Cynopsis: Kids!
03/07/08
Good morning. It’s Friday, March 7, 2008, and this is your first early morning briefing.
Hit Entertainment’s CEO, Bruce Steinberg said he would step down from his post after three years in that post. Simultaneously, Hit announced Jeffrey D. Dunn would take over the reins as CEO. Dunn, the former COO, Nickelodeon Networks and former President, Nickelodeon Film and Enterprises, MTV Networks, is charged with increasing Hit’s presence in North America and will be based in US, but will divide his time equally between NY and London. Steinberg is credited with Hit’s considerable growth over the last several years.
NEW PRODUCTION & DEVELOPMENT
Mike Newell will be headed to Morocco to direct the live-action adaptation of the Ubisoft video game Prince of Persia: Sands of Time for producer Jerry Bruckheimer and Disney, per AFP.com (Agence France-Presse). Portions of the movie will also be filmed at Pinewood Shepperton Studios in the UK. The movie is currently set for release in 2009.
MORE KIDS STUFF
Whole Foods Market introduces Whole Earth Generation, an original series of video podcasts aimed at raising kids’ environmental awareness, which will be available from March 11 April 29, 2008. To host those the green-themed series, Whole Foods is on the search for six kid/teen 8-17 hosts with a casting call beginning this week at www.youtube.com/WhileFoodsMarket . Casting calls will also be held throughout March in select Whole Foods Market stores.
Immigration is the topic of the of Nickelodeon’s newest episode of Nick News: I’m American! They’re Not!, which premieres Sunday, March 16 at 9p. The episode explores the quagmire of US-born kids of undocumented immigrants living in the US, and the issues of deportation and how different families face those challenges.
Entertainment Rights’ Classic Media and Big Idea will attend MIPTV next month with number of offerings including: Postman Pat Special Delivery Service (SDS), Basil’s Swap Shop, Barbie and the diamond Castle and Barbie in a Christmas Carol, as well as the new animated George of the Jungle series.
DisneyChannel.com said it received nearly 50 million votes in a recent global poll (December 31, 2007 February 1, 2008), which offered kids a chance to shape elements of the upcoming original movie The Cheetah Girls One World.
A programming note for The N, the upcoming documentary Degrassi in Kenya has gone through a name-change and is now titled Degrassi: Doing What Matters. The documentary will still bow on the network on Friday March 14 at 8p.
STONE SOUP
Verizon and Web Wise Kids, a youth-targeted nonprofit group that encourages making smart choices online, are teaming to educate kids/tweens how to use mobile phones safely and responsibly. Under the effort, supported by a $300,000 grant from the Verizon Foundation, Web Wise Kids will develop and distribute educational internet safety game that outlines safe and responsible behavior and how to safeguard against being victimized online.
EXECUTIVE MOVES
Blueprint Entertainment adds two to its executive team:
- Michael Rosenberg is appointed SVP/Creative Affairs; he will oversee all series development and production in the US. Rosenberg, a producer in his own right, joins Blueprint from Maverick where he founded and helmed its TV division. Rosenberg will report to Blueprint co-founders John Moryaniss and Noreen Halpern.
- Rachel Fulford is named VP/Creative Affairs; she will work out of Blueprint’s Toronto offices. Fulford reports to Halpern. Previously, Fulford served as Director/Original Production at Showcase, the Canadian specialty channel.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/25-3/2/2008 , 6a-6a:
K2-11 Total Delivery (000)
NICK: iCarly (3/1; 8p) 2703
FOX: American Idol (2/28; 8-9p) 2431
FOX: American Idol (2/26; 8-9:30p) 2321
NICK: iCarly (2/26; 6p) 2300
NICK: SpongeBob SquarePants (3/1; 9:30a) 2293
NICK: iCarly (3/1; 7:30p) 2139
FOX: American Idol (2/27; 8-9:31p) 2132
NICK: SpongeBob SquarePants (3/2; 9:30a) 2125
NICK: SpongeBob SquarePants (3/2; 11:30a) 2095
NICK: iCarly (2/25; 6:30p) 2080
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/25-3/2/2008 , 6a-6a:
K6-11 Total Delivery (000)
NICK: iCarly (3/1; 8p) 2191
FOX: American Idol (2/28; 8-9p) 1697
NICK: iCarly (3/1; 7:30p) 1671
NICK: iCarly (2/25; 6:30p) 1633
NICK: iCarly (2/26; 6p) 1615
FOX: American Idol (2/26; 8-9:30p) 1598
NICK: Drake & Josh (2/26; 7p) 1554
NICK: Naked Brothers Band (3/1; 8:30p) 1545
NICK: iCarly (3/2; 7p) 1519
NICK: iCarly (3/1; 7p) 1486
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/25-3/2/2008 , 6a-6a:
Tweens 9-14 Total Delivery (000)
FOX: American Idol (2/26; 8-9:30p) 1954
NICK: iCarly (3/1; 8p) 1825
FOX: American Idol (2/28; 8-9p) 1822
FOX: American Idol (2/27; 8-9:3ap) 1792
NICK: iCarly (3/2; 7p) 1410
NICK: Zoey 101 (2/25; 7:30p) 1286
NICK: Zoey 101 (3/2; 7:30p) 1286
NICK: iCarly (3/1; 7:30p) 1281
NICK: Just Jordan-Picture Me Rollin (3/2; 8-9p) 1267
DSNY*: Suite Life of Zack & Cody (2/29; 11p) 1160
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/25-3/2/2008 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (2/26; 8-9:30p) 1976
FOX: American Idol (2/28; 8-9p) 1644
FOX: American Idol (2/27; 8-9:3ap) 1635
FOX: Don’t Forget the Lyrics (2/28; 9-10p) 1181
NICK: iCarly (3/1; 8p) 891
NICK: Zoey (2/25; 7:30p) 863
FOX: Family Guy (3/2; 9:27-9:58p) 847
NICK: Zoey 101 (3/2; 7:30p) 793
FOX: Simpsons (3/2; 8:27-8:57p) 774
FOX: King of the Hill (3/2; 8:57-9:27p) 764
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, March 1, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.0/5 Avg. (7a-12p)
Will & DeWitt 0.4/3; Magi Nation 0.8/5; Shaggy Scooby-Doo Get A Clue 1.3/6; Tom and Jerry Tales 1.4/6; Skunk Fu 1.0/4; Johnny Test 0.9/4; Teen Titans 1.2/5; Eon Kid 0.9/4; Legion of Super Heroes 0.9/4; The Batman 1.0/5
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.7/3; The Replacements 0.9/4; That’s So Raven 1.0/4; That’s So Raven 1.0/4; Hannah Montana 1.2/5; Suite Life of Zack & Cody 1.8/8; Power Rangers Overdrive 0.4/2; Power Rangers Overdrive 0.5/2
FOX (4Kids TV) 0.9/4 Avg. (8a-12n)
Viva Pinata 0.6/3; Viva Pinata 0.9/4; Chaotic 1.1/5; Chaotic 1.0/4; TMNT Lost Episodes 1.2/5; Dinosaur King 1.1/5; Yu-Gi-Oh GX 0.8/3; Adrenaline Project 0.5/2
NBC (Qubo on NBC) Avg. 0.3/1 (7:30a-12p)
Jacob Two Two 0.2/1; Dragon 0.2/1; My Friend Rabbit 0.2/1; 321 Penguins/Larryboy Adventures 0.3/1; Veggie Tales 0.5/2; Jane and the Dragon 0.3/2
CBS (KEWLopolis on CBS) 0.5/2 Avg. (7-10a/10a-1p*)
Care Bears 0.5/2; Strawberry Shortcake 0.7/3; Cake 0.8/3; Sushi Pack 0.2/1; Dino Squad 0.4/2; Horseland 0.7/3
*Times vary from market to market
Final K6-11 Ratings for Saturday, March 1, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/21 Avg. (7a-1p)
Jimmy Neutron 2.5/24; Jimmy Neutron 3.4/24; Fairly OddParents 4.7/26; Fairly OddParents 4.5/20; SpongeBob SquarePants 5.6/23; SpongeBob SquarePants 5.5/23; Back at the Barnyard 4.8/21; Tak and the Power of Juju 3.6/16; SpongeBob SquarePants 4.7/21; SpongeBob SquarePants 4.6/21; SpongeBob SquarePants 4.3/21; SpongeBob SquarePants 3.8/20
CARTOON NETWORK 2.1/10 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.9/12; George of the Jungle 2.8/12; Pokemon: Diamond & Pearl 2.9/12; Pokemon: Diamond & Pearl 2.5/10; Ben 10 2.7/12; Transformers: Animated 2.6/12; Bakugan 1.8/8; Bakugan 1.6/7; Cartoon Cartoon 1.5/8
DISNEY CHANNEL 1.7/9 Avg. (7a-1p)
The Wiggles 1.4/14; Johnny and the Sprites 1.5/11; My Friends Tigger & Pooh 1.4/8; My Friends Tigger & Pooh 1.7/8; Mickey Mouse Clubhouse 2.0/8; Mickey Mouse Clubhouse 1.5/6; Little Einsteins 1.5/7; Handy Manny 1.6/7; Bunnytown 1.2/5; Charlie and Lola 1.5/7; Freaky Friday (110 minutes) 3.0/15
TOON DISNEY (Jetix) 0.6/3 Avg. (8a-1p)
Legend of the Dragon 0.2/2; Jackie Chan Adventures 0.3/2; Power Rangers: Mystic Force 0.4/2; Power Rangers Jungle Fury 0.5/2; The Aristocats (105 minutes) 0.9/4; Timon & Pumbaa Shorts 0.9/4; Timon & Pumbaa 0.8/4; Timon & Pumbaa 0.6/3; Timon & Pumbaa 0.5/2; Timon & Pumbaa 0.5/3
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 5, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1238; K6-11 625; TWEENS 9-14 420
DISNEY CHANNEL: K2-11 776; K6-11 445; TWEENS 9-14 349
CARTOON NETWORK: K2-11 481; K6-11 304; TWEENS 9-14 186
TOON DISNEY: K2-11 124; K6-11 62; TWEENS 9-14 27
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: Naturalists often use marshmallows to lure alligators out of swamps. The lesson: no Smores when camping in the Everglades.
Answer to Yesterday’s Trivia Question: In what animated TV series would you find the “worldly” Leo, June, Quincy and Annie? LITTLE EINSTEINS (Playhouse Disney)
Kudos to: Mike Doyle-Time Warner Cable/NY; Peggy O’Neill-FamilyFun and Wondertime/NY; Tom Eaton-goodeaton.com/Brooklyn; Ron Yurman–Short Hills Media Group/Short Hills, NJ; Tom Boyd-WGN/Chicago; Val DiSiena-Disney Channel/Burbank; Emily K. Little-Disney Channel/ABC Kids/Burbank; Mae Lee-Disney Channel/Burbank; Kim Lockhart-Disney Online/North Hollywood
Today’s Trivia Question: ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.07.08
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