Editions

Thursday, October 3rd, 2013

Cynopsis: DIGITAL10.03.13 Good morning. It’s Thursday, October 3, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Yesterday, The Sundance Channel launched an original web series to accompany its new TV show, Dream School. The series takes 15 teenage dropouts and has them instructed they’re taught by the likes […]

Thursday, October 3rd, 2013

A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS DISCOVERY COMMUNICATIONS’ U.S. PORTFOLIO EARNED DELIVERY GAINS +10% IN 3Q13!Discovery delivers best 3Q in network history in M25-54 ratings!TLC posts its best 3Q performance in a decade in HH and W25-54 ratings! Discovery Communications debuts on Interbrand’s Annual 2013 ‘Best Global Brands’ Report list; highest-ranked debut brand and […]

Thursday, October 3rd, 2013

Cynopsis: Sports10.03.13 Good morning. It’s Thursday, October 3, 2013, and this is your first early morning Sports briefing.  TBS launched its MLB Postseason coverage with a bang as the Pirates win in the 2013 National League Wild Card Game handed the channel 4.6 million total viewers and a 3.0 household rating, according to Nielsen […]

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Wednesday, October 2nd, 2013

Cynopsis: Kids!10.02.13 Good morning. It’s Wednesday, October 2, 2013, and this is your first early morning briefing. TODAY’S TOP NEWS Saban Brands is extending its agreements with Nickelodeon and Bandai America through 2016 for the Power Rangers franchise. Nick and Saban initiated their strategic partnership when Saban re-acquired the Power Rangers brand in 2010 […]

Wednesday, October 2nd, 2013

Cynopsis: Sports10.02.13 Good morning. It’s Wednesday, October 2, 2013, and this is your first early morning Sports briefing.  ESPN Deportes Radio and the NFL formally announced a new multiyear agreement for media rights for the 2013-2014 and 2014-2015 seasons. Under the deal, the network will get exclusive Spanish-language rights to Monday Night Football as […]

Wednesday, October 2nd, 2013

Cynopsis: DIGITAL10.02.13 Good morning. It’s Wednesday, October 2, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Fandango is the first star to appear in the latest Samsung Galaxy Note 3 device, debuting its recommendation service Here & Now. A guide to new movies, nearby theatres, and the ability the […]

Wednesday, October 2nd, 2013

A CYNOPSIS MESSAGE FROM SYFY YOUR MESSAGE RESONATES MORE IN A HIGHLY ENGAGED ENVIRONMENT Syfy creates immersive TV for IGNITERS, a more ENGAGING environment for your ads Standard Ads:  #1 Co-Branded Vignettes:  #3 In-Program Integrations:  #3 Program Engagement:  #5 Put your message in the right place, in front of the right people-find out how at […]

Tuesday, October 1st, 2013

Cynopsis: DIGITAL10.01.13 Good morning. It’s Tuesday, October 1, 2013, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Facebook will now provide even more TV conversation tracking data to broadcasters like ABC, NBC and FOX. The site announced it will supply detailed analytics of likes, comments and shares from private […]

Tuesday, October 1st, 2013

JOB OF THE WEEK DIR MKTG STRATEGY Discovery Channel MD Innovator w/strategic 360 approach to ad cmpgns. Strong brand mgt/consumer mktg exp.Work w/rsrch to identify prtnrshps/manage mktg events. Exp. driving top TV brands. APPLY HERE. Cynopsis: Classified Advantage10.01.13 Good morning. It’s Tuesday, October 1, 2013, and this is your weekly issue of Cynopsis: […]

Tuesday, October 1st, 2013

Cynopsis: Sports10.01.13 Good morning. It’s Tuesday, October 1, 2013, and this is your first early morning Sports briefing.  A looming standoff between DISH and The Walt Disney Company got a temporary reprieve yesterday when the companies reached a short-term extension to continue carriage of ESPN; Disney Channel; ABC owned stations in New York, Los […]

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