Cynopsis: DIGITAL
11/08/12

Good morning. It’s Thursday, November 8, 2012, and this is your first early morning digital briefing.

With all the talk of Netflix-competitors arising in the East and West, here’s a study from broadband network solutions provider Sandvine that offers some good news if you’re Netflix: In its latest internet traffic trends report, Sandvine finds that when it comes to data usage, Netflix accounted for 33% of peak period (9pm to 12am) downstream traffic among fixed networks in North America in September 2012. “Audio and video streaming account for 65% of all downstream traffic from 9pm to 12am and half of that is Netflix traffic [on North America fixed networks],” said Dave Caputo, CEO of Sandvine. Netflix’s competitors, on the other hand, didn’t even come close, according to the study. Amazon’s share of peak internet viewing traffic last month stood at 1.8%, while Hulu and HBO Go accounted for 1.4% and 0.5%, respectively. Overall, Sandvine reports that mean monthly data usage has increased by 120% from 23GB to 51GB in the past year on North American fixed line networks. This is the equivalent of 81 hours of video.

Virgin Media has launched TV Anywhere, a new cloud-based streaming service for Virgin TV customers in the UK to watch television content on any supported desktop and laptop computer, tablet, and/or smartphone. Free for all Virgin TV customers, the service offers as many as 45 live TV channels, depending on the customer’s TV package and method of access. The channel lineup encompasses those covering entertainment, kids, sports, news, music and movies, as well as premium channels such as Sky Sports and Sky Movies (for those who subscribe to them). Virgin says it plans on adding more channels to the live TV lineup in “due course.” Virgin TV Anywhere also features up to 4,000 hours of on-demand TV content, including Sky On Demand, as well as integrated access to catch-up services from BBC, ITV, Disney, and Nickelodeon, among others. On-demand content will initially only be available online, with mobile support to follow in 2013. Of note, customers who want to use the service via its mobile apps will need to have a TiVo box and, at least for now, access to a Wi-Fi connection. Virgin is initially launching the service on all iOS devices, with support for Android to come in 2013.

EpicTV, an extreme sports VOD service funded by Finnish telco company Elisa, has selected Tvinci’s pay-OTT platform to power its iPad app. EpicTV will use Tvinci’s OTT 2.0 platform to allow its pan-European subscriber base to download and watch extreme sports programming and films on demand, offline, and in HD. Available for free in the App Store, the EpicTV iPad app features a library of 600 feature-length films related to surfing, climbing, skiing, snowboarding, mountain biking, kayaking, base-jumping, and more.

A CYNOPSIS MESSAGE

NBCUniversal and American Express just inked a second-screen “content-to-commerce” deal that will allow AmEx cardholders to purchase products inspired by NBCU shows directly from their mobile device. This initiative utilizes Zeebox, the social TV platform from the UK that recently launched in the US (with backing from NBCUniversal and Comcast). Consumers logged into the Zeebox app online or on iOS or Android devices will get information on how they can purchase show-inspired items, including fashion and kitchenware, all of which will be curated by the staff at NBCUniversal’s DailyCandy. The products will be inspired by shows under the NBCU umbrella such as Bravo’s Life After Top Chef, E!’s Fashion Police, and Style’s Tia & Tamera. Each featured show will have its own customized page and will offer games, behind-the-scenes content, and trivia, on top of the offers. To promote this initiative, NBCUniversal is airing a series of 30-second ads across each participating network. The first series of ads will promote the Zeebox app and the American Express partnership, followed by a second series that will focus more on highlighting the latest offers (a new show-inspired product will be offered each week). These 30-second spots will also run online across DailyCandy, BravoTV.com, Eonline.com, and MyStyle.com.

Samsung has become the official sponsor for FOXSports.com’s NFL Rules Analyst Mike Pereira’s online content, which encompasses columns, weekly videos, and social media content. Per the deal, the device-maker will promote its suite of mobile products including the Galaxy S III and Galaxy Note II. Other aspects of the deal include a “Your Call” sweepstakes, which will give fans the chance to win a trip to the FOX Sports NFL studios in LA to meet Pereira later this season. Samsung also plans to sponsor FOXSports.com’s featured NFL writers and NFL content on its Yardbarker blog network.

According to Rhythm NewMedia‘s latest Rich Media Insights report, rich media is becoming more “mainstream” in mobile advertising as it was used in 43% of campaigns run on Rhythm’s network in Q2 and Q3 of this year (up from 12% a year ago). What’s more, Rhythm says a growing demand for mobile video among advertisers is helping drive the convergence of video and rich media in mobile advertising. In fact, in Q2 and Q3 of this year, 28% of campaigns employed in-banner video ads, and 36% of rich media full-page ads used video (speaking of which, Rhythm says that incorporating mini-video players into full page ad creative boosted engagement rates by 30% or more). Rhythm’s report is based on data from ads the company served in the US across iOS, Android, and other devices in Q2 and Q3 of this year. Its mobile ad network spans more than 200 apps and sites owned by big media partners such as NBCUniversal, CBS ABC, and FOX.

Based on the record number of submissions the International Academy of Web Television (IAWTV) received for its annual IAWTV Awards (January 8, 2013), the organization says the value of the “web TV industry” is over $135 million in 2012 and is expected to grow to $200 million in 2013. For the sake of comparison, IAWTV says the industry was valued at $45 million in 2011, when most productions were independently produced and financed. In fact, independent producers released 80% of the web series submitted in 2010. That’s not the case anymore as studios and networks now represent 60% of the web series submitted, and are expected to account for 80% next year, according to the report. Other findings based on submissions for the 2013 IAWTV Awards include:

• 2012 was definitely the Year of YouTube: Over 29% of the web series claim the video giant as their primary site, up from 13% in 2011.
• Blip is the second platform of choice, accounting for 7%.
• Portals such as AOL, MSN, and Yahoo represent 5% of this particular market, with Yahoo releasing over 80% of the portal-based web series in 2012.
• While only 1% picked Facebook as their primary site, every web series makes some, if not all, of its content available on the social networking site.
• Of the 473 web series submitted to next year’s IAWTV Awards, 137 (roughly 29%) were comedies. The second- and third-most popular categories were the “hosted” shows (95 submissions) and drama series (70 submissions).

Election Day was huge for CNN.com, as CNN Digital reports that the site broke four-year traffic records on Tuesday night by delivering 203 million page views and reaching over 23 million unique visitors. The CNN Politics section and the CNN Digital Election Center collectively boasted 101.5 million of those total page views. In addition, CNN.com generated 6 million video starts and 382,000 live streams for its Election Day 2012 coverage (via Omniture Site Catalyst).

The Cynopsis Digital Video Measurement Summit is now less than a week away. Seats are filling up fast, so if you want to see and listen to speakers from digital giants such as AOL, Adap.tv, comScore, ESPN, Horizon Media, My Damn Channel, Nielsen, Starcom MediaVest, VideoHub, Vuguru, and YouTube, you should REGISTER NOW.

Rediff.com India has launched a new Realtime News App on the Windows 8 operating system. The app is adapted to the new operating system’s tile-based user interface and offers access to over 30,000 Indian and international news publication. The top stories are organized into six tiles/categories: Top News, World News, Entertainment, Business, Cricket, and Sports. When a user clicks on a title, he or she will be taken to the top stories related to the category. Selecting a story will direct them to the full article on the original news source.

Digital media and content platform provider Martini Media has named Gagan Saksena its new Chief Technology Officer. He will oversee the company’s core technology business and will play a key role in shaping its data and insights platform. It’s not the only new executive hire for the company as it also nabbed Scott Graham to be its new VP/Eastern Sales. He will join the NY team and serve as its head of sales. Both Saksena’s and Graham’s positions are new ones at the company.

A CYNOPSIS MESSAGE

1. Fast & efficient personalized service

Omaze is a new website that offers you the shot of meeting and hanging out with celebrities, athletes, TV stars, or other influential people. All you have to do is donate $5 to $10 (all for a good cause), and you can enter to win one of these “once-in-a-lifetime” experiences. For example, the three current experiences offered by the site are: Singing karaoke with the stars of Diary of a Wimpy Kid, visiting and hanging out on set with Raj from The Big Bang Theory, and sitting in on a private recording session with Moby. Past experiences that catch my eye include hanging out with the cast of Parks & Recreation and “experiencing the magic of creating a Disney animation.” The donations go to organizations such as The Young Storytellers Foundation and P.S. Arts. Pay $5/$10; potentially hang out with cool famous people; doesn’t seem like a bad deal.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
11.08.12

Denise O’Connor: Group Publisher, Media Entertainment
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