Cynopsis: Kids!
02/01/12
Good morning. It’s Wednesday, February 1, 2012, and this your first early morning briefing.
National Geographic Kids jumps into world of preschool-targeted apps. Canadian interactive studio zinc Roe is teaming up with National Geographic Kids to produce a series of preschool-targeted apps. The new educational and entertainment Look & Learn: Animals apps will carry the National Geographic Little Kids banner and aim to encourage young kid’s awareness of the natural world through visuals and game play. The first National Geographic Little Kids app will launch at the iTunes App Store in early 2012. National Geographic Kids’ successful apps for older include Weird but True, the National Geographic Kids magazine app and Ultimate Dinopedia: The Most Complete Dinosaur Reference Ever.
The feature film adaptation of Cartoon Network‘s Ben 10 series will be penned by writer Albert Torres, who did a rewrite on Akira, per Variety. Based on the Ben 10 franchise created by the great Man of Action, the movie is being produced by Joel Silver, Andrew Rona and Steve Richards via Silver Pictures.
DreamWorks Animation casts Kate Hudson, Bill Hader (Saturday Night Live), and Josh Gad (The Book of Mormon) to star in the voiceover cast for its new movie Me & My Shadow, per THR. Alessandro Carloni makes his directorial debut with Me & My Shadow. Carloni previously was “head of story” on the studio’s How to Train Your Dragon. The movie, which features a mix of CG and traditional animation, revolves around a shadow named Stan (Hader) who is looking for a more exciting life than the one provided to him by his human Stanley Grubb (Gad). Stan takes over for the two of them following a shady event in the shadow world and they set off on an adventure. Hudson will lend her voice to Stanley’s possible girlfriend. Me & My Shadow is slated for release on November 13, 2013.
LICENSING
Atlantic recording artist Cody Simpson, the Australian teen’s most recent release is Coast To Coast featuring the popular song On My Mind, has inked an range of licensing deals for an array of products and merchandising. Some if Simpson’s new partners and products, some of which are currently available at retail, include: Accessory Innovations (bags, socks, and wallets); Accutime Watch Corporation (watches and other timepieces); Added Extras (cosmetics); Advanced Graphics (cardboard stand-ups); C&D Visionary (novelty items); Central Mills dba Freeze (t-shirts); Concept One Accessories (headwear, cold weather accessories, flip flops, slippers); FAB Starpoint (stationery and novelty gifts); Fathead (wall graphics); H.E.R. Accessories (costume jewelry); Kalan LP (novelty items); Lady Sandra Home Fashions (home textiles and room decor); Power Play Group (lenticular items); Roxo (collectible charms and rubber bracelets); Trends International (posters and calendars); The Wish Factory (toys, including Cody dolls).
Topps will release its Mars Attacks heritage card set this July 2012, in celebration of the science fiction trading card series’ 50th anniversary. The commemorative trading card set, will feature reprints of the original 55 cards in the Mars Attacks series, as well as 25 previously unseen subjects. Ten of those 25 cards, are painted by Jason Edmiston, are based on storyboarded sketches from original series pencillers Wally Wood and Bob Powell and pay homage to the pulp sci-fi style of Norm Saunders, the master painter who first gave Mars Attacks its unique look. Noted comic book artist John McCrea, who also is the illustrator of IDW’s forthcoming Mars Attacks comic book series, is creating 15 all-new cards. Additionally, the new card set will also feature collectible inserts such as limited edition multi-colored parallels and 3D lenticulars will be randomly included in packs.
Sony Consumer Products completes two new licensing deals for the Smurfs with Newco and Exhart. Under its new deal, Newco will produce kid’s upholstered furniture (beanbags, foam fold out sofas and chairs) for release in fall/back-to-school 2012. Exhart will create outdoor products (garden stakes, chimes, blow molded night lights, plug in night lights, nylon wind spinners, garden accessories, and garden tools), which will be available in spring 2013.
MARKETING
Simon malls are set to salute Dr. Seuss. Simon Kidgits Club (www.simon.com/kidgits/), part of Simon Property Group’s Simon Brand Ventures, Dr. Seuss Enterprises, and Random House Children’s Books have partnered to celebrate the 75th anniversary of Theodor Seuss Geisel’s first-ever published kid’s book, And To Think That I Saw it on Mulberry Street, with upwards of nearly 100 Simon malls across the country are hosting a special Dr. Seuss-centric event beginning this Saturday, February 4, 2012. The mall events will feature a Dr. Seuss themed area where families can take part in activities such as: a book reading narrated by local personalities; photo op in front of a Mulberry Street-themed backdrop and Dr. Seuss characters; meet and greet with The Cat In The Hat; view an episode of PBS Kids’ The Cat In The Hat Knows a Lot About That!; create your own bookmark as well as And To Think That I Saw it on Mulberry Street booklets.
Jim Parsons (The Big Bang Theory) guest stars in a new episode of the animated series Kick Buttowski suburban Daredevil that will debut on Saturday, February 4 at 11a on Disney XD. In the episode, Jock Wilder’s Nature Camp, Parsons lends his voice to Larry, the overly cautious brother of the camp director, who is teamed with Kick on a wilderness adventure.
Cake inks a TV deal for Coolabi‘s animated preschool series Poppy Cat with France Televisions (France). Poppy Cat is set to premiere on France Televisions’ France 5 beginning July 2012. This new sale for Poppy Cat, which made its worldwide debut on commissioning channel Nick Jr. UK in May 2011, follows a number of broadcast deals around the world, including: Disney Junior in Spain and Latin America; Al Jazeera Children’s Channel; e-vision (U.A.E), SVT (Sweden); S4C (Wales); EBS Korea; OKTO Singapore; Nickelodeon Australia; TVO (Canada); Knowledge Network (Canada); NRK (Norway); RTE (Ireland); and most recently CITV (UK). The series airs on Sprout in the US.
Nickelodeon Home Entertainment and Paramount Home Media Distribution celebrate Valentine’s Day with DVD titles including SpongeBob SquarePants: To Love A Patty, and two titles featuring Nick’s Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, Blue’s Clues, Yo Gabba Gabba!, and Ni Hao, Kai lan, Nickelodeon Favorites: We Love Our Friends and Nickelodeon Favorites: Celebrate Family!. All three titles include their own unique bonus content and are available at retail now.
EXECUTIVE MOVES
Discovery Communications establishes a new Digital Strategy & Emerging Businesses team to be led by Gabe Vehovsky as EVP. The new team is designed group that will incubate, develop and identify new digital businesses for Discovery across platforms. The Digital Strategy & Emerging Businesses team is specifically structured to cultivate an entrepreneurially minded approach to identifying and nurturing business opportunities worth investing in. Vehovsky, who was previously EVP/Digital Media Strategy & Client Solutions, will report to Kelley Day, EVP and GM/Digital Media & Commerce, Discovery Communications. Additionally, Vehovsky will continue to work with Discovery’s ad sales team and key clients.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/23-1/29/12 :
Total Day (000) Primetime (000)
NICK° : 949 DSNY* : 1324
DSNY* : 889 NICK JR°°: 536
CARTOON: 495 NAN** : 264
NICK JR°°: 355 ADSM** : 247
ADSM**: 201 DXD: 244
DXD: 169 NICKTOONS: 180
NAN** : 153 SPROUT***: 141
NICKTOONS: 107 MTV: 103
SPROUT***: 98 ESPN: 75
TEENNICK: 54 DISCOVERY: 68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/23-1/29/12 :
Total Day (000) Primetime (000)
DSNY* : 581 DSNY* : 1039
NICK° : 449 DXD: 194
CARTOON: 322 NAN** : 177
DXD: 129 ADSM** : 154
ADSM** : 131 NICKTOONS: 121
NAN** : 100 NICK JR°° : 96
NICKTOONS: 73 MTV: 59
NICK JR°°: 55 ESPN: 45
TEENNICK: 48 TEENNICK: 44
MTV: 29 DISCOVERY: 42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/23-1/29/12 :
Total Day (000) Primetime (000)
DSNY* : 481 DSNY* : 868
NICK° : 305 NAN** : 247
CARTOON: 256 ADSM** : 223
ADSM** : 213 DXD: 167
NAN** : 156 NICKTOONS: 103
DXD: 111 MTV: 126
MTV: 63 COMEDY: 65
TEENNICK: 61 TEENNICK: 63
NICKTOONS: 59 DISCOVERY: 49
COMEDY: 34 ESPN: 48
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/26/11-1/29/12 vs. 12/27/10-1/30/11, Cable Networks Only:
Network: (000) %diff?
DSNY: 656 -15%
NICK° : 534 -28%
CARTOON: 337 +2%
ADSM**: 124 +2%
NAN*: 123 -62%
DXD: 123 -4%
NICKTOONS: 75 +19%
NICK JR: 63 -63%
TEENNICK: 59 +44%
ESPN: 39 -7%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Answer to Yesterday’s Trivia Question: Who is Badou’s grandfather? Babar. Kudos to: Kristen McGregor-New York; Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Jeff Trojan-Playmates Toys, Inc/El Segundo; Brett Ashy-The Ashy Agency/LA; Sierra Filucci-Common Sense Media/San Francisco.
Today’s Trivia Question: What cartoon characters have magical powers that come from their bellies? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
02.01.12
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JOB OPENING: DIR/PRICING, PLANNING/Sportsman Channel/WI or NY: Mng ad sales rev, inv, pricing. BA deg or 5+ yrs ad sales exp w cable network. Full info/apply: www.thesportsmanchannel.com (2/8)
JOB OPENING: DIGITAL BUSINESS REPORTING ANALYST/ESPN/NY or WA: 2 yrs exp. in business reporting, knowledge of online advertising operations, advanced exp. w/ MS Excel, media/agency exp. a +. REQ ID 21743 http://espncareers.com (2/8)
JOB OPENING: REG’L MGR SALES MKTG/LA: NCC Media seeks candidate to write strategic presentations & effective collateral to support ad sales & bus dvlpmnt teams. nccmedia.com/careers or send resume to [email protected] (2/8)
JOB OPENING: MGR-INTEGRATED AD SLS MRKTG/Discovery/NY: Responsible for dvlpmnt/execution of mrktg sponsorships & opportunities for Advertising Clients; 5+yrs relevant integrated mrktg exp; http://careers.discovery.com/ #5174 (2/8)
JOB OPENING: ACCOUNT EXEC/Screenvision Cinema/NYC: 4+yrs exp selling multi-media pkgs direct to clnt/agcy.Close new biz & build integ’d progs from concept thru sale. Res/apply at https://home.eease.adp.com/recruit/?id=1195751 (2/8)
JOB OPENING: REVENUE ANALYST/iN DEMAND/NYC: Prepare analyses, evaluate perf benchmarks, develop new methodologies & support bus dev initiatives. Bachelor’s in Finance/Acct & 1-3 yrs. Apply: [email protected]. No relo.(2/7)
JOB OPENING: SR RSRCH ANALYST/Screenvision Cinema/NYC: 3+yrs exp; proficient w/Nielsen & Rsrch systems. Ability to analyze data & exe for sales in fast pace environ. Res/apply at https://home.eease.adp.com/recruit/?id=1186531 (2/7)
JOB OPENING: PRODUCTION MGR/AMC/NYC: Manage workflow of On-Air dept. Work closely with the Dir of Production. Oversee numerous projects. Send resume to [email protected] (2/7)
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JOB OPENING: MKTG EXEC/HOLLYWOOD: Dvlp/implement mktg strategies, including social media, for small boutique company with TV/Film/Web, restaurant and real estate portfolio. Send resumes and qualifications to: [email protected] (2/7)
JOB OPENING: TV EXEC/HOLLYWOOD: Acquire IP, dvlp and take out scripted and reality pitches to cable & broadcast networks for a small boutique TV/Film company with hit cable series. Send resumes & qualifications to: [email protected] (2/7)
JOB OPENING: MGR, PARTNERSHIPS/NY: Work w/Ad Sales across A+E Networks brands to sell value based partnerships. Focus on Movie Studio deals https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=120164 (2/4)
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JOB OPENING: DIR TALENT RELATIONS/BBC AMERICA/NYC: Develop talent strategy includes celebrity driven activites/projcts/stunts. Nurture new talent. 5-8 yrs ent talent mgmt exp. Press/casting/booking exp, a +. [email protected] (2/4)
JOB OPENING: DIGITAL DISTRIBTN & BIZ DEV/BBC WORLDWIDE AMERICAS/NYC: Negotiates & manages the license of BBC properties to select digital video platforms in the US, including multi-platfrm dig VOD & EST clients. [email protected] (2/4)
JOB OPENING: CONTRACT ATT., LBA/Los Angeles: Attorney who will be drafting and negotiating contracts for one of the top cable companies https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=120144 (2/3)
JOB OPENING: TEMPORARY PRIMARY RESEARCH VP, USA NETWORK/NYC: Plan, design, analyze consumer research. Cable network exp. req. Strong online survey skills. Temp role. Apply: [email protected] Subject: Research (2/3)
JOB OPENING: SR PROD/PROD, DIG (WEBSITE)/CURRENT/SFO: Run website for its soon-to-launch PT prog. Highly energetic ind. to oversee strat/pub content for prgrm’s website & social media platforms daily. Res/cov req: [email protected] (2/3)
JOB OPENING: DIR, CONSUMER MKTG/CURRENT/NY: Dvlp/implement & mng Current’s brand initiatives & prtnrshps across all media platforms. 5yrs+ exp cbl &or brdcst ntwrk prgrm mktg campaign creation/exec. Res/cover: [email protected] (2/3)
JOB OPENING: SR ANALYST/The Food Network/NYC: For Ad Sales Rsrch team. Resp for providing research support. Work w/ Ad Sales to create rsrch solutions & achieve rev goals. Details: http://www.scrippsnetworks.com & select req 2796 (2/2)
JOB OPENING: ANLYST, DIG SLS RSRCH/FOX/NY: Dvlp/maint FOX online digtl aud estimates. Prvds data analysis frm 3rd prty sources, incl. Omniture, Nielsen & comScore. BA/BS & 2+ yrs digtl as sls rsrch exp. www.foxcareers.com FNG0000908 (2/2)
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SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (2/2)
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SITUATION WANTED: REALITY FITNESS SHOW (ATLANTA) – Developed new fitness program from over 30 years of fitness experience for slim individuals to gym rats desiring lean muscle mass, YouTube: SNR60, [email protected], 770-374-1548 (2/7)
SITUATION WANTED: EXECUTIVE ASSISTANT: position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/4)
SITUATION WANTED: I’M ALL YOURS/N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (2/4)
SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/4)
SITUATION WANTED: TV PRODUCER/NY: 12 yrs in live news preps you for anything. Recently branched out into food TV and corp media. Highly organized/natural leader/thrive under pressure/tailor talents to any subject [email protected] (2/4)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/3)
SITUATION WANTED: EXP’D MEDIA SALES PROFESSIONAL: 20+yrs of multi-media sales exp, 10+ years of sales management exp, a strong sales track record and having a strategic plan to growing clients is looking for an opportunity to help a company grow. Contact: [email protected] (2/3)
SITUATION WANTED: PROMO SCHEDULER. Highly experienced promo scheduler (including AMC & Vh1) seeks full-time work within New York City. Resume available upon request. Contact: [email protected] (2/2)
SITUATION WANTED: SR REVENUE STARTER/INDIVIDUAL CONTRIBUTOR/LA BASED: Well connected. ISO differentiated media properties (advanced TV, video, digital) Consulting or full-time. Contact Steven. [email protected] (2/2)
SITUATION WANTED: EXECUTIVE/SUPERVISING PRODUCER: 10 yrs experience, as well as raising over 1MM in sponsorships and on air talent. FOX, MTV, SPEED, Discovery. [email protected] reel http://web.mac.com/jaybarbieri/iWeb/Site/ (2/2)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/2)
SITUATION WANTED: BROADCAST TV, VOD, AND RADIO SALES/NY: Integrated salesand inventory & pricingmanagement 6+YR exp. seeking to become a critical contributing member to the Ad Sales team. Contact: [email protected] (2/2)
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