Tuesday, April 17th, 2012



Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series.

Apply: http://tinyurl.com/bwe357z

Cynopsis: Classified Advantage

Good morning. It’s Tuesday, April 17, 2012, and this is your weekly issue of Cynopsis: Classified Advantage!

Reasons Interviewers Ask These 5 Questions

To answer a question properly, it helps if you know why the question is being asked.  Once you know why, you can respond in more intelligent manner.

Why do you want to work for this company?

The interviewer wants to know about your knowledge of the company. An answer like, “I thought it would be a fun place to work,” isn’t going to cut it.  If you know about the company, and you better, now is the time to let the interviewer know.

Why are you looking for a new job?

Time to tell the truth, briefly and sugar coated if needed.  Never speak poorly about your past situation, disgruntlement is not an asset.

What is the best way to establish good working relationships with new co-workers?

Your answer will demonstrate if you are a team player, loose cannon or stay under the radar type of person.  Most likely the interviewer is looking for a team player, and team players will answer with at least these three components.  Enthusiasm, communication, and remembering everyone’s name as quickly as possible.  Remembering peoples’ names might not sound important enough to bring up at an interview, but you should.  It shows you care about your co-workers.

Where do you see yourself 12 months from today?

The interviewer is trying to determine if you are driven and confident in your work skills.  The correct answer might be a bit of a tightrope walk, somewhere between humble and cocky.  Sometimes it’s best to be a little vague by saying something like, “I would love to be in a position of more responsibility conducive to my skill set, while helping the company achieve its goals.”

What are your greatest career achievements?

These should be the same three achievements you wrote in your resume, in the bullet pointed, bold font section, directly below your profile statement.  This is your chance to expand upon those statements and tell the interview WHY you consider them to be the highlights of your career.

An interview goes well if you can answer each question with the confidence of the easiest question.  Consider each question as an opportunity to display your knowledge, enthusiasm, confidence, and your ability to communicate in a effective manner.  If you have accomplished this, you should hear from the company again.

Next Issue: Failure

We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected]





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If You’re Looking for a Job, LinkedIn is Your Friend
by Mary Olson-Menzel

Is YOUR LinkedIn profile up to date?   Do you have all of your current information on it; do you have recommendations from colleagues and clients on there?  Are you connected to the people that you want to be connected with in a meaningful way?  Do you have it set up so that you can see your messages on your phone or handheld device?
If you answered no to any of these questions, you had better get out there and get to work!
Yes, there’s a lot of “buzz” and “chatter” out there about social media and what it means, and where to have a presence.   It can be overwhelming and confusing at times.  LinkedIn is a true professional networking tool that is right at your finger tips. 

Trust me on this, if you want to be recognized for how great you really are, make sure it’s all out there on your own personal profile!

LinkedIn is an amazing tool for professionals to connect and network, no matter your level or your industry there is a wealth of knowledge and people right at your finger tips.  Get to know how to use it and make it work for you!

As a recruiting professional, it is one of my favorite resources.  Before I get on a call or have a meeting with anyone, I check out their LinkedIn profile ahead of time.  It gives me all the information I need to go into my meeting informed about their background.   I have talked with many employers who do the same before they even look at a resume.

Here are some fun facts from the LinkedIn site itself that you might find of interest:

  • As of September 30, 2011 (the end of the third quarter), professionals are signing up to join LinkedIn at a rate that is faster than two new members per second.
  • The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.
  • As of September 30, 2011 (the end of the third quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.
  • More than 2 million companies have LinkedIn Company Pages.
  • LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.

There are so many people and candidates that I have connected with via LinkedIn and I can honestly say that I have placed several of the candidates that I have found through my networks there.  So get moving and build your own personal “brand,” your network will notice and expand!  Who knows, you might acquire some new clients or find a new job in 2012 because of this great professional networking site!

Mary Olson-Menzel [email protected] has 20+ years of experience working in corporate America and executive search consulting. She specializes in senior level recruitment across digital, print, broadcast and cable media and runs Ascend’s New York office.

Questions from our Readers
Answered by Mary Olson-Menzel

I’ve been out of work for almost a year, is it time to get creative with my resume and cover letter. Creative as in sending my documents in on unusual color paper, sending it wrapped in brown paper and string, that type of thing.

Creative is good, anything to make yourself stand out, yes, but only to a point. How many resumes are you actually sending via mail anyway? Stop, think digital. Send via email. If you don’t have a computer, go to a library.

If you want to get creative… put on your suit and stop by the place of business that you are targeting and drop off a resume in person. I have a friend who was looking for was job in nursing and did exactly that, the hiring manager was there at the time, met with her that day and hired her on the spot. It can happen!

Why do employers run blind ads and are they even worth pursuing, or worse, are they just a way from criminals to get personal information?

Usually a blind ad is run by a third party recruiter or when a confidential search is being done. I don’t know of any “criminals” out there spending the money to run ads, but I guess you never know – I would just be very careful what ads you are applying to, and don’t have too much of your personal information on there (social security etc)

Mary Olson-Menzel [email protected] is a Senior level recruitment and coaching across digital, print, broadcast and cable media.

Have a question for our experts? Send it to [email protected]




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JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: [email protected] (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: http://tinyurl.com/bwe357z (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: www.cbscorporation.com/careers (ID 11423BR (4/21)

JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: home.eease.com (4/21)

JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: www.nbcunicareers.com #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: www.nbcunicareers.com #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: http://www.scrippsnetworksinteractive.com/careers/career-opportunities #2998 (4/21)

JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: [email protected] (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at http://careers.own.tv (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: careers.timewarner.com (4/20)

JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (4/19)

JOB OPENING: PROMO EDITOR-PRODUCER/MLB Network/NJ: Edit/produce topical/image promos and sizzle tapes. Min 3-5 yrs exp w/non-linear. Strong design, FinalCutPro & After Effects exp req. Send resume/ link to reel to [email protected] (4/19)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required.. Please apply www.nfl.apply2jobs.com (4/19)

JOB OPENING: RESEARCH ANALYST/NYC/Scripps Networks: Ad Sales Research team. Responsible for providing support and create solutions for rev goals. Info: http://www.scrippsnetworksinteractive.com/careers req#2977 (4/19)

JOB OPENING:  ASST DESIGN DIR/WEtv/NYC: manage on-air & print design team, production scheduling & budgets, art direction, some hands-on design work. Resumes to: [email protected] (4/18)

JOB OPENING: DIR-OPS/NYC/Brdcst set design comp: Plan, manage, track from conception thru implementation. Ensure & improve performance, effic & profit. Must read design docs. 7-10 yrs industry ops exp. Resume to [email protected] (4/17)

JOB OPENING: ASSOCIATE PRODUCER/NYC: NYC Game Show seeks AP to audition & produce contestants for show. Reports to Supervising Producer. Great communication skills & previous casting exp a plus! Resume to: [email protected] (4/17)

JOB OPENING: RESEARCH MGR/Sportsman Channel/NY: Wkly reprts, selling stories, rsrch. Bachelor’s deg, 2-3 yrs exp w/natl rated cable network. Full info/apply: www.thesportsmanchannel.com (4/17)

JOB OPENING: EVENT MGR/NASCAR/NY: Manage various sponsor hospitality services & commitments. 5+ yrs exp in event management/marketing/sports. www.employment.nascar.com (4/17)

JOB OPENING: APs and RESEARCHERS/National Talk show/NYC: Hiring for Conflict/Resolution driven stories. Main duties include booking guests, social media, research, etc. Job starts in May! Email resumes to: [email protected] (4/17)JOB OPENING: SALES SERVICE REP/Chicago: Assist the Account Executive in his/her efforts to maximize advertising revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=126825 (4/14)

JOB OPENING: COPYWRITER/NBCUniversal/NYC: Lead the writing, conception and creation of materials supporting integrated media. Apply: www.nbcunicareers.com #4754 (4/13)

JOB OPENING: SENIOR MARKETING MANAGER/NBCUniversal/NYC: Develop/execute digital, mobile/social media strategies, Events and web, editorial and strategic partnerships. Apply: www.nbcunicareers.com #4666 (4/13)

JOB OPENING: DIR., DIGITAL AUDIENCE RESEARCH/NBCUniversal/LAC/Fandang: Create sales presentations, prepare performance updates, collaborate to improve site monetization, manage team of 4. Apply: www.nbcunicareers.com #4415 (4/13)

JOB OPENING: DIR., AD SALES MARKETING INTEGRATED MEDIA/NBCUniversal/NYC: Develop solutions for ad partners across NBCU platforms, strategize to meet revenue goals, present client proposals. Apply: www.nbcunicareers.com #4459 (4/13)

JOB OPENING: POST PRODUCTION MANAGER/NBCUniversal/Burbank: Manage Bravo’s on-air promotions technical post production process. Need Avid/ProTools systems experience/knowledge of technical equipment. Apply: www.nbcunicareers.com #4811 (4/13)

JOB OPENING: SR. ANALYST, SALES RESEARCH/NBCUniversal/NYC: Position supports TV & multi-platform performance data. Syndicated reporting databases experience is a must. Apply: www.nbcunicareers.com #4413 (4/13)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/NBCUniversal/Philadelphia/PA: Responsible for conceptualizing and scripting for Sprout Kids. Apply: www.nbcunicareers.com #5023 (4/13)

JOB OPENING: DIRECTOR OF DEVELOPMENT/RLTV/Baltimore, MD: Planning, development and mgmt of original series/specials for this 50+ network. Must have prior factual development exp. at a cable network. Send resume to: [email protected]  (4/13)

JOB OPENING: VP, STRATEGIC RSRCH/SCRIPPS NETWORKS/NYC or Knoxville: Must have Market Research, Consumer insights and Media Measurement, 12 years of experience. Info: http://www.scrippsnetworksinteractive.com/careers req#2984 (4/13)

JOB OPENING: SPONSORSHIP TV SALES MGR/WRNN-TV/Westchester, NY: 3+yrs TV sales & sponsorship exp req. Drive new business; dev. corp. sponsorships. Must have rolodex of contacts. Resume/apply: [email protected] (4/13)

JOB OPENING: SALES ASST/SPT/NY: Assist SVP Digital Planning & Ops in all admin aspects. Apply with cover/resume at www.sonypicscareers.com (4/13)

JOB OPENING: DIGITAL SALES PLANNER/SPT/NY: Review & develop RFPs, research & Ad Ops. Apply with cover/resume at www.sonypicscareers.com (4/13)

JOB OPENING: ACCT SERVICES EXEC/NY: 5+ yrs working in Media Industry a must! Passion 4/selling. Assist AD w/all aspects of sales cycle. Assist in driving revenue growth. BA/BS pref in mktg/comm.
Apply: www.ncm.com #12-0065 (4/13)

JOB OPENING: SVP PROD MGMNT/Discovery/LA: Support ntwrk EPs & external prod w/prgmg objectives & overall bus. goals; 12+yrs prod logistics, rights issues, tlnt negotiations & ind stndrd practices; http://careers.discovery.com/ # 5671 (4/13)

JOB OPENING: DIR PRIC’G/PLAN’G/Fox Cable Ntwks/NY: Dirct daily anlysis of profits of ad rev for portfolio ntwks. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. More info: www.foxcareers.com FNG0001096 (4/12)

JOB OPENING: MANAGER, RESEARCH/OWN/Oprah Winfrey Network/LA: Must have show testing, survey development, ratings analysis, Star & Npower exp. Apply at http://careers.own.tv (4/12)

JOB OPENING: BUYING ASSISTANT/OFFICE ADMIN/SADLER STRATEGIC MEDIA/STUDIO CITY, CA: Sm political media shop needs right-hand assistant. Strata exp a plus. Be my apprentice, great opportunity. Apply: [email protected] (4/12)

JOB OPENING: DIGITAL SALES RESEARCH MGR/NBCUniversal/NY: 3-5 years exp for CNBC Digital Sales/Research role. Manage research across digital properties; present to management & clients. Apply: nbcunicareers.com Job#5109BR (4/12)

JOB OPENING:  MGR, PRICING/PLNN’G/Fox Cable Ntwks-NY: Resp for daily components of Sales Plann’g function incl. short term tactical report’g & inv. mgmt. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. www.foxcareers.com FNG0001086 (4/11)

JOB OPENING: SERIES PRODUCERS, APs, PAs/NYC: for multiple web series. Previous exp in talk, studio shows. Smart, easy-going, must be extremely detail oriented & calm under pressure. No crying! [email protected] (4/10)

JOB OPENING: MGR SALES PLANNING/ESPN/NY: set digital pricing for Sales, manage team of Digital Planners, strategize new digital ad opportunities; 2+ years in digital media; mgmt. experience preferred-http://espncareers.com ID 33660BR (4/10)

JOB OPENING: DIR, OAP/Fox Movie Channel/LA: Resp. for all OAP, incl. the creation of promos, menus, snipes, billboards, sales reels, etc. Supv OAP team. Create/track budget. BA/BS, 5-7 yrs OAP exp. www.foxcareers.com. FNG0001069 (4/10)


responsible for leading digital strategy across all brands and marshaling resources to help implement digital platforms across clients
Senior Digital Strategist

provides senior human resources generalist leadership and support to management and employees in a wide variety of human resources functional areas
Senior Director, HR – EPIX
MTV Networks

lead the Talent Development and Studio Relations Department initiatives and support senior management’s business goals for the Entertainment Group needs
VP Talent Development
MTV Networks

develop an annual audit plan based on an appropriate risk-based methodology, including any risks or control concerns identified by management and the external auditors
Vice President – Internal Audit    5773
Discovery Communications
Silver Spring MD

create the monthly management and reporting decks for senior management
Senior Financial Analyst   5717
Discovery Communications
Silver Spring MD

responsible for managing internal & external communications for the News division of NBC Universal
SVP, Communications, NEWS   5317BR

working closely with internal stakeholders and business units, this person will formulate and execute new business and strategic partnerships
VP Client Development- Strategic Client Development   5302BR


confirms deal inventory has been cleared and works closely with the sales planners & sales assistants to meet client goals while balancing internal b=network objectives
Analyst, Pricing and Planning
Fox Networks

manage all aspects of programming, including scheduling, acquisitions, development, Standards & Practices, and closed captioning for BTN
Director Programming   FNG0001108
Fox Networks
Chicago IL

the principal agency representative on their assigned accounts
Vice President, PR
Chicago IL

uses broad technical and data analysis skills as well as business industry knowledge for quantitative analysis
Senior Analyst   2011-21822
Draft FCB
Chicago IL

proactive in developing relationships; strong cross-functional teamwork skill
Senior Strategist/Senior Planner   LEO000388
Leo Burnett
Chicago IL

build and maintain relationships with local market client including, but not limited to, those responsible for social marketing, digital marketing, public relations, and/or customer service
Global Social Account Manager   LEO000377
Leo Burnett
Chicago IL

own marketing strategy and execution to secure and maintain position as the most recognizable and highly regarded mobile CRM provider in the industry
VP of Marketing
Chicago IL

responsible for helping create, produce and manage ground breaking, innovative television programs
Director – Production   5691
Discovery Communications
Los Angeles CA

assume responsibility for project/deal negotiations, and preparation of documentation for producing, financing, and/or acquiring television product for Discovery networks
Director – Business & Legal Affairs   5689
Discovery Communications
Los Angeles CA

work closely with the VP, Finance and serve as a key member of the senior staff that sets the company’s strategic direction
VP Strategy & Financial Planning   FFE0000798
Fox Networks
Los Angeles CA

responsible for providing high-quality, reliable, flexible, and appropriate infrastructure networking technology solutions for Fox
Sr. Manager, Architecture & Design   FFE0000887
Fox Networks
Los Angeles CA


Karen Marderosian was appointed VP/Regional Manager, Detroit Ad Sales for The Weather Channel Companies (TWCC).  Karen will head TWCC’s Detroit sales office and is charged with spearheading cross-platform revenue goals for The Weather Channel.  Karen joins from Discovery Communications, where she was based in Detroit and headed sales for this region for Discovery Channel, SCIENCE, Military Channel, Velocity and Investigation Discovery. 

Showtime Networks Inc. promoted Kjerstin Beatty to VP/Media where she will report to George DeBolt, SVP/Media and Promotions.

HealthGuru, an online provider of health-related video products expanded its sales team and hired three executives: Steve McEvoy, Arthur Fried and Lauren Rosenberg.

Jennifer Utz advances to VP/Business Development at New Media Strategies (NMS) where she will manage the Business Development team and will also take on an expanded role concentrating on client acquisition strategies.  Jennifer will continue to report to Jack Macleod, GM. 

Joel Schwartz was hired at REELZCHANNEL as Director/Affiliate Sales and Marketing, Eastern Region.  Joel will be based in Atlanta.  Prior to this new appointment, Joel was heading national IPTV sales for EchoStar Satellite Services.

Alexandra Shapiro has a new and expanded role at USA Network as EVP/Marketing and Digital.  Alexandra’s duties cover creative oversight on consumer and strategic marketing, digital, brand efforts, promotions and business development for the network.  Alexandra assumes the full marketing scope for the network from Chris McCumber, who was named Co-President, USA Network one year ago, and to whom she continues to report.  Alexandra joined USA Network more than ten years ago and most recently was SVP.
Vibe Media | Access Network, operator of the brands Vibe, Uptown, BlackBook and Access Network added David Cohn as EVP/Digital Sales and Marketing.  In his new role, David will report to Ari Horowitz, CEO of Vibe Media | Access Network.  

Enrique Acevedo has joined Univision Communications Inc. in the company’s News team.  Enrique will begin April 23 as Co-Anchor of the late evening news, Noticiero Univision Edicion Nocturna along with Ilia Calderon.

Beginning next Monday, Doug Murray, a film and television lawyer will join the entertainment media law firm Taylor Klein Oballa LLP.  Doug has been practicing entertainment law exclusively since 2002.  Doug’s hiring expands the Film/TV department at TKO LLP which holds the productions companies Tricon Films & Television, Mongrel Media, Bron Studios and Cactus Three as clients. 

Rebecca Lambrecht, previously with ReignDeer Entertainment and Larry Rudolph Management has established a new company called the Chicane Group with offices based in West Hollywood.  Chicane Group offers services such as talent producing, artist management as well as a full service travel agency including travel management.  The new company will further be involved with consulting for entertainment companies and individuals.

Effective immediately, Litton Entertainment appointed Mark Cooper as Director/Sales.  Most recently, Mark was VP/Programming and Acquisitions for the CBS Television Stations Group in New York.

Curt Hecht was named Chief Global Revenue Officer at The Weather Channel Companies (TWCC).  In this newly-minted role, Curt will head all strategic definition and management of TWCC’s international business.  Additionally, Curt will oversee digital and cable ad sales revenue activities.  He reports to David Kenny, Chairman/CEO. 

HGTV and DIY Network appointed Steven Lerner as VP/Programming where he will head the network’s programming team based in Knoxville.  Steven reports to Kathleen Finch, SVP/GM, HGTV. 

Scott Basilotta has joined Danny Lipford Media, owned and operated by national home improvement expert Danny Lipford.  Scott’s new position is that of Director/Television Syndication for the nationally-syndicated show, Today’s Homeowner with Danny Lipford. Scott will be in charge of all syndication activities for this program.  Most recently, Scott was with American Latino TV as Director/Affiliate Relations and Distribution.  Congratulations on your new position, Scott!

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]

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Mike Farina – VP/Sales & Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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