Ad Tech

12/04/23: Cynopsis Media Tech Update

ratings Tech

  Monday December 4, 2023 Add Walmart to the of companies that have stopped advertising on X/Twitter. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a spokeswoman for the largest retailer in the country told Bloomberg News. The decision comes after X owner Elon Musk’s remarks during the […]

11/20/23: Cynopsis Media Tech Update

Video advertising

  Monday November 20, 2023 It was a wild weekend for OpenAI. The company’s board fired CEO Sam Altman on Friday; OpenAI’s president and co-founder Greg Brockman quit in solidarity, and three senior researchers followed suit. On Saturday, reports surfaced saying the board had been pressured into reconsidering its decision by investors like Microsoft, and […]

11/13/23: Cynopsis Media Tech Update

internet tech

  Monday November 13, 2023 Meta unveiled a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can more easily make purchases by clicking on promotions in their feeds. “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon […]

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11/06/23: Cynopsis Media Tech Update

Tech

  Monday November 6, 2023 IAB Tech Lab, has introduced the Data Deletion Request Framework as an addition to the Global Privacy Platform. “The ‘Right to Delete’ is a Data Subject Right (DSR) currently protected by the GDPR, 12 US state privacy laws, and additional privacy legislation, including Quebec Law 25,” said Jared Moscow, Director […]

07/31/23: Cynopsis Media Tech Update

Tech

Monday July 31, 2023 Microsoft is being investigated by the European Commission over whether it broke EU competition rules by tying Teams to Office 365 and Microsoft 365. In 2020, Slack Technologies alleged Microsoft illegally bundled Teams to its productivity suites for business customers. Google, Microsoft, OpenAI and Anthropic have teamed to establish the Frontier […]

04/10/23: Cynopsis Media Tech Update

ratings Tech

Monday April 10, 2023 Twitter Blue subscribers will see 50% of ads on their timeline versus nonpaid users, and a visibility boost in search. “As you scroll, you will see approximately twice as many organic or non-promoted Tweets placed in between promoted Tweets or ads,” said the company of the feature. “There may be times […]

04/03/23: Cynopsis Media Tech Update

apple Tech

Monday April 3, 2023 Apple’s Worldwide Developers Conference has been set for June 5-9 at Apple Park in Cupertino, including a special day for developers and students on June 5. The event’s keynote and State of the Union will once again be livestreamed. About 60% of Americans who know TikTok is owned by China-based ByteDance […]

02/27/23: Cynopsis Media Tech Update

Tech

Monday February 27, 2023 Spotify’s Max Cutler is exiting his role as VP, Head of Talk Creator Content & Partnerships to form a start-up venture. “I’m excited to return to my entrepreneurial roots and build once again,” Cutler tweeted. Julie McNamara, Head of Global Podcast Studios, will oversee licensed podcast exclusives. In more Spotify news, […]

10/24/22: Cynopsis Media Tech Update

nfl tech

Monday October 24, 2022 The Republican National Committee sued Google on Friday, alleging Google’s political spam filtering has cost the RNC at least $75,000 in lost donations, and could lead to long-term losses in the millions of dollars. “Google has relegated millions of RNC emails en masse to potential donors’ and supporters’ spam folders during […]

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