A CYNOPSIS MESSAGE FROM DISCOVERY DISCOVERY NETWORKS ACHIEVES SUMMER RATINGS SUCCESS DISCOVERY, INC. WAS THE #1 CABLE TV PORTFOLIO ON TOTAL VIEWERS 2+, ADULTS 18+, 25+ AND 25-54! Driven By Successful Programming Including: TLC’s 90 Day Fiancé Franchise Discovery’s Shark Week Food Network’s Diners, Drive-Ins & Dives HGTV’s Renovation Island Click
Wednesday September 15, 2021 NBA MVP Stephen Curry and his Unanimous Media banner have struck a multi-year deal with Comcast NBC Universal. It includes first-look development deals with Universal Studio Group for scripted and unscripted television projects and DreamWorks Animation for kids and family content. Curry will also partner with other brands across […]
Tuesday September 14, 2021 Opening Minds and Opening Doors Cathy Applefeld Olson Diversity, equity and inclusion. The three words are reverberating more than ever across the television, digital and greater entertainment landscape. But actually achieving these goals is another matter. In partnership with Discovery, Cynopsis’ Diversity and Inclusion virtual event on September 13 […]
A CYNOPSIS MESSAGE FROM MATRIX Transforming the Media Marketplace The Time is Now. We as an industry must work together to both advance and accelerate the advertising ecosystem evolution. Serving as the end-to-end backbone, Matrix’s media-specific solutions help to reduce the friction between the buy and sell sides and accelerate the speed to […]
A CYNOPSIS MESSAGE FROM COMPULSE COMPULSE 360: ALL-IN-ONE MARTECH PLATFORM BUILT FOR GROWTH Unified: Proposals, fulfillment, and analytics streamlined into one solution. Smart: Automated proposals in minutes with AI-driven media mixes. Localized: Local and hyperlocal fulfillment through powerful DSP and unified analytics. BETTER CAMPAIGNS START WITH BETTER TOOLS. Premium inventory from one provider Expert […]
A CYNOPSIS MESSAGE FROM KATZ DIGITAL VIDEO KATZ KATZ LIVE from Katz Digital Video THE FIRST EVER LIVE STREAMING MARKETPLACE With Exclusive Digital Video Feeds of Music, Sports, esports and Entertainment AVAILABLE TO TARGET YOUR AUDIENCE When and Where They Consume Media, LIVE! To get started, visit us at KATZ […]
Monday September 13, 2021 Anchored by a one-two combo of both great matches/games as well as the company’s most comprehensive college football creative campaign, FOX Sports is off to a red-hot start to the college football season, notching big gains for both weeks on the field. One of this season’s campaign’s centerpieces is […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5