Cynopsis: Kids!
10.23.13

Good morning. It’s Wednesday, October 23, 2013, and this is your first early morning briefing.

TODAY’S TOP NEWS

EXCLUSVIVE: Netflix continues to woo the kids and family market with the launch this week of BabyFirst content. CynKids has learned the streaming service will offer BabyFirst’s VOD programming including fan favorites Harry the Bunny, Numbers Around the Globe, Color Crew and Rainbow Horse. The Netflix deal dovetails with BabyFirst’s transformation in the U.S. from a subscription-based service to an ad-supported network. The network has signed its first batch of advertisers and is expanding its on-demand strategy in an effort to introduce the channel’s content to the widest possible viewing audience. “We are delighted to launch with Netflix and have this significant opportunity to engage with their vast subscriber base and introduce families to our unique child development content,” BabyFirst CEO Guy Oranim tells us.

MORE HALLOWEEN TREATS

Our Halloween goody bag is overflowing. Here are some more programming treats:

PBS Kids is indulging in plenty of Halloween fun, including the new one-hour special Curious George: A Halloween Boo Fest. The special, which premieres Monday, Oct. 28, finds George unraveling the eerie mystery of No Noggin, a ghost that appears in the countryside each Halloween, intent on kicking the hats clean off the heads of trick-or-treaters. Also up from the network are new themed episodes of Thomas & Friends and Peg + Cat, plus encore presentations of Halloween episodes from fan favorite series, including Arthur, Caillou, Clifford The Big Red Dog, Word Girl and Daniel Tiger’s Neighborhood.

Disney Junior has been celebrating Halloween all month long with a bag-full of themed episodes of series including Sofia the First, Jake and the Never Land Pirates and Mickey Mouse Clubhouse, where Mickey’s legendary rival Mortimer Mouse recently made a special appearance in a 45-minute superhero-themed episode. The network is also extending the fun to its shortform series Minnie’s Bow-Toons. Additionally, families can check out DisneyJunior.com/Halloween to upload videos of their child explaining and acting out what he or she wants to be for Halloween for a chance to be shown on air. The videos will be selected at random and will be shown every Friday on Disney Channel and Disney Junior throughout the month of October.

PROGRAMMING PICKS

PBS Kids is bolstering its series Arthur and Martha Speaks this fall with new episodes plus a new collection of free digital storybooks. Starting Monday, Nov. 11, 2013, both series will premiere new episodes featuring guest voice actors Alan Cumming and Kenan Thompson, respectively. It’s the 17th season for Arthur. The adventures continue online with a new series of Martha Speaks interactive nonfiction books, Martha’s True Stories. Designed for kids ages 4-7, the interactive books support vocabulary development.

PRODUCTION NOTES

Disney XD ordered up the animated comedy series Penn Zero: Part-Time Hero. The show is about a boy who has to juggle hero duties with school and everyday life. The net is planning a fall 2014 premiere.

MORE KIDS NEWS

Comic book developer IDW Publishing is launching IDW Entertainment, to fund and develop television properties based on the company’s extensive catalog.  Entertainment industry veteran David Ozer will serve as president of the new division. Ozer’s background includes exec roles at Sonar Entertainment, Starz Media/IDT Entertainment and DIC Entertainment.

What do you get when you take a busload of kids who think they’re on a field trip to examine trees and instead pull up to a mega Toys R Us store? The answer is the retail chain’s new “prankvertising” holiday ad campaign, which launches this week. AdWeek reports the TV commercials contain the hashtag #WishinAccomplished, which links to related video ads on Facebook, Twitter and other social channels, plus digital ads on websites including MSN.com, YouTube and Yahoo, and social games such as Angry Birds.

Big Tent Entertainment, Mercis bv and 6Sales entered a deal with NY-based The Orchard, to distribute the upcoming full-length feature film Miffy The Movie. The deal includes theatrical, VOD and DVD in North America and the U.K. The partnership also includes development and operation of a new English Miffy YouTube Channel to feature the entire library of Miffy TV eps, along with music and other content.

HIT Entertainment and Fisher-Price are teaming with the Minnesota Children’s Museum to develop a Thomas & Friends traveling exhibit focusing on STEM concepts and development of 21st century skills. The exhibit debuts at the Minnesota museum next summer and will then embark on a 10-year tour.

Looking to make a fashion statement? A new men’s T-shirt inspired by Nickelodeon’s Teenage Mutant Ninja Turtles: Out of the Shadows game is now available exclusively through retailer Hot Topic. This marks Nick’s first-ever video game collaboration with a national specialty apparel retailer.

DIGITAL UPDATE

How did Dane Boedigheimer develop Annoying Orange and land a deal with Cartoon Network? How is Peanuts using all-new digital shorts to endear the brand to a new generation and build buzz for the 2015 Peanuts feature film? What kind of content is Yummico creating? And what kind of content is Toon Goggles looking to add to its growing roster? Find out the answers to these questions and more at the Nov. 12 CynKids webinar “Developing & Distributing Kids Content in the Digital Age.” Register here http://www.cynopsis.com/webinars/developing-and-distributing-kids-content/

Speaking of Yummico, the company is teaming with Sprout and DHX Media to develop and produce original 11-minute interactive appisodes of new yummico series Edison the Invention Detective. The series chronicles the adventures of Edison, a girl inventor who loves to solve mysteries accompanied by her homemade robotic sidekick Eureka. It focuses on simple engineering and teaching kids how to think, not what to think. First appisodes will drop as free downloads for iOS and Android next spring.

Oregon Scientific launched the MEEP! X2 a wifi-enabled tablet featuring a shock and splash-proof design, Android 4.2 OS, Bluetooth 4.0 technology, parental controls both on the tablet and online and two built-in cameras. The tablet, available exclusively at Toys R Us stores, comes preloaded with 50-plus games, apps, e-books and music, plus access to 800 apps in the MEEP! Store

In three weeks, we’ll announce the finalists for the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the impressive list of finalists and register your team today: http://www.cynopsisdigitalsummit.com/model-d-awards/

GAMES & APPS

Online video platform Kidobi and Simon & Schuster are introducing the Ready-to-Read Recommendation app, which provides recommendations for early readers ages 3-8. The app analyzes the child’s age, interests and reading level, then helps parents find books that suit their child’s reading level.

As part of the ongoing 30th anniversary Fraggle Rock celebration, the Jim Henson Co. is partnering with PlayTales on the creation of the Fraggle Rock Music Maker app, inspired by the unique musical characteristics associated with the series.

Nokia’s first tablet, the Lumina 2520, is launching with some Dragon power. DreamWorks Animation and Nokia are jointly launching Dragons Adventure, a GPS-powered augmented reality app for the tablet and on Windows 8 phones. The app combines Nokia’s Here Maps and LiveSight Augmented reality and content based on DreamWorks’ How To Train Your Dragon franchise.

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LICENSING NEWS

Big Tent Entertainment is expanding with the addition of new licensing agents across the globe. They are: E-all Entertainment (Brazil), Lisans Medya (Turkey), Copyright Licensing (Middle East), License Inc. (Mexico) and Early Bird (Scandinavia).

Marvel Entertainment and Disney Consumer Products are expanding the retail buzz for The Avengers franchise as they ready robust merchandising programs anchored by upcoming hotly anticipated films hugely-anticipated films Marvel’s Thor: The Dark World, hitting theaters Nov. 8, and Marvel’s Captain America: The Winter Soldier, in theaters April 4, 2014. Thor has consumer products support from 75 licensees including Hasbro, Disguise and Funko; and the companies have amassed 125 partners for the Captain America brand including Hasbro, Lego, Hallmark and Under Armour. The franchise will continue to build for the release of Marvel’s Avengers: Age of Ultron in summer 2015.

Sweet new deal for preschool series Everything’s Rosie. Nestle signed with producer/licensor V&S Entertainment to make themed Easter chocolates in the U.K.

Nerd Corps Entertainment and licensing agent Discovery Media notched several deals for Nerd’s action property Slugterra including with Gedis S.R.L. in Italy, where a new toy line will bow from JAKKS Pacific in 2014. Other new partners are Panini (Latin America), Apps Ministry (Russia), Istanbul Lisans (Turkey), Noga (Israel) and David Gresham Records (South Africa).

INTERNATIONAL RELATIONS

Cartoon Network is taking its popular iOS CN Watch and Play app to several key Asia Pacific markets. Using the app, kids can simultaneously watch video from their favorite animation TV series and play games from Cartoon Network’s website. The app also provides options for pay TV providers to customize an authenticated subscriber approach to second-screen viewing.

European children’s media company Planeta Junior sealed the deal for exclusive TV, home entertainment, on demand, merchandising and licensing rights for Studio 100 Media’s new CGI animated series Tashi. Delivery of the series, which targets 6-11-year-olds, is expected next fall.

Paris-based distributor PGS Entertainment now has international rights to a new animated series for kids ages 5-9 inspired by the Playmobil brand Super Four. The series, produced by Method Animation and Morgen Studios, marks the first time the 40-year-old children’s brand has come to television.

CYNKIDS SPOTLIGHT

Risky Business? Teens (ages 13-17) using Facebook can now post items publically, thanks to a relaxing of the social network’s long-standing privacy standards for its youngest users. The move jibes with Facebook’s thinly veiled plan to get more of its 1.2 billion users to share their posts, comments and photos publically. Shared information makes it easier for the company to convince advertisers and brands it is the best social medium to pedal goods and events to consumers. The Federal Trade Commission is already looking into other proposed changes to Facebook’s privacy policies. Remains to be seen whether this one will hold up.

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TRIVIA

Answer to Last Week’s Trivia Question: What’s the name of the animal who starred in the Beatrix Potter book published the year after The Tale of Peter Rabbit, in 1903? Squirrel Nutkin. Kudos to: Lauren Camadeco, Silvergate Media, NY.

Today’s Trivia Question: Aside from George, who’s the only regularly recurring character in the original Curious George adventures? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

BY THE NUMBERS

Top 10 Basic Cable Ratings for the week of Oct. 14-20, 2013

K2-11 Total Programming Day

NETWORK	RATING	000s
NICK	2.8	915
DSNY	2.5	807
DSJR	1.3	271
TOON	1.1	346
NKJR	0.8	207
NAN	0.7	241
DXD	0.6	176
SPRT	0.6	110
ADSM	0.4	138
NKTN	0.4	99

K2-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK	RATING	000s
DSNY	3.5	1148
DSJR	1.7	346
NAN	1.4	444
NKJR	1.1	293
DXD	0.8	241
FAM	0.7	215
SPRT	0.7	130
ADSM	0.6	209
A&E	0.4	119
BET	0.4	106

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK	RATING	000s
NICK	2.8	915
DSNY	2.7	870
DSJR	1.5	308
NAN	1.1	359
TOON	1.1	346
NKJR	1.0	266
DXD	0.7	193
SPRT	0.7	126
FAM	0.4	112
NKTN	0.4	94

K6-11 Total Programming Day

NETWORK	RATING	000s
DSNY	2.8	551
NICK	2.2	429
TOON	1.2	234
NAN	0.8	167
DXD	0.8	145
DSJR	0.5	64
ADSM	0.4	87
NKTN	0.4	59
FAM	0.3	61
NKJR	0.3	49

K6-11 Prime (Monday – Sunday 8-11p.m.)

NETWORK	RATING	000s
DSNY	4.6	902
NAN	1.6	314
DXD	1.2	206
DSJR	0.8	98
ADSM	0.7	135
FAM	0.7	130
NKTN	0.5	73
A&E	0.4	71
AMC	0.4	71
NKJR	0.4	65

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK	RATING	000s
DSNY	2.9	567
NICK	2.2	429
NAN	1.3	234
TOON	1.2	157
DXD	0.9	68
DSJR	0.5	61
NKJR	0.4	59
TNNK	0.4	57
NKTN	0.4	67
FAM	0.3	44

K9-14 Total Programming Day

NETWORK	RATING	000s
DSNY	2.5	504
NICK	1.4	285
TOON	1.0	208
NAN	0.9	191
ADSM	0.8	169
DXD	0.8	151
FAM	0.3	56
TNNK	0.3	55
NKTN	0.3	47
A&E	0.2	49

K9-14 Prime (Monday – Sunday 8-11p.m.)

NETWORK	RATING	000s
DSNY	4.1	834
NAN	1.5	311
DXD	1.2	213
ADSM	1.0	201
FAM	0.6	128
A&E	0.5	112
AMC	0.5	101
BET	0.5	98
USA	0.4	91
TBSC	0.4	80

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

NETWORK	RATING	000s
DSNY	2.4	493
NICK	1.4	285
NAN	1.3	269
TOON	1.0	208
DXD	0.9	155
TNNK	0.4	69
FAM	0.3	61
AMC	0.3	45
NKTN	0.2	47
MTV	0.2	47

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings

Viewing Type: Live +7 Day blended with SD

K2-11  Top 10 Programs for the week of Oct. 14-20, 2013

DATE	PROGRAM	NETWORK	TIME	000s
10/14/2013	SpongeBob	NICK	7-7:30p	1823
10/19/2013	SpongeBob	NICK	10-10:30a	1781
10/15/2013	SpongeBob	NICK	6-6:30p	1707
10/19/2013	SpongeBob	NICK	9-9:30a	1706
10/18/2013	Jessie	DSNY	8:30-8:55p	1650
10/15/2013	SpongeBob	NICK	5:30-6p	1625
10/15/2013	SpongeBob	NICK	6:30-7p	1622
10/19/2013	SpongeBob	NICK	5-5:30p	1618
10/19/2013	SpongeBob	NICK	5:30-6p	1613
10/19/2013	Sanjay & Craig	NICK	10:30-11a	1604

K6-11  Top 10 Programs for the week of Oct. 14-20, 2013

DATE	PROGRAM	NETWORK	TIME	000s
10/18/2013	Jessie	DSNY	7:30-8p	1409
10/18/2013	A.N.T. Farm	DSNY	9-10:45a	1369
10/14/2013	SpongeBob	NICK	8-8:30p	1354
10/19/2013	SpongeBob	NICK	8-9:45p	1325
10/19/2013	Haunted Hathaways	NICK	8:30-8:55p	1245
10/19/2013	Liv and Maddie	DSNY	8-8:30p	1243
10/19/2013	SpongeBob	NICK	10-10:30a	1224
10/18/2013	Liv and Maddie	DSNY	10:30-11a	1169
10/19/2013	Sam & Cat	NICK	11:30-11:55a	1152
10/14/2013	Jessie	DSNY	7-7:30p	1132

Source: Turner Research based on Total US Television Universe of 115,800,000 homes.

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Oct. 18-20, 2013:

Gravity (Warner Bros.) PG-13 $31.3 million (weekend) $170.6 million (3-week cume)

Captain Phillips (Sony) PG-13 $17.3 million (weekend)  $52.3 million (2-week cume)

Cloudy With A Chance of Meatballs 2 (Sony Pictures) PG  $10.1 million (weekend) $93.1 million (4-week cume)

Insidious: Chapter 2 (FilmDistrict) PG-13  $1.5 million (weekend) $80.9 million (6-week cume)

Baggage Claim (Fox Searchlight) PG-13  $1.1 million (weekend)  $20 million (4-week cume)

I’m In Love With a Church Girl (High Top Releases) PG $1 million (weekend)  $1 million (1-week cume)

Pulling Strings (Lionsgate) PG $605,000 (weekend) $5.2 million (3-week cume)

Instructions Not Included (Lionsgate) PG-13  $515,000 (weekend) $43.5 million (8-week cume)

Despicable Me 2 (Universal) PG $483,875 (weekend) $363.7 million (16-week cume)

Lee Daniels The Butler (The Weinstein Co.) PG-13 $385,000 (weekend)  $114.3 million (10-week cume)

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Cheers — Cathy
[email protected] for Cynopsis Kids!
10.23.13

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