Wednesday, March 5th, 2008


A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION


Viewers Have Made Ellen The Best Part Of Their Day:
Delivering Double Digit Gains!

This season, Ellen delivers the best rating gains
over the prior year time period among the entire Talk Genre.
Up +24% rtg with W18-49 & Up +20% rtg with W25-54!

The Ellen DeGeneres Show
From Warner Bros. Domestic Television Distribution

Source: NSS, WRAP Overnights, Live Data, Nov 07/Feb 08 avg vs. Nov 06/Feb 07 time period avg, Talk=Dr Phil, Ellen, Jerry, Martha, Maury, Montel, Morning Show, Oprah, Rachael Ray, Regis, Steve Wilkos, Tyra, View.


Cynopsis


03/05/08

Good Morning.  It’s Wednesday, March 5, 2008, and this is your first early morning briefing.

The CW announced a new midseason schedule which kicks in this month:

March 11: Beauty and the Geek season premiere at 8p
March 23: The Game new episodes return at 9p and Girlfriends new time at 930p
March 25: Reaper moves to Tuesdays at 9p
April 3: Supernatural returns to Thursdays at 9p
April 7: One Tree Hill moves to Mondays at 8p
April 9: Pussycat Dolls Present: Girlicious new episodes begin at 9p
April 21: Gossip Girl new episodes begin at 8p

NBC‘s summer premiere dates have also been released:

May 12:  American Gladiators at 8p
May 22:  Last Comic Standing at 930p, and then moves to 8p
May 29:  Fear Itself at 10p
June 9:   Nashville Star at 930p
June 11:  Celebrity Circus at 9
June 24:  America’s Got Talent at 9p
July 25:   The Baby Borrowers at 8p

Tonight’s Premieres:
Style Network: Making It Big at 7p
SCI FI Channel: Ghost Hunters at 9p and Destination Truth at 10p
TV Land: High School Reunion at 10p

Tonight’s Finale:
Bravo: Project Runway (part 2) at 10p

~ MORE GOOD STUFF ~

TV One picked up the action thriller series Day Break starring Taye Diggs which originally aired on ABC during the fall of 2006. TV One will air all 13 episodes, including seven that were never seen on television starting March 16 at 10p.

The premiere of Battle 360 on History last Friday night (10p) drew in 769,000 A25-54 viewers; 630,000 M25-54 viewers; and 1.8 million total viewers, making it the second most-watched series debut on the network behind Ice Road Truckers.

Speedgrapher is a new futuristic anime series acquired by IFC from FUNimation Entertainment which begins this Friday at 11p. The action series is focused on a tabloid photographer sent to infiltrate a secret society in Tokyo.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of February 25, 2008:
NBC: 9.17 million total viewers and 2.2/8 A25-54
ABC: 9.01 million total viewers and 2.3/9 A25-54
CBS: 6.98 million total viewers and 1.8/6 A25-54

Broadcast Evening News February Sweep Results (1/31-2/27/08):
NBC: 9.54 million total viewers and 2.4/9 A25-54
ABC: 9.28 million total viewers and 2.4/9 A25-54
CBS: 6.99 million total viewers and 1.8/6 A25-54

ABC’s special two-hour broadcast of 20/20: The Royal Family, which aired Monday night (8-10p) attracted an average 14.1 million total viewers and posted an average rating of 3.7/9 among A18-49 and a 4.6/11 with A25-54. The special was actually produced by RDF Media and originally aired as a miniseries in the U.K. ABC bought the footage and edited it down to two hours.

Generate, a production and management studio, has secured its first round of funding in the amount of $6 million, from Velocity Interactive Group, and from MK Capital.  Generate also named former WB CEO Jordan Levin as its new CEO. With these announcements, also came the unveiling of Generate’s latest digital production projects including a web-based comedy LaQuisha, and a project called Knockers from the sketch comedy group Good Neighbor. Generate will also do the next installment of the web series Pink-The Series, about a female assassin. Among Generates other projects since its inception in 2006 is The Andy Milonakis Show

~ PRODUCTION & DEVELOPMENT ~

E! will introduce a new nonscripted series this summer, Living Lohan (wt) featuring Dina Lohan, mom to rising teen star Ali age 14 and her big sister Lindsay. Viewers will follow Dina from her Long Island home base as she works as mom and manager to Ali. The series is co-produced by Bunim-Murray Productions and Maloof Television.

The CW has ordered one of its pilot project to series for this fall – How to Teach Filthy Rich Girls from Warner Bros. TV and Alloy Entertainment, and based on the book by Zoey Dean.  The story follows a young smart woman who is fired from her job at a tabloid newspaper, only to be hired by a very wealthy man to be the live-in tutor and life coach for his teenage granddaughters. 

NBC’s upcoming miniseries The Last Templar, based on the novel by Raymond Khoury, will begin production next month on location in Montreal and Morocco. Produced by Muse Entertainment Enterprises, The Last Templar stars Academy Award winner Mira Sorvino as a Manhattan archaeologist who is swept up in a romantic adventure involving lost secrets of the medieval Knights Templar. Victor Garber (Alias) will also star as Monsignor De Angelis.

ABC Family’s America’s Prom Queen competition series welcomes hip hop artist Sean Kingston as a guest judge on the Prom Committee for the March 24 episode that airs at 9p.

Alexander Skarsgard has joined the cast of HBO‘s True Blood, the newest drama series from Alan Ball and based on the novel Southern Vampire by Charlaine Harris.  The story is about a vampire, played by Stephen Moyer, who falls for a mind-reading waitress, played by Anna Paquin, reports THR.  Skarsgard will play another vampire who is also a centuries old Viking.

~ ELSEWHERE IN CYNOPSIS ~


First recipient of the IAB – weather.com – Long-Term Excellence Award for Ad Sales



CYNOPSIS DIGITAL – TODAY’S TOP STORY:    MySpace founder Brad Greenspan’s LiveVideo.com acquired amateur video publisher Revver.com for an undisclosed amount. Revver was one of the first video sites to begin sharing ad revenue with its creators. But Revver was tripped up in Jan. of 2007 when its proprietary video player stopped working on MySpace. LiveVideo is now claiming that MySpace purposely blocked the player from its site for competitive reasons. (PhotoBucket submissions were also blocked from the social networking site in the weeks leading up MySpace’s acquisition of the photo sharing site.) For Revver the deal comes in a nick of time, as it had burned through its $13 million or so funding.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORYSix Flag Inc. and Tatweer, a member of Dubai Holding, have partnered to develop theme parks across the Middle East.  Among the first projects under the deal will be Six Flags Dubailand, which marks the first Six Flags theme park project developed outside North America.  The new park will feature thrill and themed rides and attractions including the Wiggles, Tony Hawk and Operation Spygirl.  Tatweer’s previously announced Dubailand destination projects include DreamWorks Animation Park, Bawadi, hit Entertainment and Global Village, The Tiger Woods Dubai and Universal Studios Dubailand. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY TeliaSonera has become the first TV operator in the Nordic countries to offer TV channel packages, which includes programming from Discovery and the Disney Channel on-demand.  The two packages, primarily targeting families, will consist of programming based on TV listings as well as on-demand service with content from each company.     Full edition: CYN INTERNATIONAL

~ RATINGS ~

Optimedia International US Inc., the communications planning and buying firm owned by Publicis Groupe, released its first 2007 Content Power Ratings Report, a quarterly ratings index that ranks the relative reach and power of the top 100 TV programs. To create this data, Optimedia used its own primary research in addition to information from Nielsen Media Research’s NTI database, comScore’s Media Metrix, E-Poll’s FastTrack™, Keller Fay Group’s TalkTrack and Factiva. The ranking is based on the number and quality of viewers across both digital and traditional media using these criteria: Audience Size across TV, online and mobile properties; Audience Appeal based on awareness, core values and quality; Interest including overall publicity and word-of-mouth “buzz;” and Streaming which pertains to how much the program is watched online.  The full top 100 Content Power Ratings Report is available online at http://www.optimedia-us.com.

The Top 10 Optimedia Power Ratings (ranked in order):
Network        Program
FOX             American Idol
ABC             Dancing with the Stars
ABC             Grey’s Anatomy
NBC             Heroes
CBS             CSI
NBC             The Office
ABC             Lost
NBC             Deal or No Deal
ABC             Desperate Housewives
FOX             House

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 2/25-3/2/08
Primetime    (000)              Total Pgm Day      (000)
TBSC              1388         TBSC                       662
USA                1148         TNT                         645
TNT                1008         NAN*                       582
ESPN                849         NICK                        575
AEN                  745         USA                         573
FX                    691         ADSM*                     474
FAM                  687         ESPN                        451
MTV                 685          FX                            441
DISC                674          LIF                           428
SPK                  642          AEN                          424
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 2/25-3/2/08       
Primetime    (000)             Total Pgm Day            (000)
USA                2784         NICK                          2259
TBSC              2203         NAN*                          1419
TNT                2017         USA                            1331
NAN               1755         TNT                             1235
FOXN              1706         TBSC                          1066
ESPN              1548         TOON                            979
LIF                 1495          LIF                               945
FAM                1434         FOXN                            920
AEN                1396         ADSM*                          869
SPK                1356         AEN                               857
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 2/25-3/2/08
BRAV   Project Runway                                        2799
MSNBC  Debate                                                  2643
USA     WWE Entertainment 10p                            2496
VH1     Rock of Love 2                                         2441
MSNBC  MSNBC Special Coverage                          2370
USA     WWE Entertainment 9p                             2191
TBSC   Wedding Crashers  3/2 8p                          2163
MTV    RW/RR Gauntlet 3                                     1933
TBSC   Wedding Crashers  2/29 9p                        1904
TBSC   Wedding Crashers  3/1 8p                          1857
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 2/25-3/2/08
FOX    American Idol  Tuesday                        11.1/27     14,530
FOX    American Idol  Wednesday                    10.5/27     13,750
FOX    American Idol THU SP-2/28                    9.1/24      11,970
ABC    Lost                                                   5.4/13       7,060
ABC    Oprah’s Big Give                                    5.3/13       6,960
ABC    Extreme Makeover: Home Edition              5.2/13       6,760
FOX    Don’t Forget the Lyrics!                          5.2/13        6,790
FOX    Back to You SP-2/26 930p                       4.4/11        5,800
NBC    Deal or No Deal-MON                               4.3/11        5,570
FOX    Back to You SP-2/27 930p                       4.2/11        5,500
CBS    Survivor: Micronesia                                4.2/11       5,480
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis:  FOX was the overall victor Monday night with 3.2/8 A18-49, according to final national ratings from Nielsen Media Research. The competition bowed to ABC the first two hours as the 20/20 special on the Royal Family won with 3.6/10 at 8p and a 3.8/9 during 9p. NBC’s Medium secured the top spot at 10p with 3.0/8.
 
Live + Same Day Household Ratings: Monday, March 3, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.


ABC: 7.7/12       20/20: The Royal Family 9.7/15, October Road 3.7/6


NBC: 5.7/9          My Dad Is Better Than Your Dad 4.3/7, Deal or No Deal 6.7/10, Medium 6.0/10


CBS: 5.4/8          How I Met Your Mother [r] 4.2/7, Welcome to the Captain 3.5/5, Two and a Half Men [r] 6.3/9, Old Christine 5.4/8, CSI: Miami [r] 6.4/11


FOX: 4.9/7          Terminator: Sarah Connor Chronicles 4.7/7, Terminator: Sarah Connor Chronicles [f] 5.0/7


UNIV: 2.0/3        Al Diablo con los Guapos 2.5/4, Pasion 1.9/3, Cristina 1.7/3


CW: 1.2/2           Gossip Girl [r] 1.1/2, Pussycat Dolls Present: Girlicious 1.2/2


MNT: 0.8/1         Celebrity Expose [r] 0.8/1, Paradise Hotel 2 0.8/1


TELE: 0.7/1         La Traicion 0.5/1, Victoria 0.9/1, Pecados Ajenos 0.6/1


A18-49: FOX 3.2/8, ABC 3.1/8, NBC 2.8/7, CBS 2.6/7, UNIV 1.7/4, CW 0.7/2, MNT 0.5/1, TELE 0.5/1


~ EXECUTIVE MOVES ~

Jennifer Goodman Linn joined Nickelodeon/MTVN Kids and Family Group as SVP/Brand Marketing, reporting to Pam Kaufman, CMO. Jennifer will execute short- and long-term strategies to promote the Nickelodeon brand, its programs and overall company initiatives.

Echo Bridge Entertainment added Bobby Rock to lead an acquisitions campaign for the independent studio which has plans to purchase commercial feature films, TV series and film libraries for domestic and international distribution. The studio also hired Leonard Shapiro as a consultant for the global acquisitions team.

Charlotte Koppe advanced to VP/Station Relations with Warner Bros. Domestic Television Distribution (WBDTD) where she will oversee the daily operations of the company’s local station marketing, communication and station relations activities in relation to all first-run series, off-network series and motion picture packages sold to local affiliates. Charlotte reports jointly to Rick Meril, EVP/GSM, WBDTD and Susan Kantor, SVP/Marketing, WBDTD and Telepictures Productions.


A CYNOPSIS MESSAGE FROM CABLEU


EVERY DAY, MORE AND MORE PEOPLE USE U

TV executives around the world use CableU,
the most comprehensive analysis of cable network programming ANYWHERE
to make better buys and produce better programs.
With an over 90% subscriber renewal rate,
CableU consistently delivers the competitive information you need
to be a smarter industry player.

www.CableU.tv – Know Networks Better. Pitch Smarter.


This day in History:  1770 – “The Boston Massacre” took place when British troops opened fire on a crowd in Boston killing five people. Two British soldiers were later convicted of manslaughter.

Answer to Yesterday’s Trivia Question:  In 1979 this “soap” was the first Australian TV show to be aired prime-time in the U.S. It soon went into syndication and was shown on various networks throughout the ’80s and ’90s. What was the name of this series in the U.S?  PRISONER: CELL BLOCK H    Kudos to:  Gerry Bixenspan-TV Marketing/NY; Paul Gluck-LiveUpdate MultiMedia/Ardmore, PA; Carol Teichman-Comcast Spotlight/Bloomfield, CT; Phil Nobile-Center City Film & Video/Philadelphia; Charlie Conner-Clear Channel Television Operations Center/Tulsa, OK; Brooks HoggTV Baton Rouge/LA; Keith Marchesi- EchoStar Satellite, L.L.C./ Englewood, CO; David Kass/PTZ

Today’s Trivia Question: On the long running TV show Gunsmoke Festus Hagen (Ken Curtis) rode a mule. What was her name?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
03.05.08

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


A CYNOPSIS MESSAGE FROM RETIREMENT LIVING TV


The 55+ market spends
$81 billion* on electronics.
Do the math. Buy the demo.

Retirement Living TV (RLTV) provides unique multimedia opportunities for you to communicate with one of the fastest growing markets in the world.
55+ and RLTV … it all adds up!

Contact Gig Barton, (212) 209-3910 or GBarton@RL.TV
RLTV – Inspiring your freedom years – WWW.RL.TV

*Source: Based on Consumer Electronics Association Study, www.mediacenterpcworld.com



Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here


JOB OPENING: FINANCE MANAGER/IFC Entertainment/NYC: seeks Finance Manager to handle budget/forecasts/analysis for network. BS/BA req’d. 4+ yrs finance exp. Apply to req 5391BR at www.cablevision.jobs (3/12)

JOB OPENING: RESEARCH MGR/FOOD, HGTV AD SALES (2 POSITIONS)/NY: 5+ yrs media research exp. Strong analytical/data interpretation/presentation skills req’d. See full job description/apply at www.scrippsnetworks.com (3/12)

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JOB OPENING: COMMERCIAL OPPS/Discovery/NYC: Multiple positions. Finalize daily broadcast logs via copy/inventory mgmnt. Strong communication skills, detailed & highly organized. Apply: www.discovery.com/careers Req #7643 (3/12)

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(3/12)

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  (3/12)

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(3/12)

JOB OPENING:   SR ACCOUNT COORD/ ESPN/NYC:  Coordinate CSR & Supervisor team efforts and Oversee agency relationships .  Email resume to:
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JOB OPENING: PBS seeks an ASSOCIATE CREATIVE DIRECTOR/Arlington VA to work with the Creative Services team in the creation of multi-media promotional materials. For a full job description and to apply, please visit www.pbs.org/jobs (3/11)

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JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: Support EVP Ad Sales. 2 yrs exp. supporting high level exec. See full posting and apply at www.hallmarkchannel.com . Com    (3/8)

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WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SPRING INTERNSHIPS CREDITS ONLY:   MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
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  West Hollywood, CA (3/12)

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E-mail 
for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


WHAT’S ON TONIGHT – Wednesday, March 5, 2008


ABC: Wife Swap, Supernanny, Men In Trees
CBS: Big Brother 9, Criminal Minds [r], CSI: NY [r]
CW: America’s Next Top Model, Pussycat Dolls Present: Girlicious
FOX: American Idol, The Moment of Truth
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Baywatch
MNT: Whacked Out Videos, Whacked Out Videos [r], Psychic Secrets Revealed [r]
NBC: Law & Order: CI [r], Deal or No Deal, Law & Order
PBS: Pledge Programming
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Don Francisco Presenta

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