Editions

What You Need to Know to Make the NewFronts Work for You

A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]

04/29/24: Cynopsis Media Tech Update

internet tech

Monday April 29, 2024 The FCC voted last week to adopt an order that would restore net neutrality rules adopted in 2015, then overturned in 2017 by the Trump administration, that reclassifies broadband as a telecommunications service and gives the FCC regulatory oversight of internet providers. “Broadband is now an essential service. Essential services — […]

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Cynopsis 04/29/24: Bob Bakish stepping down at Paramount Global

Bob Bakish stepping down from Paramount Global

Monday April 29, 2024 Today’s Premiere Acorn TV: The Brokenwood Mysteries at 8p Today’s Finales ABC: The Interrogation Tapes: A Special Edition of 20/20 at 10p ID: Lethally Blonde at 10p IN THE NEWS Bob Bakish, CEO of Paramount Global, is expected to step down as early as today. The company is in exclusive acquisition […]

04/28/24: Cynopsis Jobs

jobs7

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/26/24: CBS renews “The Equalizer” for season five

CBS renews "The Equalizer" for season five

  Friday April 26, 2024 Today’s Premieres CW: 100 Days to Indy at 9p HBO: We’re Here at 9p Hulu: Thank You, Goodnight: The Jon Bon Jovi Story Netflix: The Asunta Case; Goodbye Earth Paramount+: Knuckles Prime Video: Luxe Listings Toronto Today’s Finale CW: Penn & Teller: Fool Us at 8p Sunday’s Premieres BYUtv: A […]

Cynopsis Esports 4/25/24: Embracer plans to split; Fortnite feature courts controversy; Alliane rebrands

Thursday April 25, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Gaming conglomerate Embracer Group plans to split into three entities as part of its ongoing course-correction, the company announced this week. Embracer, which noted the plan is still not set in stone, plans to spin off both tabletop […]

04/24/24: Cynopsis Jobs

jobs1

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

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