Cynopsis will not publish on Monday, Martin Luther King Jr Day. |
IN THE NEWS |
Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. More than half of the League’s schedule will air on Fox or FS1, with select rounds on FS2, Fox Business Network and the Fox Sports app. “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences,” said LIV Golf CEO Scott O’Neil.
The adoption of generative AI in media planning is growing, with nearly 8-in-10 buyers already using (42%) or exploring (36%) the technology for media planning and/or activation. That’s according to IAB report “2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth,” which also notes that half of users are already insisting on mandatory human oversight and clear brand safety protocols to protect against misuse, inaccuracies, and other risks. 2025 spend is projected to rise by a steady 7.3%, reflecting tempered but positive expectations. CTV (+13.8%), Social Media (+11.9%), and Retail Media (+15.6%) are driving growth in the digital space. |
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“This report clearly shows that budgets are being focused at the points where consumers, commerce, and video converge — where advertisers can leverage the power of sight, sound, and motion and consumers can engage or transact,” said David Cohen, CEO, IAB. “Advertisers are starting the year looking for growth, and investing in channels that drive the most meaningful business results.”
Outgoing FCC chair Jessica Rosenworcel has dismissed all of the pending petitions and complaints before the FCC that, she said, “seek to curtail freedom of the press.” The facts in each of the cases are different and come from both the left and the right, “but what they share is that they seek to weaponize the licensing authority of the FCC in a way that is fundamentally at odds with the First Amendment,” wrote Rosenworcel. “The action we take makes clear two things. First, the FCC should not be the President’s speech police. Second, the FCC should not be journalism’s censor-in-chief.”
Meanwhile, President-elect Donald Trump announced on Truth Social that he is nominating Senate aide Olivia Trusty to serve on the Federal Communications Commission. “Olivia will work with our incredible new Chairman of the FCC, Brendan Carr, to cut regulations at a record pace, protect Free Speech, and ensure every American has access to affordable and fast Internet,” wrote Trump.
The Federal Trade Commission finalized changes to the Children’s Online Privacy Protection Rule to set new requirements around the collection, use, and disclosure of children’s personal information, and give parents new tools and protections to help them control what data is provided to third parties. “The updated COPPA rule strengthens key protections for kids’ privacy online,” said FTC Chair Lina M. Khan. “By requiring parents to opt in to targeted advertising practices, this final rule prohibits platforms and service providers from sharing and monetizing children’s data without active permission. The FTC is using all its tools to keep kids safe online.”
The latest salvo in a bitter carriage dispute that has left Optimim cable customers without MSG Networks’ sports programming is Optimum’s demand that MSG Networks refund customers upwards of $125 million, representing the estimated $10 per month per subscriber MSG Networks announced its sports programming is worth. “Over the last two weeks, Optimum hosted MSG Networks’ executives in its offices twice and hosted multiple calls trying to find a solution that would bring MSG Networks’ content to fans and prevent non-viewers from having to pay for what they do not watch,” said Optimum in a press release. “MSG Networks continues to play games with our customers while refusing to engage in meaningful negotiations. MSG Networks needs to take responsibility and issue refunds to subscribers for the programming they did not watch but were forced to pay for in 2024.”
Eighty-six percent of US media agency executives predict that advertiser spending on YouTube will stay steady or increase in 2025, according to a survey from Pixability focused on video advertising. The respondents also said that CTV and YouTube were the big winners in 2024, with over half of the agencies reporting increases in spending on both, in contrast to Meta and Tik Tok who had flatter investment (increases of 40% and 31%). Linear TV recorded the biggest decrease in spending, with 32% of agencies citing a decrease, versus 3% for CTV. “YouTube continues to increase in importance to advertisers, emerging not only as a leader in CTV, but also now as a leader in short-form too,” said David George, CEO of Pixability. “And while investment in YouTube will continue to grow, our survey reveals that some recent shifts in behavior and sentiment will make it even more complex and challenging for agencies and brands to get YouTube right.” |
Apple TV+ has scrapped plans for a second season of “The Completely Made-Up Adventures of Dick Turpin,” despite filming having been well underway. According to The Sun, series star Noel Fielding (“The Great British Bakeoff”) failed to come to work after Christmas break. The suddenly unemployed cast and crew were told the cancellation was due to “the illness of a key cast member.” |
Conan O’Brien will be awarded the Mark Twain Prize for Humor in a ceremony at DC’s John F. Kennedy Center for the Performing Arts set for Sunday, March 23. Netflix is streaming the proceedings. “I am honored to be the first winner of the Mark Twain Prize recognized not for humor, but for my work as a riverboat pilot,” said O’Brien.
In a Fast-Track SWIFT challenge brought by AT&T Services, BBB National Programs’ National Advertising Division recommended that T-Mobile discontinue its claim for 20% savings on monthly wireless services. AT&T challenged T-Mobile’s “Holidays Are Coming in Hot” commercial, in which T-Mobile advertises that prospective customers save 20% every month in service costs compared to AT&T and Verizon. At issue for NAD was whether T-Mobile’s commercial informs consumers that the 20% savings claim is calculated by including the cost of third-party streaming services on top of the price of AT&T’s and Verizon’s monthly wireless plans. Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division. T-Mobile stated that although it “disagrees with NAD’s conclusions regarding the challenged advertising,” it will comply with NAD’s decision and “take NAD’s recommendations into account with respect to its future advertising.”
CNN has shifted some correspondent assignments ahead of the changing of the guard at the White House. Kristen Holmes, who spent two years covering Donald Trump’s campaign as a national correspondent, has been named senior White House correspondent. Alayna Treene, who covered Trump’s campaign as a reporter, will serve as a CNN reporter covering the White House. Chief National Affairs Correspondent Jeff Zeleny will focus on the influence and impact of the new administration’s policies, while Phil Mattingly, CNN anchor and chief domestic correspondent, will focus on cross-platform coverage of the economy and correspondent Priscilla Alvarez reports on immigration. Kevin Liptak, who has covered the White House for CNN since 2013, will serve as senior White House reporter.
The Producers Guild of America announced its 2025 awards nominees. Competing in the drama category are “Bad Sisters,” “The Diplomat”, “Fallout,” Shogun” and “Slow Horses.” Up for the comedy award are “Abbott Elementary,” “The Bear,” “Curb Your Enthusiasm,” “Hacks,” and “Only Murders in the Building.” Limited series nods went to “Baby Reindeer,” “Feud: Capote Vs. The Swans,” “The Penguin,” “Ripley,” and “True Detective: Night Country.” The PGA Awards ceremony takes place Saturday, February 8 at the Fairmont Century Plaza. |
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INSIGHT |
Covering the devastating Los Angeles wildfires has been a daunting task for news crews – and it’s a catastrophe that for many hits very close to home. Tim Wieland, Regional GM and President, CBS Los Angeles, and CBS Colorado talks to Cynopsis about what’s happening on the ground.
How did coverage of the wildfires evolve, as the extent of the crisis became clear?
I’m so proud of how our KCAL News team has responded to this crisis. In the early hours, our journalists rushed towards the fire storm, understanding the danger inherent in covering these unpredictable wildfires. Their reporting allowed thousands of people who had evacuated, and millions of viewers watching in SoCal and around the world, to understand the magnitude of this disaster. So, our immediate focus was reporting on conditions facing our firefighters, the challenges of fighting a fire fueled by hurricane force winds and detailing critical information like fire activity and evacuation zones. Over the course of one week, we produced live wall-to-wall coverage for approximately 130 hours. In the days that followed, we focused our storytelling on updates to fire activity, questions around insurance and rebuilding, and holding our leaders accountable. We also wanted to provide support for our community, so we partnered with the American Red Cross on a KCAL Cares campaign which has so far raised nearly $800,000 to support wildfire victims.
What are the biggest challenges reporters and crews are facing?
As a local newsroom, one of the biggest challenges to covering a story of this magnitude is covering a disaster while also dealing with the personal impacts. Some members of our team lost their homes in the wildfires. Others have damage or are waiting to find out if their home is still standing. Many others were evacuated. All of us are touched in some way by the wildfire disaster. So our journalists are dealing with this personal crisis, while also reporting on it.
Are there stories of bravery you can share?
First, I will say that every field crew in fire demonstrates bravery. That’s particularly true at night or early morning – it’s very dark, and there were downed trees and powerlines everywhere. There’s debris on the road, embers flying, thick smoke. KCAL News reporter Joy Benedict talked about that danger during our coverage: https://www.youtube.com/watch?v=n2hQaEn4iSA
KCAL News Reporter Jasmine Viel and photojournalist John Schreiber were covering the fire in Altadena when a woman approached them to say she had to leave her chickens and ducks behind. Jasmine and John, wearing their fire gear and familiar with the area, stopped their work and ran to the backyard of the woman’s home. They herded the chickens into a plastic bin and then went back for the ducks. https://youtu.be/RLacpsmpi1M
Photojournalist Mike McGregor got too close for comfort to flames on an early morning drive in Altadena. He described the experience to reporter Amanda Starrantino during a live report on KCAL News Mornings. https://youtu.be/7JnHzFtHcuQ |
PRODUCTION & DEVELOPMENT |
“Surviving Black Hawk Down,” a docuseries following the true story of the Battle of Mogadishu, depicted in Ridley Scott’s 2001 film “Black Hawk Down,” has been greenlit at Netflix. Scott’s RSA is producing the three-parter, which premieres Monday, February 10. “RSA are thrilled to bring this compelling story to a new audience with Netflix, almost 25 years after Ridley’s iconic movie,” said Crossley Holland, RSA’s Global Head of Unscripted. “It’s a gripping tale, and powerful and moving to hear from both US forces and Somalis for the first time.”
Food Network has renewed “Harry Potter: Wizards of Baking” for a second season. The series ranked as the #1 non-news/sports cable program on Thursday nights for P25-54 during its holiday season run, averaged 0.50 P25-54 and 0.66 W25-54 Live+3 ratings (up +138% and +121% respectively vs. prior six-week metrics), and reached more than 16.4 million total viewers across linear, Max and discovery+.
Fox’s “Murder in a Small Town” has also made it to a second season. Season-to-date, the “cozy crime” series ranks among the Top 3 new shows for Fox content on Hulu and for all Fox 2024-25 season content on the streaming platform. |
Stars Collective has partnered with El Pajaro Pictures Shanghai Co. to co-develop and produce a new animated adaptation of The Little Prince. The adaptation will focus on author Antoine de Saint-Exupéry’s life from 1940 to 1944, using a hybrid animation style that combines 2D watercolor and 3D oil painting aesthetics.
“Good Morning America” will broadcast live from the LA area today, January 17, as ABC News Group expands its “SoCal Strong” coverage across platforms. The network-wide relief effort supports communities impacted by the devastating wildfires. |
NEW & RETURNING SERIES |
Limited series “C.B. Strike: The Ink Black Heart” debuts Thursday, January 23 at 9p on HBO. This is the sixth story of the crime drama based on J.K. Rowling’s crime novels written under the pseudonym Robert Galbraith. This time around, Strike and Robin are hired to investigate a murder involving the creator of a cult TV cartoon and an anonymous online troll.
Fox’s “Farmer Wants a Wife” returns for season three on Thursday, March 20 at 9p. The dating competition is hosted by Kimberly Williams-Paisley.
Season five of “You,” launching Thursday, April 24, will be its last. And it looks to be deadly. “A killer finale,” says a new teaser for the show.
“Outlander: Blood of My Blood” is set to premiere on Starz this summer. The prequel series follow two new couples who fight against all odds to be together as their love stories unfold across time. |
Season one of “A Thousand Blows,” set in the world of illegal boxing in 1880s Victorian London, premieres Friday, February 21 on Hulu. The series comes from “Peaky Blinders” creator Steven Knight. |
Today’s Premieres
ABC: Shark Tank at 8p
Apple TV+: Severance
HBO: Real Time With Bill Maher at 10p
MGM+: NFL Icons at 10p
Nat Geo: Yellowstone Wolves: Succession at 7p
Netflix: The Roshans; Young, Famous & African
Prime Video: The Liberation; Molly-Mae: Behind It All
Starz: The Couple Next Door at 9p
Saturday’s Premiere
A&E: Oceanfront Property Hunt at 12p
Sunday’s Premiere
UP tv: Mystic at 8p
Monday’s Premieres
Acorn TV: The Gone
Fox: 9-1-1: Lone Star at 8p; Rescue: Hi-Surf at 9p |
COMING UP |
Comedian Tom Green has three projects set a Prime Video. “This Is The Tom Green Documentary” drops Friday, January 24; comedy special “Tom Green: I Got a Mule!” premieres Tuesday, January 28; and an unscripted series following Green’s life on his farm kicks off Friday, January 31.
Comedy special “No Pardon Needed with Tyler Fischer” premieres Monday, January 20. Taped at the Comedy Mothership, Joe Rogan’s comedy club in Austin, TX, the 45-minute special is a satirical look at the current state of politics and culture.
RevryTV celebrates MLK weekend with films “We Can’t Breathe,” “The Feels” and “The Laureate,” along with sitcoms “Beautiful People” and “Absolutely Fabulous.”
Great American Family and North Shore Animal League America announced the network’s 3rd annual “Great American Rescue Bowl,” a two-hour special on Super Sunday, February 9 at 12p. |
TECH |
Sinclair Broadcast Group announced the launch of two initiatives: AMP Sales & Marketing Solutions, and AMP Media. Beginning next month, Sinclair’s sales division will become AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team, delivering tech-forward campaigns for brands. AMP Media will serve as the umbrella for Sinclair’s non-news original content, including podcasts as well as social verticals, with more in the works. “As Sinclair continues its transformation from a traditional broadcast company to a multi-platform media organization, the launch of AMP Sales & Marketing Solutions and AMP Media signals our commitment to reshaping how we engage with consumers and deliver value to clients across all media touchpoints,” said Rob Weisbord, Chief Operating Officer and President of Local Media. “These bold initiatives reflect our ongoing efforts to innovate, drive growth, and enhance our impact across the evolving media ecosystem.”
Amid reports that president elect Trump is considering an executive order to allow TikTok to continue operating despite the pending legal ban, it appears the Biden Administration is prepared to punt. “Our position on this has been clear: TikTok should continue to operate under American ownership. Given the timing of when it goes into effect over a holiday weekend a day before inauguration, it will be up to the next administration to implement,” a White House official told ABC News. The ban was to take effect January 19, unless ByteDance, its Chinese parent company, sells its US business.
So as the clock winds down on TikTok – or not – don’t make any rushed decisions, advises Natalie Andrews, Manager of Social Operations at Adtaxi. “Marketers and advertisers, there’s no need to hit the panic button just yet,” says Andrews. “If your media mix includes both TikTok and Meta, consider reallocating your TikTok budget into Meta’s robust ecosystem or exploring platforms like search ads or programmatic options that offer scalable, measurable results. For brands deeply invested in TikTok, it’s crucial to weigh alternative strategies carefully—options like Meta and Snapchat might provide the audience alignment your campaigns need. Choosing the right platform ultimately comes down to understanding your brand’s goals, audience preferences, and where you can achieve the greatest ROI.” For Andrews’ full interview, go to Cynsiders.
TV outcomes company EDO has partnered with AI-powered adtech company Chalice to enhance the effectiveness of CTV and digital ad campaigns through advanced data integration and AI-driven optimization. “Our partnership with Chalice marks a transformative moment for advertisers that connects the dots between ad-driven engagement and broader campaign goals in an automated way,” said Joshua Lee, CTO and Head of Product, EDO. “By integrating our data with Chalice’s platform, advertisers can now seamlessly realize the benefits of immediate, data-driven decisions.”
AdOmni unveiled new video advertising capabilities with its new program, Smart Video Everywhere. The AdOmni Ads Platform now enables brands to reach audiences throughout their daily journey, from in-home streaming to moments across DOOH and online video environments. “By rolling out the Smart Video Everywhere program, we’re solving the complex challenge of reaching consumers across their entire video journey – whether they’re streaming at home, commuting, shopping, or consuming content on-the-go,” said Jonathan Gudai, CEO of AdOmni. “Our platform now enables brands to create cohesive stories that resonate at every touchpoint.” |
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Sports Media Awards
Break Records, Win Awards!
Sports are more than a game—they’re a cultural movement. From stunning campaigns to interactive fan experiences, the Sports Media Awards recognize the best in the biz. Enter your standout work today and own the moment!
Start your entry today! |
SPORTS REPORT |
California’s largest insurer, State Farm, has canceled its plans to advertise in the Super Bowl this year. “State Farm, its agents, and employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,” said a State Farm spokesperson. “Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.” State Farm faced backlash before the wildfires for canceling homeowners insurance policies in the region. As for Fox, which is airing the Big Game, there should be no problem filling State Farm’s slot since there’s a waitlist.
Wanna bet? Comcast has added sports betting odds from FanDuel into Xfinity Odds Zone on Xfinity X1. “With FanDuel as part of Odds Zone, we’re making it even better for fans by integrating odds from another top sportsbook directly into their viewing experience,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “Our entertainment platform makes it easy for customers to find their favorite sports by bringing everything together in one place – whether airing nationally or locally, on broadcast or streaming.”
WWE and TNA Wrestling struck a multi-year partnership aimed at creating crossover opportunities within WWE and TNA programming for NXT Superstars and TNA Wrestling Stars. The agreement will enable talent to garner additional exposure across WWE and TNA programming, including weekly flagship shows such as “NXT,” which airs live on The CW, “TNA iMPACT!”, select WWE Premium Live Events and TNA pay-per-views.
The Global Fight League announced the six cities that will serve as the foundation for its inaugural season: LA, NYC, Miami, Sao Paulo, London and Dubai. The first-ever GFL Draft will be held in Phoenix, and streamed live on Friday, January 24 at 8p. |
DOOH |
Clear Channel Outdoor’s Airports Division has been awarded a 10-year partnership extension with Huntsville-Madison County Airport Authority to provide the media for Huntsville International Airport (HSV). The new airport advertising concession deal continues a relationship that began in 1989. |
EXECUTIVE MOVES |
Suzanna Makkos is joining Disney as Head of Comedy for ABC Entertainment and Hulu Originals. Makkos has been serving as Head of Original Comedy & Animation at Max and Adult Swim.
Blink49 Studios has named Mark Ford as Chief Creative Officer. Ford is the founder of Creature Films.
Friend MTS has hired former KPMG anti-piracy expert Dave Gilmore as VP of Intelligence. Gilmore will spearhead a new team of data, cyber and intelligence analysts.
Kroenke Sports & Entertainment announced the promotion of Timothy (Tim) Boell to the position of Executive Vice President of Content Distribution and Affiliate Marketing at KSE Media Ventures.
Character.AI has appointed David Brinker as Senior Vice President of Partnerships. Brinker was most Vice President of Content Partnerships, Business, and Operations at Snap Inc. |
IN MEMORIAM |
Visionary filmmaker David Lynch has died at the age of 78. Lynch revealed in 2024 that he had been diagnosed with emphysema. His film work included “Blue Velvet,” “Eraserhead” and “Mulholland Drive,” among others, and he was known to television audiences for “Twin Peaks.”
Writer/producer David W. Duchon died January 15. He was 74. In addition to writing credits on comedies including “The Odd Couple,” “Happy Days” and “The Jeffersons,” Duchon created 1984-88 sitcom “Punky Brewster.” |
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This Day in History
1920 – The first day of Prohibition went into effect.
Answer to Our Last Trivia Question
Which drama, canceled after four episodes, was set in Memphis? “Outlaw” (2010).
Today’s Trivia Question
Who was the only cast member on “The Jeffersons” (1975-85) to win an Emmy for the show? (You can find the answer during Antenna TV’s “The Jeffersons Marathon” this weekend.) Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
SALES LEAD – AGENCY PARTNERSHIPS
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VICE PRESIDENT, POLITICAL SALES >>
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COUNSEL, LEGAL & BUSINESS AFFAIRS >>
MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
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INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
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LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
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CNN Original Series “Lockerbie: The Bombing of Pan Am 103” premieres with two episodes on Sunday, February 16 at 9p. The four-parter tracks the circumstances behind the deadly terror attack.
“Great Migrations: A People on the Move” kicks off Tuesday, January 28 at 9p on PBS (check local listings). The four-hour series hosted by Dr. Henry Louis Gates, Jr., explores how a series of Black migrations have shaped the US. |
Slasher film “Terrifier 3” premieres Friday, February 14 on Cineverse streaming service Screambox (happy Valentine’s Day!). Making-of documentary “Art Attack! The Dissection of Terrifier 3” lands on the service March 14. |
TECH |
Microsoft has released pay-as-you-go chat service Microsoft 365 Copilot Chat. Copilot Chat includes free, secure AI chat; agents accessible in the chat; and IT controls like enterprise data protection.
DirecTV has acquired majority ownership of Invidi Technologies, a provider of addressable television advertising solutions including a consolidated campaign management and order distribution platform; a supply-side solution for distributors and programmers; and the ability to manage, serve, and optimize ad delivery across direct and programmatic sales channels for streaming services in a single interface. “The deal underscores our commitment to continue to invest in the future of addressability and leans into Invidi’s industry-leading solutions to deliver outcomes for brands of all sizes and across all categories,” said Amy Leifer, DirecTV Chief Advertising Sales Officer.
Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation in Cynsiders. |
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