Tuesday, April 17th, 2012


Disney Channel finished 1Q leading with key demos

  • #1 with Kids 2-11
  • #1 with Kids 6-11
  • #1 with Tweens 9-14

Oh…and we’re also a Top 5 Cable Network for Women!

Contact us to learn how your brand can connect with kids and families.
SOURCE: Nielsen. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Tuesday, April 17, 2012, and this your first early morning briefing.

DreamWorks Animation teams with Walmart in the US to make its animated feature films available digitally through Walmart’s exclusive disc-to-digital service, which is powered by the streaming service VUDU. DreamWorks Animation is the sixth studio to team with the retailer, joining Paramount, Sony, Fox, Universal and Warner Bros. So, here’s how it works – consumers bring their previously purchased DVD/Blu-ray movies (from a participating movie studio) to a Walmart Photo Center where they will need to create a VUDU account and then their movies can be converted to a cloud ($2/per disc, or upgrade a standard DVD to an HD digital copy $5/per disc) where they can log onto VUDU.com and have access to the titles on 300+ different internet connected devices.


Disney and its Marvel Studios are set to co-produce Iron Man 3 in China with Beijing-based DMG Entertainment signing on to co-produce and provide financing and distribution for the feature film, per THR. The third installment of Iron Man will again feature Robert Downey, Jr., Gwyneth Paltrow and Don Cheadle, but this time the movie will be directed by Shane Black (Lethal Weapon, Kiss Kiss Bang Bang). Jon Favreau directed the first two Iron Man movies. Slated for a May 2013 release, Iron Man 3 will begin by filming here in the US in May 2012 and then move to China over the summer. DMG has a good working relationship with the China Film Group, which should help with get the movie appealing to Chinese audiences and navigate more easily through the state imposed imported films quota of 20 foreign movies per year in addition to 14 foreign 3D or Imax films each year.


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Cartoon Network Enterprises (CNE) grants Jazwares the master toy license for Cartoon Network‘s animated series Regular Show. Jazwares’ Regular Show line will include pull-string plush with sound, as well as figures with humorous and interactive features, as well as a line of novelty items, including sunglasses and pullback vehicles. The entire Regular Show product line will be available from fall 2012, and will retail between $6.99 – $29.99. Regular Show, which debuted on the network in September 2010 and is currently in its fourth season, follows the comedic misadventures of best friends Mordecai, a six-foot-tall Blue Jay and Rigby, a hyperactive raccoon, who are irresponsible groundskeepers at a park. This is CNE’s second license for Jazwares, which was previously appointed the master toy rights for Cartoon Network’s animated series Adventure Time.

Discovery Enterprises International (DEI), the consumer products arm of Discovery Communications, extends its relationship wit kid’s publisher Miles Kelly at London Book Fair currently underway in Earls Court, London. The deal will see the launch of 38 new publishing skus across the Discovery Channel, Animal Planet and Discovery Explore your World brands.

  • Miles Kelly will publish Discovery Channel’s second family reference encyclopedia, Discover the Awesome World, releasing August 2012.
  • For Animal Planet, the publisher will introduce a new book series entitled My Wild Life, which explores the lives of animals and aims to help kids develop reading skills and knowledge about animals, will bow in May 2012. Additionally, Miles Kelly has published a complimentary range of Animal Planet sticker books that are packed with facts, jokes, stick-in areas and activities.
  • Miles Kelly will also publish a 30 book series under the Discovery Explore Your World brand, The Explore Your World: Extreme, which focuses on how machinery and nature works with the help of photographs, detailed diagrams and annotations. The publisher will also launch a series of kid-targeted survival handbooks, which describe ways to survive in difficult environments. These guides will publish in September 2012, and will then rollout internationally in 2013.

In London, HarperCollinsPublishers acquires the exclusive worldwide publishing rights from Warner Bros. Consumer Products for tie-in books for the two upcoming and much anticipated feature films The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, directed by Peter Jackson and productions of New Line Cinema and MGM. Author and broadcaster Brian Sibley, is in New Zealand to write the behind-the-scenes Official Movie Guides, while novelist and former Tolkien editor Jane Johnson is writing the Visual Companions to introduce filmgoers to the two new movies. Noted New Zealand author and photographer Ian Brodie will pen the Location Guide, which highlights the locations in New Zealand that are the settings for the films. In addition, HarperCollins will publish a range of kid targeted books, a first for this property, including annuals, movie storybooks and feature titles, as well as a new series of lavish hardback books written and designed by the team at Weta, who are working closely with the movie production team to ensure the books include all sorts of insider information and unique visuals. Meanwhile, Houghton Mifflin Harcourt has acquired US publishing rights from HarperCollins UK, through a licensing agreement with Warner Bros. Consumer Products, for tie-in books for the Hobbit films. The deal includes five titles to be released in November 2012, including The Hobbit: An Unexpected Journey Visual Companion by Jude Fisher, The Hobbit: An Unexpected Journey Official Movie Guide by Sibley, The World of the Hobbits, The Hobbit: An Unexpected Journey Almanac and The Hobbit: An Unexpected Journey Photo Storybook. The Hobbit: An Unexpected Journey will be released December 14, 2012, followed a year later but the release of The Hobbit: There and Back Again on December 13, 2013.


Nickelodeon orders up a third season of the mystery/adventure series House of Anubis from Belgium’s Studio 100 and UK-based co-producer Lime Pictures. The live-action series will head back into production in the UK with Studio 100 and Lime Pictures. The first season of House of Anubis launched in the US and Nickelodeon channels around the world in 2011. The second season recently debuted in the US and will roll out in other territories. Based on the format, Het Huis Anubis, the series was originally produced for Nickelodeon in the Benelux countries and is in its sixth season in Belgium and the Netherlands. The German-language version, Das Haus Abubis, launched on TV in September 2009.

The Whistle, a new cross-platform kid-centric content provider that develops entertainment, educational and participatory sports programming, and KidsHealth.org (www.kidshealth.org), which provides kid’s health and development information and is part of The Nemours Foundation’s Center for Children’s Health Media, enter into a comprehensive partnership. KidsHealth joins the NFL as key strategic partners for The Whistle. Under the deal, The Whistle and KidsHealth will team up to create participatory video and online content that will encourage kids to make healthy lifestyle choices  including food and exercising regularly. Together they will also co-develop fitness and nutrition-themed programming and Public Service Announcements (PSA) aimed at kids and teens, which will be co-distributed on both The Whistle and KidsHealth’s distribution platforms. The Whistle will also feature KidsHealth’s articles, videos, games, and interactive tools on TheWhistle.com (www.thewhistle.com).


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 991; K6-11 575; TWEENS 9-14 414
NICKELODEON:            K2-11 823; K6-11 367; TWEENS 9-14 262
CARTOON NETWORK:    K2-11 520; K6-11 333; TWEENS 9-14 271
DISNEY XD:                K2-11 149; K6-11 116; TWEENS 9-14 128
NICKTOONS:              K2-11 132; K6-11   90; TWEENS 9-14   94
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: On what cartoon did Mick Jadestone and the The Rolling Boulders appear? The Flintstones,  though various websites credit the Pebbles and Bamm-Bamm Show. Kudos to: Ellery J. Locklear-Scollon Productions/White Rock SC; Julie Stowell-Tribune Media Services/Queensbury, NY; Hilary Wolk – Heads Up Creative/ NY; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood, NJ; LeNea Ricks-KIDK/KXPI/Idaho Falls; Tom Boyd-WGN-TV/Chicago; Murray Schultz-Home Plate Entertainment/LA; Sabrina Sparlin-CESD/LA; Squirrel Rippley-Dark Horse Media/Tucson.

Today’s Trivia Question: Who was famous for saying “Heavens to Murgatroyd? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)

JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: http://tinyurl.com/bwe357z (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: www.cbscorporation.com/careers (ID 11423BR (4/21)

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JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: www.nbcunicareers.com #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: www.nbcunicareers.com #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: http://www.scrippsnetworksinteractive.com/careers/career-opportunities #2998 (4/21)

JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: [email protected] (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at http://careers.own.tv (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: careers.timewarner.com (4/20)

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (4/19)

JOB OPENING: PROMO EDITOR-PRODUCER/MLB Network/NJ: Edit/produce topical/image promos and sizzle tapes. Min 3-5 yrs exp w/non-linear. Strong design, FinalCutPro & After Effects exp req. Send resume/ link to reel to [email protected] (4/19)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required.. Please apply www.nfl.apply2jobs.com (4/19)

JOB OPENING: RESEARCH ANALYST/NYC/Scripps Networks: Ad Sales Research team. Responsible for providing support and create solutions for rev goals. Info: http://www.scrippsnetworksinteractive.com/careers req#2977 (4/19)

JOB OPENING: ASST DESIGN DIR/WEtv/NYC: manage on-air & print design team, production scheduling & budgets, art direction, some hands-on design work. Resumes to: [email protected] (4/18)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/24)

SITUATION WANTED: MEDIA PRO: with 9+ yrs of commercial operations exp looking for a training/manager/supervisor position within an established network or agency please use this email [email protected] (4/21)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/21)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/NY: 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/21)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; http://about.me/jfchang (4/20)

SITUATION WANTED: NUTRITION EXPERT, HEALTH & LIFESTYLE HOST: looking to host cooking/lifestyle shows/health reporter. Great on camera, trained host, Registered Dietitian.See www.lisadefazio.com. Contact [email protected] (4/19)

SITUATION WANTED: CREATIVE PRODUCER/PRODUCTION EXECUTIVE: with 10+ years production and business finance background looking for new full time or freelance job opportunities. http://www.imdb.com/name/nm2735106/ (4/18)

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