Tuesday, October 22nd, 2013

Cynopsis: DIGITAL

Good morning. It’s Tuesday, October 22, 2013, and this is your first early morning digital briefing.


Netflix surpassed HBO, clocking in with 40 million paid U.S. subscribers, according to its third quarter earnings report, released yesterday. HBO is estimated to have 28.7 million subscribers as of last month.

Madonna and Vice Media’s Art For Freedom video bundle that was released last month exclusively on BitTorrent has hit 1.2 million downloads. Variety reports BitTorrent’s partnership with Vice is part of its push to create more original content to help shed its “piracy” reputation.

Electronic dance music star Tiesto returned in the second season of Believe Entertainment’s YouTube series In the Booth yesterday. Season two includes four new episodes that follow Tiesto as he DJs around the world. See it at http://www.youtube.com/tiesto.

People.com live-streamed Hollywood Film Awards red carpet yesterday, to herald the start of awards season. The site also included pics from the backstage photo booth.

The Climate Reality Project held a Google Hangout with Mashable, Do Something, and former Vice President Al Gore yesterday. The hangout discussed climate change with the hashtag #CostOfCarbon, and focused on how to use technology, activism and social media to find solutions.

On November 12th, we’ll announce the winners for the inaugural Cynopsis Digital Model D Awards at the Grand Hyatt in New York City! Check out the list of finalists and register your team today: http://www.cynopsisdigitalsummit.com/model-d-awards/


CEO Mike Henry of YouTube measurement platform Outrigger Media spoke with Cynopsis about what its analytics platform, Open Slate, reveals about the latest trends in YT advertising. “The intersection of native video, programmatic and brand advertising is the most fascinating thing that is going on with YouTube ads right now,” he says. Hear more from Henry on our “YouTube and Beyond” panel at the Cynopsis Measurement Summit on Nov. 13 in New York City. Sign up at www.cynopsis.com.

Johnson & Johnson launched a campaign on Tumblr urging people to recycle more items from the bathroom (only one out of five do, according to a report commissioned by the company). “Care to Recycle” includes a video that visitors are encouraged to share, at www.caretorecycle.com. Content is shareable within the Tumblr platform as well as on Facebook and Twitter.


Cynopsis Digital Awards: LESS THAN 3 WEEKS AWAY!

November 12, 2013 | 12:00 – 2:00 p.m. | Grand Hyatt, NY

An extraordinary group of finalists will be honored at this inaugural event!

Preview the list of finalists and register before seats sell out!


Mobile is the cheese on Domino’s pizza, according to latest numbers that show that 35 percent of the company’s $2 billion digital sales are pouring in from the mobile app. Other pizza chains like Pizza Hut and Papa Johns are only just now experimenting in the mobile universe, according to Mobile Marketer. Domino’s app has been downloaded nearly 6 million times.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


Facebook announced on its blog yesterday that the site’s average referral traffic to online publishers has increased by 170 percent from just a year ago. The New York Times traffic has jumped by 208 percent; BuzzFeed, by almost 900 percent. Gigaom also says that Facebook will soon release a tool called Stories to Share so publishers can see which pieces are most…shared.

Nielsen‘s Twitter TV Ratings: TV’s most-tweeted shows for the week of Oct. 14.

Program Date Unique Audience (000) Tweets (000)
BET Hip Hop Awards 2013 (BET) 10/15 6,879.0 2,553.8
The Walking Dead (AMC) 10/20 5,652.5 528.3
American Horror Story: Coven (FX) 10/16 3,118.5 184.4
Real Husbands of Hollywood (BET) 10/15 2,782.2 239.0
Scandal (ABC) 10/17 2,177.4 283.6
The Voice (NBC) 10/14 2,105.5 154.1
Dancing With the Stars (ABC) 10/14 1,704.9 50.6
Catfish: The TV Show (MTV) 10/15 1,646.1 81.4
The Voice (NBC) 10/15 1,412.4 54.6
Homeland (Showtime) 10/20 1,173.2 13.9

SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.


Eric Sherman has been appointed CEO of health and wellness company Veria Living, overseeing its TV and digital operations. Sherman had been a GM at VH1 and MTV nets and spent the last three years as Steven Tyler’s manager. “With Steven Tyler it was a wild ride. Now I’m working with Veria Living, a brand that helps people lead healthier lives – and the phone doesn’t ring at 3:00am,” he quips.


Thank You to our Cynopsis Future TV Summit Sponsors!

Gold Sponsor: ABC Family

Silver Sponsors: A+E Networks & Rhythm NewMedia

Participating Sponsors: BrightLine, NCC Media & TruthCo.

Media Partner: IAB


Sony’s latest PlayStation 4 ad may have taken a hint from the success of Samsung’s nod to nostalgia in its newest commercial, called #PlayStationMemories. It starts with the picture of a boy’s room in 1995 that includes the first PlayStation model. The room transforms in its decor and  and the PlayStation console  as the years roll by. Of course, it ends with the kid playing on the PS4. Check out the commercial at www.cynopsis.com.


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Register Now

Panels Include:
Where is “TV Everywhere?”
The “Holy Grail” of True Cross-Platform Measurement
Riding the Tsunami of Data
The Advertising Mega Panel: If You Build It, Will Clients Come?

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis Classified Advertising… We’re not a job board!
“Easy & Hassle Free”
Send your ad to a real person who will handle it with elite customer service.
Contact Trish Pihonak to spotlight your company’s job openings today.

[email protected]


Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: INTEGRATED MKTG MGR/NYC: Ideation, proposal writing, & multi-platform prgrm execution to create high-impact integrated sales strategies for Here Media brands. See heremedia.com/company/careers. Res/salary/work samples here (10/29) 

JOB OPENING: AD SALES COORD/NY: Work w/AE & Planners w/systms. POC for agencies. Create flowcharts, handle make-good offrs. Liaison btwn traffic & agency. Self strter, mult-tskr, strong org skills.. BA+ 2yrs exp. Resumes HERE [email protected] (10/29)

JOB OPENING: DIGITAL MEDIA PLANNER/NY, NY: Develop/mng. client media plans, provide rec’s and perform analysis for ad agency. Exp. in dig. media planning/buying and client comm’s. F/T, temp to hire. Resume to [email protected] (10/29)

JOB OPENING: DIGITAL PRODUCTS ANALYST/iN DEMAND/NYC: Build financial models, conduct market research/analyze & identify/negotiate new business opportunities. Bachelors & 3-4 yrs digital exp. Apply: [email protected] (10/29)

JOB OPENING: PUBLICITY MGR/NICKELODEON/NYC: Mng/execute media relations activity nationwide for our Consumer Products & Digital Media & Interactive bus. BA. 5 yrs publicity exp req’d. Strong relationships w/nat’l/trade. Apply HERE (10/26)

JOB OPENING: AD SALES ASST/UP TV/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Res: [email protected] (10/26)

JOB OPENING: SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS+ 2+ years planning exp, Media math, highly organized, strong excel. Apply HERE (10/26) 

JOB OPENING: HBO/FIXED-TERM-ANALYST, AUDIENCE RESEARCH w/benefits/NYC: tracks & reports performance of HBO/MAX programming. Proficient in Nielsen systems, including Galaxy, Explorer, NPower. Apply @ http://bit.ly/17tKoGg (10/26)

JOB OPENING: SR. DIR., SALES RESEARCH/NBCUniversal/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. Apply at http://bit.ly/H5qeMT (#12372BR). (10/26)

JOB OPENING: SUPERVISING PRODUCER/COMEDY CENTRAL/NYC: 7+ yrs of digital strategy exp/3yrs in mngmnt. Work w/team of strategists & producers developing and executing the multi-platform strategy & prgrmng. Apply HERE (10/26) 

JOB OPENING: MGR, CONSUMER PRODUCTS MKTG/Nickelodeon/NYC: Resp for dvlpmnt of Nickelodeon Consumer Products cross-category mktg plans in support of retail agnostic campaigns including: TV, Digital, Print, Social Media 5yrs mktg exp. Apply HERE (10/26)

JOB OPENING: RETAIL MARKETING MGR/Nickelodeon/NYC: Idea generation and strategizing marketing campaigns to support CP at retail, and work hand in hand with sales teams to drive revenue. 3-5 years experience in licensing. Apply HERE (10/26)

JOB OPENING: OPS INVENTORY MNGMNT, MGR/LA: Resp for plan’g & procurement of BD & DVD finished goods to meet or exceed timeline expectations in fulfillment of all catalog bus demands for N. America. Success w/Bus & Financial Ops. (FFE0002018) Apply: HERE (10/26) 

JOB OPENING: SR DIR SALES RSCH/NBCU/NYC: Direct sales research for USA Network. Expertise with Nielsen, Brand Effect/IAG, Simmons/MRI, 7+ yrs rsrch exp. (#12372BR). Apply HERE (10/26)

JOB OPENING: MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (10/25)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for advertisers/internal clients. Familiarity/knwldg of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (10/25)

JOB OPENING: DIGITAL AE/CNN/CHI: looking for seasoned Digital AE. 5-7 yrs sales exp req’d. Support CNN & CNNMoney. Create, present proposals to secure business. Dvlp/maintain client & agency relationships. Resumes HERE: [email protected] (10/25)

JOB OPENING: SR DIR/COMEDY CENTRAL/NYC: Dvlp innovative & insightful initiatives in on-air and digital brands in mktplace. 8+ yrs in related media rsrch- linear & non-linear exp is imperative. More info apply HERE (10/25)

JOB OPENING: DIR, BRANDED ENT/ZO Newcast/NYC: 7 yrs exp’d with integrated mktg or ad mktg exp within a TV/Dig Nwk or Br. Ent. Agency. Apply via www.zenithoptimedia-na.com (10/25)

JOB OPENING: SCHEDULING COORD/WETV/NYC: accurate, timely input of all schedules & content related data, track viewer inquiries, conduct competitive analysis. APPLY HERE (10/24)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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