Cynopsis: DIGITAL

Good morning. It’s Thursday, January 30, 2014, and this is your first early morning digital briefing.


Maker Studios is partnering with musician will.i.am to develop an online video platform. will.i.am will produce original content to showcase his own creative projects and affiliated artists like YouTube’s Baby Kaely, recording artist Cody Wise and The Voice UK runner-up Leah McFall. The content will stream on will.i.am’s YouTube channel, and will include e-commerce and interactive mobile components.

Digital sports agency SendtoNews signed a partnership deal with Sports News Television, which is itself a partnership between IMG Media and The Associated Press. SendtoNews will distribute SNTV digital and broadcast content throughout its online news outlets throughout North America with its News Partnership Network.

Video production company Poptent and social video soundtrack provider Rumblefish have teamed up to create Poptent Soundtracks. The joint production will give Poptent’s 70,000 filmmakers access to a copyright-cleared soundtrack catalog of two million tracks.


In time for the Super Bowl, IFC’s Portlandia is releasing a new web series: Prairie Home Companion Tailgating, which follows Fred Armisen and Carrie Brownstein waiting for Garrison Keillor and their favorite NPR show. The four- parter can be seen on IFC.com/Portlandia. The fourth season of Portlanida premieres Feb. 27 on IFC.

E! late night talk show Chelsea Lately will simulcast on radio’s Raw Dog SiriusXM Comedy Hits channel starting Tuesday, February 18. President of E! Suzanne Kolb cited the net’s “ongoing efforts to provide fans new ways to engage with our shows across all platforms” as the reason for the move. The 11p show will also be available through the SiriusXM app and online at siriusxm.com.

Defy Media’s entertainment news franchise Clevver (883 million views and 2.4 million subs) has a new show: Totally Clevver. It will include a panel of celebrities, is hosted by Traci Stumpf and Jarrett Sleeper, and will air every Tuesday on ClevverTV. The first guest is 30 Rock‘s Katrina Bowden.

Discovery Digital Networks’ Animalist launched Weird Gross Beautiful yesterday. Host Catie Wayne (YouTube’s Boxxy) discusses the strange and beautiful aspects of animals in a video blog format. New episodes will be available every Tuesday on Animalist.com and its YouTube channel.

Join Cynopsis and industry experts including Adam Pincus, EVP, Programming & Production, Group M North America; Peter Katsingris, VP, Industry Insights, Nielsen; Michael Hussey, CEO of PeekAnalytics; Audrey Siegel, President, TargetCast; Ron Geraci, EVP, Research & Planning, Nickelodeon Group; Tom Ziangas, SVP, Research, AMC Networks, and Howard Shimmel, SVP, Ad Sales and Sports Research, for The Cynopsis Media Boot Camp to learn everything you’ve ever wanted to know about understanding web analytics and much more by registering now at http://www.cynopsis.com/events/the-cynopsis-media-boot-camp

Esquire Network has greenlit a second season of White Collar Brawler, the reality fighter series based on Portal A’s original web series. This season, the show will take place in New York City and Brooklyn. Filming is set to start in March.


Yesterday, Facebook delivered quarterly earnings and revenue that surpassed analysts’ expectations. Revenue increased to $2.59 billion from 1.59 billion a year ago. Revenue from advertising came in at $2.34 billion, a 76% increase from a year ago. Mobile ad revenue accounted for about 53% of ad revenue for the fourth quarter. After the announcement, FB shares rose as much as 9%.


Super Bowl viewers will most likely be using social media, gaming and weather apps simultaneously during the game, according to Soasta‘s Super Bowl Second Screen January study. Of the 2,035 adults surveyed, 1,289 own smartphones or tablets; 53 percent of that group cited social media (specifically Twitter and Facebook) as the most critical mobile service to use while watching the game. Candy Crush and Angry Birds were the apps most referenced from the 27 percent who say they’d watch the game while using an app. Weather apps (16 percent), sports apps (15 percent) and news apps (13 percent) were other top categories.


E! is teaming with Bud Light for Super Bowl party coverage. The net will report from the Bud Light Hotel (aka a 4028-person Norwegian Getaway cruise ship, docked along NYC’s West Side), offering fans a multi-platform experience covering concerts, celebrity interviews and “the hottest parties.” Said Blaise D’Sylva, VP of sports, media and entertainment marketing, Anheuser-Busch, “Our partnership with E! will allow us to take the Bud Light Hotel experience and share it with fans across the country.”

SodaStream wasn’t happy about editing its Super Bowl ad, which included a mention of rival (and Super Bowl halftime sponsor) Pepsi. “This is the kind of stuff that happens in China,” SodaStream CEO Daniel Birnbaum told USA Today, after being asked to cut the Pepsi reference. Silver lining? The controversy has pushed viewing of the uncut ad on the company’s YouTube site through the roof.

GroupM is creating a new division, Multicultural Marketing Analytics, “dedicated to unearthing consumer insight and measuring the impact of multicultural media investments,” said Gonzalo Del Fa, president of GroupM Multicultural.

Stat-tracking app Numbeez is following Super Bowl Teaser Ad Viewership all this week for Cynopsis, leading up to the big game on Feb. 2. Download the app for free and follow these stats for yourself in real time by searching ‘Cynopsis’ in the app. Additionally, check out the video compilation of today’s top performers here.

Wednesday, Jan. 29, 2014

Brand and Spot Views Viewership change (from previous day)
SodaStream “Sorry, Coke & Pepsi” 3,542,294 3.49%
AXE Peace “Make Love Not War” 3,511,248 2.72%
Butterfinger Cups “Big Game Teaser” 2,747,422 16.66%
Hyundai “Nice” 2,385,470 New
Dannon Oikos “The Spill” 2,311,335 12.26%
Bud Light “Arnold Zipper” 1,940,775 0.99%
Volkswagen “Game Day Teaser” 1,925,209 8.49%
Bud Light “Arnold Warmup” 1,695,477 0.61%
Beats Music Vision 1,559,180 0.21%
Doritos “Crash the Super Bowl 2014 Finalists Announced” 1,419,842 3.24%

Source: Numbeez is a new stat-tracking app for iOS that acts like Pinterest for numbers. Whether it is sports scores, stocks, weather, or the historical prices of advertising during the Super Bowl, Numbeez curates data in fun dashboards that can be shared with others and update in realtime.We’re tracking Super Bowl teaser ad viewership on the Cynopsis board – just download the app and search “Cynopsis.”

Internet ad spending grew 32 percent in the first three quarters of 2013 compared to the previous year, according to Nielsen’s Quarterly Global AdView Pulse Report. Yet, even with the growth of web ad budgets, TV continued to take the top spot with 57.6 percent share of all ad spending, investing 4.3 percent more in the platform. Not surprisingly, newspapers (2.2 percent), magazine (1.1 percent) and cinema (1.3 percent) ad spending had the least growth among mediums.

Integral Ad Science released a quarterly media quality report yesterday showing that ad fraud decreased 30 percent in Q4 2012 to 13 percent in Q4 2013. Other findings from the study that reviewed more than two billion impressions each day:

  • 66 percent of ads through direct publishers were in view, 50.6 percent of ads placed through networks were in view and 47.4 percent of ads placed through exchanges were in view.
  • Direct publishers had the lowest rate of “suspicious activity” at two percent, and Networks had the highest at 15 percent.


Integri Entertainment has hired Josh Ettwein as its new Chief Technology Officer. Ettwein was most recently the Director of Engineering and User Experience at PRIMA Cinema.

Video software and content distributor Penthera has elected Melani Griffith to its board. Prior to Penthera, Griffith was with Insight Communications as Head of Programming and Video Product Management. Griffith currently serves as Executive Vice President of Business Development for Penthera.


We look forward to seeing you this morning at the…

Jan. 30, 2014|8-10:30AM|New York Athletic Club (NYAC)

This one-of-a-kind, networking breakfast will cover topics such as, Brand engagement, how the NFL Players, Inc. trains its athletes for the business world and how they market themselves, how athletes are finding business opportunities off the field, eye-catching commercials from The Big Game and more!

Event Information.


Skype’s new web destination, The Skype Collaboration Project, debuted its first original creative today: Five Years  The Victoria Beckham Fashion Story. Skype’s site will include a multimedia experience with articles, videos images and interviews from Beckham and her fashion collaborators. After New York Fashion Week in February, Beckham will hold an In Conversation With panel during which Skype users can submit questions. Watch the documentary’s trailer at www.cynopsis.com.


The Cynopsis Media Boot Camp
Feb. 11, 2014 | Yale Club NY| Early Bird Ends 1/27|Register Now!

Michael Hussey
, CEO,PeekAnalytics
Thomas Ziangas, SVP, Research, AMC Networks
Audrey Siegel
, President & Co-Founder, TargetCast tcm
Peter Katsingris
, VP, Industry Insights, Nielsen
Ron Geraci
, EVP, Research & Planning, Nickelodeon Group

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Entry Deadline: March 14, 2014 
Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.

Learn about the Awards Program & Enter.

CynopsisCLASSIFIEDS For More classifieds, visit theCynopsis.com classifieds page here.

JOB OPENING: SALES PLANNER/CBS Television Distribution-NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (2/6)

JOB OPENING: SR MGR TALENT MGMT/Discovery/TLC/MD:Out of the box thinker to strategize creative ways to manage on-air talent and build talent brands. Devel strng relationships w/series talent. 5+ yrs talent mgmt exp.APPLY(2/6)

JOB OPENING: PR COORD/IFC/NYC: Admin suppt for IFC PR team. Book talent travel, prep daily/weekly clip distrib, maintain press materials, etc. Submit resume @ http://tinyurl.com/mf4qhox (2/5)

JOB OPENING: PM, DIGITAL SUPPLY CHAIN OPS/AMC/NYC: Devel & implement digital supply chain projects to increase efficiencies & capacity. 3+ yrs PM and Ad Sales Ops exp. Submit res @ http://tinyurl.com/kqcqxf9 (2/5)

JOB OPENING: VP, AD SALES MKTG/AMC/NYC: 10+ yrs exp. Oversee creative development and presentation strategy, client events, branded Ent. and custom content executions. Submit res @ http://tinyurl.com/n8zal5n (2/5)

JOB OPENING:  EXEC PROD & PROD/ATL/Coca-Cola Studios/StudioNow: No project’s too big, No deadline’s too tight. High-impact video EP & Prod who will stop at nothing to ensure client satisfaction & prod exceptional video content. MORE INFO HERE (2/5) 

JOB OPENING:SUPERVISING PROD/TEEN NICK/NY: Resp for working w/Creative Dir keep on-air dept running smoothly while maintaining highest quality of creative. 9 yrs writing/producing promos for a ntwrk or agency. More info Apply HERE (2/4) 

JOB OPENING:SOURCING INITIATIVES MGR/LA: The Mgr, Sourcing Initiatives role will focus primarily as the lead on all Source to Contract related initiatives, such as Supply Base Management, Contract Management Apply HERE (2/4)

JOB OPENING:CLIENT PARTNER/SR ENGAGEMENT LEADER/MXM & Syfy/NYC: Account lead for Social Engagement focused opp with MXM and Syfy Network. 5+ yrs agency experience. Apply HERE (2/4)

JOB OPENING: RESEARCH ASSOCIATE/Ipsos/NYC or LA: Entry level, 1 yr TV research exp pref; College Degree req’d; Strong analytical/written skills; Proficient in MSOffice. E-mail [email protected] (2/1)

JOB OPENING: AE – DIRECT RESPONSE/MUSIC CHOICE/NY: 3+ yrs DR sales exp w/proven track record and strong presentation skills. exp selling multi-platform & integrated ops a +. Some travel. Apply HERE (2/1)

JOB OPENING: MANAGER PROGRAM MKTG & ADV/SHOWTIME/NYC: Manage the development & execution of consumer advertising campaigns & marketing plans for Showtime Original series. Min 3-5yrs exp. Apply: http://www.sho.com/sho/about/careers (2/1)

JOB OPENING: DIRECTOR/Ipsos/LA: Minimum 7 yrs mkt research exp; multi-cultural & supplier-side experience preferred; College Degree req’d; Strong analytical/written skills. E-mail [email protected] (2/1)

JOB OPENING: VICE PRESIDENT /Ipsos/LA: Minimum 10 yrs mkt research exp; TV & supplier-side experience preferred; College Degree req’d; Strong analytical/written/management skills. E-mail [email protected] (2/1)

JOB OPENING: SALES PLANNER/Outcast Media/NYC: Develop and execute media proposals, Monitor Campaigns, Coordinate btwn Client & Traffic Dept, Need BS+ 2+ years planning exp, Media math, highly organized, strong excel. Apply here(2/1)

JOB OPENING: ASSOC PROD/VULCAN PRODUCTIONS/SEA: Support prod team from pre-prod/post prod/final delivry. Knwlg of multi-media projs, story-telling, rsch skills, comm. skills a must. 3 yrs exp. assoc. prod. doc films &/or TV series prod. Apply HERE (2/1)

JOB OPENING: COORD PROD/Vulcan Productions/SEA: Mng prodctn sched, prjct milestones & prod., soc/dig media, mrktng & outrch teams. Attnd premre evnts, confrncs. Mng/maintain prod. standrds and proj. excutn. 1 yr temp assignment APPLY HERE (2/1)

JOB OPENING: UNIT MGR/Vulcan Productions/SEA: Mng media projct frm dev. thru complete, & post-prod evaln. Exprt in multi-media prod, fiscl ovrsit and ops mgmnt. BA deg & 5 yrs exp w/multimillion $ prodct. budgts. 1 yr temp assignmnt. APPLY HERE (2/1)

JOB OPENING: MGR – MEDIA PLANNING, SCHED, STRAT/NICKELODEON/NYC: Coord development and construction of programming events. Monitor on-air promo time. Supervise scheduling. TV/broadcast and short form exp. required. Apply: HERE (1/31)

JOB OPENING: MGR CONSUMER MKTG/EPIX/NYC: Great opp for Coor w/cable exp ready for next step. Spprt dvlmt of all ntwrk campaigns & prog promo. Manage production timelines/budgets/ and more. Cable exp a must. Apply HERE (1/31)

JOB OPENING: DIRECTOR, DIGITAL REVENUE MGMNT/A+E Networks/NY: Mgmt/train planning team. Dev/manage rev budget/inventory/forecast. Full Info/Apply: http://www.aenetworks.com/careers(1/31)

JOB OPENING: DIR, DIGITAL RSRCH & ANALYTICS/FOX BROADCASTING COMPANY/LA: Oversee & conduct analysis on all dig. platforms, work w/FBC mgmt., dev bus strategy for FBC content. BA or above, 4+ yrs. Exp in media res  (FNG0002983) APPLY HERE  (1/31) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:ASSISTANT/ADMINISTRATIVE/LA: Experienced entertainment assistant seeks PT employment in LA. 5+ years assisting upper level management, personal & clerical. [email protected] (2/6)

SITUATION WANTED: Summer Intern (NYC/West.) Outgoing college student w/strong credentials. Bus/Psych Maj. exp. mktg, promotion, team mgmt. Seeks position w/possible career potential. Resume on request [email protected] (1/31)

SITUATION WANTED: Walter White-ish type w/o the meth, money & mayhem (i.e. no crazy baggage) seeks part-time/freelance writing gigs. Solid rep/writer/fast/trustworthy. Contact Esteban (alternate name: Edelweiss) @ 720-278-4325 (1/31)

SITUATION WANTED:MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (1/31)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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