Wednesday, February 1st, 2012



NCAA March Madness®
176 Million Engaged Viewers

More Minutes on More Screens
4 TV Networks – TBS, CBS, TNT, TruTV
3 Websites, Mobile, Out of Home & Social

Marketing and Promotional Opportunities

The Road to the Final Four® Starts HERE
Source: 2011 Nielsen Custom Research Study; fusion of Nielsen (P2+), Arbitron (P6+), Omniture (P2+) and Bango (P13+) databases


Good morning. It’s Wednesday, February 2, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Discovery Channel: Beast Tracker at 9p
Discovery en Espanol: Mundos extremos at 10p




(But we’ve had 6 years to practice.)

  • Unprecedented 6 year streak as the #1 cable network A18-49 & A25-54
  • 7 of the top 15 scripted originals on cable, surpassing all cable networks (Royal Pains, Suits, Burn Notice, Covert Affairs, White Collar, Necessary Roughness, Psych)
  • Tops in acquired programs and movies

USA Network – Characters Welcome
SOURCE: Nielsen Media Research. Click here for the full source data.


For its upcoming second season this fall, FOX has overhauled The X Factor, purging three out of five of its on-air talent.  Judges Paula Abdul and Nicole Scherzinger are now off the show as well as host Steve Jones.  These moves come after weeks of speculation on whether or not Scherzinger and Jones will continue on the show and Abdul’s future with the show has also been talked about.  Simon Cowell and record producer L.A. Reid will both continue as judges.  In the UK, The X Factor pulls in high ratings and in its first season on FOX delivered an estimated 12.6 million viewers and a 4.4 rating among A18-49 for its Wednesday episodes. 

Soon after its premiere launch, HBO has renewed its horseracing drama Luck for a second season with ten episodes.  Production on the new season will resume at the end of February for a January 2013 premiere.  For its opening episode, Luck drew 3.3 million total viewers across all airings.  Luck stars Dustin Hoffman and Nick Nolte.

Actor Bronson Pinchot, best known for his TV role as Balki in the sitcom Perfect Strangers and movie roles in Beverly Hills Cop and Risky Business will star in the new DIY Network series The Bronson Pinchot Project debuting February 11 at 1030p.  In the half-hour series, Pinchot shares with viewers his passion for restoring older historic homes in the small town of Harford, PA. 

On Monday, Univision premiered new series El Talisman at 8p which attracted an average audience of 3.8 million total viewers; 2.1 million with A18-49; and 1.2 million with A18-34. 

Last Friday’s series premiere of Bering Sea Gold on Discovery Channel at 10p tallied 3.66 million total viewers, making it the highest-rated series debut in the network’s history among HH, total viewers, P18+, A25-54, M25-54 and A18-49.  The premiere episode also delivered a A25-54 1.94 rating. 

Starting today, Bounce TV rolls out its first-ever Black History Month programming tribute called Our History with several documentaries covering topics such as slavery, the Civil Rights movement and the rise of Hip Hop.  The documentaries will air each Wednesday night in February.  Bounce TV will further air vignettes this month showcasing stars and directors including Kevin Hart, Gabrielle Union, Regina King, Tim Story and Will Packer as they reflect on their heritage and culture. 


Judith Krantz’ 1978 novel Scruples gets the TV treatment as ABC agreed to adapt the book into a possible television series.  Krantz’ son Tony, a former CAA agent-turned-producer/director will spearhead the pilot project along with actress Natalie Portman who also will serve as an EP.  This is Portman’s first turn as a television producer.  Bob Brush and Mel Harris are writing the script which will be produced by Warner Bros. Television, holder of the rights to Scruples after the studio made the 1980 miniseries helmed by Lindsay Wagner.

ABC picked up a comedy pilot project from actress Judy Greer (The Descendants).  Greer, who currently also does voiceover work on FX’s Archer, will star in the comedy called American Judy and dually serve as EP.  The single-camera comedy from writing partners Deborah Kaplan and Harry Elfont is about a sophisticated woman who gets married and is out of place living in the suburbs where her husband’s ex-wife is the town sheriff. 

John Wells has a prison drama pilot project on tap at NBC through his Warner Bros. Television-based company.  Bad Girls is written by Nancy Pimental and is based on a British series that follows a group of women, both inmates and staffers, at a federal prison. Pimental will be an EP along with Wells and Andrew Stern.  Shed Media is also involved as a producer. 

A trio of drama pilots was approved by The CW for its 2012-2013 slate.  The first is titled Shelter about the staffers and guests at a New England summer resort.  Mark Schwahn wrote the pilot and will be an EP with J.J. Abrams and Bad Robot’s Bryan Burk.  Bad Robot Productions and Warner Bros. Television are producing.  The second project is The Selection from Warner Bros. Television and writers Elizabeth Craft and Sarah Fain, EPs on the network’s drama The Secret Circle.  Craft and Fain will be EPs on The Selection set 300 years in the future about a poor woman who is chosen by lottery to compete to become the next queen of a war-torn nation.  The plot is based on an upcoming book series by Kiera Cass.  The third project is called Joey Dakota and is based on an Israeli TV format where a docu-filmmaker travels back in time to the 1990s where she falls in love with the rock star featured in her film and then has to figure out how to prevent his death when she returns to the present.  Bert Royal wrote the adaptation for CBS Television Studios and will be an EP with Mark Harmon, Eric Tannenbaum, Kim Tannenbaum and Martha Haight. 

TLC explores the world of preacher’s wives in a new up-close docu-series titled Preacher Wives (wt).  The series will focus on the wives of preachers working in Atlanta who help run their churches alongside their husbands while also maintaining their home life as mothers.  True Entertainment is producing for TLC.  Steven Weinstock and Glenda Hersh are EPs.  The premiere date has not been set yet.

Slated to premiere the latter half of this year, new series Ford’s PBR Outdoors will be hosted by Steven LeBlanc and air exclusively on Outdoor Channel.  The series, produced by Denver-based Orion Entertainment, offers a behind-the-scenes look at the Professional Bull Riders, Inc. (PBR) with Ford as sponsor.

Oscar-winner Susan Sarandon is joining the third season of Showtime’s The Big C for multiple episodes, per THR.  Sarandon will play Joy, a cancer survivor who uses her unique experience to inspire and help other cancer patients.  Season three of The Big C premieres April 8 on Showtime.

Stephen Amell was cast to headline The CW’s pilot Arrow which was ordered in January, cites THR.  The character is based on DC Comics’ series Green Arrow and Amell will portray the playboy by day who at night, saves the city with his enhanced arrows. 

Daytime soap General Hospital on ABC brings back actor/rock star Rick Springfield to reprise his role as Dr. Noah Drake for a handful of episodes, reports EW.  Springfield will be on set starting this month.  Also later this month, Finola Hughes will make her first appearance reprising her longtime role as Anna Devane Scorpio Lavery Scorpio. 

Casting Call: ABC’s The Revolution is looking for women in the Tri-state (NYC) area who have been told they are at risk for Type 2 Diabetes and are worried about their glucose levels and want to know more about what to do.  Interested participants should submit their information to: [email protected].

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns. Click on this link to learn more:


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 1/23-1/29/12
Primetime    (000)        Total Pgm Day     (000)
TBSC            1170         ADSM*                695
USA              1081         TBSC                  561                    
HIST             1038         NICK                   530
AEN                910         USA                    498
FX                  833         NAN*                  494
MTV                783         HIST                   486
ESPN               772         FX                      462
TNT                688          AEN                    455
ADSM              640          ESPN                  446
BRAV               631          TNT                   443
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 1/23-1/29/12      
Primetime    (000)      Total Pgm Day            (000)
USA               2854        NICK                      1879
HIST              2451        DSNY                     1598
DSNY             2299        ADSM*                   1275
TBSC             2146        USA                        1255
FOXN             2133        FOXN                      1171
AEN               1893        HIST                       1104
TNT               1700        TOON                      1060
FX                 1653        TNT                        1059
ESPN             1414         NAN*                       987
FOOD            1347          TBSC                       967
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of: 1/23-1/29/12
MTV     Jersey Shore Season 5                 4818
HIST    Pawn Stars 1030p                        3416
EN       Kourtney & Kim Take New York       3305
HIST    Pawn Stars 10p                           2956
MTV     Teen Moms II Season 2                2869
BRAV   Real Housewives of Atlanta            2674
MTV     Jersey Shore Season 5 Aftershow   2668
AEN     Storage Wars 1030p                     2652
AEN     Storage Wars 10p                         2330
USA     WWE Entertainment 9p                  2261
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,700,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 1/23-1/29/12
FOX    American Idol  WED                                  6.5/18            8300
FOX    American Idol  THURS                               5.5/15            6988
CBS    The Big Bang Theory                                 5.5/16            6988
NBC    AFC-NFC Pro Bowl                                     4.3/11            5501
FOX    Touch Preview                                         3.9/10             5043
CBS    Criminal Minds                                          3.7/9              4695
NBC    AFC-NFC Pro Bowl Pre-Game                       3.6/11            4653
CBS    Rob                                                        3.5/9              4485
ABC    Once Upon a Time                                     3.5/8              4456
CBS    CSI                                                         3.4/9             4312
FOX    American Idol Encore                                  3.4/9             4304
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of January 23, 2012)
NBC:     9.26 million total viewers; 2.1/7 and 2.57 million A25-54
ABC:     8.23 million total viewers; 1.8/6 and 2.21 million A25-54
CBS:     6.69 million total viewers; 1.7/6 and 2.03 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Saturday A18-49 Analysis:  FOX scored the highest ratings Saturday with a 2.4/8 among A18-49, according to final national ratings from Nielsen.  FOX won at 8p with its UFC game at 1.9/7 followed by ABC’s Wipeout repeat at 1.1/4.  FOX’s ratings for its UFC game surged to a 2.7/9 during 9p while Univision’s weekly Sabado Gigante was #2 at 1.0/3.  FOX’s UFC game between Evans and Davis posted a 3.0/9 in the 10p hour which topped next in line CBS’ 48 Hours Mystery at 1.3/4. 

Live + Same Day Household Ratings: Saturday, January 28, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.2/6            Comedytime Saturday [r] 1.7/3, Comedytime Saturday 2 [r] 1.9/3, Crimetime Saturday [r] 3.3/6, 48 Hours Mystery 4.4/8

FOX: 2.6/5           UFC on FOX: Evans vs. Davis 2.6/5

NBC: 2.5/4              Harry’s Law [r] 2.7/5, US Figure Skating Championship: Ladies Free Skate 2.4/4

ABC: 1.8/3             Wipeout [r] 2.2/4, Saturday Movie of the Week: Blades of Glory 1.6/3

UNIV: 1.6/3           Sabado Gigante 1.6/3

ION: 0.5/1             Psych Sat 8P 0.5/1, Psych Sat 9P 0.5/1, Psych Sat 10P 0.5/1

TF: 0.4/1               Liga Mexicana de Futbol: Pachuca vs. Queretaro 0.3/0, Liga Mexicana de Futbol: San Luis vs. America 0.4/1

TELE: 0.2/0            Cine de Impacto: Spiderman 3 0.4/1, Primer Vistazo 0.2/0

A18-49:  FOX 2.4/8, ABC 1.0/3, CBS 1.0/3, UNIV 1.0/3, NBC 0.5/2, TF 0.4/1, ION 0.3/1, TELE 0.2/1

Sunday A18-49 Analysis:  NBC had a good night Sunday winning the A18-49 viewers at 4.2/11, according to final national ratings from Nielsen.   At 7p, NBC’s AFC-NFC Pro Bowl Pre-Game and the start of the Pro Bowl game averaged a top-rated 4.2/12 followed by ABC’s America’s Funniest Home Videos at 1.9/5.  NBC’s AFC-NFC Pro Bowl won at 8p with a 4.8/13 and ABC was stable in second place with Once Upon a Time at 3.5/8.  NBC’s AFC-NFC Pro Bowl game ratings dipped during 9p to a 4.1/10 though ahead of next in line FOX with an average of 2.8/6 for its comedies Family Guy and American Dad.  Then at 10p, NBC continued in the lead with its AFC-NFC Pro Bowl game at 3.7/9 and CBS moved into second place with CSI: Miami at 2.3/6. 

Live + Same Day Household Ratings: Sunday, January 29, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.3/11        60 Minutes 7.1/11, Undercover Boss 7.9/12, The Good Wife 7.2/11, CSI: Miami 6.9/11

NBC: 7.2/11         AFC-NFC Pro Bowl Pre-Game 6.7/12, AFC-NFC Pro Bowl 7.3/11

ABC: 4.8/7          America’s Funniest Home Videos 4.2/7, Once Upon a Time 6.3/9, Hallmark Hall of Fame: A Smile as Big as the Moon 4.3/7

FOX: 2.4/4         Bob’s Burgers [r] 1.1/2, The Cleveland Show 1.7/3, The Simpsons 2.8/4, Napoleon Dynamite 2.5/4, Family Guy 3.5/5, American Dad 2.9/4

UNIV: 1.3/2         Vida Mejor Cantando 0.8/1, Parodiando 1.5/2, Sal y Pimienta 1.4/2

TELE: 0.6/1         Pa’Lante con Cristina 0.7/1, Cine Millonario 0.5/1

ION: 0.4/1          Sunday 9PM Movie: Ray [r] 0.4/1

TF: 0.4/1            Cine de Las Estrel Sun [r] 0.5/1, Cine de Las Estrel Sun 2 [r] 0.4/1

A18-49:  NBC 4.2/11, CBS 2.2/6, ABC 2.1/5, FOX 2.0/5, UNIV 1.0/3, TELE 0.5/1, TF 0.4/1, ION 0.2/1

Monday A18-49 Analysis:  FOX was successful Monday night delivering a 2.8/7 among A18-49, according to final national ratings from Nielsen.  At 8p, FOX’s House had the best ratings at 2.9/8 followed by encore episodes of CBS’ sitcoms How I Met Your Mother and 2 Broke Girls at an average of 2.6/7.  Also during 8p, Univision debuted El Talisman which posted a 1.6/4.  ABC’s The Bachelor and FOX’s Alcatraz tied for #1 at 9p with 2.8/7 each and CBS’ repeat comedies Two and a Half Men and Mike & Molly came in third at an average of 2.7/6.  During the final 10p hour of primetime, CBS made it to the top with a rebroadcast of Hawaii Five-O at 1.7/5 with ABC’s Castle rerun next at 1.4/4.

Live + Same Day Household Ratings: Monday, January 30, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 5.2/8           The Bachelor 5.6/8, Castle [r] 4.6/8

CBS: 5.2/8           How I Met Your Mother [r] 4.6/7, 2 Broke Girls [r] 4.9/7, Two and a Half Men [r] 6.4/9, Mike & Molly [r] 5.4/8, Hawaii Five-O [r] 4.8/8


FOX: 5.1/8             House 5.2/8, Alcatraz 5.0/7

NBC: 2.9/4           Who’s Still Standing? 3.9/6, Fear Factor [r] 2.5/4, Rock Center with Brian Williams 2.3/4

UNIV: 2.1/3          El Talisman [p] 2.0/3, La Que No Podia Amar 2.4/4, Don Francisco Presenta 1.7/3

CW: 1.0/2            Gossip Girl 1.0/1, Hart of Dixie 1.0/2

ION: 0.8/1           Cold Case 0.7/1, Cold Case 0.8/1, Criminal Minds 0.8/1

TELE: 0.7/1          Maid en Manhattan 0.9/1, Flor Salvaje 0.7/1, Relaciones Peligrosas 0.6/1

TF: 0.4/1             Cine de Las Estrellas Mon [r] 0.4/1, El Capo 0.3/1

A18-49:  FOX 2.8/7, CBS 2.3/6, ABC 2.2/6, UNIV 1.7/4, NBC 1.3/3, CW 0.6/2, TELE 0.6/2, TF 0.4/1, ION 0.3/1





Effective immediately, NBC News appointed Jeff Rossen as National Investigative Correspondent for Today.  Jeff will spearhead Today’s newly-formed investigative unit, Rossen Reports where he and a team of producers will file special investigative stories for Today in addition to NBC Nightly News with Brian Williams and Dateline.

Melanie Wickham joins Absolute Post New York as Executive Producer to head all production logistics and daily operations of the company.  Melanie will report to CEO David Smith. 

Michael Breedlove takes on the new position as Director/Digital Media Development with The Inspiration Networks

Former MSNBC Senior Director/Brand Marketing Adam Deutsch is now with ESPN as Senior Director/Product Development for Global X Games Digital.  Adam will oversee produce development and management across all platforms including online, apps, mobile and tablet as the company expands the X Games brand worldwide.

Leftfield Pictures added Ed Simpson to become the company’s first Head/Business Development.  Ed will be in charge of all corporate development and branded entertainment deals for the company encompassing partnerships and licensing and merchandising among other duties.

This day in History: 1978 – Harriet Tubman is first black woman honored on a US postage stamp.

Answer to Yesterday’s Trivia Question: What show stars CIA agent Stan Smith? American Dad. Kudos to: Karen Feigenbaum-Brooklyn Academy of Music/NYC; Jackie Corso-Sundance Channel/NYC; Dennis Maguire-Apple/Tampa; Kim Wiltshire-Fuse/NYC; Lucie Prann-The Richards Group/Dallas; Dara Soumpholphakdy-Weigel Broadcasting Co/Milwaukee; Liz Murray-Turner Broadcasting/Chicago; Lisa Sipe-Metro Traffic/Minneapolis; Richard Quan – BSSP/San Francisco; Bill Shea-Disney XD/Hollywood; Ian Schorvitz-Ian Schorvitz entertainment/LA; Pat Brady-CESD/LA.

Today’s Trivia Question: What did Rhoda’s sister, Brenda, do for a living? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




CableFAX Awards
Call for Entries

CableFAXIES Awards  Enter Today!
Call for Entries Late Deadline Extended: Friday, February 3, 2012

CableFAX Sales Executive of the Year Awards  Enter Today!
Call for Entries Deadline: Friday, February 3, 2012

For a list of events, visit us at .

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

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SITUATION WANTED:  SR REVENUE STARTER/INDIVIDUAL CONTRIBUTOR/LA BASED: Well connected. ISO differentiated media properties (advanced TV, video, digital) Consulting or full-time. Contact Steven. [email protected] (2/2)

SITUATION WANTED: EXECUTIVE/SUPERVISING PRODUCER: 10 yrs experience, as well as raising over 1MM in sponsorships and on air talent. FOX, MTV, SPEED, Discovery. [email protected] reel, c, .com/jaybarbieri/iWeb/Site/ (2/2)

SITUATION WANTED:, Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/2)

SITUATION WANTED: BROADCAST TV, VOD, AND RADIO SALES/NY: Integrated salesand inventory & pricingmanagement 6+YR exp. seeking to become a critical contributing member to the Ad Sales team. Contact: [email protected] (2/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Middle [r], Suburgatory [r], Modern Family [r], Happy Endings [r], Revenge [r]
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: Super Bowl’s Greatest Commercials, Criminal Minds [r], CSI [r]
CW: One Tree Hill, Remodeled
FOX: American Idol, Mobbed
ION: Cold Case, Cold Case, Criminal Minds
NBC: Whitney, Are You There Chelsea?, Law & Order: SVU [r], Law & Order: SVU [r]
PBS: Nature, Nova, Inside Nature’s Giants
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: El Talisman, La Que No Podia Amar, Dale con Ganas

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