Editions

09/15/21: Stephen Curry’s Unanimous Media locked in a deal with Comcast NBC Universal

Curry gives Unanimous vote for NBC Universal deal

    Wednesday September 15, 2021 NBA MVP Stephen Curry and his Unanimous Media banner have struck a multi-year deal with Comcast NBC Universal. It includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content. Curry will also partner with other brands across […]

09/14/21: Diversity & Inclusion: Executive Summary

    Tuesday September 14, 2021 Opening Minds and Opening Doors Cathy Applefeld Olson Diversity, equity and inclusion. The three words are reverberating more than ever across the television, digital and greater entertainment landscape. But actually achieving these goals is another matter. In partnership with Discovery, Cynopsis’ Diversity and Inclusion virtual event on September 13 […]

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09/13/21: Cynopsis Media Tech Update

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  A CYNOPSIS MESSAGE FROM COMPULSE COMPULSE 360: ALL-IN-ONE MARTECH PLATFORM BUILT FOR GROWTH Unified: Proposals, fulfillment, and analytics streamlined into one solution. Smart: Automated proposals in minutes with AI-driven media mixes. Localized: Local and hyperlocal fulfillment through powerful DSP and unified analytics. BETTER CAMPAIGNS START WITH BETTER TOOLS. Premium inventory from one provider Expert […]

09/13/21: Gottlieb breaks down FOX Sports’ marketing mantra

Fueling FOX Sports' "Big" Blitz

    Monday September 13, 2021 Anchored by a one-two combo of both great matches/games as well as the company’s most comprehensive college football creative campaign, FOX Sports is off to a red-hot start to the college football season, notching big gains for both weeks on the field. One of this season’s campaign’s centerpieces is […]

09/12/21: Cynopsis Jobs

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09/10/21: HBO Max will continue to spread ‘Gossip’

HBO Max will continue to spread 'Gossip'

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09/10/21: The NFL and Verizon inked a 10-year extension for the partnership

NFL, Verizon go another 10

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