09/15/21: Hulu orders a second season of “Only Murders in the Building”

 

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Cynopsis Medias First Morning Read

 

Wednesday September 15, 2021

Today’s Premieres
discovery+: Secrets, Lies & Private Eyes
Facebook Watch: Red Table Talk
Fuse: Made from Scratch at 10p
History: Counting Cars at 9p, Counting Cars: Under the Hood at 10p
Netflix: Nailed It!, Too Hot to Handle Latino

Today’s Finales
ABC: Press Your Luck at 8p, The $100,000 Pyramid at 9p
CBS: House Calls With Dr. Phil at 10p
CNBC: Money Court at 10p
Fox: MasterChef at 8p
NBC: America’s Got Talent at 9p
PBS: Future of Work at 10p
TV Land: Younger at 10p

IN THE NEWS

“Only Murders in the Building,” – which debuted as the most-watched Hulu Original comedy on premiere day and also the most-watched comedy on premiere day across all SVOD titles ever on the platform – has, not surprisingly, been renewed for season two. The comedy, starring Steve Martin, Martin Short and Selena Gomez, “has been the obsession of every executive at this studio, and our friends at Hulu have treated it like the crown jewel that it is,” said Karey Burke, President, 20th Television. “And now, thanks to the incredible audience response, we are so happy to say there will be more murders in the building – which is great news for everyone, except perhaps the residents of the Arconia.”

The percentage of females in speaking roles on broadcast and streaming shows hit a historic high of 45%, according to the latest “Boxed In” report, and 52.2% of the major characters on streaming programs were played by women. While women accounted for just 22% of creators and 19% of directors on broadcast, on streaming shows those numbers were 30% and 31%, respectively. “Streamers get a lot of credit for offering more progressive programming, and that reputation is, in part, well deserved,” said Dr. Martha Lauzen, author of the report. “Their programs feature more female characters in major roles and have much higher percentages of women working as creators, directors, and editors than broadcast programs.

The Advertising Research Foundation has called for the advertising industry to embrace greater transparency and cooperation, as well as to provide increased support for trials of inter-operable solutions that can address the gaps in existing single source approaches. “As more consumers move to SVOD, the overall ad inventory is reduced,” said Scott McDonald, CEO and President of the ARF. “This has short-term benefits for linear TV since it abets the trend of making it harder for advertisers to buy reach (a trend that reinforced valuations in this year’s upfront market); but the long-term is trickier since it reflects a growing segment of the population that may be ad averse. If we can’t get the targeting and frequency management right, we will undermine the efficacy of advertising overall – or at least the business model that has supported free media for a long time.”

HGTV renewed a trio of series: “Unsellable Houses” for season three, and sophomore runs for “Everything But the House” and “Inside Out.” “Our secret sauce is our ability to spot talented and inspiring experts who will appeal to viewers with their fresh, fun takes on real estate, renovation and all things related to home,” said Jane Latman, President, HGTV & Streaming Home Content, Discovery, Inc.

“The Amber Ruffin Show” will be back for season two on Peacock. New episodes drop Fridays starting October 8.

Over 90% of full-time Fox Corp. employees have been fully vaccinated against COVID-19, according to a memo from HR head Kevin Lord obtained by Deadline. Daily testing will be required for employees who are unvaccinated or decline to disclose their vaccination status.

Feeling overwhelmed? Cynopsis’ Resource Center is designed to make decision-makers’ lives easier with hundreds of case studies, research insights, and more exclusive information. So, start working smarter: visit the resource center today.

CYNOPSIS’ THAT BIG TV CONFERENCE
SESSION SPOTLIGHT How to Avert the Cookiepocalypse
Developing new tech to replace third-party cookies has been tricky. How close are we to being able to address privacy concerns and collect data that helps reach your target audience?

On Sept. 22, Head of Product, Mike Kim of Simulmedia, Natalia Irman, Director of Data Strategy & Partnerships at a4 advertising, and Publicis Groupe’s Prachi Priya, Chief Data Officer will offer insights on the innovations networks & advertisers should consider.

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PRODUCTION & DEVELOPMENT

Comcast NBCUniversal inked a wide-ranging Global Talent Partnerships deal with Stephen Curry’s Unanimous Media, including first-look development deals with Universal Studio Group for scripted and unscripted TV projects and DreamWorks Animation. Curry will also team with numerous other Comcast brands including projects for GOLF Channel that will be featured in Sky Sports coverage of the event across the UK and Ireland. “While Stephen is a world class athlete, his brand and mission transcends the basketball court,” said Jimmy Horowitz, Vice Chairman, NBCUniversal Business Affairs and Operations. “The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience.”

Claire McArdle, former VP of Comedy Central International Studios, and Rebecca Knight, former VP of international production and business affairs for MTV, Comedy Central and Paramount, have launched a production company, Collective Media Group. The company will specialize in premium factual content, with a focus on storytelling around iconic sports moments. McArdle and Knight serve as co-CEOs.

Netflix handed a 10-episode order to “Partner Track,” an adaptation of the novel by Helen Wan. Starring in the series from Jax Media – focused on an idealistic young lawyer struggling with her moral compass – are Arden Cho (“Teen Wolf”), Bradley Gibson (“Powerbook III: Ghost”), Alexandra Turshen (“Ray Donovan”), Dominic Sherwood (“Penny Dreadful: City of Angels”), Rob Heaps (“Good Girls”) and Matthew Rauch (“Blue Bloods”).

Netflix also ordered “Grendel,” based on the Dark Horse comic book series. Abubakr (“Katy Keene”) will star.

Gray Television has acquired Third Rail Studios in Doraville, Ga., from The Integral Group for $27.5 million. The production facility, developed by The Integral Group in 2016, is located adjacent to Gray’s studio, called Assembly. “Third Rail Studios is a pioneer in bringing film and television production to the Atlanta community, and we are excited to join forces to create an entire studio city to serve Georgia’s booming media industry,” said Hilton H. Howell, Chairman of the Board and CEO of Gray Television. “We are thankful for all of the work already completed at Assembly and proud to usher in the next chapter for the historical site.”

Sean Bean (“Game of Thrones”) has signed on to narrate Love Nature original documentary “Osprey: Sea Raptor.” Produced by Love Nature and CosmoVision Media Group, the one-hour special will profile the true story of a pair of raptors, a life-long couple, as they reunite having traveled separately across continents to the same location year-after-year to raise their young.

Casting notes: Meagan Holder (“Dave”) has joined the cast of Fox country music drama “Monarch,” starring Susan Sarandon…Malachi Kirby will play brothers in Amazon Prime Video’s adaptation of “Anansi Boys.”

If you missed Monday’s Diversity and Inclusion Virtual Event, you didn’t miss out: all of the sessions are available on demand now! You can still access key insights for what it takes to hit the right notes in front of the camera and behind the scenes when it comes to DEI.

NEW & RETURNING SERIES

Univision set the premiere date for “Despierta América en Domingo,” a Sunday edition of its flagship daytime show, “Despierta América.” The new program premieres on Sunday, September 19 at 8a. “For over 25 years, every weekday, ‘Despierta América’ has been Hispanic America’s favorite morning show,” said Luz Maria Doria, VP and executive producer “Despierta América.” “We are now expanding with ‘Despierta América en Domingo’ and bringing our audience’s favorite content to Sunday morning so that they can enjoy it with the entire family.”

Sports broadcaster Julie Stewart-Binks mixes cocktails with conversation when
“Drinks with Binks” returns for season two on Fubo Sports Network Saturday, September 18 at 5p and 5:30p.

Season 11 of UPtv’s “Bringing Up Bates” premieres Thursday, February 10 at 9p. In a series first, the new season will feature a Bates son saying “I do.”

“Love Life” returns to HBO Max for season two with three episodes on Thursday, October 28. The ten-episode run continues with three episodes on November 4, and the final four on November 11.

The CW has acquired international series “Professionals.” Tom Welling (“Smallville”) and Brendan Fraser (“The Mummy”) star in the drama, loosely based on the 2012 film “Soldiers of Fortune.”

True crime tale “Trial in the Outback: The Lindy Chamberlain Story” will make its exclusive US and Canada debut with all three episodes on Tuesday, October 12 on Sundance Now and AMC+. The docu-seris explores the 1980 Australian case when a dingo took Lindy Chamberlain’s baby in a random horrific attack, resulting in the trial of the century and a notorious miscarriage of justice.

COMING UP

PaleyFest’s 15th annual Fall TV Previews will include conversations with the cast and creative teams from “American Rust” (Showtime), “The Big Leap” (Fox), “CSI: Vegas” (CBS), “Dan Brown’s The Lost Symbol” (Peacock), “Doogie Kamealoha, M.D.” (Disney+), “Ghosts” (CBS), “The Harper House” (Paramount+), “Love Life” (HBO Max), “One of Us Is Lying” (Peacock), “Ordinary Joe “(NBC), “Our Kind of People” (Fox), “Queens” (ABC), “Rhodes to the Top” (TNT), “Tacoma FD” (truTV), “The Walking Dead Universe” (AMC), and “The Wonder Years” (ABC). Sponsored again by Citi, the festival will be available to the public on Monday, September 20.

Disney Channel and Disney Junior will celebrate Halloween with themed movies, episodes and specials premiering during October. Highlights include the premiere of Disney Channel Original Movie “Under Wraps,” a new animated short-form series inspired by Disney’s popular “ZOMBIES” franchise, themed episodes of series including “Marvel’s Spidey and his Amazing Friends,” “Big City Greens” and “Disney’s Magic Bake-Off” and the debut of “Mickey’s Tale of Two Witches.”

Call for Submissions: Cynopsis is producing our annual Holiday Programming Guide, which comes out on October 28 and will be sent to all Cynopsis subscribers. If your network has holiday programming airing from October 28 through January 1, please send your listing to Lynn@Cynopsis.com and dilaurojanet@gmail.com no later October 15 with the subject line: Holiday Guide. To be included, programs must be listed by date, title of program, and start times, in the following format: “Thursday, November 19: Network Name: My One Christmas Wish at 9a, Paper Angels at 11a, 12 Days of Giving at 1p”. Holiday-related programs only! A confirmation email will be sent following each submission (if you don’t receive a confirmation email, please resubmit).

TECH TALK

South Korea’s antitrust regulator Korea Fair Trade Commission has fined Google $176.64, saying Google’s contract terms with device makers amounted to an abuse of its dominant market position that restricted competition in the mobile OS market. “The Korea Fair Trade Commission’s decision is meaningful in a way that it provides an opportunity to restore future competitive pressure in the mobile OS and app market markets,” said KFTC Chairperson Joh Sung-wook. Google responded that it intends to appeal the ruling, claiming it ignores the benefits offered by Android’s compatibility with other programs and undermines advantages enjoyed by consumers.

FuboTV has selected Magnite to serve as its preferred sell-side platform. Across Magnite’s CTV platform, overall live sports impressions grew 73% from 2019 to 2020 and increased an additional 26% in 1H21, ahead of the fall season sports surge.
“Following years of highly successful collaboration with Magnite, we are thrilled to officially welcome them as our preferred SSP,” said Diana Horowitz, SVP, Advertising Sales at fuboTV. “Magnite’s commitment to creating a streamlined programmatic experience has made them a highly valued partner to fuboTV and a true pioneer in the space.”

STREAMING

The number of US broadband households with CTV reached 86% in 1Q21, up just 1% from 2020, according to data from TDG. What does the plateau mean for operators? “When products and services near saturation, growth declines to the low single digits and the market becomes a zero-sum game in which one operator’s gains are actually the losses of another,” said TDG’s report.

GOING GLOBAL

A+E Studios and Ananey Studios are teaming to produce eight-part supernatural thriller “The Malevolent Bride,” to air exclusively on KAN 11, Israel’s public broadcaster. The show is the first collaboration between US-based A+E Studios and Israel-based Ananey Studios. A+E Studios will co-produce and secure global distribution for all territories outside of Israel.

French animation production and distribution company Dandelooo has secured several deals for “Billy the Cowboy Hamster,” a preschool series commissioned by France Televisions. The show has been presold to Super RTL (Germany), DR (Denmark), SVT (Sweden), RTS (Switzerland), NRK (Norway), Arte Editions, KMBO (France) and TV5 Monde, among others.

French animation studio Xilam Animation has secured a deal with Sony Pictures Network India for its non-dialogue comedy franchise, “Oggy and the Cockroaches.” SPNI will begin airing the s series October 11 on Sony YAY!.

GoQuest Media has concluded a deal with Brazilian streaming platform Globoplay that sees Globoplay acquire exclusive streaming rights to Serbian drama “Civil Servant,” a spy thriller produced by Telekom Srbija and Film Danas.

Zodiak Kids has signed broadcast and streaming deals across all five seasons of Novel Entertainment’s animated series, “Horrid Henry.” Netflix has picked up season one for Andorra, Belgium, France, Switzerland and Mauritius, in addition to seasons three and four for the USA, Canada, Australia and New Zealand, Russia, Iceland, Cook Islands, Fiji, Kiribati, Nauru, Papua New Guinea, Solomon Islands, Tonga, Vanuatu and Samoa. For India, Netflix has picked up the show’s fourth and fifth season.

Armoza Formats announced the international launch of “No More Secrets,” a factual entertainment show that focuses on people’s emotional journey to make peace with their biggest secrets.

Drive announced sales for Voltage TV docu-series “Osama bin Laden: The Inside Story.” The series, originally commissioned by Channel 4 will travel to broadcasters SBS in Australia, Sweden’s SVT, DR in Denmark and NRK in Norway along with a major French broadcaster.

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RATINGS

MTV’s VMAs on Sunday delivered a 0.9 rating among A18-49, down 17% versus last year (versus a drop of 50% for other recent awards shows). MTV notes that in their proprietary metric, “Total Minutes Consumed,” the show rose this year, drawing 1.40 billion versus 1.29 billion in 2020.

Hallmark Channel’s annual Fall Harvest programming event “Roadhouse Romance” on Saturday, September 11 was the #1 most-watched entertainment cable program of the day and week among Total Viewers, W18+ and Households, boosting the network to be the #1 most-watched entertainment cable network in its time period among Total Viewers, Women 18+, W25-54, W18-49 and HHs. The premiere averaged 2.1 million Total Viewers and 258,000 W25-54, elevating the network to become the #1 most-watched entertainment cable network in Weekend Primetime among Total Viewers, W18+ and HHs.

Top 7 Most Engaging Debut Ads From NFL Week 1 Primetime Games
Presented by EDO, Inc.
Brand, Creative, Search Engagement
Chevrolet. First-Ever ZR2 – Reveal, 295 Search Engagement
FTX,
FTX. You in?, 231 Search Engagement
Hulu,
Flipping, 118 Search Engagement
SoFi,
Move Your Money, 71 Search Engagement
Subway,
Freshly-Baked Fragrance of #Bready, 53 Search Engagement
USAA,
Member Number – Gronk, 50 Search Engagement
Burger King,
Keep it Real Meals – Cornell Haynes Jr., 50 Search Engagement
Click here to see more creatives.
Footnote: Search Engagement is EDO’s proprietary measure of the increase in online search activity for a brand or product in the minutes immediately following a TV ad airing. Read as: approximately 295,000 incremental online searches for Chevrolet were generated by the First-Ever ZR2 – Reveal airing during its NFL Week 1 Primetime debut.

Broadcast Nielsen Ratings for Monday, September 13
Show, P2+ 000s, (A18-49)
ABC: NFL Football 7.39 (1.7)
CBS: The Neighborhood 3.52 (0.4), Bob Hearts Abishola 3.20 (0.3), NCIS 3.01 (0.,3), NCIS:LA 2.25 (0.2)
CW: Roswell, New Mexico 0.72 (0.1), Penn & Teller: Fool Us 0.53 (0.1)
FOX: Hell’s Kitchen 2.24 (0.5)
ION: NCIS: LA 0.95 (0.1), NCIS: LA 0.81 (0.1), 0.63 (0.1)
NBC: American Ninja Warrior 3.44 (0.5), The Wall 2.08 (0.3)
Telemundo: Casa de los Famosos 1.20 (04), Hercal: Armor y Venganza 1.30 (0.4), Cafe Aroma du Mujer 1.03 (0.3)
Univision: Disenando Tu Amor 1.64 (0.5), Si Nos Dejan 1.82 (0.6), Desalamada 1.74 (0.6)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

Centro announced the addition of Toby McKenna as SVP of Client Development and Lee Chow as VP of Product Strategy. McKenna was previously CRO at D2C marketing platform AdWallet, while Lee served as CMO for the video business unit of Huawei.

Tunnl, an audience identification and segmentation platform, has named Vinita Srivastava as its Chief Product Officer.Srivastava joins Tunnl from Wunderman Thompson Data, where she served as Vice President of Product Management.

IN MEMORIAM

Norm Macdonald, best known for a memorable stint as a cast member of “Saturday Night Live” from 1993-98, died September 14 after a years-long battle with cancer. He was 61. Macdonald also starred in “The Norm Show” from 1999-2001, and “Norm Macdonald Has a Show” in 2018. “No one could make you break like Norm Macdonald,” tweeted Jon Stewart. “Hilarious and unique. F— cancer.”

This Day in History
1928 – Bacteriologist Alexander Fleming discovered penicillin.

Answer to Our Last Trivia Question
What radio show followed the title character’s on the sitcom “Frasier” (1993-2004)? “The Gonzo Sports Show” with Bob ‘Bulldog’ Briscoe. Kudos to: Ken DuBow-Access Entertainment/LA; Michael Goodman-Radio One/Atlanta; David Westberg-SAG-AFTRA Credit Union/Burbank; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Sally J. Maisel-Wienermania/Van Nuys, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Larry Kahn/Orlando, FL; Toni Gallarello-Alcock-Little Roosters/Bronx, NY; Dan Whitford-WTTW/Chicago

Today’s Trivia Question
The pilot of which short-lived series followed the series finale of HBO’s “The Sopranos”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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CROWN MEDIA FAMILY NETWORKS
LA, CA

Build and modify sales plans and orders, maintain media schedules, manage posting process and coordinate, track and implement added value elements for clients. Min 1yr. exp as Sales Planner or Sales Buyer or 1-2 yr. exp as a Sales Assistant in comparable Ad Sales environment req. BA degree in Marketing, Advertising or Comms strongly preferred. Full info HERE (9/17)

MANAGER RESEARCH
CROWN MEDIA FAMILY NETWORKS
LA, CA

Deliver consumer focused, data driven insights that support and guide decisions relative to the development, acquisition and scheduling of all Crown Media content. 5+yr relevant research exp in cable, broadcast and streaming. Knowledge of Nielsen-based systems and viewing stats. Exp with Star Method, Tableau and Google Analytics a plus. Full info HERE (9/17)

SENIOR MANAGER, PROGRAMMING & ACQUISITIONS >>
iN DEMAND/NYC, NY: Maximize indie TVOD revenue for iND and affiliates, Act as primary contact for all 70+ indie studios under iND offering. Identify and activate new business relationships with content providers and negotiate license agreements for acquisition of movie and television product for VOD. Minimum of 3-4 years of work experience, preferably in related area. Full info HERE (9/16)

ACCOUNT EXECUTIVE
DISH MEDIA
NYC, NY
DISH Media is looking for a top-tiered advertising sales professional to call on advertising agencies and clients. This individual’s success will be directly tied to an ability to help our client’s strategize and achieve their growth objectives. Full info HERE (9/16)

SALES PLANNER
DISH MEDIA
NYC, NY
We’re looking for an energetic Sales Planner to join our NYC team. The Sales Planner will be responsible for execution and maintenance of ordered deals and acting as a facilitator of the sales process by providing proposals that meet the needs of both DISH Media Sales and client’s needs. Full info HERE (9/16)

MEDIA SALES COORDINATOR
DISH MEDIA
EL SEGUNDO, CA
DISH Media is looking for a new Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/16)

MEDIA SALES COORDINATOR
DISH MEDIA
NYC, NY
DISH Media is looking for a Media Sales Coordinator. This role will be responsible for the daily account management and support to assigned Account Executives. We are looking for candidates with the ability to build and sustain relationships across Ad Agencies and Clients to assist our sales staff succeed in this rapidly evolving environment. Full info HERE (9/16)

GRAPHIC DESIGNER
DISH MEDIA
NYC, NY
We are seeking a highly creative individual to fill the role of Graphic Designer. This person will be responsible for developing and executing creative concepts that propel and enhance the DISH Media brand visually across all communication channels. Full info HERE (9/16)

TARGETING & ATTRIBUTION MANAGER
DISH MEDIA
NYC, CHICAGO, LA
The Targeting & Attribution Manager (TAM) supports pre-campaign target recommendations and manages post-campaign attribution and measurement. Provides executional strategy for measurement studies, to analyze the success of DISH Media’s targeted advertising business, across both DISH and Sling TV. Full info HERE (9/16)

SENIOR RESEARCH ANALYST
DISH MEDIA
NYC, NY
The Sr. Research Analyst reports directly to the Advanced TV Analytics Team Lead. The position supports various divisions within DISH including Media Research, Analytics, Sales & Marketing. Providing reporting on qualitative & quantitative data; assisting w/audience delivery forecasting; providing timely updates of Research & Marketing materials. Full info HERE (9/16)

ACCOUNT EXECUTIVE – CLIENT VERTICAL
DISH MEDIA
NYC, NY
The Client Vertical role will focus on driving revenue within a set number of verticals. Work with the various teams within DISH Media (Sales, Data, Analytics, etc) to elevate the sales strength of their verticals. You will be a part of a Client Vertical team that represents DISH Media in the marketplace mostly with client direct decision makers. Full info HERE (9/16)

DIRECTOR OF PROMO STRATEGY AND SCHEDULING >>
GAC MEDIA LLC/NYC, NY:
Work across various departments to coordinate promotional priorities on a monthly and weekly basis. Review creative and identify needs to ensure promotional inventory is being used effectively. Use Grip-It to schedule and book promotional time for primary and secondary events. At least 3-5+ years’ experience working in Promo or Inventory Management. Full info HERE (9/15)

SALES ASSISTANT, DIRECT RESPONSE >>
GAC MEDIA LLC/NYC, NY:
Accurately enter all orders for Direct Response schedules. Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams. Pull pre and pot logs for clients. Strong analytical and problem-solving skills and Bachelor’s degree required. Full info HERE (9/15)

SALES ASSISTANT, GENERAL RATE >>
GAC MEDIA, LLC/NYC, NY:
Accurately enter all orders for linear & digital advertising schedules. Review & process orders to ensure that all necessary paperwork is submitted for cross functional teams. Manage advertising copy for clients, including correct distribution of Traffic Instructions & client spot uploads as needed. Strong analytical & problem-solving skills req. Full info HERE (9/15)

DIRECTOR, SALES AND BUSINESS DEVELOPMENT
THE JIM HENSON COMPANY
BURBANK, CA

Generating leads and closing sales for creative service vendor opportunities. Building and establishing valuable industry relationships within entertainment to yield potential business development opportunities. Establishing new partnerships and maintaining existing partnerships with clients. Experience in entertainment sales is preferred. Full info HERE (9/15)

WEDNESDAY SEPTEMBER 15
ABC: Press Your Luck [f], The $100,000 Pyramid [f], 20/20
CBS: Big Brother, House Calls With Dr. Phil, House Calls With Dr. Phil [f]
CW: Riverdale, Whose Line Is It Anyway, Whose Line Is It Anyway
FOX: MasterChef [f]
NBC: Family Game Fight!, America’s Got Talent [f]
PBS: Nature, NOVA, Future of Work [f]
Telemundo: La Casa de los Famosos, Hercai: Amor y Venganza, Café con Aroma de Mujer
Univision: Disenando tu Amor, Si Nos Dejan, La Desalmada

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