directly into video content for a non-disruptive user experience. Key findings from the study include:
· GumGum’s In-Video units outperform traditional CTV ads in maintaining viewer attention, with a 30% higher attention percentage.
· Female viewers were 28% more engaged with the In-Video units compared to standard CTV ads.
· When other people are in the room, they spend 23% more time with eyes on In-Video units compared to other CTV ads.

“As brands contend with the challenges of attention fatigue on streaming and linear amidst an ever-increasing volume of advertisements, they are wasting ad dollars in spots where the audience is not engaged,” said Ken Weiner, Chief Technology Officer of GumGum. “Treating CTV as merely an extension of linear TV is limiting. By prioritizing attention and adopting non-disruptive formats like In-Video, brands can truly enhance their visibility and impact in the CTV space.”

OneTrust is the first company to integrate with the Interactive Advertising Bureau Diligence Platform, powered by SafeGuard Privacy, a SaaS-based compliance platform that enables publishers, agencies, brands, data providers, and tech platforms to assess partner compliance with global privacy laws. “The partnership makes it easier for OneTrust’s clients to use both compliance platforms seamlessly,” said Michael Hahn, EVP & General Counsel, IAB. “In doing so, it is helping to raise the bar for industry-wide diligence standards and showing that industry tools and privacy tools can—and should—work together to make diligence more efficient and effective for both sides of the ad transaction.”

Integral Ad Science announced a deepfake measurement solution enabling advertisers to verify their digital media investments are safe from deepfake content. Using multimedia AI with frame-by-frame analysis, IAS says it can detect visual manipulations like face-swapped videos and synthetic images created by generative AI with up to 74% greater accuracy.

Keen Decision Systems, a marketing mix SaaS company, announced the launch of a new interpretative AI function to its platform. The interpretive AI model overlay analyzes the media plan generated by Keen, while integrating global marketing level insights to provide a high-level analysis specific to that dataset. It also provides recommendations for spending and channel allocation over time, and adjusts to changes in a marketing mix model, providing new insights based on whether a marketer wants to optimize spend or maximize profit, or if there are changes in the marketing environment, such as seasonal factors or inflation.

RETAIL MEDIA

In-store retail media ad spend in the U.S. is expected to pass $1 billion by 2028, but it’s still less than 1% of the total omnichannel retail media investment. In its latest report “In-Store Media 2024,” eMarketer notes that 99% of retail media ad dollars will go to online channels this year, even though 80% of the $7 trillion in U.S. retail sales are expected to occur in physical stores this year. The researcher also expects in-store shopping to become more digital, which creates opportunities for integrating digital media, as use cases expanded for QR codes, digital payment options, and contactless pickup during the pandemic.

CoolerX, the technology company powering in-store retail media and merchandising, announced the expansion of its contextual targeting capabilities with the addition of 12,000 new micro-audience segments. This rollout offers brands access to AI-enhanced in-store audience insights and targeting capabilities to dynamically and contextually engage consumers as they’re breaking out their wallets.

GAMING

Comscore has expanded its partnership with with Anzu for an advanced intrinsic in-game advertising platform to measure in-game advertising campaigns using Comscore Campaign Ratings. With this integration advertisers will be able to measure their in-game advertising campaigns in-flight and evaluate the incremental reach of the campaigns for brands with greater accuracy and precision down to the market level. “Anzu’s selection of Comscore Campaign Ratings enables us to validate the reach of our audiences and showcase the incrementality of that reach against other channels on behalf of brands,” said Itamar Benedy, CEO and Co-Founder, Anzu. “The effort marks a significant milestone in our long-standing partnership, with Comscore’s ability to provide a broad view across platforms and environments proving extremely valuable to us and our advertiser partners.”

Sly, the first natural circadian beverage, has teamed with with gaming and esports organization Ghost Gaming to showcase healthy drink alternatives designed to align to the natural sleep-wake cycle or circadian rhythm, with activations focused on play. “We are incredibly excited to launch this partnership with Ghost Gaming.”, said Sly Founder and CEO Dr. Amy Czyz. “Their leadership is dedicated to growing and supporting their gaming community and they always seem to have a beat around what’s next in gaming culture. So we are honored to partner with Ghost Gaming as we now introduce Sly as a healthy beverage alternative for those who enjoy play.”

Leading up to the debut of his fourth studio album, Hardstone Psycho, hip-hop soul artist and gaming enthusiast Don Toliver launched a new video game titled “Hardstone” in Fortnite. In the first-of-its-kind music and gaming experience, Toliver gives fans a chance to actively engage with already released songs, as well as an unreleased record from the album. “I’ve been playing Fortnite for years, so this is a huge moment for me to bring my world into the game,” said Don Toliver. “This is a next-level creative moment in my career and it’s crazy that my fans will actually get to experience Psycho Valley and music from my new album this way.”

Get in the game! Entries are open for the Cynopsis Tempest Awards, celebrating the esports and gaming industry’s most exciting companies and executives. This is the chance to applaud the visionaries and innovators who are pushing the boundaries of interactive entertainment – you can find details here.

STREAMING

Pay TV customers watch more FAST than cord-cutters or cord-nevers, according to a new report, 2024 FAST Market Update, from Xumo and FASTMaster. Forty-seven percent of consumers that subscribe to a pay-TV service say they also regularly watch FAST and, 46% of cord-cutters report being regular viewers of FAST, while 35% of cord-nevers say they do. The report notes that FAST viewers trend younger and more diverse. While 46% of the US. adult population is between the ages of 18 and 44 according to the U.S. census, 58% of FAST viewers fall within that range. Additionally, Black viewers represent 20% of FAST’s audience, compared to 14% of the U.S. population, and 23% viewers have Latino origins, compared to 19% nationally. “The findings of this report underscore the increasingly important role FAST plays in today’s entertainment landscape, dispelling myths and highlighting the diverse, engaged, and growing audience that finds value in our free and easy streaming,” said Stefan Van Engen, VP, Content Programming and Partnerships, Xumo. “As engagement levels during primetime rival other major forms of entertainment, it’s clear that FAST is becoming a part of people’s everyday lives.”

Streamers are feeling good when they tune in – 73% start in a positive mood, according to a study from MAGNA Media Trials and Roku, “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience.” Other findings include:
· 44% of streamers end up browsing before selecting what to watch even though half of them already knew what they wanted to watch.
· Both news (82%) and sports (82%) were streamers’ go-to content types when in a positive mood, with both content types above the index average of 75%.
· 3 in 4 streamers face challenges when choosing content and fragmentation across TV Streaming TV platforms.
· 45% are willing to explore more options and 42% satisfied to watch something else if they can’t find/access the content they wanted.
· The start of the journey is prime time for ads, so pre-viewing ads are a premium – pre-roll ads (61%) and homepage ads (48%) receptivity compared to only (37%) for Product Placement within content
· Streamers are more likely to discover new content through a streaming service’s homepage (2.8x) or a trending playlist (3.8x) than from a word-of-mouth recommendation.

“Through our research we are able to bring real quantitative data, rigorous understanding, and actionable solutions to address some of the industry’s most pressing challenges,” said Kara Manatt, EVP of Intelligence Solutions, MAGNA. “This study looks at TV streaming fragmentation from multiple angles, and it puts forward insights that could help both advertisers and streaming platforms set strategic direction and engage more effectively with viewers.”

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks

Elevate Your Brand: Secure Your Spot at the 2024 BIG TV Summit!

Position your brand at the forefront of television innovation! As a sponsor of the Cynopsis Big TV Summit, showcase your organization’s expertise and amplify your impact with exclusive branding opportunities: Cocktail Hour Sponsorship | Lunch Sponsorship | WiFi Sponsorship| Lanyard Sponsorship. Interested?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

 

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

 

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
[email protected]

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC

Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

VICE PRESIDENT – NATIONAL AD SALES
FAMILY ENTERTAINMENT TV
NYC
Represent FETV and FMC to media community via ongoing communications and relationship building and maintain and develop strong working relationships with both agencies and internal departments in support of sales efforts as well as work with sales management and pricing & planning to achieve quarterly revenue goals. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST
>>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

VICE PRESIDENT, RESEARCH
>>
GREAT AMERICAN MEDIA/NEW YORK:
Manages information flow & develops analysis on a timely basis to the Great American Media team. Data includes all relevant Nielsen, Video Amp & streaming reports for all Company properties, including Overnights, Sales Estimates, Daypart analysis & information required by various departments to position the company in the marketplace. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE

TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER

CUMULUS MEDIA
DALLAS-FT. WORTH

Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS

TV One
SILVER SPRING, MD – HYBRID REMOTE

Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

CTV ACCOUNT EXECUTIVE
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
>>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)

Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
>>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR

UP ENTERTAINMENT
NEW YORK, NY

Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as development and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

@{optoutfooterhtml}@

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]

CynCity

Cynsiders