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A CYNOPSIS MESSAGE FROM DIRECTV Take 5 minutes to goof off, courtesy of DIRECTV. Hey, the media business has us all feeling like a Bobble Head sometimes, might as well look like one. Play Perfect Match and score your own Bobble Head. And we know you sometimes sneak in a little Facebook during work. Visit the DIRECTV Ad Sales Fan Page and for guilt-free surfing. We’ve got some hot relationships of our own to talk about and we’ll match you up. Well, at least our new app will match your brand to our ad offerings. Plus, Meet the Family. Neurotic? Maybe. Nice? Definitely. Cyn opsis: Classified Advantage
12.15.09 Good morning – it’s Tuesday, December 15, 2009, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. Tricks to Getting Hired Actually there are very few tricks that might help you get a job, and many “tricks” that despite what some experts say, don’t work. The best trick is being realistic about your abilities and choosing the interviews that best fit them, and being yourself, and not who you think the interviewer favors. Bad Tricks Never send a resume or cover letter on brightly colored paper unless you are an artist, or on paper that is a different size than the standard 8.5 x 11. If it’s smaller, it will get lost and if it’s larger, you’ve just become the biggest nuisance in the pile. Don’t send your resume by certified mail, and never, ever send a gift along with the resume. Delivering the resume in person is misguided, chances of actually seeing the hiring manager are next to none. Some experts suggest sticking a post it note on your resume with something like, “Dave, give this one a real look, I think he’s a winner!” Interesting and creative? Perhaps the first 1000 times it was attempted but also sneaky and leaves the reader with the feeling you are untrustworthy. Better Tricks So are there “tricks” that do work? Maybe. Studies suggest that the first to be interviewed is rarely the one who receives the job offer. Perhaps because people naturally assume someone better will come along. Furthermore, the last person to be interviewed is the one more likely to be chosen. When given the opportunity to interview, ask for the dates the interviews will take place. Try to schedule as close to the last day as possible. One caveat here, people who interview before lunch receive more job offers than those who interview in the afternoon, especially late afternoon. The lone exception might be Thursday afternoon. Some experts strongly believe that Thursday afternoon is best, because everybody is in a good mood the afternoon before “Weekend Eve.”Stay away from Monday interviews, as well as Fridays. Mondays are for putting out fires that occurred over the weekend, and Fridays are for tying up loose ends and getting ready to leave for the weekend. And if you thought it was a good idea to tone down the pursuit of a job during the holidays, you’re wrong. Take advantage of peoples’ good moods and the more relaxed setting of the holiday workplace. Next week: On Vacation for the Holiday! But on Jan. 5th: The One Skill You Need, but were Never Taught We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
~ ACTIONABLE EXPERT ADVICE ~
Start Planning Now to Succeed in 2010 By Joel Garfinkle There’s an old saying: “It pays to plan ahead. It wasn’t raining when Noah built the ark.” Noah wasn’t planning for the economic storm we’re dealing with today. But that advice still holds true. Even though millions of jobs have already been swept away, it’s not too late to begin planning to survive and thrive – during 2010. Whether you have a job or are struggling to find a new one, here are some strategies to help you get a jump start on the year ahead. 1. Schedule an appointment with yourself right now to create your 2010 goals. 2. Focus on your most important priorities. 3. Exploit wins that can be quickly accomplished.When you gain an early win, you establish positive momentum to help you create the success you desire. What are the easy action steps you can take that will help you generate the energy and momentum necessary for future success? 4. Identify what limited your success this past year. 5. Get support. Make sure you have support in accomplishing the level of success you want in 2010. Over 92 percent of Americans fail to achieve their New Year’s resolutions. When setting your objectives for 2010, make sure you have another person to be accountable to make your chances of success that much greater. Joel Garfinkle is recognized as one of the top 50 coaches in America and is the author of 5 books. He has over 17 years experience in the job search and career transition field. He has worked with many of the world’s leading companies, including Google, Cisco, Oracle, Bank of America, Starbucks and Visa. http://www.DreamJobCoaching.com I f you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK ™ Make Your Brand a Star on the Red Carpet!
LIVE at the Golden Globes® with Carrie Ann Inaba and Chris Harrison, Sunday January 17 at 6/5c. Be part of TV Guide’s complete Golden Globe® Awards coverage. Contact Richy Glassberg or your AE: 212.626.2500 for creative network solutions and unique cross-platform opportunities
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Joel Garfinkle I was wondering if you could tell me the best way to ask for a raise in this economy? I was promised a raise when I accepted my job this past January at an independent non-fiction television production company. They have a policy where new employees are on a probationary period for three months (with pay), and after those three months if it’s a good fit between the company and the new employee, the employee is officially hired, gets a raise, and receives health care. However after my probationary period, I was officially hired and received health care, but was told that due to the state of the company (which is having a hard time selling shows), no one would be receiving raises. I don’t want to seem insensitive to the company’s financial state, but at the same time, the base pay from which I started is making it very difficult to meet my basic financial needs. The promise of the raise is also a reason I left my past employer, where I made more money than I am now. It has now been seven months since I was officially hired, our company is in no better a state, and I need to make more money. Is there a good way to approach this with my employer? You need to talk with the person who has the power to give you the raise. Maybe it’s your boss or your boss’s boss. Regardless, here is the process to use when discussing the raise: Step 1 Reiterate the policy that was stated when you were initially hired about getting a raise once you passed the probation period. Step 2 Express your appreciation of the state of the economy and how it’s affecting the company and its ability to give raises. Step 3 State that one of the reasons you were interested in the job was the promise of the raise. Step 4 Be prepared for objections. The best way to counter these objections is with the fact-based accomplishments you have carefully documented. Step 5 For every reason they can’t give you the raise, have a reason why you deserve it. So if they have six no’s, you need to have seven yes’s. Prove your worth by continuing to give all the reasons you deserve a raise. I suggest you rehearse this conversation in advance. This will boost your confidence level and, thus, your likelihood of success. I have had to take on jobs recently that are not a part of my industry and on surface, don’t belong on a broadcast specific resume. But I do feel that I have learned valuable skills and will help me in any future job. Do I put these temporary, outside the industry jobs on my resume or cover letter? No, don’t put your temporary, outside industry jobs on your resume. Even though they may have been valuable in adding skills, it’s not what your future employer needs to see. What you want to include on your resume are your work experiences and specific accomplishments that directly relate to the job you will be applying for. The more your experiences match what the potential employer wants, the better chance you will get the job. If you get a job interview, you may choose to bring up these outside experiences if they are relevant to the employer’s needs. Joel Garfinkle is a frequent speaker at national and international conferences and is regularly featured in the national media, including ABC News, NPR, New York Times, Forbes, Wall Street Journal, BusinessWeek, Kiplinger’s Personal Finance and Fast Company. www.JoelInspirationalSpeaker.com Have a question for our experts? Send it to [email protected] A CYNOPSIS MESSAGE FROM ADULT SWIM Adult Swim makes all kinds of people happy. Adult Swim is #1 with most young adults and #4 with People 18-49. And we rank #7 with People 25-54. No other network can deliver a unique audience and balanced buy like Adult Swim. You need us and we love you. Source: Adult Swim research based on Nielsen Media Research data. Period: 09-10 Season-to-date (09/21/09-11/29/09). Data is live + Same Day. ADSM daypart: M-SU, 10P-6A. Other Network Total Day: M-SU, 6A-6A. JOB OF THE WEEK …
oversee the daily activities and management of the advertising & custom solutions, sales and staff for the DC Comics Media Networks
National Ad Sales Director 115921BR
DC Comics NYC, NY http://www.timewarner.com/corp/careers/index.html OTHER INDUSTRY JOBS OF INTEREST … supervises and oversees the editorial vision of the weekday programming hour(s) responsible for managing agencies & clients relationships through day-to-day contact focused on branded entertainment opportunities produce insightful reports for national advertising sales and marketing work collaboratively with MTV Sales, On-Air and Online Programming, Production and Promotions groups to support customized marketing solutions that generate incremental revenue for network, fit seamlessly with the MTV brand and resonate with our audience lead and manage day to day communications and public relations for all MTV digital and online initiatives understand revenue goals and to develop a plan to meet and exceed them for the eastern region developing and implementing integrated, cross-platform strategic marketing for ABC News manage the sales process from prospect identification through close of sale and account renewal, as well as generate creative, on-target ideas and see them through from inception to execution work in partnership with the sales team to understand client’s objectives and needs writing marketing proposals, sell sheets, online media plans, and collateral materials generating and driving ad sales revenue lead the development of financial forecasts and analyses, generating internal management reports, monitoring key performance indicators and driving the scaling and automation of financial processes develop marketing programs to grow magazine advertising revenue and circulation lead the Corporate Practice group; Lead the team that develops PR and communication programs for some of the world’s leading corporate brands work with account teams to review clients’ business goals and develop and implement strategic social/emerging media plans that support those goals responsible for building, growing and managing business development focused on garnering new client business in diverse marketplace sectors in order to maximize revenue and business expansion draft and service pitch letters, press releases and media alerts; Create targeted media lists for broadcast, radio, print and online outlets taking complete ownership of accounts and implementing the campaigns that drive results manage the sales process from prospect identification through close of sale and account renewal, as well as generate creative, on-target ideas and see them through from inception to execution understand a prospective client’s business objectives and be able to articulate a search strategy that will deliver upon the client’s needs supervise and develop content for CNNMexico.com Spanish language website, including but not limited to, writing, producing and video production develop an understanding of a client’s business and marketing goals and how to translate that into innovative marketing solutions/promotions understanding all of the Big Ten Network’s digital offerings and can translate them into inventory for Ad Sales building, maintaining, and growing positive relationships with advertisers serves as primary contact between FSI channels’ (Fox Soccer Channel and Fox Sports en Espanol) sales and marketing groups, and respective interactive producers, editors and managers manage the sales process from prospect identification through close of sale and account renewal, as well as generate creative, on-target ideas and see them through from inception to execution prepare monthly financial statements, book necessary journal entries, prepare cash-flow, cost allocations, account reconciliation and other monthly and quarterly schedules as needed develop and maintain strong relationships with external Partners (Business Affairs, Production Finance, Residuals and Participations Divisions and Corporate management) tracking development activity, supporting production operations from prep to wrap, budgeting and cash flow management executing and assisting in tactical elements of marketing plans researches the performance of The CW Network, its affiliates and its competitors and their affiliates the Research Coordinator for the Leno Primetime Show will be responsible for the overseeing every facet of research on this show responsibility for the Company’s global executive compensation strategy and will lead the design, execution, administration and communication of executive, incentive and equity programs worldwide direct the activity of the DADT in-house Creative Services group, which produces trade and consumer advertising materials for Disney*ABC Domestic Television manage the development departments for Disney Channel & Disney XD live-action series develop strategic short-term and long-term online business strategies and initiatives developing the long-term marketing vision for Disney.com lead the organization’s digital publishing group tells stories about the current state (and likely future state ) of the industries covered by the Trax line of products via reports, newsletters and presentations develop strategic and innovative advertising solutions, sales collateral and customer-focused marketing programs for the Miniclip sales organization build client presentations and media plans, fulfillment of insertion orders and optimizing media campaigns responsible for all aspects relating to setting up, implementing, and monitoring the delivery of advertising campaigns development and execution of all client campaigns responsible for the accurate implementation and delivery of campaigns sold by the Miniclip Sales Team maintaining and building the territory’s advertising revenue and exceeding, where possible, revenue goals positioning CBS Interactive and its brands as a strategic partner amongst it client base of leading advertisers and marketers
A CYNOPSIS MESSAGE FROM truTV
ON truTV …FULL THROTTLE SALOON REVS UP PRIMETIME!
A18-49: +34% • M18-49: +52% WHEN THE GROWTH IS REAL, THE EFFECT IS ACTUAL. Full Throttle Saloon, Tuesdays at 10PMtruTV. NOT REALITY. ACTUALITY.™ Click here for the full effect Source: Nielsen Media Research, Tues 10-11pm, Full Throttle Saloon premieres, 2009: 11/10/09 11/27/09. Time-period averages, 2008: 11/11/08 11/28/08. A18-49, M18-49 (000), live+sd data. ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/FT Laud FL: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] More info www.sunsentinel.com/employment (12/19) JOB OPENING: COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18) JOB OPENING: TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City: Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18) JOB OPENING: GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18) JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (12/18) JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply www.bbcamerica.com/employment.jsp (12/18) JOB OPENING: TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply www.bbbcamerica.com/employment.jsp (12/18) JOB OPENING: CMO/DIR MKTG/AuditionBooth.com/Soho: Start-Up Company. F ocus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=INFUSIONDEV&cws=2&rid=335 (12/17) JOB OPENINGS: COOR CORP PRTNERSHIPS/NY Jets/Florham Park NJ: Execute client sponsorship, advrtsing, new stadium assets & prgrms. 3-4 yrs exp w/team, league or agency req’d sponsorship srvc capacity. Res: [email protected] (12/16) JOB OPENING: CLIENT STRATEGY DIR/Private agency/Cincinnati, OH: 7+yrs acct&project mgmt exp. in media/mkting/online, CPG client exp. Organized, detailed, love solving marketing challenges. Resumes: [email protected] (12/15) JOB OPENING: OPS & ADMIN ASST/Times Square Jumbotron/NY: Support ops/biz dev team, material traffic/ingestion/scheduling, PoP reports, analysis, liaison w/ sales & clients, detail oriented must. Email: [email protected] (12/15) JOB OPENING: DIR RESEARCH/MTVN/Nickelodeon: BA, 7 yrs media/cable Progrmg resch exp. Strong supv/communic/editorial sk. Str analy sk. Proficient w/Nielsen software and related svcs. Apply www.mtvnetworkscareers.com (12/15)
A CYNOPSIS MESSAGE
The most trusted
INDUSTRY NEWS PROVIDER is also the #1 source for entertainment and digital CLASSIFIEDS. REACH: Over 100,000 subscribers daily, 100% opt-in, Cynopsis reaches the broadest, most diverse, and QUALIFIED audience. IMPACT: Job Ads in Cynopsis get responses and results! For info on Cynopsis Classifieds, contact Trish Pihonak, [email protected] , 203.926.9878 ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Discovery Communications tapped Peter Liguori as COO where he will report to David Zaslav, President/CEO. Peter succeeds Mark Hollinger who is taking on the new position as President/CEO of Discovery Networks International. Peter begins his new position with Discovery Communications on January 19, becoming a member of the senior management team with oversight of Marketing, Discovery Studios, Corporate Communications and Corporate Affairs, Business Affairs and Media Technology, Production and Operations. Peter will also be the lead liaison representing Discovery Communications in its joint ventures with Hasbro, Inc. and OWN: The Oprah Winfrey Network. Previously, Peter was President/Entertainment with Fox Broadcasting Company. RDF Contact, the brand division of RDF Media Group, hired Simon Podd as Head/Sales. In his new role, Simon will work with Charlie Leahy, Creative and Commercial Executive across the company’s roster of social media content properties. Prior to this appointment, Simon worked for Bebo where he served as Head/Sales. John Taite advanced to VP/Programming, EMEA with BBC Worldwide Channels. John will supervise the editorial for all BBC-branded channels across the EMEA region in addition to heading a team of schedulers, media planners and presentation planners. John will continue to jointly report to Dean Possenniskie, SVP/GM, BBC Worldwide Channels, EMEA and to David Weiland, SVP/Programming and TV Channels. Univision Communications Inc. announced it is expanding its scope of original productions and co-productions by establishing Univision Studios. The new studio will be headed by Luis Fernandez as President. Univision Studios will be based in Miami with Luis reporting to Cesar Conde, President, Univision Networks. Amy Stevens joins MSG Media in the newly created post of SVP/Strategic Alliances for national music network, Fuse. Amy will be in charge of finding and developing strategic partnerships, acquisitions and other new business opportunities to support and elevate the Fuse brand. Previously, Amy was Director/Marketing and Promotions for CBS Radio and the seven stations in the Los Angeles area. Romy Ricart was added at Moving Pictures Film & Television as International Sales Executive based at the company’s Santa Monica office. Romy will sell rights to MPFTV’s 600 hours of film and TV content to TV and DVD buyers in German-speaking territories, Eastern and Central Europe and Asia. She will also manage the company’s contract administration department. MTV hired Nick Shore as SVP/Strategic Insights and Research based at the network’s New York office. Nick will head all facets of research across MTV, MTV2, mtv.com, MTVU and MTV Tr3 as well as keeping a finger on the trends of young adults and youth culture. Nick’s position will help communicate and develop strategy for all aspects of the network and the MTV brand. He will report directly to Stephen Friedman, GM, MTV. Jane Clarke was appointed Managing Director for the Coalition for Innovative Media Measurement (CIMM). Jane is the first person to be named to this role and she will manage all daily operations for CIMM as well as the RFI process, vendor partnerships and research studies. She reports directly to the CIMM Executive Board. Carat hired Walt Cheruk as EVP/Head of Digital. Most recently, Walt was SVP/Client Solutions at Discovery Networks as a member of their digital sales team. Jody Drewer advanced to the position of EVP/CFO at TV One, in charge of all financial administration, reporting, planning, treasury and tax duties. Previously, Jody was SVP/Controller at TV One. International reality production and distribution company, GRB Entertainment tapped Emily Mayer as VP/Development to develop and distribute original content for the both the US and international audiences in addition to targeting female-focused programming. Emily reports to Gary R. Benz, Founder, GRB Entertainment. Previously, Emily worked for Alchemy Television Group. TBA Global, an engagement marketing and communications firm, added Jim McDonald as SVP/Consumer Engagement Strategist. Jim joins from CornerStone Marketing where he served as president for the last four years. RDF Media Group appointed Natalka Znak as EVP/RDF USA. Natalka joins from UK-based ITV Studios and will begin her new position with RDF USA early next spring based at the company headquarters in Los Angeles. Tony Ducret moved to New York City-based production company KPI as Senior Development Producer. Prior to this position, Tony worked for Viacom Networks for nine years and most recently was a producer for BET News as well as VH1 and MTV Networks. REVShare hired Karen Bressner as Chief Revenue Officer and EVP/Sales and Marketing. Karen started her new position last month and is based at the company’s new office in New York City. Steve Mauldin was tapped as President/GM of the Los Angeles TV stations KCBS-TV and KCAL-TV, both owned by CBS Television Stations. Previously, Steve was President/GM of the Dallas-Fort Worth duopoly KTVT-TV and KTXA-TV, also owned by CBS Television Stations. In his new position, Steve will manage all operations for the L.A. stations, reporting to Peter Dunn, President, CBS Television Stations. David Friedman becomes the new Executive Producer of CBS News’ The Early Show, effective in January. In prior jobs, David spent six years with NBC’s Today show and most recently was executive producer of Last Call with Carson Daly. In his new role, David will report to Sean McManus, President, CBS News and Sports. The Weather Channel Companies (TWCC) appointed Jerry Elliott in the newly created role as CFO/Chief Administration Officer. Jerry will provide oversight for TWCC’s finance, legal, administrative and HR areas. Based in Atlanta, Jerry reports to Michael J. Kelly, CEO, TWCC. Later — John Cynopsis Media Facebook Page here Cynopsis Kids Ad Sales: To subscribe to any Cynopsis edition(s) click here . |
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Moving $$ from Linear to Digital: What Now?
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