Cynopsis: Kids!
03/05/08
Good morning. It’s Wednesday, March 5, 2008, and this is your first early morning briefing.
Six Flag Inc. and Tatweer, a member of Dubai Holding, have partnered to develop theme parks across the Middle East. Among the first projects under the deal will be Six Flags Dubailand, which marks the first Six Flags theme park project developed outside North America. The new park will feature thrill and themed rides and attractions including the Wiggles, Tony Hawk and Operation Spygirl. Tatweer’s previously announced Dubailand destination projects include DreamWorks Animation Park, Bawadi, hit Entertainment and Global Village, The Tiger Woods Dubai and Universal Studios Dubailand.
MORE KIDS STUFF
H20 will splash onto Nickelodeon with the premiere of an hour-long movie on Friday, March 14 at 8p. The series will then take up its regular Sunday 7:30p time slot, in the TEENick block, from March 16. H20 is a live action series about three Australian teen girls who are regular teens by land and mermaids with magic powers by sea, where they can manipulate the state of water (freeze, boil). Produced by Jonathan M. Shiff productions, H20 is shot on location in Australia and first premiered on Nickelodeon UK in April 2007.
Imira Entertainment (f/k/a Icon Animation) heads to MIPTV 2008 next month with the 2D animated series Tangerine & Cow (78×7). Imira acquired the rights to the K6-12 and family targeted series from Normaal Animation (except in French speaking Europe, Netherlands, Greece, Hungary and Finland). Based on author Jacques Azam’s comic book Chico Mandarine (publisher, editions Milan), Tangerine & Cow is a co-production of Normaal and France 3. Additionally, Imira will showcase Maga Animation’s Go! Go! Pig (52×2) and the animated comedy Rat-Man, which is based on the books series of the same name, from RAI and production company Stranemani. Rat-Man has already been picked up by HBO Family Asia.
French animation studio Xilam inks broadcast deals for the third season of its animated series Oggy and the Cockroaches. Picking up season three of Oggy are: Mediaset (Italy), VRT (Belgium), MTV Oy (Finland); and Noga (Israel). Additionally, Canal + (France, pay TV broadcaster) will bow the new season in fall 2008. Xilam will offer the new and previous seasons (total of 65×30 or 200x 7) of Oggy and the Cockroaches, which is currently in production, at MIPTV 2008.
The new live-action Speed Racer movie will be released simultaneously released in Imax and conventional theatres on May 9, 2008. Speed Racer is written and directed by the Wachowski siblings (the Matrix trilogy), Warner Bros. Pictures is the exclusive distributor of the movie to Imax theaters globally.
MARKETING/LICENSING
Aardman Animation’s character Gromit, the canine partner of the famous duo Wallace and Gromit, will be the new face of the Kennel Club’s Good Citizen Dog Scheme, a dog training program in the UK.
EXECUTIVE MOVES
Jennifer Goodman Linn takes on the role of SVP/Brand Marketing, Nickelodeon/MTVN Kids and Family Group. Linn will report to CMO, Pam Kaufman. Linn will develop long-term brand positioning and will work across several lines of business to manage planning and marketing for Nickelodeon properties. In addition, Linn will work with the Public Affairs group on the marketing of all pro-social initiatives, spearheading the Nick’s multicultural marketing efforts, and oversee its consumer and trade advertising. Most recently, Linn served as VP/Marketing, Ann Taylor Corporation.
Warner Bros. Consumer Products appoints Preston Kevin Lewis as Managing Director/Australia and New Zealand. In those territories, Lewis will has oversight of sales, marketing, retail, promotions and licensing activities for the company. He reports to Jeffrey Whalen, SVP and GM/Latin America and Asia Pacific. Lewis had been VP/International Licensing, WBCP. Previously he toiled for Disney Consumer Products, MTV Program Enterprises and HBO Home Video.
RATINGS
The 4Kids TV block on Fox brought in its highest ratings for the block on Saturday, February 23, among K6-11 (1.2) and Boys 6-11 (1.6), which were up over the previous four weeks by +71% and +45% respectively.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/25-3/2/08 :
Total Day (000) Primetime (000)
NICK°: 1269 DSNY*: 1314
DSNY*: 826 CARTOON: 646
CARTOON: 529 NAN**: 533
NAN**: 322 NOGGIN: 241
NOGGIN: 213 TOON DIS: 199
ADSM**: 140 DISCOVERY: 98
TOON DIS.: 135 MTV: 89
DISCOVERY: 54 NICKTOONS: 84
NICKTOONS: 46 ANIMAL PLANET: 60
MTV: 42 COMEDY: 52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/25-3/2/08 :
Total Day (000) Primetime (000)
NICK°: 692 DSNY*: 1029
DSNY*: 537 CARTOON: 441
CARTOON: 319 NAN**: 411
NAN**: 229 TOON DIS: 93
ADSM**: 97 DISCOVERY: 69
TOON DIS.: 70 MTV: 55
NOGGIN: 42 NICKTOONS: 45
DISCOVERY: 37 NOGGIN: 41
NICKTOONS: 29 COMEDY: 37
MTV: 27 ANIMAL PLANET: 36
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/25-3/2/08 :
Total Day (000) Primetime (000)
NICK°: 500 DSNY*: 839
DSNY*: 445 NAN**: 481
NAN**: 294 CARTOON: 358
CARTOON: 222 MTV: 151
ADSM**: 134 DISCOVERY: 102
MTV: 80 COMEDY: 89
DISCOVERY: 59 ESPN: 62
COMEDY: 48 BET: 55
TOON DIS: 39 TOON DIS.: 49
THE N: 32 THE N: 45
BET: 32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Final K6-11 Ratings for Saturday, February 23, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
FOX (4Kids TV) 1.2/5 Avg. (8a-12n)
Viva Pinata 0.7/4; Viva Pinata 1.0/4; Chaotic 1.5/6; Chaotic 1.8/7; TMNT Lost Episodes 1.6/6; Dinosaur King 1.1/4; Yu-Gi-Oh GX 1.1/5; Adrenaline Project 0.6/3
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.8/3; The Replacements 1.0/4; That’s So Raven 1.3/5; That’s So Raven 1.6/6; Hannah Montana 1.3/5; Suite Life of Zack & Cody 1.7/7; Power Rangers Overdrive 0.7/3; Power Rangers Overdrive 0.7/3
CW (Kids’ WB!) 1.0/5 Avg. (7a-12p)
Will & DeWitt 0.5/4; Magi Nation 0.9/5; Shaggy Scooby-Doo Get A Clue 1.1/5; Tom and Jerry Tales 1.5/6; Skunk Fu! 1.2/5; Johnny Test 1.1/4; Teen Titans 1.1/4; Eon Kid 0.9/4; Legion of Super Heroes 1.1/5; The Batman 1.0/4
CBS (KEWLopolis on CBS) 0.5/2 Avg. (7-10a/10a-1p*)
Care Bears 0.4/1; Strawberry Shortcake 0.6/2; Cake 0.6/2; Sushi Pack 0.4/2; Dino Squad 0.4/2; Horseland 0.5/2
*Times vary from market to market
NBC (Qubo on NBC) 0.4/1 Avg. (7:30a-12p)
Jacob Two Two 0.4/1; Dragon 0.3/1; My Friend Rabbit 0.3/1; 321 Penguins/Larryboy Adventures 0.3/1; Veggie Tales 0.6/3; Jane and the Dragon 0.4/2
Final K6-11 Ratings for Saturday, September 22, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.9/23 Avg. (7a-1p)
Jimmy Neutron 1.9/19; Jimmy Neutron 2.4/18; Fairly OddParents 4.2/22; Fairly OddParents 4.9/22; SpongeBob SquarePants 6.0/24; SpongeBob SquarePants 6.5/25; Back at the Barnyard 5.5/21; Tak and the Power of Juju 4.7/19; SpongeBob SquarePants 5.6/23; SpongeBob SquarePants 6.0/26; SpongeBob SquarePants 5.8/26; SpongeBob SquarePants 4.8/22
CARTOON NETWORK 2.0/9 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.9/12; George of the Jungle 2.3/10; Pokemon: Diamond & Pearl 2.5/10; Pokemon: Diamond & Pearl 2.5/10; Ben 10 2.5/10; Transformers: Animated 2.7/11; Teen Titans 1.7/7; Totally Spies 1.6/7; Cartoon Cartoon Top 5 (60 min) 1.4/6
DISNEY CHANNEL 2.0/9 Avg. (7a-1p)
The Wiggles 1.6/16; Johnny and the Sprites 1.7/12; My Friends Tigger & Pooh 1.9/10; My Friends Tigger & Pooh 2.2/10; Mickey Mouse Clubhouse 2.3/10; Mickey Mouse Clubhouse 2.3/9; Little Einsteins 1.9/7; Handy Manny 1.9/8; Bunnytown 1.3/6; Charlie and Lola 1.0/4; Max Keeble’s Big Move (100 minutes) 3.0/14
TOON DISNEY (Jetix) 1.0/5 Avg. (8a-1p)
Legend of the Dragon 0.2/2; Jackie Chan Adventures 0.2/2; Power Rangers: Mystic Force 0.5/2; Power Rangers Jungle Fury 0.8/3; Herbie Fully Loaded (120 minutes) 1.4/6; The Replacements 0.9/4; The Replacements 1.3/6; The Replacements 1.3/6; The Replacements 1.0/4
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 1, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1626; K6-11 1076; TWEENS 9-14 811
DISNEY CHANNEL: K2-11 1115; K6-11 704; TWEENS 9-14 572
CARTOON NETWORK: K2-11 575; K6-11 379; TWEENS 9-14 305
TOON DISNEY: K2-11 193; K6-11 112; TWEENS 9-14 45
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 2, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1416; K6-11 933; TWEENS 9-14 684
DISNEY CHANNEL: K2-11 1135; K6-11 706; TWEENS 9-14 533
CARTOON NETWORK: K2-11 703; K6-11 445; TWEENS 9-14 290
TOON DISNEY: K2-11 163; K6-11 87; TWEENS 9-14 37
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: This show was touted as the first interactive children’s TV show (1953-1957). What was the name of the feature cartoon character that children were prompted to help? WINKY DINK (WINKY DINK AND YOU) Kudos to: Jonathan Meath-MeathMedia/Boston; Sue Edelman-Walden Media/Boston; Rick Gallagher-Bookazine/Bayonne, NJ; Sharon Lerner-Lerner Media/NY; Michael Hawkins-PromoDoctors/Irving, TX; Richard Quan-Imaginary Time/San Francicso; “Snoop Johnnie Dog” King-MGK Productions, Ltd./Las Vegas; Sam Ewing-Cartoon Consultants Group/Burbank; Suzanne Chapman-Prospero Entertainment Corporation/Toronto
Today’s Trivia Question: On the animated series Ben 10, what is the name of the device that enables Ben to transform into 10 various alien life forms each with their own unique powers? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.05.08
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SPRING INTERNSHIPS CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/12)
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