Powered By Cynopsis Media

The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.

Sponsored By:

Simulmedia
New York Interconnect
TiVo
Nielsen
a4 Advertising
Future Today
Cross Screen Media
EDO, Inc.
Spectrum
Video Advertising Bureau (VAB)

overview

Cynopsis’ biggest event of the year, the 3-day, virtual Big TV Conference, offers senior agency, programming, tech and brand executives fresh thinking and new tools to meet the challenges of our radically evolving media ecosystem. It’s an opportunity to frankly discuss challenges and opportunities with peers and thought leaders about the media business, whose evolution has been permanently accelerated by global events.

A portion of the proceeds will be donated to:

WHO ATTENDS?

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

2021 Agenda

Tuesday, Sep 21

  1. 12:45 pm - 12:55 pm

    Welcome

  2. 12:55 pm - 1:25 pm

    Smart Strategies for Getting – and Keeping – Streaming Subscribers

  3. 1:25 pm - 1:40 pm

    Presentation: TiVo

  4. 1:40 pm - 2:05 pm

    Case study: A+E Networks and KFC Play a Winning Game of Chicken

  5. 2:05 pm - 2:25 pm

    Fireside Chat: Kelly Day – ViacomCBS Networks International

  6. 2:25 pm - 2:35 pm

    Break

  7. 2:35 pm - 3:00 pm

    Best Practices in AdTech: 2021-2022

  8. 3:00 pm - 3:20 pm

    Q&A | Cynopsis & Future Today

  9. 3:20 pm - 3:50 pm

    Lost and Found: Optimizing Platforms for Content Discovery

  10. 3:50 pm - 4:15 pm

    The Changing Face of Local News

  11. 4:15 pm - 4:40 pm

    Harnessing the Power of User-Generated Content

  12. 4:40 pm - 4:50 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

Wednesday, Sep 22

  1. 12:45 pm - 12:55 pm

    Welcome

  2. 12:55 pm - 1:25 pm

    How to Achieve a Diverse Workplace

  3. 1:25 pm - 1:45 pm

    Presentation: Cross Screen Media

  4. 1:45 pm - 2:10 pm

    Next Gen Content

  5. 2:10 pm - 2:30 pm

    Break

  6. 2:30 pm - 2:55 pm

    Made to Measure: Exploring New Cross-Platform Measurement Solutions

  7. 2:55 pm - 3:25 pm

    Streaming Success: The Next Wave

  8. 3:25 pm - 3:45 pm

    Fireside Chat: NBCU's Kelly Abcarian

  9. 3:45 pm - 4:00 pm

    Show and Tell: Game-Changing Tech

  10. 4:00 pm - 4:10 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

Thursday, Sep 23

  1. 12:45 pm - 12:55 pm

    Welcome

  2. 12:55 pm - 1:20 pm

    Can’t Get Enough: Addictive Programming

  3. 1:20 pm - 1:50 pm

    Make it Happen: Diversity in Media Is Everyone’s Business

  4. 1:50 pm - 2:00 pm

    Break

  5. 2:00 pm - 2:20 pm

    Case Study: Magna

  6. 2:20 pm - 2:45 pm

    Converting Consumer Data Into Action

  7. 2:45 pm - 3:10 pm

    Harnessing the Power of User-Generated Content

  8. 3:10 pm - 3:35 pm

    Beyond Telenovelas: Engaging Today’s Latinx Audiences

  9. 3:35 pm - 3:40 pm

    Break

  10. 3:40 pm - 4:05 pm

    Getting in Tune with Gen Z

  11. 4:05 pm - 4:15 pm

    What Happened Today? A 5-minute Speed Recap of the Day’s Discussion | Plus: Sweepstakes!

2021 Speakers

  • Philippe Guelton

    EVP, Online Networks, Chicken Soup for the Soul Entertainment; President, Crackle Plus
    Crackle Plus
  • Princell Hair

    CEO
    BNC
  • Rick Ducey

    Managing Director
    BIA Advisory Services
  • Kelly Day

    President, Streaming, and Chief Operating Officer
    ViacomCBS
  • Melissa Ingram

    SVP, Multicultural Networks and Strategy
    UP Entertainment
  • Andrew Heyward

    Senior Research Professor
    Walter Cronkite School of Journalism at Arizona State University
  • Tony Kahn

    CEO, GM, Head of Creative
    All Elite Wrestling
  • James Cadwallader

    Co-Founder & Chief Creative Officer
    Kyra Media
  • Jaime Dávila

    President & Co-Founder
    Companario Entertainment
  • Kelly Abcarian

    EVP, Measurement & Impact
    NBCUniversal
  • Thai Randolph

    President & COO
    Kevin Hart's Lough Out Loud
  • Jane Latman

    President, HGTV
    Discovery
  • Amy Kuessner

    Senior Vice President of Content Strategy & Global Partnerships
    Pluto TV
  • Geraldine Moriba

    SVP News, Entertainment & Empowerment
    theGrio
  • Courtney Thomasma

    GM, AMC+
    AMC Networks

Pricing

  • Early Bird

    $249

    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions 
    • Access to Attendee-only resource center
    • 15% off 2022 Conference (Sept 2022)
    • Opportunity to win various contests/giveaways
  • General Pass

    $349
    Valid until
    September 23, 2021

    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions
    • Access to Attendee-only resource center
    • 15% off 2022 Conference (Sept 2022)
    • Opportunity to win various contests/giveaways
  • Vendor Rate

    $4,000
    Valid until
    September 23, 2021

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Executive Director of Sales Albert Nassour.

PRESENTED BY:

That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.