07/28/16: CNN snags most viewers for DNC night 2; Judd Hirsch is icing on the Donut for CBS; Starz all in for Peep Show








Good morning. It’s Thursday July 28, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
BBC America: Ripper Street at 10p
Comedy Central: Jeff Ross Presents: Roast Battle at 10p


CNN topped viewership for the second night of the 2016 Democratic Convention, which drew 24.3 million viewers across the broadcasters and cable news outlets, according to Nielsen. In total, Tuesday’s DNC viewership was up 25 percent from what the RNC pulled in on its second night on July 19. CNN drew 5.929 million total viewers and 2.051 million in the news demo of A25-54, down 4 percent from its DNC day one coverage. NBC took second place, with 5.281 million viewers and 1.93 million A25-54 watching. MSNBC was third, with a total audience of 3.834 million and 1.2 million A25-54, followed by ABC in fourth with 3.463 million total and 1.098 million A25-54 viewers. CBS trailed with 2.945 million total and 888,000 A25-54), and RNC topper Fox New Channel was in the sixth spot with 2.851 million total viewers and 634,000 A25-54.

CBS comedy Superior Donuts has sweetened the pot, casting veteran actor Judd Hirsch as the co-lead opposite Jermaine Fowler.


The It List Awards
Innovative / Intelligent / Influential

Entries are open for the very best pros in digital media who are emulated, one step ahead of the curve, shake up the status quo & have the potential to change the future of the industry.

For more information + to enter, please click here.

Deadline to enterAugust 4, 2016 – Awards Event – November 4, 2016


Peep Show, a half-hour series based on the award-winning British comedy that just concluded its 12-year run last year, is in development at Starz. UK creators Sam Bain and Jesse Armstrong will consult producers on the US version, to be written by Eli Jorne, who will serve as exec producer/showrunner. Jimmy Fox (The Arrangement) and Layla Smith (Witless) of All3Media’s Objective Media Group (the company behind the original series) will also serve as exec producers with Greg Lipstone, CEO of All3Media America.

Bar none: Spike greenlit 30 new episodes of Bar Rescue for the fifth season of the network’s original series, in addition to ordering 10 more Back to the Bar specials and an untitled, late-night talk show pilot from series star, bar and nightlife expert Jon Taffer. Series and pilot are produced by 3 Ball Entertainment (Extreme Weight Loss, My Cat From Hell) and executive produced by Taffer. The fifth season of Bar Rescue will debut on August 7 at 9p, with the additional specials airing throughout the season’s run of original episodes on Sunday nights.

CMT announced a 13-episode second season pickup of its series Still The King, starring Billy Ray Cyrus, Joey Lauren Adams and Madison Iseman. The series’ debut marked the network’s highest-rated original series premiere ever; the one-hour season 1 finale airs Sunday, August 14 at 9p.


Nickelodeon will feature the First Lady Michelle Obama in a new episode of All in with Cam Newton this Friday, July 29 at 8p. In the ep, Newton takes 10-year old Rosie Smolowitz to the White House to meet Obama, who talks to Rosie about her dream of one day becoming President of the United States. As Honorary Co-chair of the National Parks Centennial, Mrs. Obama also highlights “Every Kid in a Park,” a program that grants free access to national parks and forests, and public lands.

In celebration of the 100th birthday of the National Park Service, Smithsonian Channel will air America’s National Parks at 100 on Sunday, August 28 at 8p. The one-hour special takes an unexpected view of the first century of our National Park System, featuring parks like Yosemite, Yellowstone, and Grand Canyon as well as highlighting the more than 400 places now managed by the Park Service, many for their importance to the American story, scientific inquiry and preservation of our national treasures.


History original series Ice Road Truckers will return for a 10th season on Thursday, August 4 at 10p. For the past nine seasons, a determined group of long-haul truckers have kept the remote villages and work camps of Canada’s North supplied during the harsh winter. The new season brings the ice road truckers their biggest challenge yet, as road authorities warn that the rising temperatures will cause the roads to open late and close early.


Netflix set the date for the premiere of Gilmore Girls: A Day in the Life, its revival of the show that picks up nine years after the original GG series. All four 90-minute chapters of the new show launch globally at 12:01a PT on November 25, one minute after Thanksgiving ends on the west coast.

There’s 1 WEEK LEFT to enter our much-anticipated Cynopsis Digital Model D Awards. It’s easy to enter – just be sure to get your submissions in by Thursday, August 4.

Content from A+E Networks’ A&E, History and Lifetime is now available via Google Chromecast. The free, ad-supported TV Everywhere content offers users access to full episodes, movies and exclusive clips of A+E Networks HD programming including 60 Days In, Project Runway, Devious Maids and Pawn Stars.

getTV puts the spotlight on Hollywood entertainers William Holden and Will Rogers with a pair of documentary specials airing August 21 and August 28, respectively, at 10p. Also in August, getTV is changing up its daytime programming roster with a revamped lineup that includes Nanny and the Professor, The Ghost and Mrs. Muir, Whispering Smith and In the Heat of the Night.


NBC wrapped its Upfront primetime ad sales with a 12.5 percent increase in the price to reach each 1,000 viewers, said Comcast CEO Brian Roberts during the company’s Q2 earnings call. Specifically, ad rates were up 13 percent at USA, 12 percent for E! and 10 percent for Bravo. NBCU CEO Steve Burke said NBCU sold from 5 percent-10 percent more of its ad inventory than it did last year.


Elizabeth Marvel (House Of Cards) will next be seen in the role of President-Elect Elizabeth Keane on the upcoming Season 6 of Showtime’s Homeland. New season debuts in January 2017 and will chronicle the events following the US Presidential election.

Meg Donnelly (Netflix‘s Teen Toon) is now onboard as a regular in ABC‘s new family comedy American Housewife. Donnelly will play the eldest of the three children who was awkward but suddenly became beautiful. She replaces Johnny Sequoyah, who was originally cast in the pilot.

Lucy Butler (The Gilmore Girls) landed a recurring role on TNT series The Last Ship, playing a powerful Southern politician.

Tristin Mays (The Vampire Diaries) will be a series regular in CBS’ reboot of 1985 series MacGyver. She’ll play opposite Lucas Till and George Eads.

Looks like Zoe McLellan, who played special agent Merri Brody on CBS series NCIS: New Orleans, will not be back for Season 3, due to a creative decision with the story line.


Pop TV will premiere Australian horror series Wolf Creek, based on the international feature film of the same name about a murdering psychopath, on Friday, October 14 at 10p. Zodiak Rights, the distribution arm of Banijay Group, licensed all North and Latin American rights of the one-hour psychological thriller to Lionsgate, which licensed the  six-episode series to Pop. John Jarratt (Django Unchained) reprises his lead role for the adaptation.

Antenna TV, Tribune Broadcasting’s multicast network, will add The Addams Family and Wings to its lineup beginning September 12. Antenna TV airs in 130 markets across the US reaching nearly 87 percent of TV households. The Addams Family will air at 5p on Saturdays and 10a Sundays; Wings will air weekdays at noon.


Adam Crozier, chief of UK-based broadcaster/producer ITV, said the company aims to slice up to $32.8 million in costs to counteract the anticipated economic fallout from the UK’s decision to leave the European Union.


Cynopsis is excited to announce the finalists for the
2016 Kids !magination Awards

View the list of those who made the cut in the highly
competitive & dynamic kids media industry.

Please join us in celebrating on Tuesday, September 27 in NYC.


Travel Channel’s “Dive Into Summer” water-themed programming event delivered a 71 percent ratings increase among A25-54 versus year-ago on Sunday, July 25. The newest premiere episode of series Xtreme Waterparks at 9p posted its highest ratings of the season – 56 percent above the year-ago timeslot. Top Secret Swimming Holes at 10p also performed strongly, with ratings up 41 percent among A25-54.

For the first time in its history, Telemundo was the number one Spanish-language network in Monday-Friday primetime for the week of July 18, with 879,000 viewers A18-49 and 413,000 A18-34. Another first: The net was the number one Spanish-language television network for the week during Monday-Sunday primetime programming among A18-49 (727,000) and A18-34 (340,000).

Bravo’s Shahs of Sunset on July 17 delivered its highest-rated episode of the season among A25-54, earning 1.1 million A18-49 (up 10 percent vs. the prior week’s episode), 1.3 P25-54 (up 8 percent), and 2 million total viewers. The network’s The Real Housewives of Orange County on July 18 hit a season high among all key demos, and among A25-54 was the highest-rated episode since the season 9 finale in August 2014. The Below Deck Mediterranean ep that aired July 19 also hit a season high among all key demos, delivering 1.1 million A18-49 and 2 million total viewers.
Oxygen’s Sisterhood of Hip Hop July 19 episode grew from its series premiere among all key demos, delivering 169,000 Women 18-49, 232,000 A18-49 and 53,000 Women 25-54.

Tuesday A18-49 Analysis: NBC had the most A18-49 viewers Tuesday with 1.7/7, according to final primetime national ratings from Nielsen. NBC was tops at 8p with 2.1/9 for America’s Got Talent, followed by ABC with 1.5/5 for Bachelorette: Men Tell All. NBC’s Talent increased its lead at 9p with 2.4/9, followed again by ABC’s Bachelorette with 1.5/5. At 10p NBC held its lead with .9/4 for its coverage of the Democratic National Convention; ABC came in second with .7/3 for its DNC coverage.

A18-49: FOX .6/3, NBC 1.7/7, ABC 1/4, CBS .7/2, UNI .6/2, TELE .7/2, CW .2/1, ION .4/1

Live + Same Day Household Ratings: Tuesday, July 26, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
FOX 1.1/2
Hotel Hell 1.6/3, Coupled .7/1
NBC: 4.8/8
America’s Got Talent 6.2/11, Democratic National Convention 3.4/6
CBS: 2.7/5
NCIS 3.6/7, Zoo 2.6/5, Democratic National Convention 2.0/4
ABC: 3.1/6
Bachelorette: Men Tell All 3.6/6, Democratic National Convention 2.6/5
Un Camino Hacia el Destino 1.2/2, Tres Veces Ana 1.1/2, Por Siempre Joan Sebastian 1.0/2
Sil Vana Sin Lana .8/1, Sin Senos Si Hay Para .8/2, Senor Acero 3 1.0/2
ION: 1.0/2
Criminal Minds .7/1, Criminal Minds 1.0/2, Criminal Minds 1.1/2
CW: .7/1
Whose Line Is It Anyway? .7/1, Whose Line Is It Anyway? .7/1, MadTV .6/1


Turner promoted two execs in its Turner Content Distribution division. Matt Tolleson has been elevated to SVP, brand distribution, from VP, brand distribution. Harold Goings has been promoted from senior director to VP, business development & digital distribution.

Ovation appointed David Wideroe SVP, marketing and on air promotions. In addition, Ash Steffy has been promoted to VP, creative services and on air promotions from his previous position as director of creative services. For the past four months Wideroe has been a consultant to Ovation. 

Telemundo promoted Eduardo Sunol to VP, Telemundo News Digital, where he will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Previously, Sunol was the executive producer of digital & social media for Telemundo News.

The CW promoted Paul Hewitt to EVP, communications, from his previous SVP role.

Endemol Shine UK announced two appointments at Remarkable. Dom Waugh has been promoted to creative director, entertainment; he previously was head of development and an in-house executive producer. Paul Brassey has been appointed head of entertainment development. He joins from Possessed, where he was head of development.

This Day in History:
1998 – Bell Atlantic and GTE announced a $52 billion deal that created the second-largest phone company in the US.

Answer to Our Last Trivia Question: What was the first Happy Days spin-off on which Scott Baio was a series regular? Blansky’s Beauties (1977). Kudos to: George Gerritsen, PHD Media, NY; Synda Kollman, Charter Marketing Group, Deerfield Beach, FL; Adam Shuler, Nielsen, NY; John Kukla, KDFW-KDFI, Dallas; Alex Max Hahle, Stagg Manor International Productions, North Hollywood, CA; Jim Katz, Radcliffe Road Pictures, LA; Amy Kessler, Oakland Symphony, Oakland, CA; Tom Moore, Kalt Productions, LA; David Westberg, SAG-AFTRA Federal Credit Union, Burbank.

Today’s Garry Marshall Trivia Question: What was Carmine’s job when the gang from Laverne & Shirley (1976-1983) moved to Burbank? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

TV Show Anagram: A Rum Drinker Game (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Cathy Applefeld Olson

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: PAID SEARCH LEAD/Dish Network/Englewood CO: Define/mng projects to improve the effectiveness & knwldg base of DISH’s retail partners in regards to search programs. BA deg mktg, bus. or related field & min 2-4 yrs exp in digital mktg; or equivalent comb of education & exp. Full info/apply HERE (8/2)

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FALL INTERNSHIP CREDITS ONLY: FALL INTERNS/ONE World Sports/Stamford: College student to Asst w/prgrm sched’g duties & prod coord for live sports. Interest or knwldg of video editing prgrms pref’d (Adobe Premier) Strong knwlg variety of sports & sports statistics.? Social Media & Graphic Desig exp req’d. Res/cver: [email protected] (7/31)

FALL INTERNSHIPS CREDITS ONLY: FALL INTERN/Bookmarks4Fun/NYC or REMOTE: Consumer goods company seeks motivated interns to work on social media, research and marketing for a fun new kid’s product. Should be articulate and comfortable writing. No experience necessary. Apply: [email protected] (7/29)

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ABC: BattleBots, Greatest Hits, Democratic National Convention
CBS: The Big Bang Theory [r,] Life in Pieces [r,] Big Brother, Democratic National Convention
CW: DC’s Legends of Tomorrow [r], Beauty and the Beast
FOX: Home Free
NBC: Running Wild With Bear Grylls [r], Hollywood Game Night, Democratic National Convention
PBS: Democratic National Convention
Telemundo: Silvana Sin Lana, Sin Senos Hay Pariso, Senora Acero 3
Univision: Un Camino Hacia el Destino, Tres Veces Ana, Noticias Univision

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