Cynopsis: Sports10/04/12 Good morning. It’s Thursday, October 4, 2012, and this is your first early morning Sports briefing. After a suspenseful end to the regular season early game, MLB post-season schedules are now in place, with the two one-game wild card contests set to begin tomorrow with the Cardinals/Braves set for 5:07p on TBS, […]
Editions
Wednesday, October 3rd, 2012
A CYNOPSIS MESSAGE FROM CARTOON NETWORK IT’S OUR BIRTHDAY AND THESE RATINGS* ARE ICING ON THE CAKE! *Cartoon Network is the #1 B6-11 and B9-14 Network on all of television Source: Cartoon Network Research based on Nielsen Media Research data; Data is Live + SD; Period: 11-12 Season (08/29/11-08/26/12); Total Day: M-Su 6a-6a; Ranks vs. […]
Wednesday, October 3rd, 2012
Cynopsis: DIGITAL10/03/12 Good morning. It’s Wednesday, October 3, 2012, and this is your first early morning digital briefing. At Advertising Week yesterday, Google introduced Lightbox, a new interactive ad format — the first in a “new family of display ads” — that only charges marketers when a user engages with it. What first appears […]
Wednesday, October 3rd, 2012
A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION FEARnetBREAKS NEW GROUND WITH DYNAMIC AD INSERTION (DAI)! The premier TV, VOD and web destination for thriller, suspense and horror programming can now dynamically insert both short- and long-form commercial content in its free video-on-demand offerings. Featuring shorter lead-time & accurate measurement, this new technology allows advertisers to […]
Wednesday, October 3rd, 2012
Cynopsis: Sports10/03/12 Good morning. It’s Wednesday, October 3, 2012, and this is your first early morning Sports briefing. MLB made it official yesterday, announcing media rights agreements with FOX Sports Media Group and Turner Sports that will run through 2021. The deals, combined with the previously announced agreement with ESPN, are estimated to rake […]
Tuesday, October 2nd, 2012
A CYNOPSIS MESSAGE FROM ION TELEVISION ION TELEVISION CONTINUES TO DELIVER THIS FALL! HIT SHOWS“House” and “Numb3rs” Join the LineupORIGINAL SERIES AND MOVIESSeason Five Premiere of “Flashpoint” on Oct. 16 at 11/10c and All-New Holiday MoviesSPECIAL EVENT PROGRAMMING“WWE Main Event” Kicks Off Tomorrow Night at 8/7c Visit iontelevision.com for more information. Cynopsis10.02.12 Good morning. […]
Tuesday, October 2nd, 2012
Cynopsis: Sports10/02/12 Good morning. It’s Tuesday, October 2, 2012, and this is your first early morning Sports briefing. NBC Sports had a lot to celebrate on Sunday with a one-two ratings punch featuring the Ryder Cup and Sunday Night Football. A European miracle comeback capped 17 hours of Ryder Cup coverage on Golf Channel […]
Tuesday, October 2nd, 2012
A CYNOPSIS MESSAGE FROM CARTOON NETWORK IT’S OUR 20TH BIRTHDAY. AND WE WOULDN’T HAVE GOTTEN WHERE WE ARE TODAY WITHOUT THE HELP OF A RABBIT AND DUCK. ALL-NEW EPISODES OFTHE LOONEY TUNES SHOWTONIGHT AT 8PM/7C Cynopsis: Kids!10/02/12 Good morning. It’s Tuesday, October 2, 2012, and this is your first early morning briefing. Netflix makes […]
Tuesday, October 2nd, 2012
Cynopsis: DIGITAL10/02/12 Good morning. It’s Tuesday, October 2, 2012, and this is your first early morning digital briefing. AOL’s entire original video content library will now be available on YouTube. A new deal between the two companies will bring nearly 20,000 videos from AOL brands such as The Huffington Post, TechCrunch, and Moviefone to […]
Tuesday, October 2nd, 2012
JOB OF THE WEEK ART DIRECTOR LA Oversees UX & visual design for marketing campaigns across digital platforms including social media, apps, mobile. Supervises design team. 3+ yrs online ad exp. Portfolio req. http://bit.ly/PsuOVD . Cynopsis: Classified Advantage10/02/12 Good morning. It’s Tuesday, October 2, 2012, and this is your weekly issue of Cynopsis: […]
CynCity
Cynsiders
AI, Authenticity, and Creative Firepower Redefine Sports Branding
The age of quality over quantity for sports brands is over, according to marketing agency...AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s...Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade,...