Thursday, November 8th, 2012


Hallmark Channel’s Holiday Preview Weekend is a Success!
“12 New Movies of Christmas” kicks off with 19% growth among W25-54

Christmas Song: 3.8MM viewers
Love at the Thanksgiving Day Parade: 3.7MM viewers

This weekend millions of viewers will tune-in to The Wishing Tree and The Christmas Secret – call your Hallmark Channel Account Executive to take advantage of holiday opportunities

Click here for source.


Good morning. It’s Thursday, November 8, 2012, and this is your first early morning briefing.

Tonight’s Premiere:
DIY Network: Salvage Dawgs at 11p


Discovery’s U.S. Portfolio Soars in October
Driven by hit series Gold Rush and Long Island Medium, Discovery’s U.S. Portfolio delivery grew 17% in October!

Discovery, TLC, Animal Planet, ID, SCIENCE, Destination America, Velocity, OWN: Oprah Winfrey Network and The Hub all grew double digits for the month

Don’t Miss Animal Planet’s Finding Bigfoot Season Premiere on
Sunday, Nov 11 at 10PM ET/PT

Source: The Nielsen Company; Prime P25-54 Live+Same Day delivery October 2012 vs. October 2011


Tuesday night’s election TV coverage put NBC on top among the broadcast networks, based preliminarily on fast affiliate returns from Nielsen.  NBC posted 12.56 million viewers followed by ABC with 11.15 million and CBS with 8.42 million.  Among the cable news networks, FOX News Channel (FNC) was first during primetime with 11.45 million viewers between 8-11p with CNN next at 9.25 million viewers and MSNBC with 4.67 million.  FNC also had the highest peak viewership at an average of 11.8 million between 10-11p.  With A25-54 viewers, CNN scored with 4.57 million with FNC in second at 4.45 million and MSNBC at 1.99 million in the demo.  Though from the 7p to 2a seven-hour block, which encompassed the state returns to Governor Mitt Romney’s concession speech and ending with President Barack Obama’s victory speech, it was CNN that did best overall with an average of 8.84 million total viewers though FNC was not too far behind with 8.7 million total viewers and MSNBC pulled in 4.6 million. 

As the third season of PBS’ MASTERPIECE drama series Downton Abbey draws closer, a retrospective of seasons one and two will air as Downton Abbey Revisited on November 25 at 8p.  The 90-minute show will feature Dame Maggie Smith, Elizabeth McGovern, Hugh Bonneville, Dan Stevens, Michelle Dockery, Siobhan Finneran and other cast members as they comment on key scenes from the first two seasons and interviews with the actors and crew along with never-before-seen footage.  The program is hosted by self-professing Downton Abbey fan, Angela Lansbury.  An encore of Downton Abbey Revisited will air later on November 25 at 930p (check local listings).  PBS will premiere season three of Downton Abbey on MASTERPIECE January 6. 

Monday’s finale of novela, Abismo de Pasion (Abyss of Passion) on Univision reached 7.7 million viewers who tuned in to all or part of the two-hour broadcast.  The finale additionally became the highest-rated telecast in its full-run, delivering an average of 5.5 million total viewers; 3.0 million with A18-49; and 1.5 million among A18-34.

Bilingual/bicultural network, Tr3s: MTV, Musica y Mas and the Pan American Health and Education Foundation are premiering a new docu-series, Empuje.  The series follows three young Latinos who are being mentored as they struggle to improve their health and wellness program paired with famous Latino athletes.  Daisy Fuentes narrates each of the three half-hour episodes debuting November 11 at 11a and airing on Sunday mornings.

An all-new season of Hotel Impossible opens December 3 at 10p on Travel Channel.   The series follows host and hotel fixer Anthony Melchiorri as he saves 13 more failing hotels.  Travel Channel also will air the one-hour special, After Anthony on February 4 at 10p as Melchiorri revisits some of the most memorable hotels from the first season to see if the owners are following his recommendations and to find out if the business is improving.  Atlas Media Corp. produces Hotel Impossible for Travel Channel.

OWN: Oprah Winfrey Network brings back new episodes of series, In The Bedroom with Dr. Laura Berman starting December 4 at 10p.   In each episode, sex educator and therapist Dr. Berman helps real life couples build stronger relationships and improve their sex lives. 

Call for Submissions: Cynopsis is producing our Holiday Programming Guide which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Lisa Ball, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


CBS handed script orders to a comedy set in the golf world titled The Club, reports THR.  Chris Case (Retired at 35) will write the script and serve as EP on the multi-camera project produced by CBS Television Studios.  Eric and Kim Tannenbaum are also on board as EPs through their Tannenbaum Co.  The Club is about a has-been, bad-boy golf pro and the out-of-control employees at a country club who are forced to change their ways when the owner brings in a no-nonsense woman to manage the club. 

Sundance Channel revealed its 2013-14 original scripted development slate with five new dramas that highlight non-formulaic characters and fresh storytelling.  Sundance Channel’s scripted development projects include:

  • Valentines Drama based on the novel by Olaf Olafsson, is an emotional journey capturing the most candid moments between lovers when unspoken truths and buried secrets surface.  The plot centers on Herman Peterson, a high-powered New York attorney and his three attractive daughters, Cathryn, Margaret and Soley; set amidst their posh homes, elite social circles and volatile personal relationships.  Produced by Sundance Productions (Robert Redford and Laura Michalchyshyn as producers) along with Fred Berner.
  • Behind the Sun  A coming-of-age story set in the surfer world of Malibu, CA during the mid-1980s which follows the growing pains of the Georges, a determined single child family whose lives begin to unravel after the teenage son finds out he has a rare allergy to the sun.  Dylan Gary is the writer; produced by Olive Productions with Stanley Tucci, Steve Buscemi and Wren Arthur as producers.
  • The Descendants A drama about a sheriff struggling to keep his family together while also trying to police two clashing communities – the small town where he grew up and the neighboring Ramapo Mountains, home of the Ramapo Mountain Indians.  Following a tragedy and cover-up involving the sheriff’s wife, an unholy alliance is forged between the sheriff and a dangerous member of the tribe.  Aaron Guzikowksi is the writer with Sarah Condon serving as producer.
  • T A deeply personal drama about Terrence, a transgender male who has recently undergone gender reassignment surgery and is beginning to live life as a man.  The series will cut between Terrence’s emotional struggle in the present and his past as Thora, a lesbian, student activist at Mt. Holyoke College in 2005.  Anya Epstein and Dan Futterman are writing and The American Life’s Ira Glass and Alissa Shipp producing.
  • Death in the Modern Age Centers on a down-on-his-luck suburbanite who decides to radically reinvent himself by plotting his fake death to start a new life.  In this modern age of DNA testing, digital footprints and more, his escape into a new life proves more difficult.  Josh Shaffer and Eli Kooris are writing; producers include Landscape Entertainment’s Bob Cooper and JJ Jamieson along with Michel Fuchs.


Cynopsis: Sports Special eReport–NASCAR
Published: MONDAY, NOVEMBER 26

Timed to coincide with the NASCAR Sprint Cup – Cynopsis Sports will report on everything you need to know about the Sprint Cup – as well as the latest news on NASCAR (the new events, network carriage deals, etc.) and a look into 2013.

Ad space is limited! Contact VP of Sales & Mktg: Mike Farina | 203.218.6480


Top 10 M-F Syndicated Strip Series for the week of 10/22-10/28/12 ranked in order by HH Rtg
Judge Judy (CTD)                                           6.7 AA
Wheel of Fortune (CTD)                                   6.6 AA
The Big Bang Theory (WB)                                6.2 AA
Jeopardy (CTD)                                              6.0 AA
Two and a Half Men (WB)                                 4.7 AA
Family Feud (2/T)                                           4.1 AA
Entertainment Tonight (CTD)                            3.9 AA
Family Guy (2/T)                                            3.6 AA
Dr. Phil Show (CTD)                                        3.0 AA
Inside Edition (CTD)                                        3.0 AA
Source: NSS Galaxy Explorer, Live+SD
*Note: the A18-49 Syndicated ratings were not available.

Note: Ratings for Tuesday, November 6, 2012  (November Sweep Day 13) were not available and will be included in an upcoming edition.


BET Networks appointed Nelson Boyce as the company’s new SVP/Ad Sales, East Coast.  Nelson will be in charge of the television sales strategy and execution for BET Networks and will report directly to Ray Goulbourne, EVP/Broadcast Media Sales and will be located in New York.  Prior to this appointment, Nelson was with Nickelodon where he served as SVP/Digital Ad Sales and responsible for the network’s sales strategy.

Premium non-scripted television production company, Mission Control Media, Inc., behind the shows Syfy’s Face Off, Hot Set, Marcel’s Quantum Kitchen and more has named Allyson Smith as VP/Development.  Allyson previously was with The Jim Henson Company as VP/New Media and in her new role at Mission Control Media she will oversee the company’s growing development slate in addition to managing its expansion into new and alternative media spaces.


Cynopsis: Kids People Awards
The deadline is officially 1 WEEK AWAY!
November 15, 2012

Visit our website for additional information & enter online!

This day in History: 1731 – Benjamin Franklin opens the first US library in Philadelphia.

Answer to Our Last Trivia Question: During the first season of Happy Days, what type of jacket did Fonzie wear? A windbreaker that was light blue/grey in color. (ABC at first thought a leather jacket would make the Fonzie character look too much like a hoodlum. Later they changed their minds and an icon was born.)  Kudos to: Douglas Hochstadt-ABC/NYC; Tom Winiarski-Turner Entertainment Sales/NYC; Jim Bono-Crown Media Family Networks/NYC; Cynthia McFaden-Comcast Spotlight/Fredericksburg, VA; Kristin Staskowski-Charter Media/Birmingham, AL; Tom Boyd-WGN-TV/Chicago; Andi Leston-Sportsman Channel/New Berlin, WI; Cammie Buerry-Station Casinos/Las Vegas; Dan Harberer-Creo Entertainment/Playa del Rey, CA; Chris Loprete-ABC/Hollywood; Marci Polzin-Clear Talent Group/Studio City, CA.

Today’s Trivia Question: On Laverne & Shirley, what was Laverne’s favorite drink? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR SPORTS AD SALES RSRCH/NYC: Rsrch support for linear TV, run primary rsrch projects, 8+ yrs media rsrch exp including 3+ sales estimating exp, ad sales rsrch plus. Apply: (11/15)

JOB OPENING: TRAFFIC CONITNU COORD/MASN/BALTIMORE MD: Mng daily logs obtains traffic instrs from advrtsrs & inputs instructions into Traffic system 5+yrs traffic exp. w/cable or brdcst ntwrk.  More info res/apply: (11/15)

JOB OPENING: COORD-ON AIR PROMO/REELZ CHANNEL/ALBUQUERQUE: Organize & schedule on-air promo traffic, network messaging and program flow. Detail Oriented. Advancement opportunities. Relocation paid. Apply: [email protected] (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/LA: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp. Full info/apply: (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT /NY: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/Chicago: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: (11/15)

JOB OPENING: MGR, SOCIAL MEDIA (Fox Broadcasting)LA: Manages social media efforts for FBC. Drives brand consistency & revenue. Innovates use of social networks. 5+ yrs social media exp w/internet video tech. (LA) (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. (11/15)

JOB OPENING: SR DIR/DIR, MULTIPLTFRM PRGRMNG/Nick/NY: Dvlp goals/prgrmng plans; create long term sched strat content for dig/VOD/Mobile & Dir to own outlets. 7+yrs exp prgrm or promo sched @brdcst/cbl ntwrk. Apply: (11/15)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: (11/14)

JOB OPENING: MGR/ADSALES PLANNING/NYC: 2-4 yrs Media Sales Planning, pricing, invent, alloc. & sched. Hi-level Cust. Svc., Prof in Excel & media invent. system REQ’D. Broadway a+. Send res, sal.hist. & min.req to [email protected] (11/14)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp. Email resume: [email protected] (11/13)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. #6543 (11/13)

JOB OPENING: ASSOC, DIR RSCH/NBCUniversal/NY: 5 yrs Media Research Experience. Expert in Nielsen/NPower/MRI/Simmons etc. needed. Client facing & presentation exp desired. Apply: Job #7270BR (11/13)

JOB OPENING: DIR, BRAND MKTG/WWE/Stmfrd CT: Manage/execute brand image campaign; 8-10 yrs related exp; BA req’d; full info & apply:*7707C12281BEDA3C (11/9)

JOB OPENING: ACCT EXEC/Collective Digital Studio/NYC & LA: 3+ yrs dig. media sales premium video pre-roll, sponsorship, branded content, & display to nat’l brands; knwlg of the YouTube “Dig. Influencer” space.  Res: [email protected] (11/9)

JOB OPENING: SALES RSRCH ASSOC/COMCAST SPOTLIGHT/SAN FRAN: support/execute standardizing sales collateral & analytics across 13 Western mkt. Asst w/ compilation of corp & reg’l ad hoc reports. More info/apply: EOE (11/9)

JOB OPENING: SALES RSRCH AUTOMATION SPEC/COMCAST SPOTLIGHT/SAN FRAN: Act as developmental regional point person for key corporate tools. Must have intermediate + excel/database skills. More info/apply: EOE (11/9)

JOB OPENING: RSRCH MGR/COMCAST SPOTLIGHT/SAN FRAN: Mng/guide mktg rsrch Analysts and Representatives within the Mkt Rsrch & Plan’g team. Must have 6-9 years relevant experience. More info/apply: EOE (11/9)

JOB OPENING: ASSOC ACCT EXEC/COMCAST SPOTLIGHT/MONTEREY: Create customized advertising and marketing solutions for local businesses and advertising agencies. 0-2 years related exp req’d. More info/apply: EOE (11/9)

JOB OPENING: LOCAL SALES ACCT EXEC/COMCAST SPOTLIGHT/SACRAMENTO: Resp for creating customized advrtsng/mktg solutions for local businesses & advertising agencies. 1-3 yr related exp req’d. More info/apply: EOE (11/9)

JOB OPENING: SALES ACCT EXEC/COMCAST SPOTLIGHT/FRESNO CA: Resp for creating customized advertising & mktg solutions for local businesses and advertising agencies. 1-3 yrs related exp req’d. More info/apply: EOE (11/9)

JOB OPENING: ASSOC MKTG COMS MGR/NYC-Midtwn: Captivate Network-cre8 mktg & sales tools+ vdeos etc – mge brandg+ PR+ evnts+ B2Badv+ web cntnt–U need 1-3yr agncy/sls team suprt exp + mktg &media passion! Great team! [email protected] (11/9)

JOB OPENING: SR RSCH ANALYST/LA: Mng reg reporting for the Aud Ntwrk, incl overall channel perf, prgrm breakdowns & potential acquisition compatibility studies.2 yrs min TV rsch exp, pref within Cable. info/apply: (11/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER: with 10+ years experience on Food Network shows. Organized, driven, great with talent. Let me help take your food show to the next level, excellent references. [email protected] (11/15)

SITUATION WANTED: NYC, Ffld, Wstchstr counties: Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. Email: [email protected] (11/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Resort, Grey’s Anatomy, Scandal
CBS: The Big Bang Theory, Two and a Half Men, Person of Interest, Elementary
CW: The Vampire Diaries, Beauty and the Beast
FOX: The X Factor, Glee
ION: Numb3rs, Numb3rs, Criminal Minds
MyTV: White Collar, White Collar
NBC: The Voice, The Office, Parks and Recreation, Rock Center with Brian Williams
PBS: The This Old House Hour, Ferrets: The Pursuit of Excellence, Antiques Roadshow
TeleFutura: Un Amante Para Tres, Sr. y Sra. Smith
Telemundo: Rosa Diamante, Corazon, Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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