Powered By Cynopsis Media

The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.

Sponsored By:

Simulmedia
New York Interconnect
TiVo
Nielsen
a4 Advertising
Future Today
Cross Screen Media
EDO, Inc.
Spectrum
Premion
Sinclair Broadcast Group
Vevo
Video Advertising Bureau (VAB)

overview

The 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business, whose evolution has been permanently accelerated by global events.

A portion of the proceeds will be donated to:

WHO ATTENDS? PROFESSIONALS IN:

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

2021 Agenda

Tuesday, September 21

  1. 12:45 pm - 12:55 pm

    Welcome

  2. 12:55 pm - 1:25 pm

    Smart Strategies for Getting – and Keeping – Streaming Subscribers

  3. 1:25 pm - 1:40 pm

    Presentation: TiVo

  4. 1:40 pm - 2:05 pm

    Case study: A+E Networks and KFC Play a Winning Game of Chicken

  5. 2:05 pm - 2:25 pm

    Fireside Chat: Kelly Day – ViacomCBS Networks International

  6. 2:25 pm - 2:50 pm

    Best Practices in AdTech: 2021-2022

  7. 2:50 pm - 3:00 pm

    Break

  8. 3:00 pm - 3:20 pm

    Q&A | Cynopsis & Future Today

  9. 3:20 pm - 3:50 pm

    Lost and Found: Optimizing Platforms for Content Discovery

  10. 3:50 pm - 4:15 pm

    The Changing Face of Local News

  11. 4:15 pm - 4:25 pm

    Trivia (Presented by NY Interconnect)

  12. 4:25 pm - 4:50 pm

    User Generated Content

  13. 4:50 pm - 5:00 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

Wednesday, September 22

  1. 12:20 pm - 12:30 pm

    Welcome

  2. 12:30 pm - 12:55 pm

    How SeeHer is Changing Media

  3. 12:55 pm - 1:25 pm

    How to Achieve a Diverse Workplace

  4. 1:25 pm - 1:45 pm

    Presentation: Cross Screen Media

  5. 1:45 pm - 2:10 pm

    Next Gen Content

  6. 2:10 pm - 2:30 pm

    How to Avert the Cookiepocalypse

  7. 2:30 pm - 2:55 pm

    Made to Measure: Exploring New Cross-Platform Measurement Solutions

  8. 2:55 pm - 3:25 pm

    Streaming Success: The Next Wave

  9. 3:25 pm - 3:45 pm

    Fireside Chat: NBCU's Kelly Abcarian

  10. 3:45 pm - 4:10 pm

    Cutting-Edge Creative Solutions for Advertisers

  11. 4:10 pm - 4:30 pm

    Q&A | Premion

  12. 4:30 pm - 4:55 pm

    Investing in Black-Owned Media: How to Make an Impact

  13. 4:55 pm - 5:05 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

Thursday, September 23

  1. 12:30 pm - 12:40 pm

    Welcome

  2. 12:40 pm - 1:10 pm

    Can’t Get Enough: Addictive Programming

  3. 1:10 pm - 1:30 pm

    Proving Performance & Growing Your Business in a Convergent TV World

  4. 1:30 pm - 1:55 pm

    Make it Happen: Diversity in Media Is Everyone’s Business

  5. 1:55 pm - 2:00 pm

    Break

  6. 2:00 pm - 2:20 pm

    Case Study: Magna

  7. 2:20 pm - 2:45 pm

    Converting Consumer Data Into Action

  8. 2:45 pm - 3:10 pm

    Vevo Panel

  9. 3:10 pm - 3:35 pm

    Beyond Telenovelas: Engaging Today’s Latinx Audiences

  10. 3:35 pm - 3:40 pm

    Break

  11. 3:40 pm - 4:05 pm

    Where the Dollars Will Flow in 2022

  12. 4:05 pm - 4:30 pm

    Getting in Tune with Gen Z

  13. 4:30 pm - 4:40 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

2021 Speakers

  • Cara Lewis

    EVP Head of US Investment
    dentsu

  • Federico Garza

    Senior Vice President, Research Strategy and Insights
    NBCUniversal Telemundo Enterprises

  • Kelly Day

    President, Streaming, and Chief Operating Officer
    ViacomCBS

  • Princell Hair

    CEO
    BNC

  • Jennifer D'Alessandro

    Head of Sales
    Future Today

  • Philippe Guelton

    EVP, Online Networks, Chicken Soup for the Soul Entertainment; President, Crackle Plus
    Crackle Plus

  • Rick Ducey

    Managing Director
    BIA Advisory Services

  • Melissa Ingram

    SVP, Multicultural Networks and Strategy
    UP Entertainment

  • Andrew Heyward

    Senior Research Professor
    Walter Cronkite School of Journalism at Arizona State University

  • James Cadwallader

    Co-Founder & Chief Creative Officer
    Kyra Media

  • Tony Khan

    CEO, GM, Head of Creative
    All Elite Wrestling

  • Jaime Dávila

    President & Co-Founder
    Companario Entertainment

  • Kelly Abcarian

    EVP, Measurement & Impact
    NBCUniversal

  • Thai Randolph

    President & COO
    Kevin Hart's Laugh Out Loud

  • Jane Latman

    President, HGTV
    Discovery

  • Amy Kuessner

    Senior Vice President of Content Strategy & Global Partnerships
    Pluto TV

  • Vikrant Mathur

    Co-Founder
    Future Today

  • Geraldine Moriba

    SVP News, Entertainment & Empowerment
    theGrio

  • Carter Pilcher

    Founder & CEO
    ShortsTV

  • Lauren Prince

    President
    Doner LA

  • Matt Sharp

    CEO
    Sharp Entertainment

  • Courtney Thomasma

    GM, AMC+
    AMC Networks

  • John Vilade

    VP, Head of Sales
    Premion

  • Morgan Hertzan

    EVP & General Manager
    VICE TV

  • Larissa May

    Founder and Executive Director
    #HalfTheStory

  • Steve Silvestri

    Vice President of Advanced Advertising
    Discovery

  • Tom Ziangas

    SVP, Revenue & Strategic Research
    Crown Media Family Networks

  • Tania Koenig-Gauchier

    Co-Owner and Producer
    Wapanatahk Media

  • Michael Bishara

    Group SVP & GM - Direct to Consumer & Lifestyle Digital Studios
    Discovery

  • Tracey Scheppach

    Founder + CEO
    Matter More Media

  • Lisa Bishop

    Chief Digital Officer
    Allen Media Broadcasting | Heartland Media, LLC

  • Stacie Danzis

    VP, Digital Ad Sales
    A + E Networks

  • Kevin Krim

    CEO
    EDO

  • Suja Viswesan

    Head of Data
    WarnerMedia

  • Madhavi Tadikonda

    EVP Managing Director, Investment
    Havas Media

  • Mark Prince

    SVP, Head of Economic Empowerment
    dentsu

  • Dan Callahan

    Senior Vice President of Data Strategy and Sales Innovation
    Fox Ad Sales

  • Matt Sweeney

    Chief Investment Officer
    GroupM

  • Travis Montaque

    CEO and Founder
    Holler

  • Julia Munslow

    Project Editor
    Yahoo News

  • Sean Cunningham

    President & CEO
    VAB

  • Erika Dilday

    CEO
    Futuro Media Group

  • Lisa Schoder

    Vice President, Integrated Media and Partnerships
    Lowe's

  • Alex Akers

    Manager, Consulting
    KlarisIP

  • Elise James-DeCruise

    Chief Equity Officer
    Ad Council

  • Shanee Edwards

    Entertainment Journalist, Author & Host of The Script Lab Podcast

Pricing

  • Early Bird

    $249
    Valid until
    August 19, 2021
    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions 
    • Access to Attendee-only resource center
    • 15% off 2022 Conference (Sept 2022)
    • Opportunity to win various contests/giveaways

  • General Pass

    $349
    Valid until
    September 23, 2021
    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions
    • Access to Attendee-only resource center
    • 15% off 2022 Conference (Sept 2022)
    • Opportunity to win various contests/giveaways

  • Vendor Rate

    $2,500
    Valid until
    September 23, 2021

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Executive Director of Sales Albert Nassour.

PRESENTED BY:

That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.