CYNOPSISDIGITAL 08.02.16 Good morning. It’s Tuesday August 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER User-Generated Content: User-generated content refers to content, such as photos, videos, articles, or quotes, that’s created by consumers. Online marketers frequently ask consumers to create user-generated content, which is then used to support an ad […]
CYNOPSISSPORTS 08.02.16 Good morning. It’s Tuesday August 2, and this is your first early morning Sports briefing. FOX Sports formally unveiled its plans for Skip Bayless as the company’s newest personality, as the former ESPNer will host a new sports talk show on FS1 starting Tuesday, Sept. 6 at 10a. Additional details will be announced […]
CYNOPSIS 08.01.16 Good morning. It’s Monday August 1, 2016, and this is your first early morning briefing. Today’s Premieres: DISNEY XD: Future Worm! at 11a DIY: Blog Cabin at 9:30p NBC: Running Wild Bear Grylls at 10p TruTV: Fameless at 10p and 10:30p, Comedy Knockout at 11p Tonight’s Finale: ABC: The Bachelorette at 8p IN […]
CYNOPSISDIGITAL 08.01.16 Good morning. It’s Monday August 1, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad Ops: Ad Ops, short for Ad Operations, is a broad term referring to the technical tasks, processes and systems that support the delivery and sale of online advertising. Well-executed ad ops ensure good inventory management […]
CYNOPSISSPORTS 08.01.16 Good morning. It’s Monday August 1, and this is your first early morning Sports briefing. Just ahead of the Summer Olympics in Rio – and facing a flurry of headlines that range from athlete safety to doping – IOC President Thomas Bach addressed the media on Sunday to address the global event. Over […]
CYNOPSIS 07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning briefing. Tonight’s Finales: Discovery: Homestead Rescue at 10p Nicktoons: Soccer Superstar at 10:30p Saturday’s Premieres: ABC: Boston EMS at 10p Food: Trisha’s Southern Kitchen at 10:30a, Caketastrophe at 6p Saturday’s Finale: AMC: The American West at 10p Sunday’s Premieres: […]
CYNOPSISDIGITAL 07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Real-Time Bidding: Real-time bidding, or RTB, refers to the buying and selling of online ad impressions through real-time auctions – in other words, auctions that occur in the time it takes a webpage to […]
CYNOPSISSPORTS 07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning Sports briefing. Mindshare North America released new research surrounding the 2016 Summer Olympics. The company leveraged The Pool, a proprietary research tool, to examine media habits, consumer insights, and brand opportunities leading into the global event. Of the 1,034 […]
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS VIEWERS ARE SPEEDING TO VELOCITY MOST WATCHED 2nd QUARTER EVER #1 DESTINATION FOR CAR ENTHUSIASTS DOUBLE-DIGIT RATINGS GROWTH IN PRIME FOR P18-49 15 QUARTERS OF YEAR OVER YEAR PRIMETIME GROWTH CATCH AN ALL NEW SEASON OF GARAGE SQUAD WEDNESDAY, AUG. 24th AT 10|9c source. CYNOPSIS 07.28.16 Good morning. […]
CYNOPSISDIGITAL 07.28.16 Good morning. It’s Thursday July 28, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Behavioral Data: Behavioral Data is data that’s collected about an individual’s behavior, to be used for marketing purposes. In digital marketing, behavioral data is mostly collected online, though there are offline sources of behavioral […]
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