Tuesday, December 15th, 2009


A18-49: +34% • M18-49: +52%


Full Throttle Saloon, Tuesdays at 10PM
Click here for the full effect

Source: Nielsen Media Research, Tues 10-11pm, Full Throttle Saloon premieres, 2009: 11/10/09  11/27/09. Time-period averages, 2008: 11/11/08  11/28/08. A18-49, M18-49 (000), live+sd data.



Good morning. It’s Tuesday, December 15, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Special:
FOX: Gordon Ramsay: Cookalong Live at 9p

Tonight’s Premieres:
A&E Network: Psychic Kids at 9p; Paranormal State at 10p

Tonight’s Finale:
FOX: So You Think You Can Dance Part 1 at 8p


Make Your Brand a Star on the Red Carpet!

LIVE at the Golden Globes® with Carrie Ann Inaba and Chris Harrison, Sunday January 17 at 6/5c.

Be part of TV Guide’s complete Golden Globe® Awards coverage.

Contact Richy Glassberg or your AE: 212.626.2500 for creative network solutions and unique cross-platform opportunities


NBC set its midseason premiere dates for new and returning series before and after the February Winter Olympics:
January 5: The Biggest Loser at 8p
January 11: Chuck at 8p
March 1: Parenthood at 9p
March 14: The Marriage Ref at 8p; The Celebrity Apprentice at 9p

Along with Chuck returning to NBC’s schedule next month, the network is launching a game for fans using social media. The game, called Mission: Chuck Me Out is for fans to track who mentions “Chuck” on Twitter, Facebook and MySpace. Each time Chuck is mentioned a point is earned and the fan with the most points between now and March 10 will have their photo appear in an episode during one of Chuck’s mental flashes.

In the New Year, VH1 travels to Aspen, playground of the rich and famous in its new docu-soap series Secrets of Aspen opening January 3 at 10p. The eight-episode, 30m series follows six single women living in Aspen as they attempt to find love over a summer season. High Noon Entertainment produces.

Showtime reported Dexter’s season four finale on Sunday night at 9p became the most-watched original series episode ever on the premium pay cable network at 2.57 million total viewers. This particular episode boasted the largest audience for a single telecast for the network in more than 10 years and was the most-watched Dexter episode ever at a +71% increase over the season three finale. Additionally, the third season conclusion of Californication at 10p drew in 1.055 million total viewers and was the most-watched episode in this series’ to date. Californication’s total viewership was +72% higher than the third season ender.

E!’s Keeping Up with the Kardashians season four premiere Sunday night at 10p posted a 2.82 rating among A18-49 and a 3.90 rating with A18-34. These ratings results are more than double those of the third season’s debut episode.

This Wednesday, Bravo’s new competition series Launch My Line transitions to its regular time period of Wednesdays at 10p.

Slice Network premieres the docu-soap Love Incorporated on January 11 at 10p, produced by Summerhill Entertainment. The 13-episode series focuses on professional matchmakers Justin and Annabelle Parfitt as they play cupid for other couples while maintaining their own marriage and balancing a successful speed-dating business.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


Adult Swim makes all kinds of people happy.

Adult Swim is #1 with most young adults and #4 with People 18-49.  And we rank #7 with People 25-54.

No other network can deliver a unique audience and balanced buy like Adult Swim.

You need us  and we love you.


Source: Adult Swim research based on Nielsen Media Research data.  Period: 09-10 Season-to-date (09/21/09-11/29/09). Data is live + Same Day. ADSM daypart: M-SU, 10P-6A. Other Network Total Day: M-SU, 6A-6A.


CBS Television Distribution reupped the medical talk show The Doctors for two more years through the 2011-2012 season. Produced by Stage 29 Productions, The Doctors is currently in its second season and the show received renewals in 48 of the top 50 markets. Stations from various groups renewed the program including CBS Television Stations, Gannett, Scripps Howard, Weigel Broadcasting, Cox Television, Belo, LIN TV, Sunbeam, Newport, Raycom, Fisher and Media General.

Sportsman Channel made a multi-year renewal deal with Time Warner Cable allowing TWC to continue carrying Sportsman Channel and its VOD programming.

WFN: World Fishing Network, North America signed a carriage deal with AT&T involving WFN HD joining the AT&T U-verse TV HD roster. This addition was effective December 13 and WFN HD is available on the AT&T U-verse TV HD Premier Tier, available in 22 states to two million U-verse TV consumers.

Starting this Wednesday, ReelzChannel launches in the Chicago area via Comcast, bringing its move themed programming to 126,000 subscribers.

The Ski Channel is now available via RCN’s VOD in Philadelphia, Boston, Chicago, Washington, D.C., Lehigh Valley and New York City. Also for those heading to the slopes this holiday break, The Ski Channel predicts this 09/10 ski and snowboard season will be best ever. According to Steve Bellamy, the network’s Chairman/CEO, “There has never been a time when weather, facility, equipment and awareness have all been in perfect harmony at such a high apex.” Speaking just about the weather, the Ski Channel says the Farmers’ Almanac has forecasted a very snowy winter.


HISTORY is moving forward with an eight-hour scripted miniseries about the Kennedy family. The Kennedys, produced by Muse Entertainment in association with Asylum Entertainment, will debut in 2011 and marks the network’s first scripted series project. Steve Kronish will write with Jon Cassar aboard to direct. Executive producers include Joel Surnow, Jonathan Koch, Steve Michaels, Michael Prupas, Cassar, Jamie Paul Rock and Stephen Kronish; executive producers for the network are Nancy Dubuc, David McKillop and Dirk Hoogstra.

Syfy approved production for a sophomore season of Stargate Universe and a third season of Sanctuary. The network ordered 20 hours for each series with both beginning production in Vancouver this winter and premiere dates scheduled for next fall. Stargate Universe is produced and distributed by MGM Worldwide Television Distribution. Sanctuary is produced in association with Syfy and is distributed by Tricon Films and Television.

HBO’s vampire series True Blood cast actress J. Smith-Cameron in the recurring role as Sam’s estranged mother, Melinda, reports EW.


Friday A18-49 Analysis: NBC ended up the primetime winner Friday night, posting a 1.7/6 with A18-49, according to final national ratings from Nielsen. A new installment of Law & Order on NBC was #1 at 8p with 1.7/6 followed by UNIV’s En Nombre del Amor at 1.4/5 and in third CBS at 1.3/5 for the average of Yes, Virginia and an encore of The Big Bang Theory. NBC held the lead through 9p with Dateline at 2.0/6 and UNIV was again placing second with Sortilegio at 1.6/5. ABC’s 20/20 topped at 10p with 1.7/5 and NBC’s The Jay Leno Show was #2 at 1.4/5.

Live + Same Day Household Ratings: Friday, December 11, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.2/9          Law & Order 5.7/10, Dateline 6.2/11, The Jay Leno Show 3.7/7

ABC: 3.7/7          SuperNanny 2.9/5, Ugly Betty 3.1/6, 20/20 5.1/9

CBS: 3.1/5          Yes, Virginia 3.2/6, The Big Bang Theory [r] 2.8/5, Medium [r] 2.7/5, Numb3rs [r] 3.6/7

UNIV: 1.9/3        En Nombre Del Amor 2.0/3, Sortilegio 2.2/4, La Rosa de Guadalupe 1.5/3

FOX: 1.5/3          Dollhouse 1.7/3, Dollhouse 1.4/2

CW: 0.9/2           Smallville [r] 0.9/2, Smallville [r] 0.8/1

ION: 0.6/1          Criminal Minds 9P 0.7/1, Criminal Minds 10P 0.9/2

TELE: 0.5/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.4/1

A18-49: NBC 1.7/6, ABC 1.4/5, UNIV 1.4/5, CBS 1.2/4, FOX 0.9/3, CW 0.4/1, TELE 0.4/1, ION 0.3/1


Glam Media, Inc. hired Rachel Wintner as VP/Sales from Conde Nast where she was Associate Publisher of Style.com. At Glam Media, Rachel will manage advertising sales for the Southwest region in addition to opening the company’s Los Angeles office. Rachel will lead the Southwest sales team while reporting to Jack Rotolo, President/GM, North America.

Keith Woods, dean of faculty at the Poynter Institute will become VP/Diversity in News and Operations with NPR. Keith will begin his new full-time position with NPR in February where he will head the development of NPR’s diversity strategy across the news divisions and throughout the organization and the public radio community at large.

Disney’s top Washington lobbyist, Preston Padden announced his upcoming retirement in January 2011. Preston will become a senior fellow at the Silicon Flatirons Center at the University of Colorado Law School and an adjunct professor. Until Preston’s replacement is named sometime early next year, Disney’s government relations team will report to Alan Braverman, General Counsel, Disney.

Scripps Networks advanced Susie Fogelson to SVP/Marketing and Brand Strategy for the Cooking Category consisting of the Food Network and Cooking Channel. Susie will manage the marketing for both networks, including integrated partnerships, new business opportunities as well as consumer marketing, creative services and press departments. Susie succeeds Michael Smith in this position who was recently appointed GM of the Cooking Channel. Susie reports to Brooke Johnson, Cooking Category, Scripps Networks.


*Michael Eisner *Jeff Gaspin *Irwin Gotlieb *Katie Jacobs
*David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Steven Levitan *Elisabeth Murdoch 
*Judge Judy *David Shore *David Zaslav
  And much more to come…
See full list online! Speakers as of 12/7/09.
NATPE 2010
: January 25-27, 2010 * Mandalay Bay Resort, Las Vegas
Cynopsis Readers Use Promo Code NATPECYN
Save $100 on 3-Day Registration

This day in History: 1939 – “Gone With the Wind,” produced by David O. Selznick based on the novel by Margaret Mitchell, premiered at Loew’s Grand Theater in Atlanta.

Answer to Yesterday’s Trivia Question:  Who am I?  People come to my shop for many things … play checkers, catch up on the town news, read the paper and sometimes play the guitar.  If there’s no one in my shop, I’ll probably be sitting on the front porch.  Inside the shop, there’s just one major chair; one day I aspire to have two.  Who am I?  FLOYD THE BARBER on THE ANDY GRIFFITH SHOW  Kudos to: Scott Collins-WEtv/NY; Jeffrey Hira-Nickelodeon/NY; Dennis Maguire-Bright House Networks/Riverview; Nancy McKenna-TruTV/NY; John Burshtan-Extreme Cuisine with Jeff Corwin/Denver; Nancy Thurman-WALA WFNA/Pensacola; Patti Rodriguez-KXRM KXTU/Colorado Springs; Julie Houston-Donahoe Pace & Partners Ltd/Boise; Calvin Caltvedt/Fremantle Media/PTZ; Ken DuBow-Opus/LA; Jaime Klein-GSN/Santa Monica; Greg Stewart-Evolution Media/Burbank;

Today’s Trivia Question:   Who am I?  I was a model.  A particular shampoo account was my signature campaign.  One day I realized my manager was embezzling from me, and I was nearly broke, and my modeling days were being me.  So I went into a completely new business under the advisement of a new and wisecracking acquaintance.  The new business was a success and continued strong until I made the mistake of falling for my “acquaintance.”  That’s when we jumped the shark and it was a quick decline from there.  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/FT Laud FL: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] More info www.sunsentinel.com/employment (12/19)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18)

JOB OPENING:  TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City:  Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (12/18)

JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply www.bbcamerica.com/employment.jsp (12/18)

JOB OPENING:  TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply www.bbbcamerica.com/employment.jsp (12/18)

JOB OPENING: CMO/DIR MKTG/AuditionBooth.com/Soho: Start-Up Company. F ocus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=INFUSIONDEV&cws=2&rid=335 (12/17)

JOB OPENINGS: COOR CORP PRTNERSHIPS/NY Jets/Florham Park NJ: Execute client sponsorship, advrtsing, new stadium assets & prgrms. 3-4 yrs exp w/team, league or agency req’d sponsorship srvc capacity. Res: [email protected]   (12/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: Marketing internship avail for Jan. Must take credit/sophomore or above/avail for Jan. pls apply at [email protected] (12/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MUSIC LICENSING (LA): 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at: [email protected] (12/19)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (12/19)

SITUATION WANTED:  BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected]  (12/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm
position:   [email protected]  (12/18)

SITUATION WANTED:   JR EDITOR (NY): 10 yrs experience in TV. Before moving into Post, I was a field producer / director. I prefer working on Avid, but am just as good with FCP. Reel upon request. [email protected] (12/16)

SITUATION WANTED:   CONCEPT, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio:www.baerdavis.com Email: [email protected] (12/16)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Charlie Brown Christmas, Scrubs, Better Off Ted, The Forgotten
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS , NCIS: LA, The Good Wife
CW: Vampire Diaries [r], Vampire Diaries [r]
FOX: So You Think You Can Dance, Gordon Ramsay: Cookalong Live
ION: Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Th Sing-Off, , Jay Leno Show
PBS:  Nova, Frontline
TELE: Mas Sabe el Diablo; Ninos Ricos, Padres Pobres; Victorinos
UNIV: En Nombre del Amor, Sortilegio, Aqui y Ahora

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