A CYNOPSIS MESSAGE FROM KELLER FAY GROUP TV Advertising: The most “social” medium % of consumer brand conversations that are initiated by: TV commercial: 11.0% TV program: 7.8% Internet Ad: 4.8% Social Media: 4.1% Read Keller Fay Group’s free white paper. Keller Fay Group can help you sell the […]
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1/31/14
Cynopsis: DIGITAL 01.31.14 Good morning. It’s Friday, January 31, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Google sold Motorola to Lenovo for $2.9 million yesterday. Google originally acquired Motorola in 2012 for $12.5 billion, hoping to compete with Apple in the […]
1/31/14
Cynopsis: Sports 01.31.14 Good morning. It’s Friday, January 31, 2014, and this is your first early morning Sports briefing. Say hello to NFL Now. The league announced its new digital sports platform yesterday, offering the likes of game highlights, live streams of press conferences, originally produced […]
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1/30/14
Cynopsis: Sports 01.30.14 Good morning. It’s Thursday, January 30, 2014, and this is your first early morning Sports briefing. Polling, research and strategic marketing firm Leger has the goods on projected Super Bowl numbers, conducting a survey with 1000 people online about their planned engagement with […]
1/30/14
Cynopsis: DIGITAL 01.30.14 Good morning. It’s Thursday, January 30, 2014, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Maker Studios is partnering with musician will.i.am to develop an online video platform. will.i.am will produce original content to showcase his own creative […]
1/30/14
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS DISCOVERY COMMUNICATIONS’ U.S. PORTFOLIO EARNS DELIVERY GAINS OF +11% IN JANUARY Discovery Channel scores best month in network history in delivery among HH, P2+, P/M18+ and P/M25-54! TLC #1 female ad-supported cable network on Friday night for W18-49 and W25-54! Investigation Discovery #2 in Total Day delivery among W25-54! […]
1/29/14
Cynopsis: Sports 01.29.14 Good morning. It’s Wednesday, January 29, 2014, and this is your first early morning Sports briefing. TODAY booked its ticket to Russia, announcing plans for its coverage of the Sochi Games, with Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist and Jenna […]
1/29/14
A CYNOPSIS MESSAGE FROM OXYGEN MEDIA ((((oxygen insights)))) DON’T SHOW HER THE MONEY 64% of Millennial Women would rather own a business they love (and make less $) than draw a big executive salary (source) How will your brand show her how to be her own boss? For insights on the new millennial woman, […]
1/29/14
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE COME FOR KIDSCREEN. STAY FOR THE LITTLE AIRPLANE ACADEMY! “HOW TO MAKE A GREAT PRESCHOOL SERIES” February 13 through 15 Little Airplane Productions is accepting applications to this unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Courses include Pitching, Writing, Research, Design, Music, […]
1/29/14
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