Cynopsis

A CYNOPSIS MESSAGE FROM truTV ON truTV , OPERATION REPO IS THE #1 CABLE  ENTERTAINMENT PROGRAM IN ITS TIME PERIOD:P18-49   1,115,000         M18-49      640,000 P18-34      598,000         M18-34      346,000 WHEN THE SHOW’S A HIT, THE EFFECT IS ACTUAL. Operation Repo, Mondays at 10PM      truTV. NOT REALITY. ACTUALITY.™ Click here for the full effectSource: Nielsen Media […]

Cynopsis: DIGITAL 12/07/09 Good morning, it’s Monday, December 7, 2009, and this is your first early morning digital briefing. Yet another electronic reading solution has set sail, this one backed by a major media company. Hearst Corp.’s Skiff (formerly First Paper) is being positioned as a paid content platform to deliver selections of newspapers, […]

  A CYNOPSIS MESSAGE FROM CARTOON NETWORK BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network! More than 16 Million Viewers over Thanksgiving weekend.* Click here for the powerful details! *Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 […]

Cynopsis: DIGITAL 12/04/09 Good morning, it’s Friday, December 4, 2009, and this is your first early morning digital briefing. Comcast pulled the trigger on a definitive agreement to buy a controlling 51% share of NBC Universal in a deal that, if approved, could have far reaching consequences in the way content is sold, rented and […]

Cynopsis: DIGITAL 12/04/09 Good morning, it’s Friday, December 4, 2009, and this is your first early morning digital briefing. Comcast pulled the trigger on a definitive agreement to buy a controlling 51% share of NBC Universal in a deal that, if approved, could have far reaching consequences in the way content is sold, rented and […]

A CYNOPSIS MESSAGE FROM truTV truTV ATTRACTS MORE YOUNG ADULTS IN PRIME:M18-34   +33% vs 2008 F18-34    +30% vs 2008 A18-34    +31% vs 2008 WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. truTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research. 2008: 12/31/07  11/20/08. 2009: 12/29/08  11/19/09.  Data based […]

  Cynopsis: Kids! 12/04/09 Good morning. It’s Friday, December 4, 2009, and this is your first early morning Kids briefing.  Leonardo DiCaprio is set to make his animation feature film debut in DreamWorks Animation‘s The Guardians (working title) in the role of Jack Frost.  Slated for release on November 2, 2012, the movie is based […]

Cynopsis: DIGITAL 12/03/09 Good morning, it’s Thursday, December 3, 2009, and this is your first early morning digital briefing. Yahoo made a new best friend. The aging portal announced an extended partnership with Facebook that will allow the social network and the portal’s users to combine their activity streams. Beginning in the first half of […]

  Cynopsis: Kids! 12/03/09 Good morning. It’s Thursday, December 3, 2009, and this is your first early morning Kids briefing.  THQ and DreamWorks Animation ink a new multi-year, multi-property licensing deal, giving THQ the exclusive worldwide rights to develop and publish video games based on DreamWorks Animation’s upcoming animated feature films (e.g. Kung Fu Panda: […]

  A CYNOPSIS MESSAGE FROM truTV ON truTV, IT ONLY HURTS WHEN I LAUGH! IS A TOP 10 CABLE ENTERTAINMENT SHOW! WHEN THE SHOW’S A SMASH, THE EFFECT IS ACTUAL. It Only Hurts When I Laugh!, Thursdays at 10pmtruTV. NOT REALITY. ACTUALITY. ™ Click here for the full effect Source: Nielsen, rankings: Thur. 10-11pm, […]