Friday November 19, 2021 NBCUniversal picked up a win with the announcement that the company agreed to a six-year extension of its partnership with the Premier League and will exclusively present all 380 matches, along with studio programming, and a slate content across NBC, USA Network, Peacock, Telemundo, Universo, and other platforms. With […]
Thursday November 18, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Amid ongoing allegations and investigations against executives and staff members at Activision Blizzard, the Wall Street Journal published news this week that – despite claims to the contrary – company CEO Bobby Kotick was directly aware of harassment […]
Wednesday November 17, 2021 Fenway Sports Group is reportedly about to buy controlling stake in the Pittsburgh Penguins, pending approval from FSG board members and the NHL according to multiple reports yesterday. FSG, led by billionaire John Henry, will assume ownership from Mario Lemieux and Ron Burkle, although Lemieux could reportedly retain a […]
Monday November 15, 2021 NBC’s post-Super Bowl LVI time slot will be given to the Winter Olympics in lieu of a traditional show, according to NBC Entertainment Networks chairman Frances Berwick told reporters, stating “We have the benefit and the luxury of being right in the middle of the Olympics and we have […]
Friday November 12, 2021 LaLiga is cashing in, locking in a new eight-year TV deal with Televisa – valued at $70 million per year according to multiple reports – that doubled the money the Spanish soccer league makes from its media rights in Mexico and Central America. The deal, brokered by LaLiga North America, […]
Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]
Monday November 8, 2021 This week Showtime Sports, and Showtime Basketball, take another bold step forward with Friday’s premiere of “Kevin Garnett: Anything Is Possible.” The film, which explores the journey of Basketball Hall of Famer Garnett, is executive produced by independent filmmaker Marc Levin, Brian Bennett and Kevin Garnett and produced and […]
Friday November 5, 2021 The National Basketball Association extended its partnership with Twitter, striking a new multiyear content deal. As part of the agreement, the NBA will produce 40 Twitter Spaces events during the current season, bringing on players, legends and other guests from the basketball world for live-audio chats, all free for […]
Thursday November 4, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Crypto.com is investing in Twitch Rivals to become the first Official Global Marketing Partner of Twitch Rivals, as well as the first-ever Official Marketing Partner for Twitch Rivals in Asia Pacific. The multi-year partnership also designates Crypto.com as […]
Wednesday November 3, 2021 NASCAR, FOX Sports and NBC Sports jointly revealed the 2022 race start times and networks for the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series seasons, with 19 total NASCAR Cup Series races set to run on FOX and NBC throughout the season. This marks […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5