Cynopsis: DIGITAL
01.29.14

Good morning. It’s Wednesday, January 29, 2014, and this is your first early morning digital briefing.

YouTube superstar Grace “It’s Grace” Helbig was excited to speak at NATPE on Tuesday, thrilled about her upcoming movie (Camp Takota, from Michael Goldfine’s RockStream Studios) – and, as someone who’s had control over the content she’s produced in the past, a little nervous about a potential variety/talk show (“We’re sculpting it”) on E! But not too nervous. “There is trepidation,” Helbig allows, “but I see it as a way to show new content on a different platform. E! really understands the vibe and the personality. It’s like It’s Grace – but with a budget.” Helbig is also working on an interview video podcast with YouTube, tentatively called “Not too Deep.”

“The market’s going well,” said YuMe‘s Vamshi Sriperumbudur, from the shade of a Fontainebleau cabana at NATPE. The VP of platform marketing for the digital video brand company, one of many digital companies taking a seat at the NATPE table, pointed to research showing that second and third screens can strengthen, not diminish, the impact of TV advertising, explaining, “The impact of a brand is higher when it is viewed on multiple screens, versus seeing it multiple times on television.”

WWE Networks will officially go completely digital on Feb. 24, launching live on every device connected to the web. Adweek reports the network is the first to make the total transition from cable TV to over-the-top, and will charging $9.99 per subscription every month. Linear shows Raw, Main Event and Smackdown will continue to air on the USA Network, Ion and Syfy.

Apple TV is debuting its first branded digital channel, Red Bull TV, which will provide action-sports coverage distributed by the energy drink company Red Bull. Red Bull TV originally launched in 2010, and is also available online, on Apple and Android apps, Google Chromecast, Samsung Smart TVs, and Red Bull’s YouTube channel.

Freemantle Media International announced a deal with digital entertainment network Young Hollywood yesterday, giving FMI exclusive distribution rights for all of YH’s half hour and hour programming. FMI already had rights to Young Hollywood’s Greatest and Young Hollywood Presents Evolution Of.

Join Cynopsis and industry experts including Adam Pincus, EVP, Programming & Production, Group M North America; Peter Katsingris, VP, Industry Insights, Nielsen; Michael Hussey, CEO of PeekAnalytics; Audrey Siegel, President, TargetCast; Ron Geraci, EVP, Research & Planning, Nickelodeon Group; Tom Ziangas, SVP, Research, AMC Networks, and Howard Shimmel, SVP, Ad Sales and Sports Research, for The Cynopsis Media Boot Camp to learn everything you’ve ever wanted to know about understanding web analytics and much more by registering now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp

Shazam is now employing the TMS On Entertainment data platform to provide a better second screen app for its users. The entertainment navigation system will use Shazam’s audio content recognition technology to identify what TV show a user is watching, and then provide related material, such as cast and program information. Shazam is free to download on iTunes, Google Play and the Amazon App Store.

Stat-tracking app Numbeez is following Super Bowl Teaser Ad Viewership all this week for Cynopsis, leading up to the big game on Feb. 2. Download the app for free and follow these stats for yourself in real time by searching ‘Cynopsis’ in the app. Additionally, check out the video compilation of today’s top performers here.

Tuesday Jan. 28, 2014

Brand and Spot	Views	Viewership change (from previous day)
AXE Peace “Make Love Not War”	3,418,391	3.15%
Butterfinger Cups “Big Game Teaser”	2,355,020	14.75%
Dannon Oikos “The Spill”	2,058,921	48.81%
Bud Light “Arnold Zipper”	1,921,826	0.77%
Volkswagen “Game Day Teaser”	1,774,483	16.22%
Bud Light “Arnold Warmup”	1,685,153	0.56%
SodaStream “Sorry, Coke & Pepsi”	1,600,680	0.21%
Beats Music Vision	1,555,983	13.72%
Pepsi “There Since the First Halftime”	1,378,409	0.48%
Doritos “Crash the Super Bowl 2014 Finalists Announced”	1,375,285	4.26%

Source: Numbeezisa new stat-tracking app for iOS that acts like Pinterest for numbers.Whether it is sports scores, stocks, weather, or the historical prices of advertising during the Super Bowl, Numbeez curates data in fun dashboards that can be shared with others and update in realtime.We’re tracking Super Bowl teaser ad viewership on the Cynopsis board  just download the app and search ‘Cynopsis.’

International Data Corporation (IDC) released data showing a billion smartphones were shipped in 2013, an increase of more than 38 percent from the 725.3 million devices shipped in 2012. Mashable reports the phablet (screens five inches or greater) is transforming the market; representing 18 percent of the smartphone market, this year’s phablet sales could hit 25 percent. Samsung and Apple lead the smartphone vendors.

At its quarter earnings call, Apple announced that it broke the record for the number of iPhones sold: 51 million, compared to 47.8 million a year ago. The tech giant also noted that it sold 26 million iPads, and expected revenue between $42-44 billion. Mobile Marketer reports the U.S. iOS market dropped 5.8 percent at the end of 2013, while Android grew 4.4 percent, according to Kantar Worldpanel ComTech.

Discovery Digital Networks has promoted Tom Lofthouse to Senior Vice President of Programming. Previously, Lofthouse was the networks Vice President of Programming and Production. Discovery Digital Networks includes Revision3, TestTube, Animalist, The DeFranco Network and SourceFed.

USA Network has named Jeffrey Kaufman the new Senior Vice President of Digital. Prior to this role, he was Senior Vice President of Digital Video at Alloy Entertainment (now part of Defy Media).

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The YouTube series with a hefty cult following, A Bad Lip Reading, released More NFL, a sequel to last year’s original NFL parody video, which generated 49 million views. Timed to Sunday’s Super Bowl, the new addition has brought in 14.27 million views since it first debuted last week. The video has been shared on Facebook 78.1 thousand times, liked 107 thousand times and Tweeted 4.27 thousand times. Check it out at www.cynopsis.com.

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See you tomorrow,
Jessica Reese
01.29.14

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CynopsisCLASSIFIEDS – For More classifieds, visit theCynopsis.com classifieds page here.

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JOB OPENING: PR COORD/IFC/NYC: Admin suppt for IFC PR team. Book talent travel, prep daily/weekly clip distrib, maintain press materials, etc. Submit resume @ http://tinyurl.com/mf4qhox (2/5)

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JOB OPENING: COORD PROD/Vulcan Productions/SEA: Mng prodctn sched, prjct milestones & prod., soc/dig media, mrktng & outrch teams. Attnd premre evnts, confrncs. Mng/maintain prod. standrds and proj. excutn. 1 yr temp assignment APPLY HERE (2/1)

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JOB OPENING: MGR – MEDIA PLANNING, SCHED, STRAT/NICKELODEON/NYC: Coord development and construction of programming events. Monitor on-air promo time. Supervise scheduling. TV/broadcast and short form exp. required. Apply: HERE (1/31)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Great opp for Coor w/cable exp ready for next step. Spprt dvlmt of all ntwrk campaigns & prog promo. Manage production timelines/budgets/ and more. Cable exp a must. Apply HERE (1/31)

JOB OPENING: DIRECTOR, DIGITAL REVENUE MGMNT/A+E Networks/NY: Mgmt/train planning team. Dev/manage rev budget/inventory/forecast. Full Info/Apply: http://www.aenetworks.com/careers(1/31)

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JOB OPENING: PROJECT MGR/Impact Mktg/LA: 3-5 yrs media exp (radio +). Manage radio campaigns. Multi-tasker, detailed & personable. Strong comm and MS Ofc skills req. Exp w/Mac a +. Reply @ [email protected] (1/30)

JOB OPENING: MGR – MEDIA PLANNING, SCHED, STRAT/NICKELODEON/NYC: Coord development and construction of programming events. Monitor on-air promo time. Supervise scheduling. TV/broadcast and short form exp. required. Apply: HERE (1/30)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Summer Intern (NYC/West.) Outgoing college student w/strong credentials. Bus/Psych Maj. exp. mktg, promotion, team mgmt. Seeks position w/possible career potential. Resume on request [email protected] (1/31)

SITUATION WANTED: Walter White-ish type w/o the meth, money & mayhem (i.e. no crazy baggage) seeks part-time/freelance writing gigs. Solid rep/writer/fast/trustworthy. Contact Esteban (alternate name: Edelweiss) @ 720-278-4325 (1/31)

SITUATION WANTED:MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (1/31)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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