Friday, December 11th, 2009


M18-34   +33% vs 2008
F18-34    +30% vs 2008
A18-34    +31% vs 2008



Click here for the full effect

Source: Nielsen Media Research. 2008: 12/31/07  11/20/08. 2009: 12/29/08  11/19/09.  Data based on live+sd.


Good morning. It’s Friday, December 11, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Saturday’s Premiere:
TLC: Ghost Intervention at 9p

Sunday’s Premieres:
A&E Network: The Jacksons: A Family Dynasty at 9p
E!: Keeping Up with the Kardashians at 10p

Sunday’s Finale:
Showtime: Dexter at 9p


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ABC News’ Chris Cuomo ends his run as newsreader on Good Morning America today, moving to primetime as co-anchor of ABC’s 20/20 with Elizabeth Vargas. Previously announced, Juju Chang will take over as GMA’s newsreader on Monday. Today also marks Diane Sawyer’s last day on GMA before beginning her new stint as anchor on World News with a soft launch on December 21 and 22 and officially taking over full-time in January.

In other ABC news, the network will debut the 14th edition of The Bachelor: On the Wings of Love January 4 at 8p, produced by Next Entertainment in association with Warner Horizon Television. Additionally, new drama The Deep End will premiere January 21 at 8p. The Deep End focuses on five 20-something first-year associates working at a top Los Angeles law firm. Twentieth Century Fox Television produces.

Later this month, action sports network, FUEL TV premieres the new docu-series Tracking Eero on December 27 at 830p. The hi-def series follows freestyle snowboard star Eero Ettala as he travels the world and meets up with other top performers in the sport. Then on December 29 at 8p, FUEL TV opens a third season of The Adventures of Danny & The Dingo with seven new episodes.

MTV announced it will not bring back its live afternoon talk show It’s On with Alexa Chung after the second season finale airs on December 17, cites Variety. The show came back on October 19 for a second season in a new 30m format at 330p after originally debuting last June as an hour-long show. MTV emphasized it will retain a studio-based, live pop culture show, featuring music and interviews and a retooled program will premiere in January. In the meantime, MTV will air repeats and specials in the time period. As for British TV personality Chung, her contract with MTV expires early next year and, to date, there are no plans for her to continue an on-air role with the network.

Nielsen reported US advertising spending dropped -11.5% during the first three quarters of 2009, versus the same period in 2008. In dollars, the nine-month expenditure loss equals $10.9 billion for a total of $83.4 billion. Three measured media categories did reflect increases: Cable TV at +9.1%; Spanish-language Cable TV at +36.7%; and FSIs at +11.2%. All other categories posted declines:
Internet -0.5%
Spanish-language Network TV -4.6%
Spot Radio -9.6%
Network Radio -10.2%
Spot TV 101-210 DMAs -12.6%
National Sunday Supplement -13.6%
Network TV -13.9%
Local Newspaper -14.0%
Outdoor -15.1%
Syndicated TV -15.9%
Spot TV Top 100 DMAs -16.0%
National Magazine -21.4%
National Newspaper -21.6%
Local Magazine -25.0%
B-to-B Magazines -33.1%
Local Sunday Supplement -48.3%

TV Land brings back its original series High School Reunion for a new season on January 13 at 10p. Throughout eight episodes, members of the Las Vegas Chaparral High School Class of 1989 meet up on the island of Kauai for their 20-year class reunion, with some looking for love, and others hoping to gain acceptance from their peers and more. High School Reunion is produced by Next Entertainment in association with Warner Horizon Television.

GSN opens a new hidden-camera game show called Hidden Agenda on January 14 at 830p. Hosted by comedienne Debi Gutierrez, the reality game show has one partner persuading their other half to participate in a series of hilarious challenges without revealing the cameras are rolling. Hidden Agenda is produced by Michael Davies of Embassy Row, owned by Sony Pictures Television. Also on January 14, GSN will premiere the new original reality series, Carnie Wilson: Unstapled. The series, from World of Wonder, goes inside the real life of game show host, singer and entertainer Carnie Wilson, who also hosts GSN’s The Newlywed Game.

Judge Lynn Toler will bring her syndicated TV show Divorce Court to the stage in a special live event next month. The event, Divorce Court: An Evening with Lynn Toler will take place at the historic Alabama Theatre in Birmingham, Alabama on January 15. Tickets are $20 each, available starting Monday at all Ticketmaster locations, online at or charge by phone at (800) 745-3000. Much like the TV show, Judge Toler will dispense her advice to real couples in various phases of marriage seeking advice. Incidentally in the May sweeps, Divorce Court was the #1 court program in the Birmingham market. Divorce Court was just renewed through the 2011-2012 season and is taped in Los Angeles by Monet Lane Productions, Inc., in association with Twentieth Television, Inc.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


Rainbow Media made a deal with international distributor 3DD Entertainment to license the movie-themed talk show, In the House with Peter Bart & Peter Guber. Rainbow Media premiered the show yesterday, with 40 30m episodes produced by Starz and RayV, on the recently launched Sundance Channel in Europe and Asia.

ITV Studios Global Entertainment made a first-look development and distribution agreement with UK independent drama producer Ruby Television. The deal, over multiple years, will give ITV Studios Global Entertainment exclusive distribution rights for all new productions created by Ruby Television, a subsidiary of the British independent feature film company Ruby Films.

Nordisk Film TV World, now owned by Banijay Group, said its reality format 71 Degrees North was commissioned by ITV1 in the UK, set to premiere next year. The extreme nature competition series will feature 10 celebrities and will air in primetime (time period TBA). The series is a co-production of UK-based Fever Media and Nordisk Film TV’s Norwegian production company. Production on location in Norway begins next spring.


ABC approved a presentation for a US version of Russia’s #1 game show called What? Where? When? set to celebrate its 35th anniversary in 2010, cites THR. The project, tentatively titled The Six, comes from Merv Griffin Entertainment, producer of Wheel of Fortune, also marking its 35th year next year. The Six will consist of six smart people competing against viewers. Much like Wheel of Fortune, The Six will feature a centerpiece spinning wheel divided in various segments representing viewer questions. Once the wheel is spun and lands on a question, each team will have 60 seconds to think of the answer. Whereas the Russian version has a host voicing the action off-stage, the Merv Griffin Entertainment version plans to have a host on-set.

Fresh from the recently pulled Three Rivers on CBS, Alfre Woodard will next co-star in George Clooney’s pilot Delta Blues for TNT, reports THR. Woodard will play the strict new lieutenant over Dwight Hendricks (Jason Lee), a Memphis cop who lives with his mother (Celia Weston) and moonlights as a tribute artist. Warner Horizon and Clooney’s Smokehouse production banner are producing.

New England’s sports network, NESN signed Hall of Fame baseball writer, Peter Gammons to a multi-year deal to become a regular studio analyst, reporter and online contributor for the network. Gammons, who is also a baseball analyst/reporter for ESPN and the Boston Globe, will be a studio analyst for NESN, a reporter/commentator for more than 50 of the network’s pre- and post-game shows and serve as a co-host of Red Sox Hot Stove and Red Sox Spring Break LIVE in addition to contributing to

IWC Media, a unit of RDF Scotland is producing a new version of the Japanese cooking series Iron Chef in Scotland. Channel 4 commissioned 25 episodes to air daily at 5p in 2010.

Casting Call: MTV is seeking a newlywed couple to appear on an upcoming episode of the network’s award-winning docu-series True Life. The ideal couple should live in the Northeast and appear to be between the ages of 18-28 and have just gotten married or are about to tie the knot. The documentary will follow young couples through their wedding and immediately after as they adjust to their new life together. Interested couples or if you know of one, should send an email to [email protected] along with names, contact info in addition to relating what your expectations of newlywed life are/were. MTV is producing the show in-house and this episode is tentatively slated to air next spring.


Wednesday  A18-49 Analysis: Wednesday was a night of stiff competition, with CBS winning among A18-49 at 3.1/8, according to final national ratings from Nielsen. ABC’s encore Shrek the Halls and The Middle averaged a 2.5/7, taking the top spot at 8p with FOX’s So You Think You Can Dance sliding into second place at 2.3/7. At 9p, CBS’ Criminal Minds was #1 at 3.9/10 with FOX taking second honors for the fall season finale of Glee at 3.7/9. CBS’ CSI: NY won the 10p hour by a tenth of a rating point at 3.2/9 with ABC’s Barbara Walters Presents a step behind at 3.1/9.

Live + Same Day Household Ratings: Wednesday, December 9, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.3/12         Old Christine 4.8/8, Gary Unmarried 4.4/7, Criminal Minds 8.9/14, CSI: NY 8.4/14

ABC: 5.5/9             Shrek the Halls [r] 4.7/8, The Middle 4.4/7, Modern Family 5.6/9, Cougar Town 4.4/7, Barbara Walters Presents: 10 Most Fascinating People of 2009 7.1/12

FOX: 4.5/7            So You Think You Can Dance 4.2/7, Glee [f] 4.8/7

NBC: 4.2/7            Mercy 4.5/7, Law & Order: SVU 5.1/8, The Jay Leno Show 2.9/5

UNIV: 2.2/3           En Nombre Del Amor 2.2/4, Sortilegio 2.5/4, Don Francisco Presenta 1.8/3

CW: 0.9/1             Gossip Girl [r] 0.6/1, Victoria’s Secret Fashion Show 1.2/2

ION: 0.6/1            Ghost Whisperer 0.6/1, Ghost Whisperer 0.5/1, Criminal Minds 0.7/1

TELE: 0.6/1          Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.6/1, Victorinos 0.5/1

A18-49: CBS 3.1/8, ABC 3.0/8, FOX 3.0/8, NBC 1.8/5, UNIV 1.7/5, TELE 0.6/2, CW 0.5/1, ION 0.3/1


RDF Media Group appointed Natalka Znak as EVP/RDF USA. Natalka joins from UK-based ITV Studios and will begin her new position with RDF USA early next spring based at the company headquarters in Los Angeles.

Tony Ducret moved to New York City-based production company KPI as Senior Development Producer. Prior to this position, Tony worked for Viacom Networks for nine years and most recently was a producer for BET News as well as VH1 and MTV Networks.

REVShare hired Karen Bressner as Chief Revenue Officer and EVP/Sales and Marketing. Karen started her new position last month and is based at the company’s new office in New York City.

Steve Mauldin was tapped as President/GM of the Los Angeles TV stations KCBS-TV and KCAL-TV, both owned by CBS Television Stations. Previously, Steve was President/GM of the Dallas-Fort Worth duopoly KTVT-TV and KTXA-TV, also owned by CBS Television Stations. In his new position, Steve will manage all operations for the L.A. stations, reporting to Peter Dunn, President, CBS Television Stations.

David Friedman becomes the new Executive Producer of CBS News’ The Early Show, effective in January. In prior jobs, David spent six years with NBC’s Today show and most recently was executive producer of Last Call with Carson Daly. In his new role, David will report to Sean McManus, President, CBS News and Sports.

Friday Fun Fact:   The amethyst gets its name from the Greek amethystos, which translates to the decidedly unromantic phrase “remedy for drunkenness.” 

This day in History:  1719 – The first recorded sighting of the Aurora Borealis was in New England.

Answer to Yesterday’s Trivia Question from Marge Pistulka-Empower MediaMarketing/Coral Springs:  What is the name of the department store where Rhoda Morganstern worked?  HEMPEL’S DEPARTMENT STORE  Kudos to:   Bill Timms-Peter Strain & Assoc/NY; Wendi Friedman Tush-Lexicomm Group/NY; Nancy Malkin-Scholastic Inc./NY; Shari Lampert-CNBC/NY; Carol Rudofski-Charter Media/St. Louis; Murray Schultz-Spectrum Global Comm/Chicago; Brooke Romagnano-WGNO/New Orleans; Renee Rochman-Vision Media Adv Group/Anthem; Terrence Moss/LA; Steven Wishnoff/LA; Suzanne Leichter-eModeration/Sherman Oaks; Brett Ashy-The Ashy Agency/LA; Stephen S. Kelley-SSK Comm/Toronto

Today’s Trivia Question:   He drove a 1957 Thunderbird convertible – candy apple red.  He had a mobile phone in it and kept his Magnum in the glove box.   Who is he?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18)

JOB OPENING:  TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City:  Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (12/18)

JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply (12/18)

JOB OPENING:  TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply  (12/18)

JOB OPENING: CMO/DIR MKTG/ Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (12/17)

JOB OPENINGS: COOR CORP PRTNERSHIPS/NY Jets/Florham Park NJ: Execute client sponsorship, advrtsing, new stadium assets & prgrms. 3-4 yrs exp w/team, league or agency req’d sponsorship srvc capacity. Res: [email protected]  (12/16)

JOB OPENING: CLIENT STRATEGY DIR/Private agency/Cincinnati, OH: 7+yrs acct&project mgmt exp. in media/mkting/online, CPG client exp. Organized, detailed, love solving marketing challenges. Resumes: [email protected] (12/15)

JOB OPENING: OPS & ADMIN ASST/Times Square Jumbotron/NY: Support ops/biz dev team, material traffic/ingestion/scheduling, PoP reports, analysis, liaison w/ sales & clients, detail oriented must. Email: [email protected] (12/15)

JOB OPENING:   DIR RESEARCH/MTVN/Nickelodeon: BA, 7 yrs media/cable Progrmg resch exp. Strong supv/communic/editorial sk. Str analy sk. Proficient w/Nielsen software and related svcs. Apply (12/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST/CMT/NYC: 1+ yr sched commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: SR RESEARCH ANALYST/ Vh1/NYC: 2 yrs natl resch exp.Str analytic/detail/organiz sk.Prof w/Nielsen, Npower, AudienceWatch, Multitrak. Str written/oral comm. Sk.Prof MS Office. EOE/M/F/D/AAP. Apply (12/12)

JOB OPENING: EDITORIAL DIRECTOR/ParentsConnect-NICK/NYC: 5+yrs Editorial exp, Online Exp. Req, Xtreme Fast-paced/deadline skills, Strng Content Mgmt exp, Knwldg of UGC & Parenting A+ EOE/M/F/D/AAP Apply (12/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: Marketing internship avail for Jan. Must take credit/sophomore or above/avail for Jan. pls apply at [email protected] (12/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm
position:   [email protected]  (12/18)

SITUATION WANTED:   JR EDITOR (NY): 10 yrs experience in TV. Before moving into Post, I was a field producer / director. I prefer working on Avid, but am just as good with FCP. Reel upon request. [email protected] (12/16)

SITUATION WANTED:   CONCEPT, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Email: [email protected] (12/16)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (12/15)

SITUATION WANTED: EXECUTIVE/PERSONAL ASSISTANT: Excellent organization, PR and computer skills. Background in breaking news media. Reliable transportation, references. Ventura or Los Angeles County. Email: [email protected] (12/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Supernanny, Ugly Betty, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Yes Virginia, The Big Bang Theory [r], Medium [r], Numb3rs [r]
CW:   Smallville [r], Smallville [r]
FOX:  Dollhouse
ION:   Miami Vice, Criminal Minds, Criminal Minds
NBC:  Law & Order, Dateline NBC, Jay Leno Show
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, A Renaissance Christmas
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: El Nombre del Amor, Sortilegio,  Rosa de Guadalupe

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