07/01/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday July 1, 2024

An FCC proposal would make mobile phones unlockable 60 days after purchase. “When you buy a phone, you should have the freedom to decide when to change service to the carrier you want and not have the device you own stuck by practices that prevent you from making that choice,” wrote FCC Chairwoman Jessica Rosenworcel. “That is why we are proposing clear, nationwide mobile phone unlocking rules.” The proposal will be open to commentary on July 18.

OpenAI’s chatbot is now available to all macOS users. In a shortcut, users can access ChatGPT by clicking Option+Space after installing the new ChatGPT app.

A new study has found that targeting “Movable Middles,” defined as category buyers who are neither loyal to the brand nor to the brand’s competitor, can drive up to 23x return on marketing investment. Key findings from the study, from TransUnion and MMA Global, found targeting the category can yield 9.5x the number of conversions when compared to traditional broad reach tactics, and save marketers more than 50% to achieve the same business outcomes as other targeting tactics. “Though it might seem counterintuitive, we knew from our previous research that marketers leveraging the Movable Middles approach realize significant short-term gains. We now know that these Movable Middles drive growth in the long term as well,” said Michael Schoen, EVP and head of TruAudience Marketing Solutions at TransUnion.

XL8, a startup specializing in AI-powered machine translation technology, and streaming technology and entertainment company Cineverse are enhancing Cineverse’s Matchpoint content management and distribution platform with XL8’s AI-driven captioning and localization capabilities. The partnership combines XL8’s real-time AI-powered localization supply chain solutions, including AI-generated subtitle and caption creation along with its proprietary machine translation engines, with Cineverse’s content management and distribution platform.

The House Energy and Commerce Committee cancelled a scheduled markup of the American Privacy Rights Act, which had drawn heated criticism from dozens of groups. On Wednesday, the Interactive Advertising Bureau had voiced its concerns, saying the APRA’s classification of ordinary browsing history as sensitive data demanding opt-in consent could “severely impact the availability of free online content and services.” A letter to committee Chair Cathy McMorris Rodgers and Ranking Member Frank Pallone also pointed out the impracticality of the exemption criteria for small businesses, which could hinder their growth and sustainability

In related news, a study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that overregulating data could severely impact small and medium-sized business advertisers and publishers that use these tools to find customers. According to the study – “Digital Advertising: Balancing regulation and Growth Opportunities for American Businesses” – 69% of SMBs use digital ads to find new customers and of those, most (59%) said the ads were more effective than TV, radio, or print ads. About 82% attributed their 2023 revenue growth to online ads.

Apple has added support for messaging protocol Rich Communications Services to its Messages app. The update enables iPhone users to text and share files with anyone on a device that supports RCS.

DirecTV for Business announced the launch of its next-generation Advanced Entertainment Platform (AEP). “This update underscores our dedication to providing properties with the best in entertainment. With the inclusion of popular apps and a vast On Demand library, we are redefining the standards for in-room entertainment,” said Doug Eichler, SVP, DirecTV for Business.

Verizon unveiled a brand refresh. New programs include “myHome,” which serves as a one-stop shop for internet, entertainment and connected home offerings for Verizon Home Internet customers; the self-explanatory “Guaranteed trade in”; “Verizon Access,” a premium program for all customers that provides access to pre-sales, free giveaways and events like concerts, music festivals and red-carpet movie premieres; and “Verizon Business Complete,” an end-to-end smartphone management solution.

Microsoft Gaming’s Xbox Cloud Gaming is going live on Amazon’s Fire TV 4K Max and Fire TV Stick 4K through the Xbox app. “Now customers have even more ways to play the games they love, wherever they are, with just a compatible Fire TV stick, Bluetooth controller, and Game Pass Ultimate membership,” said Fire TV and Alexa VP Daniel Rausch.

The Center for Investigative Reporting (Mother Jones) is suing ChatGPT maker OpenAI and its business partner, Microsoft, for using its content without permission or compensation. The lawsuit claims AI-generated summaries is exploitative. “It’s immensely dangerous,” Monika Bauerlein, the nonprofit’s CEO, told The Associated Press. “Our existence relies on users finding our work valuable and deciding to support it.”

2024 Top Women in Esports & Gaming

Meet your 2024 Honorees

The 2024 Top Women in Esports & Gaming shortlist is out, and it is nothing short of spectacular! Hailing from Activision, Cxmmunity Media, Epic Games, Netflix, Google, Microsoft, NBA2K League, Roku, Fanduel, OS Studios, and Wavemaker, these women have emerged as the best-in-class across marketing, content creation, event management, sales, HR, DEI, tech, and more! Join us at our in-person celebration October 24th in LA.

VIEW THE FULL LIST NOW

ADVERTISING

American consumers are increasingly moving away from traditional TV for their content viewing, according to research from Moloco and YouGov shows that, with more willing to watch ads in exchange for lower subscription fees. The study – “Consumer Perceptions of Ads on Streamers Survey 2024” – found that 55% of US consumers use a Smart TV for personal streaming, compared to 24% for mobile devices, 13% for laptops/PCs and 7% for tablets; 42% said they were cutting the cord with traditional TV and more than 60% said they would choose lower fees in exchange for watching ads. About 26% said they saw ads as interesting and relevant. Pre- and post-roll ads were seen as most acceptable, while banner, display and mid-roll ads were considered most intrusive or disruptive.

Semasio, provider of contextual targeting and semantic audience solutions, announced the launch of its Multi ID solution. Multi ID leverages both deterministic and dynamic identifiers, including cookies, Mobile Advertising IDs (MAIDs), hashed email addresses (HEMs), UID 2.0, and signal agnostic IDs such as ID5, that utilize a variety of signals to reconcile authenticated and non-authenticated audiences. By integrating these various identifiers, Semasio’s Multi ID platform aims to remove technical obstacles and synchronization across disparate identifiers and signals.

Pixalate has launched a new Supply Chain Object audit and verification tool to help buyers prevent wasted ad spend and rectify problems in complex and fragmented supply paths. The tool enables buyers to detect, trace, and root out both the sources and causes of invalid traffic, unauthorized sellers, redundant supply paths, and app/domain spoofing. “Ad industry stakeholders have struggled to audit billions of SCOs due to the complexity of verifying the business relationships between ads.txt and sellers.json at scale,” said Amin Bandeali, Pixalate’s CTO. “Our new validation and verification audit tools provide the depth and breadth of actionable information buyers need to ‘follow the money’ and root out bad actors, ensuring the SCO and their bidding strategies are optimized.”

Dynamic ad serving and personalization company Clinch, creator of Flight Control, the Omnichannel Campaign Activation Platform, has been named the primary ad serving and dynamic creative optimization partner of Agility, the precision advertising solution. “By partnering with Clinch, Agility will enable dynamic creative solutions that will elevate engagement and drive results for Agility’s advertisers,” said Charel MacIntosh, Global Head of Business Development and Strategic Partnerships at Clinch.

Imagine Communications is introducing advances in xG Linear, the advertising management platform for MVPDs in North America. The new xG PlacerPlus feature will enable the media organizations that rely on xG Linear to reduce ad placement time by up to 90 percent and utilize inventory more effectively to drive profitability. The enhanced placer is available immediately as part of xG Linear version 2.6. The new xG PlacerPlus feature also helps operators determine how to make the most money with that placement. If a new high-value order comes in, the enhanced placer can automatically bump lower-cost ads into other spots.

Adsmovil, a minority-owned digital-first Hispanic media company, announced results from a partnership with analytics platform Upwave that began two years ago. Together, they’ve measured and analyzed over 1.2 billion impressions, enhancing the brand effectiveness of campaigns targeting the Hispanic consumer across acculturation levels and linguistic proficiencies. A recent Upwave analysis indicates that of 60+ campaigns that ran, 84% delivered a positive brand lift KPI, and 79% had at least one KPI that surpassed Upwave’s Norms. “Discerning the audience with in-depth analytics, including behavioral patterns and preferences, gives brands a more holistic view of the key KPIs needed to make informed decisions,” said Adriana Daantje, VP of Product, Pre-Sales and Operations, Adsmovil.

MEASUREMENT

Microsoft Advertising is extending its partnership with Integral Ad Science, providing post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest. It’s the first time that advertisers will have verification reporting on Microsoft’s proprietary audience data, including in-market audiences bringing actionable data through independent verification that delivers real outcomes for advertisers.

Yahoo DSP is expanding its measurement capabilities through strategic partnerships with Comscore, iSpot, and Samba TV. “By partnering with industry leaders we are empowering our clients with the tools they need to more effectively and efficiently measure and optimize their CTV campaigns,” said Adam Roodman, SVP of Product Strategy and Management at Yahoo. “These partnerships reflect our commitment to innovation and excellence in ad measurement across all channels.”

Viant Technology announced a strategic integration with the carbon intelligence platform Cedara, aiming to provide comprehensive carbon measurement capabilities for advertisers as well as for Viant’s own corporate emissions. “On the heels of Cannes Lions, where the industry came together around building a more sustainable future for digital advertising, Viant is continuing the momentum by announcing a new integration with Cedara to drive a comprehensive and transparent approach to carbon measurement further accelerating the shift to a new sustainable economy,” said Jon Schulz, Chief Marketing Officer, Viant Technology. “At Viant, we believe what gets measured gets done. In that spirit, Viant and Cedara are joining forces to create an end-to-end pathway to track and ultimately reduce carbon emissions in digital advertising.”

STREAMING

Hyperlocal streaming service Zeam Media has launched several new channels including “Always Funny TV,” from the creators of America’s Funniest Home Video, TEGNA’S “Locked on Sports” and “True Crime Network” channels, and Hubbard Broadcasting’s roster of local stations across Minnesota, New Mexico, and upstate New York. Earlier this month the platform launched “Fast Lane TV” from professional race car driver Ryan Phinny.

Paramount Global has taken down the online archives for ComedyCentral.com, TVLand.com, CMT.com and MTVNews.com. Visitors to the sites are now directed to watch episodes through their TV provider, or sign up to Paramount+. “We have introduced more streamlined versions of our sites, driving fans to Paramount+ to watch their favorite shows,” stated a company spokesperson.

FilmRise is working with Future Today Inc. to develop an Unspeakable-branded streaming app. The app will house the creator’s portfolio of videos, spanning over 200 hours of videos from across his YouTube channels. Since 2021, FilmRise has adapted over 500 videos into broadcast-ready episodes including the repackaged episodes that make up the “Unspeakable” and “UnspeakablePlays” series already in distribution. Future Today Inc., FilmRise’s longtime OTT app technology partner, will design and host the app for FilmRise.

FuboTV has launched its app on Comcast’s entertainment platforms Xfinity Flex, Xumo Stream Box and Xumo TV. The app is also available on Xumo TVs.

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks

Elevate Your Brand: Secure Your Spot at the 2024 BIG TV Summit!

Position your brand at the forefront of television innovation! As a sponsor of the Cynopsis Big TV Summit, you can showcase your organization’s expertise and amplify your impact with exclusive branding opportunities: Cocktail Hour Sponsorship | Lunch Sponsorship | WiFi Sponsorship| Lanyard Sponsorship. Interested?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

 

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

 

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
[email protected]

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

VICE PRESIDENT – NATIONAL AD SALES
FAMILY ENTERTAINMENT TV
NYC
Represent FETV and FMC to media community via ongoing communications and relationship building and maintain and develop strong working relationships with both agencies and internal departments in support of sales efforts as well as work with sales management and pricing & planning to achieve quarterly revenue goals. Full info HERE

DIRECTOR OF SCHEDULING >>
GREAT AMERICAN MEDIA/NEW YORK, NY: The Director of Scheduling works with the EVP of Programming and content team in the development of programming schedules for Great American Family, Great American Faith and Living and Great American Pure Flix. This role is responsible for collaboration with various departments, including Research, Ad Sales, Traffic and Operations. The job requires attention to detail, industry knowledge, as well as strong communication skills. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST
>>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE

TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER

CUMULUS MEDIA
DALLAS-FT. WORTH

Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS

TV One
SILVER SPRING, MD – HYBRID REMOTE

Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

CTV ACCOUNT EXECUTIVE
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
>>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)

Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
>>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR

UP ENTERTAINMENT
NEW YORK, NY

Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as development and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

@{optoutfooterhtml}@

Related Stories

Cynopsis 01/24/25: Syndication gets “Scrambled Up!”

Syndication gets "Scrambled Up!"

Friday January 24, 2025    IN THE NEWS Comcast has launched Sports & News TV, a bundle for Xfinity Internet customers that includes live news, sports, movies and shows, and primetime TV. The all-in monthly price: $70 when combined with Xfinity Internet. The package includes 50+ broadcast, cable news and sports channels, a subscription to […]

01/22/25: Cynopsis Jobs

man balloons

Wednesday January 22, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]

Cynopsis 01/22/25: Trevor Noah making Grammys return

Trevor Noah making Grammys return

Wednesday January 22, 2025    IN THE NEWS YouTube, Netflix, and Amazon Prime Video broke records for total TV viewing share for December, according to Nielsen’s monthly snapshot, The Gauge. YouTube rose to an 11.1% share; Netflix reached 8.5% (helped by its two Christmas Day NFL games, season two of “Squid Game,” and film “Carry-On”); […]

Cynopsis 01/21/25: Norah O’Donnell sets new CBS News exit date

Norah O'Donnell sets new CBS News exit date

Tuesday January 21, 2025    IN THE NEWS Nexstar Media Group and Altice USA struck a carriage deal that restored Nexstar stations and NewsNation to subscribers of Altice-owned Optimum TV, in time for the weekend’s NFL playoffs. Nexstar stations were removed from Optimum on January 10. Optimum has yet to strike a deal with MSG […]

CynCity

Cynsiders