Thursday, November 8th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, November 8, 2012, and this is your first early morning briefing.

Poptropica‘s, a virtual world for kids, book imprint is set to publish four new kid-targeted Poptropica books ( today, while Ubisoft also releases a new Poptropica video game. Featuring some of the most popular Poptropica storylines and games, the new Poptropica book titles include the illustrated novels Skullduggery Island (for K5-8, kids/parents can read a sample from the book at and Astro-Knights Island (K6-8), as well as the full-color doodle and activity book Pencil Warrior (K6-8) and Poptropica Mad Libs (K8-12). Ubisoft released Poptropica Adventures for the Nintendo DS, which is rated “E” for Everyone. In Poptropica Adventures, the Poptropica museum is in ruins and needs help. Players can explore three Islands and find missing artifacts to help restore the museum as they meet interesting characters, collect artifacts, solve puzzles and play mini-games along the way. Players can also customize their avatars with new clothes, hats, hairstyles and the like.


Cynopsis: Kids People Awards
The deadline is officially 1 WEEK AWAY!
November 15, 2012

Visit our website for additional information & enter online!


The Joy Tashjian Marketing Group (JTMG) has been named as exclusive licensing agent for the t-shirt brand, Ohiya (a variation on the greeting ‘Hi!’). Created by Ohio artist/illustrator Tharp as series of sketches, he then teamed with Ohio-based apparel manufacturer Ripple Junction to produce Ohiya t-shirts ( Featuring a collection of cute and sometimes crass characters, Ohiya is described as a place “magical place where the simple act of saying ‘Hi’ is more than just a friendly greeting, it’s a way of life.” JTMG plans to launch Ohiya into product categories including as fashion and costumes, interactive games, publishing, toys, plush, stickers and art supplies, calendars and electronics. Tharp has worked in lifestyle and retail design, doing work for retailers including Limited Too and Bath & Body Works, as well as original character design for advertising agencies and advertisers such as McDonald’s, Jem Sportswear and Snuggie Toys, among others.

New Strawberry Shortcake product debut down under. American Greetings Properties (AGP) and its licensing agent Merchantwise Australia announce LZ Enterprises launches kid-aimed fruit drinks for Strawberry Shortcake in Australia and New Zealand. Available in six flavors, the new Strawberry Shortcake themed fruit drinks can be found at mass, specialty stores, department stores, restaurants and in vending machines across Australia and New Zealand.

ZeptoLab and Rubie’s Costume Company ink a deal to develop a line of Cut the Rope costumes and dress-up accessories (e.g. face and body makeup, hats and headwear, tights, gloves, costume shoes and boots, treat bags/pails, streamers). The new deal, which includes costumes in all sizes, pet costumes and accessories, was brokered by licensing agents Studio Licensing and Established Brands Licensing. Based on ZeptoLab’s Cut the Rope game, the new products will be available across the US and Canada beginning summer 2013.


The Hub launches the new series Littlest Pet Shop this Saturday, November 10 at 11a with parts 1 and 2 of the debut story. The day also includes the premiere of the third season of My Little Pony Friendship is Magic at 10a. Additionally, The Hub will also air a special episode of Family Game Night featuring military families on Sunday, November 11 at 7p.

iStoryTime releases the Suzy’s Zoo Storybook Series app ($.99) for iPad, iPhone and iPod touch. The first book in the series to be featured is Witzy’s Friends Forever. Based on the characters created by artist Suzy Spafford, the Suzy’s Zoo Storybook Series is designed to promote literacy with interactivity, animation and narration, as well as in-app activities, for young readers. Features include: coloring book that includes scenes that can be colored, saved, shared and printed; memory card; puzzle that ask kids to put together pieces to solve scenes from the book; and narration options – read to me, read to myself and auto play.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode, animated, live-action or other), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

Honor the best in the kid TV/media industry, nominate someone for the Cynopsis Kids People Awards the late deadline is 11/15/2012.


Viacom International Media Networks Viacom (VIMN) appoints Elena Balmont as GM, VIMN Russia & CIS. Effective immediately, Balmont takes over for Nicholas Walters who will exit VIMN in December to pursue a new entrepreneurial venture. She will report to David Lynn, EVP & MD, VIMN UK, Australia, Russia & Eastern Europe. Based in Moscow, Balmont is responsible for the operational and strategic management of VIMN’s business in Russia & CIS, which is comprised of 11 channels, including global brands Nickelodeon, Paramount Comedy and MTV, operating under license via local partner ProfMedia. She is also charged with identifying new opportunities to further grow the business in the region. Most recently, Balmont was Deputy CEO at Content Union. She previously toiled for 12 years with Russia TV network CTC Media.


Disney XD‘s new series Crash & Bernstein hit a series high with its play on Monday, November 5 at 8:30p among Total Viewers (764,000), K6-11 (399,000) and K2-11 (457,000). The series launched on October 8, 2012.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 6, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:         K2-11 812; K6-11 490; TWEENS 9-14 396
NICKELODEON° :           K2-11 768; K6-11 354; TWEENS 9-14 250
CARTOON NETWORK** : K2-11 569; K6-11 405; TWEENS 9-14 377
DISNEY XD:                  K2-11 221; K6-11 170; TWEENS 9-14 155
NICKTOONS:                 K2-11   62; K6-11   45; TWEENS 9-14  46
°Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data.

Answer to Our Last Trivia Question: What was the name of the island where Wonder Woman was born? Paradise Island. Kudos to: Frank Zazza-iTVX/NY; Marc; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Rich Thomas-Disney Publishing Worldwide/NYC; Pat Brady-CESD/LA.

Today’s Trivia Question: What was the name of the device that made Bruce Banner the Hulk? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR SPORTS AD SALES RSRCH/NYC: Rsrch support for linear TV, run primary rsrch projects, 8+ yrs media rsrch exp including 3+ sales estimating exp, ad sales rsrch plus. Apply: (11/15)

JOB OPENING: TRAFFIC CONITNU COORD/MASN/BALTIMORE MD: Mng daily logs obtains traffic instrs from advrtsrs & inputs instructions into Traffic system 5+yrs traffic exp. w/cable or brdcst ntwrk.  More info res/apply: (11/15)

JOB OPENING: COORD-ON AIR PROMO/REELZ CHANNEL/ALBUQUERQUE: Organize & schedule on-air promo traffic, network messaging and program flow. Detail Oriented. Advancement opportunities. Relocation paid. Apply: [email protected] (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/LA: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp. Full info/apply: (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT /NY: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/Chicago: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: (11/15)

JOB OPENING: MGR, SOCIAL MEDIA (Fox Broadcasting)LA: Manages social media efforts for FBC. Drives brand consistency & revenue. Innovates use of social networks. 5+ yrs social media exp w/internet video tech. (LA) (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. (11/15)

JOB OPENING: SR DIR/DIR, MULTIPLTFRM PRGRMNG/Nick/NY: Dvlp goals/prgrmng plans; create long term sched strat content for dig/VOD/Mobile & Dir to own outlets. 7+yrs exp prgrm or promo sched @brdcst/cbl ntwrk. Apply: (11/15)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: (11/14)

JOB OPENING: MGR/ADSALES PLANNING/NYC: 2-4 yrs Media Sales Planning, pricing, invent, alloc. & sched. Hi-level Cust. Svc., Prof in Excel & media invent. system REQ’D. Broadway a+. Send res, sal.hist. & min.req to [email protected] (11/14)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp. Email resume: [email protected] (11/13)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. #6543 (11/13)

JOB OPENING: ASSOC, DIR RSCH/ NBCUniversal/NY: 5 yrs Media Research Experience. Expert in Nielsen/NPower/MRI/Simmons etc. needed. Client facing & presentation exp desired. Apply: Job #7270BR (11/13)

JOB OPENING: DIR, BRAND MKTG/WWE/Stmfrd CT: Manage/execute brand image campaign; 8-10 yrs related exp; BA req’d; full info & apply:*7707C12281BEDA3C (11/9)

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES RSRCH ASSOC/COMCAST SPOTLIGHT/SAN FRAN: support/execute standardizing sales collateral & analytics across 13 Western mkt. Asst w/ compilation of corp & reg’l ad hoc reports. More info/apply: EOE (11/9)

JOB OPENING: SALES RSRCH AUTOMATION SPEC/COMCAST SPOTLIGHT/SAN FRAN: Act as developmental regional point person for key corporate tools. Must have intermediate + excel/database skills. More info/apply: EOE (11/9)

JOB OPENING: RSRCH MGR/COMCAST SPOTLIGHT/SAN FRAN: Mng/guide mktg rsrch Analysts and Representatives within the Mkt Rsrch & Plan’g team. Must have 6-9 years relevant experience. More info/apply: EOE (11/9)

JOB OPENING: ASSOC ACCT EXEC/COMCAST SPOTLIGHT/MONTEREY: Create customized advertising and marketing solutions for local businesses and advertising agencies. 0-2 years related exp req’d. More info/apply: EOE (11/9)

JOB OPENING: LOCAL SALES ACCT EXEC/COMCAST SPOTLIGHT/SACRAMENTO: Resp for creating customized advrtsng/mktg solutions for local businesses & advertising agencies. 1-3 yr related exp req’d. More info/apply: EOE (11/9)

JOB OPENING: SALES ACCT EXEC/COMCAST SPOTLIGHT/FRESNO CA: Resp for creating customized advertising & mktg solutions for local businesses and advertising agencies. 1-3 yrs related exp req’d. More info/apply: EOE (11/9)

JOB OPENING: ASSOC MKTG COMS MGR/ NYC-Midtwn: Captivate Network-cre8 mktg & sales tools+ vdeos etc – mge brandg+ PR+ evnts+ B2Badv+ web cntnt–U need 1-3yr agncy/sls team suprt exp + mktg &media passion! Great team! [email protected] (11/9)

JOB OPENING: SR RSCH ANALYST/LA: Mng reg reporting for the Aud Ntwrk, incl overall channel perf, prgrm breakdowns & potential acquisition compatibility studies.2 yrs min TV rsch exp, pref within Cable. info/apply: (11/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER : with 10+ years experience on Food Network shows. Organized, driven, great with talent. Let me help take your food show to the next level, excellent references. [email protected] (11/15)

SITUATION WANTED: NYC, Ffld, Wstchstr counties: Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. Email: [email protected] (11/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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