A CYNOPSIS MESSAGE FROM TURNER SPORTS NCAA March Madness®176 Million Engaged Viewers More Minutes on More Screens4 TV Networks – TBS, CBS, TNT, TruTV 3 Websites, Mobile, Out of Home & Social Marketing and Promotional Opportunities The Road to the Final Four® Starts HERE Source: 2011 Nielsen Custom Research Study; fusion of Nielsen […]
Editions
Thursday, February 2nd, 2012
Cynopsis: Sports02/02/12 Good morning. It’s Thursday, February 2, 2012, and this is your first early morning Sports briefing. In spite of (or maybe because of) the late start, the NBA is red hot for its networks right now. TNT reports that for the first six weeks of the season, NBA on TNT is outpacing […]
Thursday, February 2nd, 2012
Cynopsis: Kids!02/02/12 Good morning. It’s Thursday, February 2, 2012, and this your first early morning briefing. The Walt Disney Company will acquire, through a subsidiary, a controlling interest in India’s UTV Software Communications, a media and entertainment company that produces TV and other content, has its own film studio UTV Motion Pictures, as well […]
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Thursday, February 2nd, 2012
A CYNOPSIS MESSAGE FROM LIFETIME Lifetime’s Newest Series Drives Triple Digit GrowthProject Runway All-Stars #1 Among Women Triple digital growth in all key women demos #1 among Women 25-54 #3 among Women 18-49 Set the trend this Summer with the program that started it all, Project Runway Season 10 opportunities available now, click […]
Wednesday, February 1st, 2012
A CYNOPSIS MESSAGE FROM TURNER SPORTS NCAA March Madness®176 Million Engaged Viewers More Minutes on More Screens4 TV Networks – TBS, CBS, TNT, TruTV 3 Websites, Mobile, Out of Home & Social Marketing and Promotional Opportunities The Road to the Final Four® Starts HERESource: 2011 Nielsen Custom Research Study; fusion of Nielsen (P2+), […]
Wednesday, February 1st, 2012
Cynopsis: Sports02/01/12 Good morning. It’s Wednesday, February 1, 2012, and this is your first early morning Sports briefing. NBC is reporting that an average of 12.5 million fans tuned into the 2012 Pro Bowl on Sunday, to rank as the second most-watched NFL All-Star game since 2001, and trailing only last year’s game (which […]
Wednesday, February 1st, 2012
Cynopsis: DIGITAL02/01/12 Good morning. It’s Wednesday, February 1, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Thanks to revenue generated from Hulu Plus, Hulu pays more fees per user, per content, than any of its […]
Wednesday, February 1st, 2012
Cynopsis: Kids!02/01/12 Good morning. It’s Wednesday, February 1, 2012, and this your first early morning briefing. National Geographic Kids jumps into world of preschool-targeted apps. Canadian interactive studio zinc Roe is teaming up with National Geographic Kids to produce a series of preschool-targeted apps. The new educational and entertainment Look & Learn: Animals apps […]
Tuesday, January 31st, 2012
Cynopsis: Kids!01/31/12 Good morning. It’s Tuesday, January 31, 2012, and this your first early morning briefing. Saban Brands‘ Power Rangers gets a “super” charge with the premiere of its newest incarnation Power Rangers Super Samurai premieres on Nickelodeon on Saturday, February 18, 2012 at 12n. The new season of Power Rangers features the Samurai […]
Tuesday, January 31st, 2012
Cynopsis: DIGITAL01/31/12 Good morning. It’s Tuesday, January 31, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Pew Research Center finds that 52% of U.S. adult cell phone owners used their phones for help in making […]
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Women’s Sports: From Cultural Play to Marketing Powerhouse
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Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative...
