A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION NIP/TUCK IS #1 #1 BASIC CABLE PROGRAM with A18-49 5 SEASONS IN A ROW! Beats: Monk, House of Payne, Law & Order: CI (orig), Project Runway, Stargate Atlantis, Ghost Hunters and Psych Available from Warner Bros. Domestic Television Distribution Source: NHI, L+SD (000). Pgms=Trackage, Ind=O, Scripted=A, […]
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Monday, March 10th, 2008
A CYNOPSIS MESSAGE FROM NICKELODEON RULE BREAKING Some rock stars get fame and glory. Ours get fame, glory and homework. Nickelodeon’s highest-rated series premiere in 7 years,* The Naked Brothers Band breaks all the rules by blending hit music, real family and backstage access. www.nick.com/nbb *Source: Nielsen Media Research, Galaxy Explorer Live only […]
Friday, March 7th, 2008
Cynopsis: Kids! 03/07/08 Good morning. It’s Friday, March 7, 2008, and this is your first early morning briefing. Hit Entertainment’s CEO, Bruce Steinberg said he would step down from his post after three years in that post. Simultaneously, Hit announced Jeffrey D. Dunn would take over the reins as CEO. Dunn, the former COO, […]
Friday, March 7th, 2008
Cynopsis: DIGITAL 03/07/08 Good morning, it’s Friday, March 7, 2008, and this is your first early morning digital briefing. Apple announced the next generation of the iPhone due out in June will support Microsoft Exchange ActiveSync, meaning that the business world will now be able to use it for Blackberry-like functions such as syncing corporate […]
Friday, March 7th, 2008
A CYNOPSIS MESSAGE FROM TV LAND From the creator of The Bachelor, A brand new Original Series made for TV Land HIGH SCHOOL REUNION Classmates from a Dallas High School reunite in Hawaii after 20 years. Will they rekindle past relationships, rivalries and romances? Click here for a sneak peek Wednesdays at 10p on […]
Thursday, March 6th, 2008
Cynopsis: Kids! 03/06/08 Good morning. It’s Thursday, March 6, 2008, and this is your first early morning briefing. The Better Business Bureaus’ Children’s Advertising Review Unit (CARU) has forged new referral agreement with the Motion Picture Association of America (MPAA) with the goal of ensuring that film distributors follow MPAA ad guidelines. Under the […]
Thursday, March 6th, 2008
A CYNOPSIS MESSAGE FROM GOSPEL MUSIC CHANNEL No Wonder We’re #1 Gospel Music Channel’s American Idol®-style competition, Gospel Dream, gives singers from all genres (rock, pop, soul & more) the chance to win a record and music video deal. With powerful voices & heartwarming stories, it’s part of what makes Gospel Music Channel the #1 […]
Thursday, March 6th, 2008
A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL Thank you to our clients and partnerswhose expectation of excellencehas made us the sales team we are today. weather.comFirst recipient of the IABLong-Term Excellence Award for Ad Sales For information about advertising on weather.com, please visit www.TWCMediaKit.com/online Cynopsis: DIGITAL 03/06/08 Good morning, it’s Thursday, […]
Wednesday, March 5th, 2008
Cynopsis: Kids! 03/05/08 Good morning. It’s Wednesday, March 5, 2008, and this is your first early morning briefing. Six Flag Inc. and Tatweer, a member of Dubai Holding, have partnered to develop theme parks across the Middle East. Among the first projects under the deal will be Six Flags Dubailand, which marks the first […]
Wednesday, March 5th, 2008
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION Viewers Have Made Ellen The Best Part Of Their Day: Delivering Double Digit Gains! This season, Ellen delivers the best rating gainsover the prior year time period among the entire Talk Genre.Up +24% rtg with W18-49 & Up +20% rtg with W25-54! The Ellen DeGeneres ShowFrom […]
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