Editions

Thursday, August 16th, 2012

Cynopsis: Kids!08/16/12 Good morning. It’s Thursday, August 16, 2012, and this your first early morning briefing. Scholastic unveils a worldwide promotional campaign for Infinity Ring, its new multi-platform time travel/adventure series targeted to kids/tweens 8-12, which will launch simultaneously in the US, Canada, UK, Australia and New Zealand on August 28 with the release […]

Thursday, August 16th, 2012

Cynopsis: Sports08/16/12 Good morning. It’s Thursday, August 16, 2012, and this is your first early morning Sports briefing.  As we wrap up Olympic coverage, Ace Metrix revealed its most effective commercials using scores that measured an ad’s creative effectiveness based on viewer reaction to national TV spots. Among companies, Chobani tied with General Electric […]

Thursday, August 16th, 2012

Cynopsis: DIGITAL08/16/12 Good morning. It’s Thursday, August 16, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Netflix plans to expand its instant streaming service into Norway, Denmark, Sweden, and Finland before the end of 2012. The […]

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Thursday, August 16th, 2012

A CYNOPSIS MESSAGE FROM WE tv   Click here for a sneak peek of the new season ofBraxton Family Values The series that made WE tv the #1 women’s network on Thursday night is back. TONIGHT 9pm | 8c sales.wetv.comSource: Nielsen, Live+SD. 11/10/11-3/1/12, excl. 11/24/11. Thurs 8p-11p, W18-49 & W18-34 (000s). Women’s nets: […]

Wednesday, August 15th, 2012

Cynopsis: Kids!08/15/12 Good morning. It’s Wednesday, August 15, 2012, and this your first early morning briefing. The Advertising Council has set out to help parents/caregivers get their kids to brush their teeth at least twice a day, and they are hoping they can achieve this by making the activity more fun by providing kids […]

Wednesday, August 15th, 2012

Cynopsis08.15.12 Good morning. It’s Wednesday, August 15, 2012, and this is your first early morning briefing. Tonight’s Premieres:The CW: Oh Sit! at 8pStyle Network: Gossip Girl at 8pVelocity: What’s My Car Worth? At 8pA&E Network: Storage Wars: Texas at 9p & 930p; American Hoggers at 10p & 1030pInvestigation Discovery: I Married a Mobster at 10p […]

Wednesday, August 15th, 2012

Cynopsis: DIGITAL08/15/12 Good morning. It’s Wednesday, August 15, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here. Yahoo News has unveiled the programs it plans to launch on its elections hub, The Ticket, as it covers […]

Wednesday, August 15th, 2012

Cynopsis: Sports08/15/12 Good morning. It’s Wednesday, August 15, 2012, and this is your first early morning Sports briefing.  Mike Aresco, Executive Vice President, Programming of CBS Sports, has been named the new Commissioner of the Big East Conference beginning in early September and just in time for the league’s upcoming broadcast negotiations. Aresco joined […]

Tuesday, August 14th, 2012

Cynopsis: Sports08/14/12 Good morning. It’s Tuesday, August 14, 2012, and this is your first early morning Sports briefing.  The 2012 Summer Olympics brought 219.4 million American viewers to the Games for NBCU, and subsequently set the record as the most-watched event in U.S. television history, according to Nielsen. The Closing Ceremony delivered 31.0 million […]

Tuesday, August 14th, 2012

Cynopsis: Kids!08/14/12 Good morning. It’s Tuesday, August 14, 2012, and this your first early morning briefing. This week marks the launch of Curiosityville (www.curiosityville.com), a new on and offline personalized play and learning environment designed for K3-8 and their parents/caregivers. Founded by CEO Susan Magsamen, and created in collaboration with educators, parents, researchers […]

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