Thursday, August 30th, 2012

Cynopsis: DIGITAL

Good morning. It’s Thursday, August 30, 2012, and this is your first early morning digital briefing.

The TiVo Stream, a new transcoder device that lets users watch live TV, as well as download and watch recorded shows, on mobile devices, will be released on September 6, according to a product review from AllThingsD. Available for $130, users need to also have a TiVo Premiere box ($150 to $400 depending on the model) and subscription ($15/month) to use the Stream. Right now it’s only compatible with the iPhone, iPad, and new iPod Touch models, however an Android app is “in the works.” Overall, users will be able to connect up to four mobile devices to the Stream, which will initially be available for purchase on before being shipped to Best Buy “soon after that.”


Yahoo will be the first to premiere Suit Up, a new sports/comedy series produced by Fox Digital Studios (FDS), in association with DirecTV. The show follows a successful crisis manager, played by Marc Evan Jackson (Reno 911), who takes charge of an athletic department of a major university that is in the middle of a scandal. The eight-episode series will be available exclusively via Yahoo Screen for two weeks, beginning on September 12. All eight episodes will be available at launch. The show will also get a broadcast premiere. Starting in January 2013, the series will be available via DirecTV’s Audience Network. This is the fourth web show from FDS, which is a division of 20th Century Fox Filmed Entertainment.

Showtime has launched a new digital media campaign to promote the second season of its critically acclaimed series Homeland. Available at, the campaign allows fans to bridge the gap between seasons one and two by participating in an original, interactive story that is delivered through video and audio files, documents, and other “interactive events.” Spoiler alert, the story begins with character Carrie Mathison on a hospital bed about to undergo electroconvulsive therapy. The user is then given a mission to uncover evidence in order to stop a new threat. The site features several portals, including Carrie’s Wall, an interactive version of the evidence wall assembled by Mathison throughout season one. The Wall serves as the entry point of a virtual scavenger hunt, through which users can search for clues. Other portals include Saul’s Files, which offer documents from the computer of another character, and Dana’s Blog, offering a look into another character’s history. Showtime says new portals will be unveiled every week. The second season of Homeland premieres on September 30.

The Huffington Post’s Shadow Conventions will bring on Michael Moore, Roseanne Bar, Pierre Omidyar, and Larry Lessig, among others, as special guests today. Today’s topic centers on the influence of money on politics.

Not only has the Paley Center for Media unveiled its full lineup for PaleyFest: Fall TV Preview Parties in LA, the group has also announced that it plans to live stream the panels throughout the event. The streams will be available exclusively on the Paley Center’s Livestream page. The event begins on September 5 and runs through September 11 at the Paley Center for Media in Beverly Hills. Here are the days and times for each broadcast network’s live streams:

  • NBC: 7:30pm PDT on September 5
  • CBS: 7:30pm PDT on September 6
  • The CW: 5:45pm PDT on September 8
  • FOX: 6:00pm PDT on September 10
  • ABC, two sessions: 7:45pm PDT and 9:15pm PDT on September 11



Exponential Interactive’s mobile advertising solution, Appsnack, has been selected as a finalist in the mobile campaign management and analysis category by iMedia’s Next Wave Challenge. It is one of eight finalists in the category, which will be voted on by marketers. The nomination means Appsnack, which launched three months ago, has the chance to showcase its product suite at the iMedia Breakthrough Summit: Next Wave this coming October.


mPortal has released a new set of social TV APIs that are designed to help content and service providers build second-screen apps for connected devices. “The APIs allow providers to develop a completely interactive experience that connects audiences with friends in various social networks while, simultaneously, giving insight into individuals’ unique viewing preferences,” said mPortal Founder and CEO D.P. Venkatesh. Apps built using these APIs can also offer additional content tied to the show the user is watching, as well as allow said user to discover new content based on his or her friends’ favorite programs, what’s airing on TV at the moment, and/or suggestions from recommendations engines. The APIs are available as part of the company’s cloud-based Springboard Media platform, which allows clients to develop TV Everywhere apps spanning smartphones, tablets, connected TVs, and other devices.


Connected TV advertising needs to ‘go big’ to see further investment

A new connected tv advertising webinar outlines how to unlock opportunities on the second screen and with social TV – plus insight into ways addressable advertising is now becoming a reality on connected devices.

With insight from Razorfish, TRA and Furious Minds, the webinar suggests that in order to reach critical mass, and see investment from the biggest brands, it is pivotal to ‘go big’.

Listen to the full connected tv advertising webinar for free here



During an invite-only meeting at the CEO and CMO Summit the Mobile Marketing Association (MMA) recently held in the Dominican Republic, the MMA unveiled MXS, a new research initiative that attempts to determine mobile’s role in the overall marketing mix. The study, which was conducted by cross-media research firm Marketing Evolution, analyzed a wide array of data and trends to conclude that on average mobile advertising should account for 7% of US marketer’s total spend. Currently, the actual average is less than 1%. The study also indicates that over the next four years, mobile’s share of the overall media mix is going to jump to at least 10%, based on increased smartphone adoption alone. In a statement, Greg Stuart, CEO, MMA Global, said, “The next step in this process will be to validate these findings with the recently announced MMA program where we will conduct cross media research with key leading marketers globally to provide additional critical ROI data for them and the industry.”

A new Google study on multiscreen consumer behavior finds that 77% of viewers watch television with another device in hand. Additionally, “in many cases people search on their devices, inspired by what they see on TV,” reports Google in a blog post about the study. Now compound this with other findings from the study, such as 80% of searches on smartphones are “spur-of-the-moment,” and 44% of those searches are goal-oriented, and you can see why Google says businesses should be present and optimized across multiple screens.

According to ABI Research, worldwide revenues for video delivery platforms, which include online video platforms (OVP), managed video platforms (MVP), content management systems (CMS), and content delivery networks (CDN), will hit $2.1 billion this year, and will roughly double to over $4 billion by 2017. The research firm designates Akamai as the top CDN as the company had about $475 million in revenue from media and entertainment companies in 2011. KIT Digital comes in as the leading CMS provider (nearly $175 in revenue from media and entertainment companies in 2011). Brightcove is the largest OVP ($64 million) and Synacor leads the MVP market.

Register for our Digital Measurement Summit on November 14: Executives from ad tech and research companies, digital agencies, brands, and networks will share key perspectives on establishing clear measurement standards for digital video and effective practices in reaching audiences online and on multiple platforms.


YouTube has released a new app for the Xbox 360, which it says is now up to five times faster and includes “channels with official music videos.” It’s available via the Xbox Live Marketplace. However, for Gold subscribers, the app will update automatically.

GSN has launched The American Bible Challenge game, an extension of its original series, for iOS devices and on Facebook. Aside from trivia questions about the Bible, the free app also lets users watch episode recaps of The American Bible Challenge and access other content from the American Bible Society. A version for Android is coming soon.




Cynopsis Digital Video Measurement Summit

November 14 | 11:30am – 6pm | JWT, NYC

Meet and mingle with the sharpest minds in cross-platform marketing, engagement and return on investment. Whether you’re buying online ads or creating original branded entertainment, you’ll discover how to maximize your ROI with the latest technology and research tools.

View the powerful line-up of speakers, content-rich session and

~ WEBSITE OF THE DAY ~ is a recently launched streaming site for documentary films. It allows fans to rent or purchase a movie and allows filmmakers to submit their films for inclusion in the site’s library of documentary programming. According to the site, a portion of the proceeds goes toward’s foundation to support documentary filmmakers and projects. Most of the titles are available to everyone, with a select few restricted to certain territories and regions based on availability. So if you’re into documentaries, give this a look. There’s a “Weekly Picks” tab that offers a curated list of titles, put together by the site’s Managing Editor & Programmer, that you can check out.


Don’t Forget to Nominate by November 1:
Cynopsis’ Most Intriguing People Awards

The Awards will shine a spotlight on the industry’s most fascinating individuals in the media industry, including TV networks, studios, stations, MSO’s, digital media companies, ad agencies, brand partners and any organization that is involved with TV and online video entertainment. (Submit Online Now)

AWARDS GALA: Spring 2013

Nomination Questions: Jenn Sredzinski | Ad/Sponsorship Info: Mike Farina.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858




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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: SALES ASST/Univision Network Sales/NY: Entry-level assist 2 sr mgrs w/admin & project-based wrk. Strong comm skills & strength w/numbers are a MUST. Eng/Span bilingual a +, Resume/cover letter: [email protected] (9/12)

JOB OPENING: EXEC. PRODUC/Fox Sports-Ft. Lauderdale: Manages production for Sun Sports/FS Florida. Oversees budget, studio/remote events & staffing. Liaise with offsite Master Control. 10+ yrs. exp.  (9/7)

JOB OPENING: MARKETING COORDINATOR/Scholastic Digital/NYC: 2 years digital/ecommerce exp. Strategic thinker with strong communication skills. Growth opportunity for the right candidate. Apply to G050001 at (9/7)

JOB OPENING: PRODUCT MANAGER/Scholastic Digital/NYC: 4 years exp managing an ecommerce or digital or environment. Exp in ProductDevelopment, Design and business Development Apply to NY8524 (9/7)

JOB OPENING:  PROJECT MANAGER/Scholastic Digital/NYC: 3 years exp plan, develop and execute national digital programs including online advertising, web site strategy, and social media, mobile. Apply to NY8516 (9/7)

JOB OPENING: WRITER/PRODUCER/EDITOR/CHILLER, NBCUNIVERSAL. NYC: Write, edit, produce on-air promos for network. 2-3 years experience and strong FinalCut skills required. Apply online: (6904BR) (9/6)

JOB OPENING: MGR MARKETING/FX Network/LA: Develops & executes marketing campaigns across media formats. 3-5 yrs. exp marketing for TV. Social media & digital content exp req. (9/6)

JOB OPENING: RESEARCH DIR/ZOOM/NY: Mng digital place-based media res., client res. reports, reports for mgmt insight. Video, events, static. 5+ yrs exp; exp w/ Nielsen, MRI, data, Excel, PPoint. Resume to: [email protected] (9/5)

JOB OPENING: SENIOR DIRECTOR, AD SALES PRICING/NBC/NY: Oversee Ad Sales forecasting & analysis for Telemundo Group including ownership of pricing, efficiency trends, assumptions & variances. 7+ yrs exp. w/financial mgmt req. Apply, #6577 (9/1)

JOB OPENING: NAT PARTNERSHIP SALES MRG/ORLANDO MAGIC/ORL: 7 + yrs of sponsorship sales exp in radio, media and broadcast sales req. Create rev related to Corp Ptn prog for Orl Magic through relationships w/nat accts, sports & media agencies. Apply at (9/1)

JOB OPENING: SR. ART DIRECTOR/A+E Networks/NY: Manage conceptual, strategic & design concepts from ideation to final product. Full Info/Apply: (9/1)

JOB OPENING: COORDINATOR/PROG & PROMO SCHEDULING/Crown Media/Studio City: Key program & on-air promo support to the program and acquisitions team. More info & apply: (9/1)

JOB OPENING: CREATIVE DIR./Nickelodeon/NY: 5/yrs Creatv. Leadership/On-air Promos/Resp. for creative mngmt, implementing creative Stgy, execution & evaluation of effectiveness/results.EOE/M/F/D/AAP apply (9/1)

JOB OPENING: MGR, ACCOUNTING/Fox Sports Group/LA: Oversee G/L, monthly close, fixed assets, acct reconciliation & staff. CPA/MBA preferred, 5+ yrs. exp. (9/1)

JOB OPENING: CREATIVE SHOW RUNNERS, STORY PRODUCERS, ASSOCIATE PRODUCERS, EDITORS & VIDEOGRAPHERS/Orion Entertainment/Any Location: For reality prod company. Bcast tv exp in the genre required. Send resume/reel and rates to [email protected]. (9/1)

JOB OPENING: ACCT MGR/Digital Media/HealthiNation/NY: Onboard, implement, & facilitate success of projects, partnerships, products, and initiatives. 3-5 years digital proj mngmnt or dig ad ops. Apply: [email protected] (9/1)

JOB OPENING: DIR, DISTRIBUTION WEST/CENTRAL/Olympusat: 2 openings, manage sales/marketing with region/division cable ops-30%+ travel-7-10 yrs exp w/existing op relationships-loc TBD. Send resume to [email protected] (9/1)

JOB OPENING: AD SALES MRKTG COORD’S/TRAVEL CHANNEL & FOOD NETWORK/NYC: 1-3 yrs exp; Detail oriented, creative thinking, knowledge of media/cable/creative process. – Req 3270 Travel / 3281 Food (9/1)

JOB OPENING: MANAGER TECHNOLOGY/Pac-12/DNVR, C0: Oversight/mgmt of key vendor relationship. Broad/TV on-air op exper @ mgmt level. (8/31)

JOB OPENING: BITS OPERATOR/Pac-12/SF: Work Orders, Troubleshooting, monitor feeds, Dalet. Nights/Weekends. (8/31)

JOB OPENING: MANAGER, SCHEDULING/A+E Networks/NY: Develop and implement strategy for A&E/BIO/CI dig platforms. Full Info/Apply: (8/31)


JOB OPENING: EXEC DIR/PROG/Tennis Channel/Santa Monica, CA: Sports fan/Cable bkgd to prov strategies/direction/supp of on-air content & mgmt of staff. 7+ yrs Prog Plan/Sched/Acq exp REQ. SIMS/Neilsen pref. Apply: [email protected] (8/31)

JOB OPENING: DIGITAL SALES MGR/OWN: Oprah Winfrey Network/NYC: 5 yrs exp in Ad Sales, xlnt biz dev/client & agency mgmt skills, great team player. Apply at: (8/31)

JOB OPENING: ASSET COORDINATOR/Scholastic Media/NYC: For new video streaming service. Must be motivated, enthusiastic individual w exp in digital publishing. NY9020 (8/31)

JOB OPENING: SOFTWARE/HARDWARE PROJECT MANAGER/Scholastic Media/NYC: For new video streaming service. Manage porting of complex software application (iPhone, iPad, and Android devices). NY8462 (8/31)

JOB OPENING: QA TEST LEAD/Scholastic Media/NYC: For new video streaming service. Proactive, detail oriented individual. Strong growth potential for the right candidate. A0200007 (8/31)

JOB OPENING: FRONT END DEVELOPER/Scholastic Media/NYC: For new video streaming service. Front end development and maintenance. UI, HTML/CSS dev exp and quick read needed. NY9021 (8/31)

JOB OPENING: VP, PROGRAM STRATEGY/CMT/Nashville. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply (8/31)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here (8/31)

JOB OPENING: VP DEVELOPMENT & CURRENT PROGRAMMING/NBC UNIVERSAL/LA: Develop new series for Universal Cable Productions and oversee day-to-day on current series. Min. 4 yrs in TV development. Apply: (6772BR) (8/31)

JOB OPENING: ACCOUNT EXECUTIVE/ION MEDIA NETWORKS/NY: National Sales , 5+ yrs TV exp, Proven track record of increasing revenue. Strong client/agency relationships, team player. Apply at [email protected] EOE (8/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our CORPORATE COMMUNICATION department in NY. Interns will get exposure in media outreach/placement, press kits & marketing. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our PUBLICITY department in Studio City. Interns will get exposure in drafting press materials, media outreach, & event planning. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Crown Media needs interns in our MARKETING department in Studio City. Interns will get exposure in network branding, script reading, media campaigns & promotions. To apply send resumes to [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Castle Pictures (NYC): seeks motivated, creative interns to assist with DEVELOPMENT RESEARCH and PRODUCTION on a new non-fiction series. Strong writing and people skills a +. Submit resume/cover letter to: [email protected] (9/7)

FALL INTERNSHIP CREDITS ONLY: Boston Productions, Inc. looking for interns to help with production, post-production, research, logging, and testing interactives. Must have car or reliable transportation. Email: [email protected] (9/6)

FALL INTERNSHIP CREDITS ONLY: NY Multimedia co. seeks intern to assist in network post-production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Email [email protected] (9/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] Have a great day! (9/6)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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