Editions

Wednesday, December 12th, 2012

Cynopsis: Kids!12.12.12 Good morning. It’s Wednesday, December 12, 2012, and this is your first early morning briefing. Hasbro unites all its TV, film, short-form and commercial production content under Stephen Davis, President of LA-based Hasbro Studios. Davis will report to Hasbro CMO John Frascotti. Davis, who has helmed the worldwide TV development/production/distribution group for […]

Wednesday, December 12th, 2012

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel has become a Holiday Family TraditionOur Christmas programming has captured the hearts of families across the country************************ Our original movie premieres shined this past weekendHelp for the Holidays: 3.0 HH ratingCome Dance with Me: 2.7 HH rating Countdown to Christmas programming has reached 50.8 million unduplicated viewersClick […]

Tuesday, December 11th, 2012

Cynopsis: Kids!12.11.12 Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning briefing. Genius Brands International, developer/marketer of the Baby Genius line of music/education products, steps into the TV world as it begins development on an animated series for K6-9 based on its Genius brand. The company has brought on […]

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Tuesday, December 11th, 2012

Cynopsis: DIGITAL12.11.12 Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning digital briefing. Kantar Media analyzed ads appearing on national TV and “leading online video sites” in October, and found that among the 4,100+ brands advertising on either platform, 23% used online video. Breaking that percentage down, Kantar reports […]

Tuesday, December 11th, 2012

Cynopsis: Sports12.11.12 Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning Sports briefing.  Scratch another couple of weeks from the NHL season. The league announced that all games through Dec. 30 are now off the table to mark 526 regular season games lost this year due to the lockout, […]

Tuesday, December 11th, 2012

A CYNOPSIS MESSAGE FROM WE tv Rock icon Cyndi Lauper is coming to WE tv Click here for a sneak peek of the new original seriesCyndi Lauper: Still So Unusual Premieres Saturday, January 12 9pm 8c sales.wetv.com . Cynopsis12.11.12 Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning […]

Tuesday, December 11th, 2012

JOB OF THE WEEK SR MGR, PRICING & YIELD MANAGEMENTCrackle Network LA Drive Yield Mngmnt & optimization. 4yrs exp dig advrtsng inventory mngmnt, & yield optimization. More info/Apply www.sonypicscareers.com #502 Cynopsis: Classified Advantage12.11.12 Good morning. It’s Tuesday, December 11, 2012, and this is your weekly issue of Cynopsis: Classified Advantage! You Never […]

Monday, December 10th, 2012

A CYNOPSIS MESSAGE FROM LIFETIME LIFETIME’S YEAR OF TREMENDOUS GROWTH ADDS UP TO A VERY HAPPY HOLIDAY!W18-34 +20%                 W18-49 +16%                 W25-54 +9% The only women’s network with hit shows in every format Unscripted: Dance Moms #1 among W18-34 & W18-49                Competition: Project Runway #1 among W25-54Movies: Steel Magnolias #1 original movie premiere across all key […]

Monday, December 10th, 2012

Cynopsis: Sports12.10.12 Good morning. It’s Monday, December 10, 2012, and this is your first early morning Sports briefing.  When Michael Whan was named Commissioner of the LPGA back three years ago, the storied tour was struggling to define itself in the world of sports. The organization had cut back events, prize money was off […]

Monday, December 10th, 2012

Cynopsis: Kids!12.10.12 Good morning. It’s Monday, December 10, 2012, and this is your first early morning briefing. More Nikki Maxwell is on the way as Aladdin, an imprint of Simon & Schuster Children’s Publishing, unveils plans to publish the seventh and eighth books in the popular Dork Diaries series by Rachel Renee Russell in […]

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