A CYNOPSIS MESSAGE FROM NICKELODEON
RULE BREAKING
Some rock stars get fame and glory. Ours get fame, glory and homework.
Nickelodeon’s highest-rated series premiere in 7 years,* The Naked Brothers Band breaks all the rules by blending hit music, real family and backstage access.
*Source: Nielsen Media Research, Galaxy Explorer Live only CVG AA%, (7/23/2000 – 2/3/2008) based on original episode premiere, excluding animation, award show and movie specials. Subject to qualifications.
© 2008 Viacom International Inc. All Rights Reserved.
Cynopsis: Kids!
03/10/08
Good morning. It’s Monday, March 10, 2008, and this is your first early morning briefing.
We’ll get a look the new live-action movie adaptation of The Incredible Hulk this Wednesday night. Universal Pictures, Marvel Studios and MTV Networks are teaming for an exclusive broadcast of the first teaser trailer for The Incredible Hulk this Wednesday, March 12, at about 9:56, across seven of MTVN channels, including MTV, MTVU, MTV2, VH1, Spike TV, Nick at Nite and CMT. The trailer arrives in movie theaters on Friday, March 14, ahead of the movie Doomsday. The movie opens worldwide on June 13, 2008.
CITV has commissioned Novel Entertainment to produce a second season of the animated series Horrid Henry, which airs on both ITV‘s terrestrial and satellite channels. Heading into production now, season two will include 52×11 and will bow on ITV1 and CITV from spring 2009. The series is based on the Horrid Henry books by author Francesca Simon and illustrator Tony Ross, which is published by Orion Children’s Books.
MySpace and nonprofit iKeepSafe.org unveiled a new internet public safety campaign to promote online safety awareness among parents, educators and teens. Components include a MySpace safety minisite and a PSA that will air on all Fox broadcast and cable networks.
Boomerang programming notes for March include the addition of a young brontosaurus and a celebration of green:
- The network debuts the animated series, Dink, The Little Dinosaur, beginning today at 9a. Dink, a Ruby-Spears Production, that originally premiered on CBS, September 2, 1989, will air on Boomerang, Mondays through Fridays at 9a.
- Boomerang Goes Green with a St. Patrick’s Day Salute to The Flintstones in an 8-hour event, The Great Gazoo Marathon, on Monday March 17, 12p-8p.
The second season of Design Squad is slated to debut on during PBS Kids Go! from April 2 (check local listings). Kicking off the new episodes of the WGBH produced series features the teens is a cardboard furniture challenge at Ikea. The teens created furniture, to the stores specifications, and customers chose the winning product during an in-store vote. Additionally, the show is looking to at home viewers with its Trash to Treasure contest, which asks kids to take everyday items that are heading to the garbage or for recycling and create a new functional use for them ( www.pbs.org/designsquad ).
MARKETING/LICENSING
Hello ABBA fans out there. In December I told you that a multi-floor Abba Museum, dedicated to the Swedish band, was under way with a planned opening set for June 2009. Sure that is more than year away, but if you want to be one of the first to dance through the doors get those typing fingers, and a side of inlagd sill (pickled herring), ready because tickets go on sale via the museum website only (www.abbamuseum.com) from this Thursday, March 13, 10a (Stockholm time, Central European Time), with adult tickets going for $38/each and kids under 15 for $28/each. Those who purchased special Opening Packages can buy tickets earlier, check out the site.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 7-9 2008:
10,000 B.C. (Warner Bros.) PG-13 Opening Weekend $35.7m
College Road Trip (Buena Vista) G Opening Weekend $14.0m
Vantage Point (Sony / Columbia) PG-13 $7.5m-3 wk total $51.7m
The Spiderwick Chronicles (Paramount) PG $4.8m-4 wk total $61.7m
The Other Boleyn Girl (Sony / Columbia) PG-13 $4.0m-2 wk total $14.6m
Jumper (Fox) PG-13 $3.8m-4 wk total $72.5m
Step Up 2 the Streets (Buena Vista) PG-13 $3.0m-4 wk total $53.0m
Fool’s Gold (Warner Bros.) PG-13 $2.8m-5 wk total $62.8m
Miss Pettigrew Lives for a Day (Focus Features) PG-13 Opening Weekend $2.5m
Penelope (Summit Entertainment) PG $2.2m-2 wk total $6.9m
Source: Box Office Mojo
EXECUTIVE MOVES
Cartoon Network’s original series production and development comes under one roof, as the network appoints Robert Swartz as VP/Original Series. He will be based at Cartoon Network Studios in Burbank and will report to COO, Robert Sorcher. Swartz, who had been Sci-Fi Channel’s VP/Alternative Programming, will oversee the current series and development teams as well as development of all of the network’s animated, live-action and alternative series out of.
Lori Osiecki joins Haydenburri Lane, a branded kid’s product and multi-media company, as head of its art department. Prior to this Osiecki toiled as an illustrator work with brands including American Girl, Northland Publishing, Penguin Putnam, Klutz, Sonic Idexx, Gamewright, Learning Resources, and Young and Rubicam.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 6, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1183; K6-11 577; TWEENS 9-14 339
DISNEY CHANNEL: K2-11 743; K6-11 442; TWEENS 9-14 359
CARTOON NETWORK: K2-11 482; K6-11 282; TWEENS 9-14 198
TOON DISNEY: K2-11 143; K6-11 64; TWEENS 9-14 34
Source: MTVN Research from Nielsen Media Research Data
Today’s Trivia Question: On the animated series Inspector Gadget, what was the name of Inspector Gadget’s ill-fated boss? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.07.08
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JOB OPENING: Experienced SPORTS RESEARCHER/SCRIPT WRITER for SportsNow! Inc. for 13, half-hour TV series of current international athletes in 13 different sport disciplines. Reply to [email protected] (3/15)
JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/15)
JOB OPENING: AFFILIATES MARKETING MGR/PHILA.: Work with Director, Consumer & Affiliate Marketing & Comcast Corporate to drive affiliate distribution & build value for Versus. http://track.jobviper.com/ViewJob.asp?id=484777-1576-7861 (3/15)
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JOB OPENING: MARKETING RESEARCH ANALYST/ Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required.EOE Contact: [email protected] (3/13)
JOB OPENING: MARKETING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have multiple great openings in Marketing! Various levels in affiliate, advertising and events/promotions. Read more/Apply at www.versus.com . (3/13)
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JOB OPENING: PROMO SCHEDULER/truTV/NYC: 2 yrs promo sched exp. Assist w/ planning on-air promos and secondary events and last minute log changes. Some late nights req. Grip It knowledge a plus. Apply to [email protected] (3/13)
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JOB OPENING: COMMERCIAL OPPS/Discovery/NYC: Multiple positions. Finalize daily broadcast logs via copy/inventory mgmnt. Strong communication skills, detailed & highly organized. Apply: www.discovery.com/careers Req #7643 (3/12)
JOB OPENING: ACCT DIR/ATL: 8+ yrs exp.building/executing/budgeting promotional solutions for cable ntwrks and/or MSOs. Proven client/comm/mgmt skills critical. FT pos. for detailed & multi tasker. Res/cover: promodirector @mac.com (3/12)
JOB OPENING: WRITER/PRODUCER FREELANCE/NY metro area/AETN: 7+yrs prod exp. Exc writer & story teller. Able to conceive, dvlp content ideas in tight deadlines. Exp supvsing shoots/non-linear edits a must. aetnresumes @yahoo.com (3/12)
JOB OPENING: REGIONAL ACCT DIR/Screenvision/LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req.,regional travel req. Apply online at: www.screenvision.com (3/12)
JOB OPENING: SR ACCOUNT COORD/ ESPN/NYC: Coordinate CSR & Supervisor team efforts and Oversee agency relationships . Email resume to: [email protected] (3/12)
JOB OPENING: SR RESEARCH ANALYST, WEB ANALYTICS/HBO/NY: Analysis/reporting of traffic with HBO/Cinemax online services. Omniture Site Catalyst a must. Send resume to: [email protected] (3/11)
JOB OPENING: POST-PROD ASST/ A&E TV Networks/STAMFORD: Asst w/workflow in AVID rooms, perform techl admin. duties& support the post-prod workflow of their History projects.Hiring immed. Hrly pay. Res to: [email protected] (3/11)
JOB OPENING: PBS seeks an ASSOCIATE CREATIVE DIRECTOR/Arlington VA to work with the Creative Services team in the creation of multi-media promotional materials. For a full job description and to apply, please visit www.pbs.org/jobs (3/11)
JOB OPENING: PROD MGR, HOME ENT/VIZ Media/SF: Pref’d exp: min 5 yrs rel entmt/pub exp – plans, organizes, & controls an assigned prod line from acq stage – prod life cycles. Send Res/Sal req: [email protected] w/ PM, HE in subj line. (3/11)
JOB OPENING: SR RATING RESEARCH ANALYST/NICKELODEON/NYC: Min. 3 yrs exp. at a network or agency; Exp. w/ Nielsen ratings & software; Strong analytical skills a must; B.A.; Kids exp a plus. EOE/M/F/D/AAP apply mtvncareers .com (3/11)
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SPRING INTERNSHIPS CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/12)
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SITUATION WANTED: Performance-driven and results-oriented PRODUCER’S ASSISTANT /NYC: 3+ yrs Freelance exp. Excellent skills incl. multitasking, organization, computer, administrative, on set. Motivated.Contact: [email protected] (3/12)
SITUATION WANTED: ONLINE EDITOR with SD and HD capabilities. I have AVID Symphony Nitris and FCP HD. I also own HDCAM, D5, Dbeta, Beta SP, HDV, and DVCAM w/SDI card. Doug Nolan – 323-823-5546 – [email protected] West Hollywood, CA (3/12)
SITUATION WANTED: MEDIA BUYING/PLANNING OR PROMOTIONS: 10 yrs. experience radio buying. Knowledge of promotions and design. Dedicated, innovative, and outgoing. Would love a flexible schedule. Contact [email protected] (3/11)
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