09/10/21: The NFL and Verizon inked a 10-year extension for the partnership

Medias First Morning Read

Friday September 10, 2021

Verizon is taking another lap or ten with the NFL, inking a new 10-year partnership that will “utilize 5G to support innovation and technology adoption throughout the league.” According to the announcement, over the next decade, Verizon and the NFL will utilize 5G to unlock advancements that could have the ability to impact management, scouting, training, health and safety and game day operations.

“The NFL has embraced innovation for decades to bring fans closer to the game, from instant replay technology to outfitting players with microphones,” said Hans Vestberg, Chairman and CEO Verizon. “Our longstanding relationship, and swift delivery of 5G connectivity in 25 stadiums, has created new ways to bring fans even closer to the action. As we embark on the next 10 years, our work with the NFL will continue to enhance and transform not only the fan experience, but also has the potential to improve player training and overall venue operations.”

“For the past decade, Verizon has been one of our key technology partners, helping with everything from digital distribution of NFL content, engaging our fans at the NFL’s biggest events, enhancing communications throughout the NFL ecosystem and upgrading technology within stadiums across the League,” NFL Commissioner Roger Goodell said. “As we look to the next decade with our trusted partner, Verizon will help us capitalize on the promise of 5G technology, paving the way for the future of the game and delivering incredible experiences for millions of NFL fans.”

PROGRAMMING

Major League Soccer revealed the Audi 2021 MLS Cup Playoffs format and dates, with games that will follow a single-elimination and straight bracket format with coverage across partners that include Univision, TUDN, ABC, ESPN Deportes, TSN, TVA Sports, FS1, FOX and FOX Deportes. This year will include a Thanksgiving Day game on Nov. 25 at 4:30p on FOX, FOX Deportes, TSN, and TVA Sports. Round one gets underway on Nov. 20 with the MLS Cup set for Dec. 11.

Speaking of soccer, CBS Sports rolled out details of its multiplatform coverage of the 2021-2022 UEFA Champions League, UEFA Europa League and UEFA Europa Conference League Group Stages, with every match streaming on Paramount+ and select matches available on CBS Sports linear channels. UEFA Champions League Today, CBS Sports’ live pre-match, halftime and post-match studio show, will feature host Kate Abdo alongside analysts Jamie Carragher, Micah Richards, Peter Schmeichel and Alex Scott in studio, and joined by Guillem Balagué, Jules Breach and Jenny Chiu reporting on-site throughout the season. Clive Tyldesley and Peter Drury will serve as play-by-play announcers for CBS Sports’ UEFA Champions League coverage. Drury will team with match analyst Jim Beglin, while Tyldesley will partner with analyst Rob Green. Nico Cantor will once again host “The Golazo Show,” a live whip-around program airing on CBS Sports Network and Paramount+ when six matches are being played simultaneously during UEFA Champions League, UEFA Europa League and UEFA Europa Conference League match days.

CBS Sports also introduced Calcio E Cappuccino, the Network’s new Serie A studio show, which will stream on Paramount+ and air on CBS Sports Network. The show will launch at 11a on Sunday from a brand-new studio in the CBS Broadcast Center in NYC. Analysts include veteran soccer commentator Matteo Bonetti and Italian-American former professional soccer players Giuseppe Rossi and Mike Grella. Kate Abdo will host, with guest hosts contributing periodically throughout the season. Antonio Cincotta, Christine Cupo, Marco Messina, Fabrizio Romano, Charlie Davies and Aaron West will also contribute to coverage in studio and on-site.

On the ratings front, FOX Sports reports that its USMNT World Cup Qualifier against Canada on Sunday bolstered FS1 to a 41% rise over the equitable match from 2016. The game averaged 776,000 viewers, according to Nielsen, with Nashville, Portland, San Diego, St. Louis and Seattle leading all markets.

Meanwhile, FOX Sports is also offering all three of its college football games, as well as the MLB 9/11 Game and Pregame between the New York Yankees and New York Mets in 4K HDR on Saturday. The games are available in 4K through the FOX NOW and FOX Sports apps in addition to being available from select partners. The college football games available in this format include: Oregon/Ohio St at noon; Texas A&M/Colorado at 3:30p; and Stanford/USC at 10:30p.

The NFL officially opened NFL Los Angeles – the league’s new West Coast headquarters at Hollywood Park. Relocating from Culver City – which had served as NFL Media’s operational hub since the launch of NFL Network in 2003 – NFL Los Angeles serves as a 450,000 square foot Class A building with 214,063 square feet of office space and 74,922 square feet of studio and studio support space to serve as the home for NFL Network, NFL.com, NFL RedZone.

Fubo Sports Network landed exclusive U.S. broadcast rights for Spain’s top-flight basketball Liga ACB. The action tips off tomorrow with the 2021 Supercopa Endesa, a four team tournament in which FC Barcelona, Lenovo Tenerife and Valencia Basket will try to unseat six time winner Real Madrid, which is going for its fourth straight Supercopa championship.

Digital sports media company The Game Day hits its one-year anniversary with news that the platform will be offering a full lineup of NFL-related programming and content. Shows will include: Take the Points, hosted by Jordan Schultz; Ride With ? The Game Day with hosts Jack Settleman, Katie Mox, and Ashley Haas; Taking Down The House with MMG; Odd Man Sports featuring Brandon Perna; Against The Odds; and more.

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SPONSORSHIP & PROMOTION

MLB revealed a roster of ambassadors for its Creator Class, a new program designed to help discover and support new baseball-related talent on TikTok, with 11 inaugural members selected from around the nation. The original #MLBCreatorClass TikTok hashtag has accumulated 45.2 million views since the launch of the program in June. The Creator Class will work with MLB on “fun and creative content that highlights the players and game on and off-the-field through music, fashion, art and more.” Ambassadors will have the opportunity to attend games & MLB events nationwide to get up-close with the game on TikTok.

With the NFL season officially underway, partners started rolling out campaigns for the new year. Pepsi and fashion icon Dapper Dan announced The Pepsi x Dapper Dan Football Watching Capsule Collection, blending luxury streetwear and classic football apparel. The pair will partner on the latest iteration of the brand’s “Made For Football Watching” campaign to dress football watchers across the country. Featuring a handmade lounger, hoodie, bucket hat and collectible Pepsi can.

Meanwhile, Courtyard by Marriott – the Official Hotel of the NFL – is launching the Courtyard Super Bowl Sleepover Contest. NFL fans can enter for a chance to spend a night at the SoFi Stadium on the eve of the Super Bowl by sharing how “football fuels their passion for travel.” “Whether traveling near or far, following a favorite team on the road provides unforgettable moments that forever transform us,” said Diane Mayer, Vice President and Global Brand Leader, Classic Select Brands at Marriott International. “We are excited to once again, bring our NFL partnership to life by celebrating the powerful memories that fans have made while traveling for the love of football, an experience that they have missed so much in the past year and a half.”

LG Ads released a report on advertising from top sportsbook brands. While sportsbooks deliver more ad weight during the months of the NFL season, they increase their frequency in the spring when MLB and NBA audiences are splintered across RSNs, according to the report, with FanDuel and DraftKings having a commanding share of voice in the space, combining for nearly 80% of impressions.

DIGITAL, DATA & TECH

In a 10-year partnership, Square has been selected as the exclusive point-of-sale payments, software, and merchant services provider for the new SoFi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and Hollywood Park. According to the announcement, as a fully cashless venue, SoFi Stadium selected Square’s ecosystem of products and services to power commerce and contactless payments across every checkout and purchase point, spanning hundreds of concession stands, bars, roving hawkers, and merchandise retail stores.

Formula 1 and Motorsport Network launched the 2021 Global F1 Fan Survey in partnership with Nielsen, designed to capture the current views of F1 fans around the world towards the sport. The survey is expected to be the largest fan survey of its kind in the sport of F1, operating across Motorsport Network’s flagship Motorsport.com website in 15 languages. The survey will draw fans’ views on wide ranging topics including viewing habits, esports and F1’s plans to have 100% sustainable fuels in the coming years. It will also showcase developing trends in fans’ attitudes towards F1 and highlight the growth in younger and more diverse audiences for the sport.

fuboTV’s Fubo Gaming subsidiary and the New York Jets entered into a multi-year partnership focused on the forthcoming Fubo Sportsbook, expected to launch in the fourth quarter 2021 and becoming an Official Sports Betting partner of the club. This agreement marks Fubo Sportsbook’s first sponsorship of a professional sports team. The partnership centers around the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, and will be the first authorized, mobile sports betting lounge in the stadium. In addition, Fubo Sportsbook will become the presenting partner of the Jets Mobile App and is the team’s first legal sports betting (LSB) partner to leverage the Jets’ new advertising data partnership with Sportradar.

Global Payments and Mercedes-Benz Stadium jointly announced that Global Payments will be the stadium’s official Commerce Technology Provider. Global Payments will power Mercedes-Benz Stadium’s multi-channel commerce ecosystem through a blending of online and offline fan experiences before, during and after events. “Continuous innovation is the foundation of AMB Sports and Entertainment and allows us to remain at the forefront of new technologies to help drive our businesses forward,” said Tim Zulawski, Chief Revenue Officer, AMB Sports and Entertainment. “As an organization, Global Payments has proven their ability to provide premier digital technologies to support a variety of business streams and we are excited to partner together to continue to enhance our world-class fan experience.”

VSiN announced a content distribution deal with YouTube TV to deliver sports betting news, analysis and insights. Subscribers will have access to VSiN’s leading sports betting and entertainment programming as part of YouTube TV’s Sports Plus add-on package. “VSiN is incredibly excited to bring its new 24/7 fall lineup of premier sports betting analysis to YouTube TV,” said Brian Musburger, founder and Chief Executive Officer of VSiN. “As the first sports betting content provider of the streaming service, we look forward to delivering original programming from some of the biggest names in the industry to the millions of YouTube TV subscribers and the growing number of fans who wager on sports across the country.”

ESPORTS

DreamHack announced that November’s Dreamhack Atlanta would be postponed due to the continued uncertainty surrounding the pandemic. “DreamHack creates an arena where you can come to connect, explore, win, play a part, and be yourself through a gaming lifestyle experience — so to postpone Atlanta was not an easy decision,” said Marcus Lindmark, President DreamHack, SVP Project and Event Operations at ESL Gaming. “Gaming brought, and kept, us together over the last year and a half and it will continue to do so until we return.” The full schedule of global DreamHack festivals for 2022 is slated to be announced on DreamHack Day, Dec. 9.

G3 Esports, Conference One, and Mainline formed a strategic partnership for competitive collegiate esports with the second year of Conference One play slated to commence on Oct. 4. The partnership will see Conference One utilizing Mainline’s platform technology, data capture and broadcast support for the viewing experience. Starting this Fall, Conference One’s sophomore campaign will feature extensive coverage on Sports Illustrated with each school having a dedicated team page complete with rosters, player profiles, articles, interviews, and stats.

Collegiate Rocket League is returning for the 2021 Fall Season with 24 teams from Eastern and Western Conferences competing online for $100,000 in total Scholastic Awards and the chance to be crowned the 2021 CRL Fall Champion. The top two teams from each Conference Playoff will then advance to face off in the 2021 CRL Fall Championship.

Complexity Gaming announced the signing of GX3, one of the top women’s VALORANT squads, forming “Complexity GX3.” In addition to competing in the VALORANT Champions Tour Game Changers circuit, Complexity GX3 will “champion gender equality in esports and gaming.” “GX3 uniquely embodies our organization’s core values, and we’re thrilled to welcome them into the Complexity family,” said Jason Lake, Founder & CEO, Complexity Gaming, and Global Head of Esports, GameSquare. “The squad’s competitive credentials coupled with their growing platform for female empowerment have the potential to shake up the gaming world in a major way.”

INDUSTRY & ROSTER MOVES

Professional Fighters League announced the addition of Brian Pressman as Vice President of Global Partnerships, overseeing corporate partnerships, event sales, licensing, and intellectual property to support the growth of the rapidly expanding PFL brand partnership portfolio.

SPORTS BROADCAST JOURNAL w/David J. Halberstam

It’s become a Saturday staple. ESPN College GameDay. We cover a little history, starting with the program’s roots. The first trio were Tim Brando, Lee Corso and the inimitable Beano Cook. More notes, tidbits and rants on national and team voices.
Notes and rants; ESPN College GameDay; Drysdale is only one of the top 16 LA voices from SoCal

Tracy is unique. She worked her tail off making it to the top of sidelining where she says she’s perfectly happy. Wolfson says she sets her sights on TV sports at age 7 or 8!
Tracy Wolfson knew as a child that she wanted to be on-air; A mother of three, there were no shortcuts

Below are this week’s college and NFL telecasts; with times, voices and networks. There’s news and there are notes. Storyline going into NFL is the debut of the Manning Brothers and what it could bode for conventional play-by-play broadcasts down the road.
NFL Week #1 Voices; News heading into season; Fox’ GB-Saints and CBS’ KC-Cleve go to 85% of US

Week #2 on 20th anniv of 9/11; Networks will commemorate; Brees debuts as analyst doing ND

Happy Birthdays and many happy returns!
Jerry Izenberg 9/10 National columnist
Gary Danielson 9/10 CBS Sports
Matt Taylor 9/10 Indy Colts
Tim Healey 9/11 Arizona State F/B
Lesley Visser 9/11 CBS Sports
Mike Keith 9/11 Tenn Titans
Jack Corrigan 9/12 Colo Rockies
Thom Brennaman 9/12 Ex-Fox Sports
Don Tollefson 9/13 Ex-ABC Sports
Orel Hershiser 9/16 LA Dodgers
Craig Way 9/16 Texas F/B

Sports Broadcast Journal

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DIRECT RESPONSE ADVERTISING SALES ASSISTANT >>
FUSE MEDIA/NYC, NY:
Support Direct Response Ad Sales team by working with director and AE to service and maintain agencies and clients on a daily basis. Must be detail oriented w/good comm, interpersonal & organzt’l skills, and able to multitask in fast paced team envir. Wide Orbit & OnAir knowledge a +. Full info HERE (9/24)

DIRECTOR, NEW BUSINESS DEVELOPMENT, VFX/PRACTICAL EFFECTS
THE JIM HENSON COMPANY
HOLLYWOOD/BURBANK

Generating leads and closing sales for creative service vendor opportunities with regards to design services, practical effects creation, and animation. Building and establishing valuable industry relationships, identify growth opportunities and establishing new partnerships, while maintaining existing ones. Experience in entertainment sales req. Full info HERE (9/23)

DIRECTOR OF PUBLIC PROGRAMMING AND EXHIBITS >>
THE PALEY CENTER for MEDIA/NYC, NY:
Assist in delivering, but not limited to, a relevant programming agenda for the institution & will constantly monitor the progress of program plans & ensure that timelines, deliverables, & best practices are being adhered to & that programs meet a bi-annual calendar. 10+ yrs of producing live productions within entertainment, sports & other media. Full info HERE (9/23)

DIRECTOR OF PUBLIC PROGRAMMING AND FESTIVALS >>
THE PALEY CENTER for MEDIA/NYC, NY:
Assist in delivering a relevant programming agenda for the institution and will constantly monitor progress of program plans and ensure that timelines, deliverables, and best practices are being adhered to and that programs meet a bi-annual calendar. 10+ years of producing live productions within entertainment, sports and other media Full info HERE (9/23)

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MBUY MEDIA ASSOCIATE/MEDIA PLANNER/ACCOUNT MANAGER >>
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MULTIMEDIA JOURNALIST >>
SPECTRUM NETWORKS NY1/NYC, NY: Actively and consistently support all efforts to simplify and enhance the customer experience. Research, pitch, enterprise, write, capture quality visual content, edit news stories and produce creative, original and compelling own stories for multiple platforms. 3+ year of Television News Reporting or comparable experience required. Full info HERE (9/20)

DIRECTOR OF MARKETING INSIGHTS AND ANALYTICS >>
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MANAGER, MARKETING PROMOTIONS AND PARTNERSHIPS >>
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SALES PLANNER

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MANAGER RESEARCH
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Deliver consumer focused, data driven insights that support and guide decisions relative to the development, acquisition and scheduling of all Crown Media content. 5+yr relevant research exp in cable, broadcast and streaming. Knowledge of Nielsen-based systems and viewing stats. Exp with Star Method, Tableau and Google Analytics a plus. Full info HERE (9/17)

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SALES PLANNER
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MEDIA SALES COORDINATOR
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DISH Media is looking for a new Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/16)

MEDIA SALES COORDINATOR
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DISH Media is looking for a Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/16)

GRAPHIC DESIGNER
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We are seeking a highly creative individual to fill the role of Graphic Designer. This person will be responsible for developing and executing creative concepts that propel and enhance the DISH Media brand visually across all communication channels. Full info HERE (9/16)

TARGETING & ATTRIBUTION MANAGER
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The Targeting & Attribution Manager (TAM) supports pre-campaign target recommendations and manages post-campaign attribution and measurement. Provides executional strategy for measurement studies, to analyze the success of DISH Media’s targeted advertising business, across both DISH and Sling TV. Full info HERE (9/16)

SENIOR RESEARCH ANALYST
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The Sr. Research Analyst reports directly to the Advanced TV Analytics Team Lead. The position supports various divisions within DISH including Media Research, Analytics, Sales & Marketing. Providing reporting on qualitative & quantitative data; assisting w/audience delivery forecasting; providing timely updates of Research & Marketing materials. Full info HERE (9/16)

ACCOUNT EXECUTIVE – CLIENT VERTICAL
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The Client Vertical role will focus on driving revenue within a set number of verticals. Work with the various teams within DISH Media (Sales, Data, Analytics, etc) to elevate the sales strength of their verticals. You will be a part of a Client Vertical team that represents DISH Media in the marketplace mostly with client direct decision makers. Full info HERE (9/16)

DIRECTOR OF PROMO STRATEGY AND SCHEDULING >>
GAC MEDIA LLC/NYC, NY:
Work across various departments to coordinate promotional priorities on a monthly and weekly basis. Review creative and identify needs to ensure promotional inventory is being used effectively. Use Grip-It to schedule and book promotional time for primary and secondary events. At least 3-5+ years’ experience working in Promo or Inventory Management. Full info HERE (9/15)

SALES ASSISTANT, DIRECT RESPONSE >>
GAC MEDIA LLC/NYC, NY:
Accurately enter all orders for Direct Response schedules. Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams. Pull pre and pot logs for clients. Strong analytical and problem-solving skills and Bachelor’s degree required. Full info HERE (9/15)

SALES ASSISTANT, GENERAL RATE >>
GAC MEDIA, LLC/NYC, NY:
Accurately enter all orders for linear & digital advertising schedules. Review & process orders to ensure that all necessary paperwork is submitted for cross functional teams. Manage advertising copy for clients, including correct distribution of Traffic Instructions & client spot uploads as needed. Strong analytical & problem-solving skills req. Full info HERE (9/15)

DIRECTOR, SALES AND BUSINESS DEVELOPMENT
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Generating leads and closing sales for creative service vendor opportunities. Building and establishing valuable industry relationships within entertainment to yield potential business development opportunities. Establishing new partnerships and maintaining existing partnerships with clients. Experience in entertainment sales is preferred. Full info HERE (9/15)

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