Cynopsis: DIGITAL
10.21.13

Good morning. It’s Monday, October 21, 2013, and this is your first early morning digital briefing.

NFL Games on Google Play or Netflix? It could happen, according to the Wall Street Journal. Thursday night games, now broadcast on the NFL Network, haven’t been performing as strongly as hoped, so there’s talk that some match-ups would be pulled from the Sunday afternoon schedule (bad news for CBS and Fox) in order to grow the Thursday night franchise. (ESPN and NBC would not be affected). No deal has been made yet with Netflix or Google.

Netflix may start attaching more content to its original programming, similar to what’s included in DVD special extras, the company’s VP of Product Innovation Todd Yellin announced last week. First up would be House of Cards and Hemlock Grove, but there is no set date when these will be available.

E! Online updated its mobile site for iPhones and Android smartphones on Friday. The update includes everything found on E!’s desktop site as well as additional videos, polls and social media feeds like Facebook, Twitter and Instagram.

Ad video platform LiveRail announced it will now offer its first real-time-bidding platform for clients. The new technology will create a platform akin to a TV commercial break, which will help publishers nab more impressions through a group of video ads without requiring more viewers or video streams. LiveRail publishers include companies like CBS Interactive and Metacafe.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

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Tide debuted the first of a series of seven Vine video promotions for a Halloween horror movie themed campaign. The first video is inspired by the latest remake of Carrie, which depicts a Tide bottle drenched in fake blood and the slogan “Stains Better Be Scared.” Procter & Gamble, the company that manufactures Tide, will release more vines leading up to Oct. 31, and will promote the videos in sponsored Tweets.

Burt’s Bees has also jumped on the Vine wagon with a new literary campaign, #6secondclassics, depicting the personal care brand acting out iconic novels. So far, BB has released versions of Twenty Thousand Leagues Under The Sea and Little Women. Moby Dick and The Scarlet Letter are planned for the next two offerings.

Samsung announced that its set-top-box, Smart Media Player, will come loaded with a Netflix app. Samsung’s move comes on the heels of U.K.’s Virgin Media providing TiVo users access to Netflix over their set-top-boxes, as of last month.

YouTube’s third quarter earnings report was released, revealing that 40 percent of the platform’s videos views come from mobile devices. Not even two years ago, mobile traffic for YouTube videos only accounted for six percent of all views.
In other words: Look for YouTube’s new offline video viewing mode – set to launch next month – to be at the backbone of this trend.

Microsoft’s Xbox One edged out Sony’s PlayStation 4, according to tech research company’s ABI’s recently released Competitive Assessment on game consoles. The Xbox One took the top spot, mostly because the XBone will include more entertainment features than the PS4. Also, Sony’s new game cloud system is so new that consumer appeal is still up in the air. Nintendo fell to third place, and by a wide margin.

Vimeo hired Greg Clayman as its new General Manager of Audience Networks to build its new video-on-demand store. Clayman was previously the News Corp. publisher of the short-lived iPad-only magazine The Daily. The new hire is supposedly part of Vimeo’s push for its VOD site, which was well-received at last spring’s South by Southwest.

Online media company Local Corporation named Joe Lindsay as its new Vice President of Technology. Most recently, Lindsay was Vice President of Engineering at Brand Affinities Technologies.

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A 2007 YouTube video by a disenchanted 20-something is making its way around social sites again today. It’s a video of a poem entitled Lost Generation by Jonathan Reed, and the entry takes a surprise twist around 0:48 when it’s read in reverse – to reveal an entirely different perspective. The video has received more than 15 million views, and has been liked more than 14,000 times on Facebook. Check out the video on www.cynopsis.com.

See you tomorrow,
Jessica Reese
10.21.13

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JOB OPENING: PUBLICITY MGR/NICKELODEON/NYC: Mng/execute media relations activity nationwide for our Consumer Products & Digital Media & Interactive bus. BA. 5 yrs publicity exp req’d. Strong relationships w/nat’l/trade. Apply HERE (10/26)

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JOB OPENING: SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS+ 2+ years planning exp, Media math, highly organized, strong excel. Apply HERE (10/26) 

JOB OPENING: HBO/FIXED-TERM-ANALYST, AUDIENCE RESEARCH w/benefits/NYC: tracks & reports performance of HBO/MAX programming. Proficient in Nielsen systems, including Galaxy, Explorer, NPower. Apply @ http://bit.ly/17tKoGg (10/26)

JOB OPENING: SR. DIR., SALES RESEARCH/NBCUniversal/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. Apply at http://bit.ly/H5qeMT (#12372BR). (10/26)

JOB OPENING: SUPERVISING PRODUCER/COMEDY CENTRAL/NYC: 7+ yrs of digital strategy exp/3yrs in mngmnt. Work w/team of strategists & producers developing and executing the multi-platform strategy & prgrmng. Apply HERE (10/26) 

JOB OPENING: MGR, CONSUMER PRODUCTS MKTG/Nickelodeon/NYC: Resp for dvlpmnt of Nickelodeon Consumer Products cross-category mktg plans in support of retail agnostic campaigns including: TV, Digital, Print, Social Media 5yrs mktg exp. Apply HERE (10/26)

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JOB OPENING: SR DIR SALES RSCH/NBCU/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. (#12372BR). Apply HERE (10/26)

JOB OPENING: MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (10/25)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for advertisers/internal clients. Familiarity/knwldg of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (10/25)

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JOB OPENING: SR DIR/COMEDY CENTRAL/NYC: Dvlp innovative & insightful initiatives in on-air and digital brands in mktplace. 8+ yrs in related media rsrch- linear & non-linear exp is imperative. More info apply HERE (10/25)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (10/25)

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