09/13/21: Cynopsis Media Tech Update

A CYNOPSIS MESSAGE FROM COMPULSE

COMPULSE 360: ALL-IN-ONE MARTECH PLATFORM BUILT FOR GROWTH
Unified: Proposals, fulfillment, and analytics streamlined into one solution.
Smart: Automated proposals in minutes with AI-driven media mixes.
Localized: Local and hyperlocal fulfillment through powerful DSP and unified analytics.

BETTER CAMPAIGNS START WITH BETTER TOOLS.
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Monday September 13, 2021

Win some, lose some: A judge issued a permanent injunction that forces Apple to allow iOS apps to direct users to payment options other than Apple’s. The ruling comes in the Epic v. Apple case centered on Apple’s App Store rules. “The Court concludes that Apple’s anti-steering provisions hide critical information from consumers and illegally stifle consumer choice,” wrote US District Court Judge Yvonne Gonzalez Rogers. “When coupled with Apple’s incipient antitrust violations, these anti-steering provisions are anticompetitive and a nationwide remedy to eliminate those provisions is warranted.” In a separate ruling that favored Apple, the court said Epic Games was in breach of its contract with Apple when it implemented the alternative payment system in the Fortnite app, and must pay Apple 30 percent of all revenue collected through the system since it was implemented (over $3.5 million).

In more Apple news, the company is holding its next hardware event, “California Streaming,” tomorrow, September 14 at 10a. Apple is rumored to be introducing a new iPhone 13 line, the series 7 Apple Watch, and third generation AirPods.

Facebook introduced smart glasses in partnership with Ray-Ban that allow users to record what they are seeing as both photos and videos, as well as take calls and listen to music. Ray-Ban Stories is the social media giant’s answer to Snapchat Spectacles.

Google rolled out Android 12 Beta 5 ahead of the public launch of its new mobile operating system. Among the changes are new Material You Clock widgets, a “Paint Chips” widget Easter Egg and relocated smart home controls.

The first Amazon-built smart TVis here, along with Amazon’s latest Fire TV device. The 4K Ultra HD sets, under the moniker Amazon Fire TV Omni Series, touts hands-free voice controls via Alexa. Sets are priced starting at $409.99.

BuzzFeed sales soared 51 percent last quarter to $89 million on gains in its advertising and commerce businesses, which jumped 79 percent and 82 percent, respectively. The digital media publisher is prepping to go public via a SPAC merger and acquire Complex Networks.

Media intelligence company Ad Fontes Media and Sightly announced strategic partnership that brings to market the power to assess, decide and activate the foundational requirements of “brand safety and suitability” around news, opinion and similar content. Sightly’s Brand Mentality platform fuses a brand’s DNA with AI and NLP algorithms to recommend real-time actions that avoid threats or seize marketing opportunities..

Endemically matched ads – those that align with and match the surrounding content based on vertical (e.g. auto ad near auto content) – drove a 23% lift in activation within the part of the brain responsible for memory of practical details, according to a study from Integral Ad Science and Neuro-Insight that revealed the role neurophysiology plays in advertising. Other key insights include:
* Informational ads perform best when matched with an article’s key message. According to the findings, matching informational ads with an article’s message creates a very strong detail memory response, and drove a 36% lift in detail memory compared to when there was no match.
* Ads focused on an emotional response are best paired with content themes. Ads that aim to leave an emotional memory, a particular feeling or overarching brand perception among consumers performed best when placed alongside articles with a matching theme.
* Consumers recognize ads as part of their online experience – 63% of consumers viewed ads as part of their online reading, not disruptive or a distraction.

A CYNOPSIS MESSAGE FROM COMPULSE

COMPULSE 360: ALL-IN-ONE MARTECH FOR OMNICHANNEL CAMPAIGNS
Unified: Proposals, fulfillment, and analytics in one solution.
Smart: Automated proposals in minutes with AI-driven media mixes.
Localized: Local and hyperlocal fulfillment through powerful DSP and unified analytics.

COMPULSE 360 MAKES DATA-DRIVEN MARKETING EASY.
Premium inventory from one provider
Expert managed services
Superior martech built JUST for omnichannel

For more, visit Compulse.

STREAMING

Sixty-eight percent of consumers prefer to watch shows on demand, versus 12% who prefer linear channels, according to a survey from Future Today. Many also consider ad-supported services as a good way to reduce subscription fees, with 35.5% of respondents saying they plan to decrease the number of services they pay for. But free trials can pay in the long run – 41% of those surveyed who signed on for a free trial offer became subscribers when the trial ended.

Tubi has launched a new science fiction, the DUST channel. The channel offers a selection of comedies, dystopian thrillers and visions of the future from Gunpowder & Sky’s sci-fi DUST collection.

Root Sports and fuboTV inked a deal that will have fuboTV stream Root Sports’ coverage of Northwest professional sports, including 300 live regular season games of the Seattle Mariners, Seattle Kraken and Portland Trail Blazers, as well as other ancillary programming and behind-the-scenes content.

AVOD Canela has partnered with Hyundai to bring the Ecuador World Cup Qualifier matches to viewers for free. The qualifier matches will run from September-December. “The World Cup is incredibly important to Latinos and presents an opportunity to connect with their heritage and support their country,” said Angela Zepeda, CMO, Hyundai Motor America. “Soccer is a big part of many of our lives and the world cup is the most exciting time for soccer (or football) fans!” The free, VOD content will include some of the most followed and watched teams for US Latinos with key South America teams.

A CYNOPSIS MESSAGE FROM COMPULSE

AccuWeather NOW is joining XUMO’s platform. The service features weather videos, and stories on the potential impact of forecasted weather, major weather events and environmental issues.

HBO Max will launch in Sweden, Denmark, Norway, Spain, Finland and Andorra on October 26, available to new customers as well as existing customers of HBO Espana, HBO Nordic and HBO Go. At least fourteen more territories are slated to be added next year.

Cinedigm announced that The Film Detective, the classic film restoration and streaming company, has acquired Holland Releasing’s motion picture library of over 100 classic films and television shows. The library includes science fiction, horror, and comedy titles.

TEGNA Inc. has launched an ad-supported free streaming service for Quest, its 24/7 adventure and exploration multicast network. The app offers on demand programming from a catalog of factual entertainment, science, history and engineering programs, and adventure-reality series and is available on Roku, Fire TV, Apple TV, Android and iOS.

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Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

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Check out more jobs in Cynopsis Classifieds »

Job of the day

DIRECT RESPONSE ADVERTISING SALES ASSISTANT >>
FUSE MEDIA/NYC, NY: Support Direct Response Ad Sales team by working with director and AE to service and maintain agencies and clients on a daily basis. Must be detail oriented w/good comm, interpersonal & organzt’l skills, and able to multitask in fast paced team envir. Wide Orbit & OnAir knowledge a +. Full info HERE (9/24)

DIRECTOR, NEW BUSINESS DEVELOPMENT, VFX/PRACTICAL EFFECTS
THE JIM HENSON COMPANY
HOLLYWOOD/BURBANK
Generating leads and closing sales for creative service vendor opportunities with regards to design services, practical effects creation, and animation. Building and establishing valuable industry relationships, identify growth opportunities and establishing new partnerships, while maintaining existing ones. Experience in entertainment sales req. Full info HERE (9/23)

DIRECTOR OF PUBLIC PROGRAMMING AND EXHIBITS >>
THE PALEY CENTER for MEDIA/NYC, NY: Assist in delivering, but not limited to, a relevant programming agenda for the institution & will constantly monitor the progress of program plans & ensure that timelines, deliverables, & best practices are being adhered to & that programs meet a bi-annual calendar. 10+ yrs of producing live productions within entertainment, sports & other media. Full info HERE (9/23)

DIRECTOR OF PUBLIC PROGRAMMING AND FESTIVALS >>
THE PALEY CENTER for MEDIA/NYC, NY: Assist in delivering a relevant programming agenda for the institution and will constantly monitor progress of program plans and ensure that timelines, deliverables, and best practices are being adhered to and that programs meet a bi-annual calendar. 10+ years of producing live productions within entertainment, sports and other media Full info HERE (9/23)

ACCOUNT MANAGER – DEALMAKER >>
MEDIAOCEAN/NYC, NY: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 5+ years of experience in client services or consulting. Full info HERE (9/22)

MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
MEDIAOCEAN/CHICAGO, IL: Identify and recommend relevant media opportunities as well as potential upsell opportunities. Assist in management of day to day communication with client point of contact and vendors. Manage implementation of media management tools and software. 2+ years of media experience across planning, buying and optimization. Full info HERE (9/22)

CUSTOMER SUCCESS DIRECTOR >>
MEDIAOCEAN/CHICAGO IL: Prioritize and deliver on key customer objectives: understand business requirements, identify challenges, manage development projects and actively recognize cross-sell and up-sell opportunities. Define desired business outcomes and KPIs for each customer and manage overall customer health. 7+ years of experience in customer-facing role/consulting. Full info HERE (9/22)

SENIOR PRODUCER, MORNINGS ON 1 >>
SPECTRUM NETWORKS NY1/NYC, NY: Produces for assigned newscasts and news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. Writes news stories for an assigned newscasts; ensuring content is factually correct and written in a clear and concise conversational style. 5+ years of editorial experience required. Full info HERE (9/20)

MULTIMEDIA JOURNALIST >>
SPECTRUM NETWORKS NY1/NYC, NY: Actively and consistently support all efforts to simplify and enhance the customer experience. Research, pitch, enterprise, write, capture quality visual content, edit news stories and produce creative, original and compelling own stories for multiple platforms. 3+ year of Television News Reporting or comparable experience required. Full info HERE (9/20)

DIRECTOR OF MARKETING INSIGHTS AND ANALYTICS >>
FOX SPORTS/LOS ANGELES, CA: Develop and maintain reports that evaluate marketing and media efforts. Work with internal teams and external partners to maximize revenue from pay-per-events using digital conversion tactics. Identify, stay current on, and educate media industry and consumer behavioral/viewership trends. 6+ years of relevant experience required. Full info HERE (9/20)

MANAGER, MARKETING PROMOTIONS AND PARTNERSHIPS >>
FOX NEWS/NYC, NY: Support in developing collateral, promotion, and recap materials. Manage creative deliverable process for all partners. Maintain monthly updates for distribution partner meetings. Brand and strategic partner research and provide project management support. 2+ years of digital marketing and promotional experience. Full info HERE (9/20)

ACCOUNT EXECUTIVE, SALES & BRAND PARTNERSHIPS
MIRRIAD
NYC, NY
Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Great fixed salary, upside and healthcare benefits. Full info HERE (9/19)

MANAGER, STREAMING TV PROGRAMMING STRATEGY AND SCHEDULING
JUKIN MEDIA
LOS ANGELES, CA
Supports Director on all Streaming Team department responsibilities. Manage program strategy and scheduling and manage on-air promo strategy and scheduling. Evaluate potential program acquisitions and create editorial calendar Bachelor’s degree and 5+ Years TV and/or Streaming TV Programming Strategy, Scheduling and Acquisitions experience req. Full info HERE (9/19)

COORDINATOR, INTERNATIONAL SALES, DISTRIBUTION
CROWN MEDIA FAMILY NETWORKS
LOS ANGELES, CA
Provide sales & distribution support to the SVP in key areas such as updating right management system, export of availabilities, reports, and other international tools, and gather data for sales & distribution support. Invoicing, reports, material deliveries, screeners, contracts, schedule. 1-2 yrs exp supporting sales & distribution teams req. Full info HERE (9/19)

SENIOR WRITER/PRODUCER “PrEditor” >>
UP tv/ATLANTA, GA: Conceive, write, produce and edit breakthrough on-air promotional spots, launch campaigns, and marketing sales tapes. Provide creative direction and help oversee promo work of editors, promo producers and freelance creative help. 7 yrs with cable, network, local television station, ad agency, or other applicable industry related experience. Full info HERE (9/18)

CUSTOMER SERVICE REPRESENTATIVE >>
UP tv/ATLANTA, GA: Ensure all subscriber questions and concerns are addressed quickly. Utilize written communication via ZenDesk to respond to, troubleshoot, and resolve customer issues. Ensure that customer interactions reflect our values and communication strategy. Ability to triage issues and clearly communicate solutions in a concise manner. Full info HERE (9/18)

SOCIAL MEDIA MANAGER >>
UP tv/ATLANTA, GA: Oversee day-to-day management of campaigns & ensure brand consistency. Develop social media campaigns & drive brand awareness, and engagement. Understanding of the full social landscape & how it is successfully managed within the entertainment industry. Experience using native and enterprise level digital & social workflow and paid media solutions. Full info HERE (9/18)

SALES PLANNER >>
UP tv/NYC, NY: Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (9/18)

MEDIA TRAFFIC COORDINATOR >>
CIRCLE MEDIA/NASHVILLE, TN: Manage ad sales orders and distribute marketing materials. Create show formats and timing the log to exact time specs. Prepare, build, and enter all commercial orders and run reports for sales. Broadcast or Radio Traffic experience, and a bachelor’s degree in a related field. Wide Orbit or related program and Microsoft office expertise is a plus. Full info HERE (9/18)

PUBLIC RELATIONS ACCOUNT EXECUTIVE – INTERACTIVE GAMING >>
42West-BHI/LA, NYC, AUSTIN, SALT LAKE CITY: Work on your favorite games! Execute and oversee gaming campaigns across PC, console, and mobile titles. The ideal candidate would possess a passion for gaming and writing with a minimum of three years of PR experience within the games industry, including experience managing campaigns, communications, and conducting strategic media relations. Full info HERE (9/18)

SUPERVISOR, FIELD OPERATIONS >>
SPECTRUM/BIRMINGHAM AL: Responsible for overall fulfillment operations of the system locations from the node to the home across the assigned area. Supervise installation and service to meet customer expectations, technical quality standards, employee productivity and company safety requirements. Full info HERE (9/18)

MARKETING RESEARCH MANAGER >>
PAC-12 NETWORKS/SAN FRANCISCO, CA: Provide quantitative and qualitative analyses, actionable recommendations, and presentations. Organize and compile media research that supports brand management and works closely with sales team to provide relevant research/data points. 5+ years of experience in the marketing and media research field within a media organization required. Full info HERE (9/17)

DIGITAL DISTRIBUTION OPERATIONS MANAGER
INSP, LLC
CHARLOTTE, NC
Manage all communication with external distribution partner operations teams for onboarding, asset delivery and troubleshooting issues. Drive overall execution for all digital distribution projects. Project Manager for the creation and/or procurement of digital assets. Five or more years of experience and Bachelor’s Degree req. Full info HERE (9/17)

SALES PLANNER
CROWN MEDIA FAMILY NETWORKS
LA, CA
Build and modify sales plans and orders, maintain media schedules, manage posting process and coordinate, track and implement added value elements for clients. Min 1yr. exp as Sales Planner or Sales Buyer or 1-2 yr. exp as a Sales Assistant in comparable Ad Sales environment req. BA degree in Marketing, Advertising or Comms strongly preferred. Full info HERE (9/17)

MANAGER RESEARCH
CROWN MEDIA FAMILY NETWORKS
LA, CA
Deliver consumer focused, data driven insights that support and guide decisions relative to the development, acquisition and scheduling of all Crown Media content. 5+yr relevant research exp in cable, broadcast and streaming. Knowledge of Nielsen-based systems and viewing stats. Exp with Star Method, Tableau and Google Analytics a plus. Full info HERE (9/17)

SENIOR MANAGER, PROGRAMMING & ACQUISITIONS >>
iN DEMAND/NYC, NY: Maximize indie TVOD revenue for iND and affiliates, Act as primary contact for all 70+ indie studios under iND offering. Identify and activate new business relationships with content providers and negotiate license agreements for acquisition of movie and television product for VOD. Minimum of 3-4 years of work experience, preferably in related area. Full info HERE (9/16)

ACCOUNT EXECUTIVE
DISH MEDIA
NYC, NY
DISH Media is looking for a top-tiered advertising sales professional to call on advertising agencies and clients. This individual’s success will be directly tied to an ability to help our client’s strategize and achieve their growth objectives. Full info HERE (9/16)

SALES PLANNER
DISH MEDIA
NYC, NY
We’re looking for an energetic Sales Planner to join our NYC team. The Sales Planner will be responsible for execution and maintenance of ordered deals and acting as a facilitator of the sales process by providing proposals that meet the needs of both DISH Media Sales and client’s needs. Full info HERE (9/16)

MEDIA SALES COORDINATOR
DISH MEDIA
EL SEGUNDO, CA
DISH Media is looking for a new Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/16)

MEDIA SALES COORDINATOR
DISH MEDIA
NYC, NY
DISH Media is looking for a Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/16)

GRAPHIC DESIGNER
DISH MEDIA
NYC, NY
We are seeking a highly creative individual to fill the role of Graphic Designer. This person will be responsible for developing and executing creative concepts that propel and enhance the DISH Media brand visually across all communication channels. Full info HERE (9/16)

TARGETING & ATTRIBUTION MANAGER
DISH MEDIA
NYC, CHICAGO, LA
The Targeting & Attribution Manager (TAM) supports pre-campaign target recommendations and manages post-campaign attribution and measurement. Provides executional strategy for measurement studies, to analyze the success of DISH Media’s targeted advertising business, across both DISH and Sling TV. Full info HERE (9/16)

SENIOR RESEARCH ANALYST
DISH MEDIA
NYC, NY
The Sr. Research Analyst reports directly to the Advanced TV Analytics Team Lead. The position supports various divisions within DISH including Media Research, Analytics, Sales & Marketing. Providing reporting on qualitative & quantitative data; assisting w/audience delivery forecasting; providing timely updates of Research & Marketing materials. Full info HERE (9/16)

ACCOUNT EXECUTIVE – CLIENT VERTICAL
DISH MEDIA
NYC, NY
The Client Vertical role will focus on driving revenue within a set number of verticals. Work with the various teams within DISH Media (Sales, Data, Analytics, etc) to elevate the sales strength of their verticals. You will be a part of a Client Vertical team that represents DISH Media in the marketplace mostly with client direct decision makers. Full info HERE (9/16)

DIRECTOR OF PROMO STRATEGY AND SCHEDULING >>
GAC MEDIA LLC/NYC, NY: Work across various departments to coordinate promotional priorities on a monthly and weekly basis. Review creative and identify needs to ensure promotional inventory is being used effectively. Use Grip-It to schedule and book promotional time for primary and secondary events. At least 3-5+ years’ experience working in Promo or Inventory Management. Full info HERE (9/15)

SALES ASSISTANT, DIRECT RESPONSE >>
GAC MEDIA LLC/NYC, NY: Accurately enter all orders for Direct Response schedules. Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams. Pull pre and pot logs for clients. Strong analytical and problem-solving skills and Bachelor’s degree required. Full info HERE (9/15)

SALES ASSISTANT, GENERAL RATE >>
GAC MEDIA, LLC/NYC, NY: Accurately enter all orders for linear & digital advertising schedules. Review & process orders to ensure that all necessary paperwork is submitted for cross functional teams. Manage advertising copy for clients, including correct distribution of Traffic Instructions & client spot uploads as needed. Strong analytical & problem-solving skills req. Full info HERE (9/15)

DIRECTOR, SALES AND BUSINESS DEVELOPMENT
THE JIM HENSON COMPANY
BURBANK, CA
Generating leads and closing sales for creative service vendor opportunities. Building and establishing valuable industry relationships within entertainment to yield potential business development opportunities. Establishing new partnerships and maintaining existing partnerships with clients. Experience in entertainment sales is preferred. Full info HERE (9/15)

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