A CYNOPSIS MESSAGE FROM IESE BUSINESS SCHOOL Are You Ready to Be CEO? Get ready to lead a media or entertainment company by broadening your business education while working at your current job. Earn a high level Media AMP Certificate from the world’s first global Advanced Management Program in Media and Entertainment Presented […]
Cynopsis
Tuesday, September 21st, 2010
A CYNOPSIS MESSAGE FROM DISNEY CHANNEL #1 movie four years in a row!With the recent success of Camp Rock 2: The Final Jam, Disney Channel now owns the four biggest cable movies of the year since 2007! Be on board for next year’s big hits!Call Disney Media at 212-807-5801 Source: The Nielsen […]
Monday, September 20th, 2010
A CYNOPSIS MESSAGE FROM TV GUIDE NETWORKTM WEEDSThe Award Winning Comedy is coming to TV GUIDE NETWORK TM Premieres Sunday, October 17th Available to advertisers for the FIRST TIME! TV Guide NetworkTM the destination for TV fans.Contact your AE at (212) 626-2500 & log onto www.tvguide.com/tvadsales. Cynopsis09.20.10 Good morning. It’s Monday, September […]
Friday, September 17th, 2010
A CYNOPSIS MESSAGE FROM DISNEY CHANNEL Camp Rock 2: The Final Jam is the #1 Cable Movie for 2010! 20.8 Million Total Viewers tuned in to its premiere weekend (all 4 telecasts) Be on board for next year’s big hits!Call Disney Media at 212-807-5801 Source: The Nielsen Company (StarTrak),9/3/10,8p-10p; #1 Movie:12/28/09-9/6/10,M-Sun 6a-12a, Feature […]
Thursday, September 16th, 2010
Cynopsis: DIGITAL 09/16/10 Good morning, it’s Thursday, September 16, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Google announced plans to “layer” in levels of social networking functionality into its sites to encourage more sharing […]
Thursday, September 16th, 2010
A CYNOPSIS MESSAGE FROM RADIO DISNEY RADIO DISNEY …The hottest MUSIC and ENTERTAINMENT for families now reaches 29MM listeners weekly!Check out our double digit growth in daytime across all key demos:Moms with Kids 2-11 (+78%) Kids 6-14 (+40%) Kids 6-11 (+11%)Click HERE to download the Radio Disney iPhone App now!Jon Sayer, VP Sales, […]
Wednesday, September 15th, 2010
A CYNOPSIS MESSAGE FROM WE tv “Downsized” on WE tvComing this November They went from living large, to living paycheck to paycheck after the economy tanked. 2 struggling parents, 7 kids They’re doing without … but they’re doing it together. Click here to meet the Bruce family from WE tv’s all-new original series,
Tuesday, September 14th, 2010
A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT What’s Your Digital Strategy? If you don’t have one, your business might not have a future Learn to develop strategies that will help your company stay competitive no matter what new digital disruptions come out in the market ******** Advanced Digital Media Strategies ********Nov […]
Tuesday, September 14th, 2010
A CYNOPSIS MESSAGE FROM HGTV HGTV Premiere Nails Its Time Period ALL AMERICAN HANDYMANSunday, September 5 at 9p #1 with Upscale Women 25-54#2 with Upscale Adults 25-54Top 5 with Upscale Adults, Men & Women 18-49 Watch this Sunday at 9p/8c on HGTV.Source: Nielsen via Npower. For details, visit ScrippsNetworksAdSales.com. Cynopsis09.14.10 Good morning. It’s […]
Monday, September 13th, 2010
A CYNOPSIS MESSAGE FROM HGTV HGTV Premiere Nails Its Time Period ALL AMERICAN HANDYMANSunday, September 5 at 9p #1 with Upscale Women 25-54#2 with Upscale Adults 25-54Top 5 with Upscale Adults, Men & Women 18-49 Source: Nielsen via Npower. For details, visit ScrippsNetworksAdSales.com. Cynopsis09.13.10 Good morning. It’s Monday, September 13, 2010, and this […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...