Tuesday, December 15th, 2009

A CYNOPSIS MESSAGE FROM CARTOON NETWORK

BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network!

More than 16 Million Viewers over Thanksgiving weekend.*

*Source: Cartoon Network Research.Nielsen Media Research. NPower Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 & 11/29/09 (8p-9:29p). Based on 1 min qualifier.

Cynopsis: Kids!

12/15/09

Good morning. It’s Tuesday, December 15, 2009, and this is your first early morning Kids briefing.

Disney XD will premiere its new live-action/music-centric series I’m in the Band on Monday, January 18 at 7p on both DXD and DisneyXD.com. That night the stand alone music video from the series Brand Van will be bow on the channel, where it will go into rotation, and website too. As a lead-in to the new series debut, the channel will debut a new episode of The Suite Life on Deck, at 6:30p, featuring guest star Arizona Cardinals Quarterback Kurt Warner, and as a lead-out a new episode of Zeke and Luther at 7:30p. On Tuesday, January 19, sponsored by Pepperidge Farm Cheddar Goldfish crackers, the first episode of I’m in the Band will be available via Disney XD on Demand, DisneyXD.com, Disney XD Mobile, Xbox Live and iTunes. DXD offered a preview of I’m in the Band in November, which was also sponsored by Pepperidge Farm.

James Cameron‘s new movie Avatar (PG-13) is setting records before it even opens as the Fox movie will open in a record number of Imax theatres. Avatar will open 178 Imax theatres domestically on December 18, 2009, simultaneously with its release in regular movie theaters. Additionally, The Imax 3D release will open in 83 Imax theatres internationally beginning December 16, for a grand total of 261 theatres.

NEW PRODUCTION & DEVELOPMENT

MTV picks a pack for its adaptation of the 1985 Michael J. Fox feature film Teen Wolf, per THR. Actors Tyler Posey (Lincoln Heights, Brothers & Sisters), Tyler Hoechlin (7th Heaven), Crystal Reed (MTV’s Hard Times) and Dylan O’Brien are cast for the pilot presentation, which was written by Jeff Davis (creator, Criminal Minds). MTV’s take on the Teen Wolf story will be a thriller with a buddy comedy mixed in and will also feature a romantic story arc.

MORE KIDS STUFF

Shaftesbury Films and Family Channel (Canada) have wrapped production on season three of the teen-targeted comedy Overruled! The series airs Monday-Friday at 8p, Saturdays and Sundays at 6:27p, and will be available on Family OnDemand. Created by Jeff Biederman, Jeff F. King and Jeffrey Alan Schechter, Overruled! is executive produced by Christina Jennings and Scott Garvie for Shaftesbury Films, Jeff Biederman (Life with Derek) and Jeffrey Alan Schechter (Black Hole High), and produced by Suzanne French for Shaftesbury. The series is produced by Shaftesbury Films in association with Family Channel, and with the participation of Canadian Media Fund, and Rogers Documentary and Cable Network Fund. The series is

E1 Entertainment finalizes deals for the kid/tween-targeted live-action movie Finn on the Fly with Disney Channels, which will air the movie on its channel in the US, UK, Spain, Portugal, Asia and Japan. Produced by Amaze Film + Television, Finn on the Fly stars Ana Gasteyer and Matthew Knight, Ryan Belleville and Brandon Firla.

Cartoon Network celebrates the 12 days leading to Christmas with a range of holiday-themed programming including new and classic Cartoon Network specials and Hanna-Barbera classic titles. Original new specials premiering on the Cartoon Network include: The Marvelous Misadventures of Flapjack: Low Tidings, based on the network’s series, bows Thursday, December 17 at 8:30p; How the Toys Saved Christmas debuts Sunday, December 20 at 11a; and last night the net debuted Gotta Catch Santa Claus, which is produced by Cookie Jar Entertainment, and will re-air several times next week. OK, in terms of returning holiday favorites on the network the next 12 days there is: Ed, Edd n Eddy’s Jingle, Jingle, Jangle; A Johnny Bravo Christmas; Batman: The Brave and the Bold: Invasion of the Secret Santas!; Chowder: Hey, Hey it’s Knishmas; George of the Jungle: Jungle Bells/The Goat of Christmas Presents; What’s New Scooby-Doo?: A Scooby-Doo Christmas; Grandma Got Run Over by a Reindeer; A Jetson Christmas Carol; Olive the Other Reindeer; A Flintstone Christmas and many many others.

MARKETING/LICENSING

In a galaxy far far … well you know the story … the Star Wars saga continues in the new year with release Star Wars: The Force Unleashed II, a sequel to the Star Wars: The Force Unleashed (2008) videogame developed by LucasArts.

EXECUTIVE MOVES

Michael Eisner’s Vuguru names Larry Tanz as President of the company. Tanz had served as co-founder and President of Agility Studios. Previously to that was President and CEO LivePlanet, along with its co-founders including Matt Damon and Ben Affleck, which produced Project Greenlight.

MTV Networks (MTVN) promotes Kevin Arrix to EVP/Digital Advertising Sales. Arrix will lead digital ad sales and operations for online and mobile advertising across all of MTVN’s properties, including MTV, VH1, Nickelodeon, Comedy Central, Shockwave, CMT, Spike and Logo. Additionally, in his new position Arrix will also head MTV Networks Digital Fusion as well as continuing to oversee MTVN’s Tribes. Arrix, who had been SVP/Digital Ad Sales and will continue to work out of NYC, will report to Rich Eigendorff, COO/MTV Networks.

Phil Cross, Chief Accounting Officer (CAO), DreamWorks Animation SKG will step down from his current his position. Heather O’Connor, currently serving as Director/SEC Reporting, DreamWorks Animation, will assume the role of CAO in February 2010, subject to confirmation by the company’s Board of Directors. Cross, who was appointed CAO in September 2007, will remain in that role through February 2010 to assist with both the transition and annual financial close. O’Connor has been with DreamWorks Animation since January 2006, previously held various positions in DreamWorks LLC’s Accounting and Finance Planning & Analysis departments. Prior to DreamWorks, O’Connor was an Audit Senior at Arthur Andersen.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1167; K6-11 517; TWEENS 9-14 363
DISNEY CHANNEL:     K2-11   798; K6-11 492; TWEENS 9-14 388
CARTOON NETWORK: K2-11   532; K6-11 305; TWEENS 9-14 208
DISNEY XD:               K2-11   143; K6-11   97; TWEENS 9-14   69
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1177; K6-11 554; TWEENS 9-14 411
DISNEY CHANNEL:     K2-11 1162; K6-11 719; TWEENS 9-14 528
CARTOON NETWORK: K2-11   454; K6-11 266; TWEENS 9-14 185
DISNEY XD:               K2-11   182; K6-11 124; TWEENS 9-14 88
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Designed by Marvin Glass & Associates, this game is designed for two players. The game was bought by Marx toys in 1964, and then by Tyco, which was ultimately acquired by Mattel. Sold in the US and in the UK, the version abroad is called Raving Bonkers. The game has also become an electronic game, available on a few different platforms. What classic game is this? ROCK ‘EM SOCK ‘EM ROBOTS Kudos to: Ed Dall’Aste-UPROAR! Youth Marketing/NY; Wendy Ott/NY; Joanna Marutollo-HarperCollins Children’s Books/NY; Richard Quan-Imaginary Time/San Francisco; Kevin Weist-Mevio/San Francisco;

Today’s Trivia Question: Invented by George Lerner in 1949 and marketed by Hasbro in 1952, this is the first toy ever to be advertised on television on April 30, 1953. The toy was originally distributed in cereal boxes, because Lerner couldn’t convince any major toy manufacturers to sell the toy in stores. Hasbro saw it, and paid the cereal company to stop distributing, and it went into wide production selling to the US market for the first time on May 1, 1952. and cost a mere 98 cents. The main part of the toy however, was supplied by parents out of their own cupboards. What toy is this? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
12.15.09

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