Editions

Thursday, April 12th, 2012

A CYNOPSIS MESSAGE FROM AMC   THE BEST STORIES FOR YOUR BRAND are on AMC Mad Men: Cultural phenomenon — most upscale drama series on televisionBreaking Bad: Top critics’ pick for “Best of 2011” — returns this summerThe Walking Dead: Record-setting — #1 drama in basic cable history These hits, along with The Killing, Hell […]

Thursday, April 12th, 2012

Cynopsis: Kids!04/12/12 Good morning. It’s Thursday, April 12, 2012, and this your first early morning briefing. Disney XD orders a new hybrid live-action/puppet comedy Crash & Bernstein, which will go into production in Hollywood this May for a fall 2012 launch. A multi-camera series, Crash & Bernstein revolves around Wyatt Bernstein a 14-year-old boy […]

Thursday, April 12th, 2012

Cynopsis: Sports04/12/12 Good morning. It’s Thursday, April 12, 2012, and this is your first early morning Sports briefing. Joe Steranka is retiring and will leave his position as CEO of The PGA of America. Steranka held the role for the past seven years, running events that include the PGA Championship, the Ryder Cup, the […]

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Wednesday, April 11th, 2012

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS   What happens when… The Most Upscale and Most Ad Receptive Audience in Cable, with the Highest Discretionary Spending of all Network Groups, is Inspired to Try Your Products? RESULTS HAPPEN. Scripps Networks. Brands for Life.HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – […]

Wednesday, April 11th, 2012

A CYNOPSIS MESSAGE FROM TREMOR VIDEO FOR YOUR UPFRONT CONSIDERATION TV’S POWERFUL COMPANION: ONLINE VIDEO IT’S TELEVISIONARY. DISCOVER THE OTHER “T.V.” IN THIS YEAR’S TV BUY. WWW.TREMORVIDEO.COM/TELEVISIONARY.. Cynopsis: DIGITAL04/11/12 Good morning. It’s Wednesday, April 11, 2012, and this is your first early morning digital briefing. If you would like to read this or any […]

Wednesday, April 11th, 2012

Cynopsis: Kids!04/11/12 Good morning. It’s Wednesday, April 11, 2012, and this your first early morning briefing. Disney teams with Tencent, China’s largest internet service provider, and the Ministry of Culture’s China Animation Group, to form a new partnership, The National Animation Creative Research and Development Cooperation, which aims to advance the China’s animation industry. […]

Wednesday, April 11th, 2012

Cynopsis: Sports04/11/12 Good morning. It’s Wednesday, April 11, 2012, and this is your first early morning Sports briefing. MLB Network launched MLB Network Strike Zone, a new channel that will offer highlights around the league on Tuesday and Friday nights during the regular season, with updates on every game across the league, including up-to-the-minute […]

Tuesday, April 10th, 2012

JOB OF THE WEEK   HR BUSINESS PARTNERDiscovery NY responsible for strategic & tactical HR support to develop, engage, & retain talent for Ad Sls/Animal Planet; 5+ yrs progressive HR generalist exp http://careers.discovery.com/ # 5463  Cynopsis: Classified Advantage04.10.12 Good morning. It’s Tuesday, April 10, 2012, and this is your weekly issue of Cynopsis: […]

Tuesday, April 10th, 2012

Cynopsis: DIGITAL04/10/12 Good morning. It’s Tuesday, April 10, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Forget the funding and the eye-popping valuation numbers for the popular photo-sharing app; Facebook has bought Instagram for $1 billion […]

Tuesday, April 10th, 2012

A CYNOPSIS MESSAGE FROM SPROUT   NBC Kids:Energizing families on Saturday Mornings! Coming in July, parents and preschoolers will get up and get active with NBC Kids, a new broadcast block powered by the kids experts at Sprout.  Healthy lifestyle programs including Lazytown and The Wiggles will inspire the whole family. Jump right in! Contact […]

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