Tuesday, October 22nd, 2013

A CYNOPSIS MESSAGE FROM OXYGEN MEDIA


((((oxygen)))) live out loud

Who’s more likely to have a tattoo: Men or Women?
Of tattooed adults, 59% are WOMEN vs. 41% men
Top designs? Hearts and angels. Where? Shoulders and upper back

Best Ink returns for Season 3 December 4th 10/9c

Get hooked, and see why Season 2 reached 1.5 million W18-49 (source)
Here’s a sneak peek

( ( ((((get with the network that gets young women. oxygen)))) ) )


Cynopsis
10.22.13

Good morning. It’s Tuesday, October 22, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
A+E: American Hoggers at 10p
ABC Family: Ravenswood at 9p
CNBC: The Car Chasers at 10p
History: Top Gear at 9p, American Daredevils at 10p
Lifetime: Chasing Nashville at 10p
MTV: Snooki & JWoww at 10p, Awkward at 10:30p
PBS: The African Americans: Many Rivers to Cross at 8p
TBS: Trust Me, I’m a Game Show Host at 10:30p
TVGN: Mother of All Talent at 8p
Veria: Veria Living: Top 10 at 9p

NUVOtv: Stand Up and Deliver at 10p

Tonight’s Finales:
TNT: Cold Justice at 10p


 A CYNOPSIS MESSAGE FROM E!


EONLINE IS THE VOICE OF POP CULTURE
 20MM MULTIPLATFORM UNIQUES
THE FANS HAVE SPOKEN.

Eonline Is Bigger & Reaches More Women 18-49 than People.com, Usmagazine.com & EW.com

Connect with Our Fans Today Through Custom Content &
Rich Media, Video & Sponsorship Opportunities
Contact Phil Cara: [email protected]

*Source: comScore Media Metrix Multi-Platform, August 2013


In the wake of its cancellation of Welcome to the Family, holder of the Thursday 8:30p slot, NBC announced a schedule shift that bumps Parks and Recreation for three weeks. In place of Parks this Thursday, October 24, The Voice will air from 8-9p. Next week’s Halloween-themed Parks ep will be replaced by a one-hour Saturday Night Live Halloween special. On Thursday, November 7, The Voice will air at 8p instead of 9p, where it would have preempted Sean Saves the World and The Michael J. Fox Show. Parks returns November 14.

~ IN THE NEWS ~

Fusion is getting an early morning boost for its Monday, October 28 launch. The upcoming news net for a “young, diverse and inclusive America,” a joint venture between Univision and Disney/ABC, will be celebrated on ABC’s Good Morning America and Univision’s Despierta America, with the morning shows simulcasting portions of their broadcasts on both networks, to a combined audience of 6 million viewers. Hosts from Fusion’s The Morning Show will also be on hand.

What do the launches of Fusion and El Rey (coming in December), English-language nets targeting young adults across cultures, mean for NUVOtv? Bring ’em on, CEO Michael Schwimmer tells Cynopsis. “We recognized the importance of the modern Latino audience long ago,” says Schwimmer. “The recent interest of ABC-Univision and Robert Rodriguez to serve our audience with Fusion and El Rey networks validates NUVOtv’s mission and will help create a more robust ‘marketplace’ for viewers, distributors and advertisers alike.”

Ad-supported cable nets again topped broadcast with over $10 billion in ad commitments at upfronts for the new season, reports AdAge, citing a Cabletelevision Advertising Bureau report. ABC, CBS, Fox, NBC and The CW hauled in between $8.7 billion and $9.3 billion. Cable’s 4.3 percent increase year-to-year was significantly below the double digit increases in 2011 and 2010.

Announcing its third quarter numbers Monday, Netflix revealed it added 1.3 million U.S. paid subscribers, giving it 31.1 million – enough to pass HBO‘s approximate 28.7 million subs. The company’s stock, which hit a low of $53 a share in August 2012, closed at $355 a share on Monday.

Carol Burnett accepted the Mark Twain Prize for American Humor Sunday night at the Kennedy Center. “It was a long time in coming,” Burnett told the crowd in D.C., “but I understand because there are so many people funnier than I am, especially here in Washington.” The awards show will be broadcast on PBS stations Sunday, November 24.

In a major Olympics push, 20 NBCUniversal networks will simultaneously telecast promos for the games. The October 29 “Symphony Roadblock” starts the 100-day countdown to the event, launching a multi-platform marketing initiative. “We will use the full force of America’s largest media company to market the biggest Winter Olympics ever,” said John Miller, CMO of NBC Sports Group.

NBC‘s Sunday Night Football commands the most money for a 30-second spot, according to AdAge’s annual pricing survey, averaging $593,700 in upfront negotiations for the 2013-2014 season. Fox‘s American Idol came in second at $355,946 (down from its glory days of $500,000+). In third place was CBS hit The Big Bang Theory, at $316,912.

While Parks and Recreation draws a modest 3.27 viewers and a 1.3 rating in A18-49, the NBC comedy tops the charts in concentration of upscale young adult viewers, or the young demo living in households with income of $100,000 or more. The Los Angeles Times reports the show scores a 171 on the “upscale density index,” with 100 being an average concentration. In second place: ABC‘s Modern Family.

Animal activist and shock jock spouse Beth Stern will host Hallmark Channel‘s Kitten Bowl alongside Yankee play-by-play announcer John Sterling. The Super Bowl Sunday event guarantees homes for all the feline competitors (and programming for the football-phobic). Kitten Bowl, presented in association with the North Shore Animal League, airs Sunday, February 2 from 12p-9p.

~ COMING UP ~

Jon Lester is a little busy these days getting ready for the World Series, but while he’s waiting to shoot down the Cardinals, the Boston Red Sox pitcher can be seen hunting buck on Outdoor Channel‘s BioLogic and Drury’s Wildlife Obsession. The whitetail hunt in Missouri airs tonight at 10p; the Series race starts Wednesday, October 23 on Fox, at 8:07p.

Military Channel will broadcast a live telethon, Homeward Bound, to support American veterans suffering from Post-Traumatic Stress Disorder. Alan Alda and Joe Mantegna will host the four-hour event, presented by support service Haven from the Storm, on Sunday, November 10 at 7p.

~ RETURNING SERIES ~

ABC Family announced new episode premieres for three shows. Pretty Little Liars comes back Tuesday, January 7 at 8p, followed by Twisted at 9p. The third season of Switched at Birth starts Monday, January 13 at 8p, followed by the first of new eps for The Fosters at 9p. Also on January 7 the net will air a marathon of Liars, its top-rated series of all time, which topped 4 million total viewers in summer 2013.

Syfy‘s Face Off has been renewed for a sixth season. The finale of the makeup artist competition airs Tuesday, November 5 at 9p, with two spin-off specials airing November 12 and 19.


 A CYNOPSIS MESSAGE FROM SMITHSONIAN CHANNEL


AMERICA’S BLOODIEST WAR FROM EVERY ANGLE
CIVIL WAR 360
The Union – Hosted by Ashley Judd
The Confederacy – Hosted by Trace Adkins
Fight For Freedom – Hosted by Dennis Haysbert

Three-Part Event Starts
SUNDAY 8PM ET/PT

SMITHSONIAN CHANNEL™
For ad sales, contact Mary Ellen Bottone: [email protected].


~ CASTING ~

Mira Sorvino will recur in season four of TNT drama Falling Skies. Series returns in summer 2014.

Stella Maeve (Transamerica) joins Chicago Fire spinoff Chicago PD in a recurring role. The NBC midseason show premieres Wednesday, January 8 at 10p.

~ INTERNATIONAL HAPPENINGS~

An entertainment channel from Sony Pictures Television will launch in Vietnam. GEM, featuring all Asian content, bows in January 2014.

Sundance Channel is being launched on TV Cable Ecuador, and added to LG Korea.

BSkyB‘s streaming service, NOW TV, cut its price from $24 a month to $14.50, making it more competitive with the $10-ish charged by rivals Netflix and LoveFilm.

U.K.’s Channel 4 ordered The Island of the Lost Blokes, hosted by Bear Grylls, featuring 12 men “stripped of all the comforts of civilization and cast away on a remote deserted island for four weeks.” The Shine/Bear Grylls Ventures co-production debuts in 2014.

The BBC ordered two reality shows: a celebrity gymnastics competition series, with the working title Let’s Get Ready to Tumble, and home makeover show Your Home in Their Hands. Tumble will “turn the nation’s pop stars, actors, news readers and chefs into heroes of the high bars,” said the BBC, while Home has amateur decorators competing for a cash prize.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).

~ HALLOWEEN TREATS ~

MeTV will air Halloween-themed eps of classic shows like I Love Lucy, Leave It to Beaver and M*A*S*H from Wednesday, October 30 at 11p through October 31.

AXS TV is holding a hard-rock Halloween, featuring bands like Judas Priest, Iron Maiden and Alice Cooper in concert. The cornerstone of the night: KISS performing music from their KISS MONSTER album. Guitars start screaming at 3:30p on October 31.

~ RATINGS ~

Peyton Manning‘s return to Indianapolis as a Bronco instead of a Colt, not to mention a match-up that broke Denver’s 17-game regular season winning streak, was a big winner for NBC‘s Sunday Night Football. According to early numbers, the game averaged a 9.5 rating and 23 share in A18-49, and 25.9 million viewers, the highest-rated October primetime game since 1998, and 30 percent over fast nationals for last week’s game.

NBC‘s The Blacklist is the first broadcast series to add more than 6 million viewers from L+SD to Live+7, notes Deadline. The drama’s second ep averaged 17.9 million viewers in Live+7, up 57 percent from the original airing.

AMC‘s Walking Dead shaved 2 million viewers Sunday from its season premiere number, but still drew a giant 13.9 million viewers and 7.1 rating in A18-49, enough to scare off everything but football. Companion after-show Talking Dead scored 3.3 million in A18-49, to outdraw ABC‘s Betrayal (.9/2) and CBS‘s The Mentalist (1.2/3).

Nielsen Twitter TV Top Ten for the week of October 13, 2013

Program Date Unique Audience (000) Tweets (000)
BET Hip Hop Awards 2013 (BET) 10/15 6,879.0 2,553.8
The Walking Dead (AMC) 10/20 5,652.5 528.3
American Horror Story: Coven (FX) 10/16 3,118.5 184.4
Real Husbands of Hollywood (BET) 10/15 2,782.2 239.0
Scandal (ABC) 10/17 2,177.4 283.6
The Voice (NBC) 10/14 2,105.5 154.1
Dancing With the Stars (ABC) 10/14 1,704.9 50.6
Catfish: The TV Show (MTV) 10/15 1,646.1 81.4
The Voice (NBC) 10/15 1,412.4 54.6
Homeland (Showtime) 10/20 1,173.2 13.9

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.

Friday A18-49 Analysis: CBS grabbed the most A18-49 viewers Thursday with 1.5/5, according to final primetime national ratings from Nielsen. CBS’s Undercover Boss was tops at 8p with 1.8/7, followed by a 1.5/5 for Univision’s Porque el Amor Manda. ABC’s Shark Tank devoured the competition with a winning 2.0/7 at 9p, versus 1.4/5 for CBS’s Hawaii Five-0. NBC stepped in to steal the 10p hour with 1.5/5 for the second hour of Dateline, with CBS’s Blue Bloods settling for second with 1.3/4.

Live + Same Day Household Ratings: Thursday, October 11, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS 6.1/11 Undercover Boss 5.8/10, Hawaii Five-0 5.6/10, Blue Bloods 6.8/12
ABC 3.6/6 Last Man Standing 4.0/7, The Neighbors 2.8/5, Shark Tank 4.3/7, 20/20 3.2/6
NBC 3.1/6 Michael J. Fox Show 1.9/3, Sean Saves the World 1.6/3, Dateline 3.8/7
FOX 1.9/3 MasterChef Junior 2.3/4, Sleepy Hollow 1.4/3
UNI 1.6/3 Porque el Amor Manda 2.1/4, Tempestad 1.5/3, Mentir Para Vivir 1.3/2
TELE .8/1 Dama y Obrero .8/1, Marido en Alquiler .8/1, Santa Diablo .7/1
CW .7/1 Reign .7/1, America’s Top Model .8/1
ION .7/1 Cold Case .7/1, Cold Case .7/1, Cold Case .7/1
UMA .1/0 Cineplex .2/0, Gossip Girl Acapulco .1/0


A18-49:
 
CBS 1.5/5, ABC 1.4/5, UNI 1.2/4, NBC 1.1/4, FOX 1.0/4, TELE .5/2, CW .4/1, ION .2/1, UMA .1/0

~ EXECUTIVE MOVES ~

Eric Sherman has been appointed CEO of health and wellness company Veria Living, overseeing its TV and digital operations. Sherman had been a GM at VH1 and MTV nets and spent the last three years as Steven Tyler’s manager. “With Steven Tyler it was a wild ride. Now I’m working with Veria Living, a brand that helps people lead healthier lives – and the phone doesn’t ring at 3:00am,” he quips.

Laura Masse has been tapped for the newly created position of Executive Vice President, Marketing at NUVOtv. Masse founded marketing consulting firm LBM.

Michael Biard has been named President of Fox Distribution, in charge of strategy, sales and marketing. Biard is a 13-year vet of the company.

Esquire Network made three appointments: Dave Serwatka is Vice President, Current Programming; Jamie French will serve as Vice President, Communications, and Marta Harmon was named Vice President, Marketing. Serwatka had been VP of Current & Cross Platform Productions at Bravo. French previously was VP, Communications at Style, where Harmon had been VP of Consumer Marketing. NBCUniversal replaced Style with Esquire last month.


 A CYNOPSIS MESSAGE


Cynopsis Digital Awards: LESS THAN 3 WEEKS AWAY!

November 12, 2013 | 12:00 – 2:00 p.m. | Grand Hyatt, NY

An extraordinary group of finalists will be honored at this inaugural event!

Preview the list of finalists and register before seats sell out!
http://www.cynopsisdigitalsummit.com/model-d-awards/.



This Day In History sponsored by Military Channel:
1939 –  The first NFL game was televised, between the Brooklyn Dodgers and the Philadelphia Eagles.

Answer to Our Last Trivia Question:  Who played Elyse’s alcoholic younger brother Ned on Family Ties (1982-1989)? Tom Hanks. Kudos to: Dennis Dorfmeister-HBO/Hauppauge, NY, Jeffrey Suss-WRAL-TV/Raleigh, NC, Rick Dascher-Turner Broadcasting/Atlanta, Ged Young-GC Marketing/Garden City, NY, Adam Leston-WDJT/Milwaukee, Jim Roche-Me-TV/Chicago, Bob Ramsey-WCIU/Chicago, Jessica Harris-NCC/Chicago, Tena Hawkes-University of Arizona/Tucson, Lucie Prann-The Richards Group/Dallas, Suzanne Leichter-OWN/LA, Dave Goldstein-Fox Sports 1/LA, Greg Stewart/Evolution Media/Burbank, Cat Josell-Synergy Managemet/LA, Mackenzie Lush-Entertainment One/Toronto, Stephen Kelley/9 Story Entertainment/Toronto.
 
Today’s Trivia Question:
What did Doug’s friend Spence do for a living on King of Queens (1998-2007)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


 A CYNOPSIS MESSAGE


Thank You to our Cynopsis Future TV Summit Sponsors!

Gold Sponsor: ABC Family

Silver Sponsors: A+E Networks & Rhythm NewMedia

Participating Sponsors: BrightLine, NCC Media & TruthCo.

Media Partner: IAB



Keep Watching & Reading,
Lynn Leahey
10.22.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].


 A CYNOPSIS MESSAGE


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Register Now

Panels Include:
Where is “TV Everywhere?”
The “Holy Grail” of True Cross-Platform Measurement
Riding the Tsunami of Data
The Advertising Mega Panel: If You Build It, Will Clients Come?

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483




Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: INTEGRATED MKTG MGR/NYC: Ideation, proposal writing, & multi-platform prgrm execution to create high-impact integrated sales strategies for Here Media brands. See heremedia.com/company/careers. Res/salary/work samples here (10/29) 

JOB OPENING: AD SALES COORD/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/29)

JOB OPENING: DIGITAL MEDIA PLANNER/NY, NY: Develop/mng. client media plans, provide rec’s and perform analysis for ad agency. Exp. in dig. media planning/buying and client comm’s. F/T, temp to hire. Resume to [email protected] (10/29)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: Build financial models, conduct market research/analyze & identify/negotiate new business opportunities. Bachelors & 3-4 yrs digital exp. Apply: [email protected] (10/29)

JOB OPENING: PUBLICITY MGR/NICKELODEON/NYC: Mng/execute media relations activity nationwide for our Consumer Products & Digital Media & Interactive bus. BA. 5 yrs publicity exp req’d. Strong relationships w/nat’l/trade. Apply HERE (10/26)

JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: [email protected] (10/26)

JOB OPENING: SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS+ 2+ years planning exp, Media math, highly organized, strong excel. Apply HERE (10/26) 

JOB OPENING: HBO/FIXED-TERM-ANALYST, AUDIENCE RESEARCH w/benefits/NYC: tracks & reports performance of HBO/MAX programming. Proficient in Nielsen systems, including Galaxy, Explorer, NPower. Apply @ http://bit.ly/17tKoGg (10/26)

JOB OPENING: SR. DIR., SALES RESEARCH/NBCUniversal/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. Apply at http://bit.ly/H5qeMT (#12372BR). (10/26)

JOB OPENING: SUPERVISING PRODUCER/COMEDY CENTRAL/NYC: 7+ yrs of digital strategy exp/3yrs in mngmnt. Work w/team of strategists & producers developing and executing the multi-platform strategy & prgrmng. Apply HERE (10/26) 

JOB OPENING: MGR, CONSUMER PRODUCTS MKTG/Nickelodeon/NYC: Resp for dvlpmnt of Nickelodeon Consumer Products cross-category mktg plans in support of retail agnostic campaigns including: TV, Digital, Print, Social Media 5yrs mktg exp. Apply HERE (10/26)

JOB OPENING: RETAIL MARKETING MGR/Nickelodeon/NYC: Idea generation and strategizing marketing campaigns to support CP at retail, and work hand in hand with sales teams to drive revenue. 3-5 years experience in licensing. Apply HERE (10/26)

JOB OPENING: OPS INVENTORY MNGMNT, MGR/LA: Resp for plan’g & procurement of BD & DVD finished goods to meet or exceed timeline expectations in fulfillment of all catalog bus demands for N. America. Success w/Bus & Financial Ops. (FFE0002018) Apply: HERE (10/26) 

JOB OPENING: SR DIR SALES RSCH/NBCU/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. (#12372BR). Apply HERE (10/26)

JOB OPENING: MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (10/25)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for advertisers/internal clients. Familiarity/knwldg of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (10/25)

JOB OPENING: DIGITAL AE/CNN/CHI:
looking for seasoned Digital AE. 5-7 yrs sales exp req’d. Support CNN & CNNMoney. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE: [email protected] (10/25)

JOB OPENING: SR DIR/COMEDY CENTRAL/NYC:
Dvlp innovative & insightful initiatives in on-air and digital brands in mktplace. 8+ yrs in related media rsrch- linear & non-linear exp is imperative. More info apply HERE (10/25)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (10/25)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. APPLY HERE (10/24)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


WHAT’S ON TONIGHT – MONDAY OCTOBER 21, 2013


ABC: Marvel’s Agents of S.H.I.E.L.D., The Goldbergs, Trophy Wife, Shark Tank [r]
CBS: NCIS, NCIS: Los Angeles, Person of Interest 
CW: The Originals, Supernatural
FOX: Dads, Brooklyn Nine-Nine, New Girl, The Mindy Project
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Bones, Bones
NBC: The Biggest Loser, The Voice, Chicago Fire
PBS: The African Americans: Many Rivers to Cross [p], Held Hostage, Frontline
Telemundo: Marido en Alquiler, Santa Diabla
UMA: The Bourne Identity, La Seleccion
Univision: Porque el Amor Manda, La Tempestad, Mentir Para Vivir

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