A CYNOPSIS MESSAGE FROM TREMOR VIDEO

Cynopsis: DIGITAL
04/18/12

Good morning. It’s Wednesday, April 18, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Hulu will now only charge its advertisers based on a 100% ad completion rate, covering advertisements sold by for both Hulu and Hulu Plus. Hulu CEO Jason Kilar announced this news from the stage at the Advertising Age Digital Conference in New York City, and via an accompanying blog post from JP Colaco, SVP/Advertising, on the company’s website. “Hulu advertisers will not be charged unless their advertisement has been streamed through completion,” Colaco wrote on the blog. “There will be no extra cost to Hulu advertisers for this service.” Zenith Media, General Mills and Horizon Media were among the beta testers for the 100% completion rate offering. Coloaco also provided some information about Hulu and its advertising tools, specifically that Hulu Plus surpassed the 2 million paid subscribers mark in Q1 2012, and that Hulu Ad Swap has witnessed over 9 million ad substitutions since it was launched. Hulu says its own research indicates that Hulu Plus has achieved 2 million paying subscribers faster than any video subscription service (online or offline) in U.S. history.

CBS Interactive Music Group‘s concert webcast series, Live on Letterman, will feature country music star and Grammy Award winner Carrie Underwood in a new live webcast concert from the Ed Sullivan Theater in New York on Monday, April 30, at 8pm ET. Underwood will play the latest single from her upcoming release, Blown Away, which will be released the day after the webcast. The Live on Letterman franchise has surpassed 100 million views to date. It will be available live on its webpage and through VEVO’s website and most mobile apps, among others. The webcast will also be available on-demand through the show’s webpage, VEVO.com and VEVO mobile offerings, as well as other syndication partners. Underwood’s performance will follow a taping of her appearance on the Late Show with David Letterman.

Zap2it, a TV news and information website from Tribune Media Services, has introduced the Zap2it Rewards Challenge, described as a new social TV feature that rewards users for interacting with news and content. Users can earn points and customized badges through social actions such as joining Zap2it’s social media communities, “liking” content, commenting on blog posts, sharing content and checking in to TV shows. Once enough points have been accumulated, users can gain access to giveaways and win prizes. A leaderboard has been set up to show user rankings. The first promotion is called the “Head Writer Badge” Rewards Challenge Sweepstakes: The first members of the Zap2it community to earn 2,500 points and unlock the Head Writer badge will be entered into a drawing to win an iPad.

AOL will use Nielsen Online Campaign Ratings reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to desired target audiences. This is something of note in advance of its upcoming presentation at the Digital Content NewFronts (on April 24). “With online video increasingly playing a role in traditional TV Upfront buying and selling, consistent cross-platform metrics are becoming more and more critical to proving the true value of advertising on a site, in terms that are familiar to brand marketers,” said Steve Hasker, President/Media Products and Advertiser Solutions, Nielsen. “This is the first time that online GRPs — based on audience demographics, rather than clicks or impressions — are being used as the basis for advertiser guarantees on the web.”

Critical Media’s Syndicaster unit has introduced a live HD streaming solution for TV stations to identify and extract over-the-air commercials in real-time, and then replace them with geo-targeted digital ads for delivery to web, mobile devices and connected TVs. The solution, which is being demonstrated at the 2012 NAB Show in Las Vegas (Booth #SU11707), has successfully completed a pilot run and is currently being deployed across all Newport Television stations. Critical Media will work with Inergize Digital to integrate live-video streaming with commercial insertion on News Synergy, a mobile app that delivers locally branded content to iOS and Android devices. Ion Puspurica, EVP at Critical Media, said the live ad-extraction solution was designed to solve two challenges for broadcasters: Nielsen does not count live stream impressions, and managing intellectual property rights as it pertains to the display of commercials outside their DMAs and other rights issues.

Netflix CEO Reed Hastings’ recent rant on Facebook regarding Comcast’s data consumption policies when it comes to delivering streaming video to the Xbox 360 has caught the eye of the Federal Communications Commission (FCC), reports The Wall Street Journal. The FCC says it is now monitoring the situation and that it “takes seriously any allegations of violations of our open internet rules.” Hastings complained that Comcast is violating net neutrality rules with its Xfinity TV app, the use of which does not count against a subscriber’s monthly broadband data usage cap. However, if a customer uses a standalone video service, such as those from Netflix and HBO, it would count against the cap. Comcast is able to do this because it delivers video to the Xbox 360 through a private network, while standalone video services employ the public internet.

SaaS solutions provider EndPlay has announced the release of its next generation cloud-based Content Management, Engagement and Monetization Platform. The end-to-end solution is designed to enable multichannel content delivery and rich media management. Features include a client-side SDK, offering more control over the site’s look and feel and content; a mobile publishing app, which lets users create and publish content from any connected iOS or Android device; an integrated video system built natively on the platform, with full clip creation capabilities, as well as support for live-video streaming to connected devices; and more. EndPlay’s product strategy is customized to support the needs of companies of different sizes, as well as leading industry verticals. It will offer packages suitable for bloggers, an online retailer, or even media companies, the latter of which will feature individual packages for broadcasters, online publishers and media conglomerates.

Latest news in that ongoing Samsung versus Apple patent showdown: The two sides have agreed to settlement talks, according to Reuters. Apple CEO Tim Cook and a general counsel will sit down with Samsung CEO Gee-Sung Choi and a general counsel in the next 90 days to try and settle the patent dispute, which will be moderated by U.S. Magistrate Judge Joseph C. Spero.

In other patent-related news, Twitter has introduced the Innovator’s Patent Agreement (IPA). It is a new policy through which Twitter vows that it will only use patents from employees’ inventions for defensive purposes, and not offensively without the employee’s permission. Furthermore, if the patents are sold, the rules will still apply to them. The IPA applies to all patents issued to Twitter engineers, both past and present. The company says it will implement the IPA later this year, and is started to reach out to other companies to see if they would want to employ the measure as well.

A CYNOPSIS MESSAGE

Adobe‘s first-ever digital video advertising report finds that mid-roll video ads remain the most engaging form of online ad placement, with an 87% completion rate, which is close to 30% better than pre-rolls. In addition, live content is driving the highest engagement rates, when compared to VOD content, as the completion rates for video ads in live content now stands at 85%, which is 23% higher than ads within VOD content. The report also finds that an average of 5.5 video ads are now being services as part of long-form, professional content. Completion rates of ads in professional content (76%) are higher than those in user-generated content (63%). All together, this indicates to Adobe that online video ad consumption is beginning to mirror that of traditional TV commercials, where viewers watch (and complete) both long-form content and ads, live. Other nuggets:

• Completion rates on mobile devices hit 94%, the highest of any environment.
• Majority of linear ads are served across professional content, while a majority of overlay ads are delivered across UGC.
• “For professional content owners and media companies exploring TV-like ad experiences online, the latest data demonstrates the strong potential for extending traditional broadcast advertising dollars to digital video,” says Jeremy Helfand, VP/Monetization at Adobe.

New research from Nielsen, commissioned by mobile video ad company AdColony, reveals the combination of TV and mobile advertising is more effective in driving brand lift across several key metrics, including recall, favorability and purchase intent. Consumers were asked to watch a 30 minute TV show and engage with mobile and tablet devices. During the show, a 15-second ad for Universal Studio’s Contraband appeared during the commercial break, followed by a 15-second spot served using AdColony’s Instant-Play HD Video Ad technology on iPhones and iPads. The results:

• Purchase intent for Contraband jumped up by 72$ for “cross-screen” viewers, from 18% to 31%.
• Brand recall for the movie was 69% higher for cross-screen viewers (93%), when compared to TV-only viewers (55%).
• 22% of cross-screen viewers intended to search for Contraband after seeing the ad, compared to 4% of TV-only viewers.
• Cross-screen viewers were 160% more likely to recommend the movie to a friend or family member.

The IGN Pro League (IPL), a competitive video game league from IGN Entertainment, says that its most recent event, the IPL 4, drew an all-time high of 346K peak concurrent online viewers. IPL 4 reached more than 3 million unique online viewers, with more than 6 million hours of video content being viewed over the course of the three-day event. Held at The Cosmopolitan in Las Vegas between April 6 and 8, IPL 4 was the second live eSports event from IGN Entertainment, following IPL 3: Origins, which was hosted last year at Caesars Atlantic City. IGN says its goal is to help legitimize video gaming as a profession that can produce the next generation of celebrities.

BreakingNews.com has launched a real-time news application exclusive to Samsung’s Smart TVs. The app will alert viewers when a news story breaks while they’re watching something on the TV. Other features include a news ticker rotating all of the day’s headlines, as well as the ability for users to choose a keyword of a trending topic and then search for more news content related to that topic. For advertisers, the app offers the placement in the ticker and full-screen interactive ads.

Noah Vadnai has joined A+E Networks Digital Media as VP/Mobile and Emerging Platforms. Previously, Vadnai spent 10 years at MTV Networks and VH1 working on mobile and multiplatform content, strategy and products. He will report to Evan Silverman, SVP/Digital Media at A+E Networks.

To commemorate CMT.com’s 15-year anniversary this week, the website has created several video montages highlighting memorable moments and content from the past decade and a half. Home to original productions, such as the performance series Studio 330 Sessions, as well as music videos, breaking news, event coverage and other exclusive content, the site currently averages more than 1.7 million unique visitors and 5 billion video streams per month (based on comScore data). CMT.com is also encouraging fans to join in on the conversation on social media channels regarding the milestone, using the #CMT15YRS hashtag if on Twitter. At the moment, CMT reaches over 2 million fans across Facebook and Twitter.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
04.18.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: [email protected] (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. www.cbscorporation.com/careers (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit www.nbcunicareers.com for more info.  Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/truTV.com/NYC: Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: [email protected] (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: [email protected] (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: http://current.com/jobs.htm (4/25)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)

JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: http://tinyurl.com/bwe357z (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: www.cbscorporation.com/careers (ID 11423BR (4/21)

JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: home.eease.com (4/21)

JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: www.nbcunicareers.com #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: www.nbcunicareers.com #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: http://www.scrippsnetworksinteractive.com/careers/career-opportunities #2998 (4/21)

JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: [email protected] (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at http://careers.own.tv (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: careers.timewarner.com (4/20)

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (4/19)

JOB OPENING: PROMO EDITOR-PRODUCER/MLB Network/NJ: Edit/produce topical/image promos and sizzle tapes. Min 3-5 yrs exp w/non-linear. Strong design, FinalCutPro & After Effects exp req. Send resume/ link to reel to [email protected] (4/19)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required.. Please apply www.nfl.apply2jobs.com (4/19)

JOB OPENING: RESEARCH ANALYST/NYC/Scripps Networks: Ad Sales Research team. Responsible for providing support and create solutions for rev goals. Info: http://www.scrippsnetworksinteractive.com/careers req#2977 (4/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid prod.co/agency/ntwrk/relationships, runs on batteries! [email protected] (4/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/24)

SITUATION WANTED: MEDIA PRO: with 9+ yrs of commercial operations exp looking for a training/manager/supervisor position within an established network or agency please use this email [email protected] (4/21)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/21)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/NY: 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/21)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space; http://about.me/jfchang (4/20)

SITUATION WANTED: NUTRITION EXPERT, HEALTH & LIFESTYLE HOST looking to host cooking/lifestyle shows/health reporter. Great on camera, trained host, Registered Dietitian.See www.lisadefazio.com. Contact [email protected] (4/19)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Digital email, please click here.