11/12/21: Televisa snags LaLiga; NHL contemplates Strip show; Upsie lands NIT shot

Medias First Morning Read

 

Friday November 12, 2021

LaLiga is cashing in, locking in a new eight-year TV deal with Televisa – valued at $70 million per year according to multiple reports – that doubled the money the Spanish soccer league makes from its media rights in Mexico and Central America. The deal, brokered by LaLiga North America, continues to expand the league’s global presence, which includes a recent $1.4 billion deal with ESPN for U.S. broadcasting rights.

PROGRAMMING

On the viewership front, ESPN’s NBA viewership is up double-digits so far this season, according to Nielsen. Through 12 games, the NBA on ESPN is averaging 1,439,000 viewers, up 20% over the 2020-21 regular season average of 1,197,000 viewers. Meanwhile, ESPN is also seeing double-digit audience increases for NBA Countdown as well as its new daily studio show, NBA Today. NBA Countdown has averaged 536,000 viewers for its first six shows, up 34% from the 2020-21 regular season average, while the 11 NBA Today shows that have aired on ESPN have averaged 297,000 viewers, up 29% over the same timeslot during the 2020-21 regular season.

Around the dial, NBC Sports landed year-over-year viewership increases for both the Cup and Xfinity Series for NASCAR in addition to claiming the company’s most-streamed seasons for both series on record. NBC Sports’ 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics, capped by Kyle Larson’s first-career championship last Sunday, which produced a TAD of 3.274 million viewers, up 6% from last season’s championship race on NBC. Overall, more than half (11 of 20) of the race windows saw year-over-year viewership gains vs. 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26). NBC Sports also saw viewership gains for its coverage of the 2021 Xfinity Series, producing a TAD of 982,000 viewers to rank as its most-watched Xfinity Series season since 2018, up 6% vs. 2020 (924,000).

The NHL is reportedly discussing two new All-Star Game skills competition events that will be held outdoors on the Las Vegas Strip, according to ESPN. The report states that league executives were in Las Vegas this week to present the plan to city officials, local police and at least one hotel, The Bellagio. The 2022 NHL All-Star Skills Competition is scheduled for Friday, Feb. 4 (ESPN) and the All-Star Game is set for Saturday, Feb. 5 (ABC), at T-Mobile Arena.

ESPN has reached a multi-year contract extension with award-winning ESPN senior writer and SEC Network and ESPN Radio co-host Ryan McGee. McGee will continue his role with ESPN.com and as the co-host of SEC Network and ESPN Radio’s hit show, Marty & McGee Presented by Old Trapper.

ESPN also announced a multi-year extension with Senior MLB Insider Jeff Passan. The journalist will continue to serve as a lead reporter and commentator for ESPN’s multiplatform Major League Baseball coverage. “There’s no better place to cover the incredible breadth of stories the sports world has to offer than ESPN, and I’m giddy to know I’ll be here for several years to come,” said Passan. “Our baseball team is filled with bright and talented reporters, analysts, editors and producers, and it’s our goal on a daily basis to make the readers and viewers of ESPN think, learn and emerge more informed.”

Save the date! Who is ready to join the “Masters of the Metaverse”? A new virtual event taking place on Dec. 7 that will give you the blueprints to successful activation in this hot arena. Click here to register and get more details!

Michelle Beadle makes her return to the air with the new podcast “What Did I Miss? with Michelle Beadle,” the first title on the “Beadle Podcast Network” in collaboration with The Athletic. The show runs three days a week starting Nov. 15, described as a sports and pop-culture focused variety show that mixes comedy and analysis with Michelle’s unique point of view.

Tennis Channel’s live coverage of the 2021 Nitto ATP Finals opens Sunday at 5:30a. All play will be shown live and be available on-demand on streaming service Tennis Channel Plus. Tennis Channel’s typical daily live schedule features a doubles match at 5:30a, singles match at 8 a.m. ET, doubles match at 12:30p and singles match at 3p. Championship Sunday, Nov. 21, will see the season-ending doubles title match begin at 8:30a, followed by the singles final at 11a.

**CALLING ALL ENTRIES**
Cynopsis 2021-2022 Best of the Best Awards
and Rising Star Nominations

 

Best of the Best Category List

 

Rising Star Nominations

Extended Deadline until November 19th

 

<<FINALIZE YOUR ENTRY TODAY>>

SPONSORSHIP & PROMOTION

ESPN Events named Upsie as title sponsor for the 2021 NIT Season Tip-Off college basketball tournament, taking place Nov 24-26 at Barclays Center. . The title sponsorship is the first foray into sports marketing for Upsie. “Upsie is thrilled to be the title sponsor of the NIT Season Tip-Off and we look forward to an exciting event with four highly accomplished programs competing in this year’s tournament,” said Clarence Bethea, founder and CEO of Upsie. “As a former college basketball player, I know great defense is essential to winning championships, and it’s also essential for your tech. That’s why Upsie is proud to offer complete warranty coverage at industry-low prices.”

Sony extended its deal to serve as the title sponsor of the Sony Open in Hawaii through 2026, courtesy of a four-year renewal. Sony has sponsored the Sony Open in Hawaii continuously since 1999 in support of Friends of Hawaii Charities.

UFC and Sweet Sweat announced a new, multi-year marketing partnership to promote Sweet Sweat’s products and make them available to UFC athletes through the UFC Performance Institute in Las Vegas. The pair will collaborate on a research program that will study the benefits of Sweet Sweat products when used by UFC athletes in training during their fight camps and fight week stages of preparation at the Performance Institute.

On the local front, the San Antonio Spurs and sponsor USAA held a ribbon cutting for to unveil the USAA Northeast VIP entrance for military, veterans and USAA members. This marks the only major sports’ VIP entrance designated for military and veterans.

The LA Kings launched a “first-of-its-kind” partnership with Winmark – the Resale Company. As part of the agreement, Winmark will become the official resale partner of the LA Kings and Kings Care Foundation, which is the charitable arm of the NHL team. The partnership will also include community-based donation and resale initiatives focused specifically on sustainability and the support of youth sports in underserved communities across Southern California.

VKTRY GEAR named NFL running back Jonathan Taylor on as the latest brand ambassador. Players on all 32 NFL clubs are now using VKTRY insoles for the first time in the history of the company.

DIGITAL, DATA & TECH

APM Music inked a worldwide partnership with the National Hockey League. Over the next seven years, APM Music will supply music for the NHL and its 32 clubs for in-stadium, social media, comprehensive regional and national television and radio broadcast programming, promotional content, and commercial productions. APM Music has over 980,000 tracks, and 18,000 albums currently available, with new releases going out every 4-6 weeks. “The National Hockey League is excited to partner with APM Music,” said John Bochiaro, NHL Vice President of Game Presentation. “The NHL and each NHL Club will have access to APM’s production music, one of the largest available, for use across our collective in-arena, digital, and broadcast channels. We look forward to seeing production throughout the League reaching new levels in terms of quality, distribution reach, and synergy across the variety of platforms with the help of APM Music.”

Sports Networks FITE And Fightzone entered into a partnership with Screach in a move to deliver their content to commercial venues in more than 150 countries. Both networks now have access to new audiences through Screach, a cloud-based streaming platform built exclusively for commercial venues such as bars, restaurants and cafes.

Opendorse announced the launch of Opendorse Opportunities for the NIL market. Opportunities allows brands and fans to build deal opportunities for athletes to browse and apply for with a single tap. The tool serves as an NIL “job board,” with a catalog of pre-built deals to choose from.

ESPORTS

SteelSeries revealed the inaugural SteelSeries Apex Legends Prime Cup. Beginning this weekend, 20 teams from throughout the Americas (15 invited pro teams and 5 qualifier teams) will compete, live streamed on Twitch.TV/SteelSeries. Invitational teams include: SpaceStation Gaming, 100 Thieves, BenchWarmers, Complexity, Cloud9, Esports Arena, G2 Esports, Ghost Gaming, Noble, NRG, Sentinels, SignUsPlease, Team Liquid, TSM, and XSET.

Red Bull Flick announced a partnership with BLAST for the November pro-am Red Bull Flick Invitational, Helsinki. The culmination of the 2021 circuit, the event will give the top amateur duos from over 30 countries the chance to face CS:GO legends in a LAN event. BLAST will support the global finale of Red Bull Flick as the official production partner.

Complexity Gaming is returning to Rocket League, inking last year’s RLCS South American champions, True Neutral to its roster. The Complexity Rocket League team will make their official debut today in the RLCS Regional #3, which will be simulcast on Complexity’s official Twitch channel. “Signing this top-tier roster is the ideal way to make our return to Rocket League,” said Sören Vendsahm, General Manager and VP of Talent, Complexity Gaming. “The squad has proven their dominance in South America and amassed a wildly passionate fanbase. We’re looking forward to building on that foundation and helping the team to evolve into a top contender in North America.”

INDUSTRY & ROSTER MOVES

LIV Golf Investments announced the C-Suite appointment of Will Staeger as Chief Media Officer. Also joining LIV Golf Investments’ leadership team are Slugger White, Vice President of Rules & Competition Management and Jane MacNeille, Vice President of Communications.

REV/XP added Tony Yuan as the company’s new Director of Gaming. He began his career working in brand partnerships for OpTic Gaming and Houston Outlaws before joining Omnicom’s Zero Code team to lead projects for top blue chip brands such as PepsiCo and Boston Beer.

SPORTS BROADCAST JOURNAL w/ David J. Halberstam

There are voices you like on network TV and those you don’t. See our lists of ten each. See if you agree.
10 ex-network voices whose work we miss today and 10 voices still on-air who are annoying

Will a Super Bowl end up on PPV (pay per view)? If so, say two experts, Ed Desser and John Kosner, it will come with a twist. They have proven insights. Read what they project.
Noted media consultants Ed Desser and John Kosner weigh possibility of Super Bowl heading to PPV

Games and more games – An orgy of NFL and college games this weekend—Full announcer details and candid notes on broadcasters:
College Week #11: CBS has #1 Georgia at Tennessee; ESPN #2 Wash St at Oregon; Bdcst Notes

NFL Week #10: In an unpredictable season, games are more competitive; and ratings are up

HAPPY BIRTHDAY AND WONDERFUL RETURNS
Al-Michaels-11/12 NBC Sports
Larry-Zimmer-11/13 Ex- Colorado U, play-by-play
Dan-Dickerson-11/13 Detroit Tigers radio
Denny-Matthews-11/14 KC Royals radio
Bob-Neal-11/14 Ex- Turner/NBA
Charles-Davis-1114 CBS Sports
Joe-Beninati-11/14 Washington Caps
Amy-Gutierrez-11/14 SF Giants TV
Mark-Jones-11/16 ESPN/Sac Kings
Jac-Collinsworth-11/16 NBC Sports
Rick-Rizzs-11/17 Seattle Mariners radio
Bill-Macatee-11/17 CBS retired golf reporter
Marc-Zumoff-11/18 Retired 76ers TV

Sports Broadcast Journal

CYNOPSIS RESOURCE CENTER

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ON THIS DAY in
1970: The Cleveland Cavaliers notch their first-ever NBA win.

IN THE KNOW
Which NFL stadium (still in regular use by the league) is the oldest? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
Who was the first female jockey to win the Melbourne Cup? Answer: Michelle Payne. Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Louis Lewow-FITE/Atlanta; Roger Furman-Sports Marketing Communications/Greentown; Andy Pittman-TAMU/College Station; Brian Robin-South Coast Repertory/Costa Mesa; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

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Job of the day

LINEAR NETWORK BROADCAST LOG CONTENT COORDINATOR, NETWORK OPERATIONS
TV One
SILVER SPRING, MD

Edit, time out, prepare and update the daily broadcast log through the insertion of promo filler, network ids and interstitial material. Meet contractual delivery schedule deadlines. Identify & allocate available time and assign. Full info HERE (12/10)

LINEAR NETWORK BROADCAST LOG GRAPHICS COORDINATOR, NETWORK OPERATIONS
TV One
SILVER SPRING, MD

Schedule and deliver on-air graphics for TV One, CLEO TV and any future channels. Manage & maintain the process of data entry and data transfer into the GripIt! Promo Scheduling system. Full info HERE (12/10)

SALES PLANNER
GSTV
NYC, NY

Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (11/24)

SENIOR SALES PLANNER
>>
REELZ/NY:
Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min 5 yrs ad sales/agency exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (11/23)

JUNIOR SALES PLANNER >>
REELZ/NYC, NY:
Create upfront/scatter media plans, account stewardship & serve as agency liaison. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. A min 2 yrs ad sales/agency exp. Proficient in Wide Orbit, MS Suite. Full info HERE (11/23)

SALES SERVICE EXECUTIVE >>
REELZ/NYC, NY:
Selling advertising time, while also providing all necessary sales support functions for Pricing & Planning. Should be comfortable presenting sales & marketing materials and cultivating agency relationships. Experienced candidate will carry a list. 5 years of progressive ad sales planning/support experience. Proficient in Wide Orbit a plus. Full info HERE (11/22)

MEDIA SALES PLANNER
>>
FUSE MEDIA INC/NYC, NY: Create and manage national sales proposals, monitor on-air schedules on a daily basis, prepare post analysis for clients and resolve contract discrepancies. Obtain, organize and analyze research and competitive information. Monitor stewardship of all accounts. 2-4 years of experience in a media sales company, or advertising agency preferred. Full info HERE (11/22)

DIRECTOR, BUSINESS & LEGAL AFFAIRS
CROWN MEDIA FAMILY NETWORKS
LA, CA

Manages business affairs related to acquisition, development, production, post-production of entertainment content and related negotiations of deals for talent, content, rights and services across all platforms. JD & California State Bar membership & min 5-7 years of business affairs exp in media company or law firm. Full info HERE (11/22)

MANAGER, PUBLIC RELATIONS
TV ONE
SILVER SPRING, MD

Supports in managing and executing multiple communications and program promotional campaigns. Works closely with publicists and actors or on-air personalities to prioritize and maximize talent participation in PR activities and works with the Director to establish and maintain project budget parameters and timelines. 5 years related experience. Full info HERE (11/21)

DIRECTOR, BRAND COMMUNICATIONS >>
FOX SPORTS/LOS ANGELES, CA:
Engaging press through creative storytelling and directly via digital and social platforms. Develop and execute social media strategy including original content, behind-the-scenes access, and creation of department-wide content calendar. Manage social following. 6+ years public relations experience in an agency, network and/or media outlet. Full info HERE (11/21)

DIRECTOR, AD SALES MARKETING
>>
REELZ/NYC or ALBUQUERQUE, NM: Develop, create & execute all marketing initiatives designed to support ad sales, including upfront presentation and trade advertising. 5+ years of ad sales marketing experience in the cable industry, agency exp a plus. Full info HERE (11/21)

MANAGER, INTEGRATED SALES MARKETING
E. W. SCRIPPS COMPANY
NYC, NY

Respond to RFPs & brand briefs provided by clients. Brainstorm ideas & develop creative proposals. Pitch marketing and partnership concepts to clients & agencies. Maintain client contacts and manage client projects. 3+ yrs of Marketing/Partnerships experience for a broadcast or cable network. 1+ yrs of TV/Video production experience preferred. Full info HERE (11/20)

MEDIA BUYER
TATARI
NYC or LA

Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE (11/20)

SENIOR MEDIA BUYING – TEAM LEAD
TATARI
NYC or LA

Purchase all types of TV inventory: local/national, broadcast, cable, OTT, etc. Cultivate relationships with the media industry & TV networks, at every level. Maintain daily contact & continuously update inventory pricing and availability. 3-6 years of experience with TV media-buying at all levels: local/national, remnant/upfront, cable/broadcast. Full info HERE (11/20)

CLIENT SERVICES MANAGER
TATARI
NYC or LA or SAN FRANCISCO

Manage post-sales relationships for large client accounts as primary contact. Listen to clients needs, as well as identifying unknown or unmet needs. Leverage internal subject matter experts (Engineering, Data Science, etc.) to help clients prioritize and solve problems. 3-5 yrs in post-sales account management/client relationship support roles. Full info HERE (11/20)

CLIENT SERVICES, TEAM MANAGER
TATARI
NYC or LA or SAN FRANCISCO

Manage a small team of CSMs, including onboarding, mentoring, & providing guidance on client management. Develop the CSMs’ career path internally. Manage post-sales relationships for a handful of client. Listen to clients needs, as well as identifying unknown or unmet needs. 8+ yrs in post-sales account management/client relationship support roles. Full info HERE (11/20)

SPECIALIST, PROGRAMMING
MLB NETWORK
SECAUCUS, NJ
Enter program scheduling information into SIMS programming software for both MLB and NHL Networks. Manage reporting functions of scheduling software to create & distribute appropriate planning and customized reporting. Screen all taped non-quick turn programming prior to premiere. A min of 3 to 5 yrs’ experience or related business experience req. Full info HERE (11/19)

AD SALES PLANNER
OVATION
NYC, REMOTE

Seeking organized, motivated candidate to join our linear/CTV sales team. Develop proposals, allocate inventory, steward existing business. Strong communication skills, proficiency in MSExcel and 2 years applicable experience desired. IAB training opportunity included in development for the position. Full info HERE (11/19)

PLANNER, AD SALES
TV ONE
NYC, NY

Create Upfront/Scatter media plans. Prepare Pre & Post Analysis. Account stewardship: Monitor performance of media schedule and assign ADU. Actively track and arrange liability schedules. Update/Maintain/Validate internal reporting. Prior Sales and/or Media Planning experience strongly preferred. Full info HERE (11/18)

SR. ANALYST, RESEARCH
TV ONE
NYC, NY

Analyze, interpret & craft stories on viewing patterns, national & local markets, potential programming acquisitions & competitors; detecting & illustrating trends. Create, design & supervise all research daily, weekly, monthly & quarterly reports, efficiently. BA/BS degree and 2+ years research experience at a media company, agency or advertiser. Full info HERE (11/18)

SALES PLANNER
UP tv
NYC, NY

Work with advertising agency contacts & other advertising sales personnel to ensure that administration aspects of accounts are in order. Build, revise and maintain all sales proposals for AEs. Assist in the compilation & enhancement of upfront and scatter pricing and planning tools: reweight charts, pricing guide, etc. 1+ years related cable exp. Full info HERE (11/17)

ACCOUNT MANAGER
JUKIN MEDIA
NYC, NY

Responsible for pre-sale planning and post-sale management & execution. Working closely with operations & sales on trafficking & QA for ad campaigns including scheduling, inventory requests, and production timelines. Helping sales and marketing put together pitch decks for client meetings and formal RFPs. 2-5 yrs prior exp. in the advertising/media. Full info HERE (11/17)

SENIOR SOLUTIONS CONSULTANT >>
TVSquared/NYC, REMOTE: You’ll be a part of our global and nurturing team and have regular contact with your international counterparts. You will work closely with Product, Marketing and Sales teams. The ideal candidate will work well under pressure and be able to easily adapt to new circumstances in a dynamic and demanding work environment. Full info HERE (11/17)

SOLUTIONS ANALYST >>
TVSquared/NYC, REMOTE: The role is a hybrid of product support and basic client-facing consultancy. You will ensure that our clients are brought on board successfully and have ongoing success with the TVSquared platform. This is a fantastic role for a junior candidate interested in progressing their career within a rapidly growing global tech company. Full info HERE (11/16)

MANAGER, CONSUMER MARKETING
A+E NETWORKS
NYC, NY

Crafting and implement communication plans and marketing strategies across paid and emerging media platforms for the History Channel. Experience working with consumer marketing and creative groups with media agencies and data/analytics. 3+ years experience in the entertainment industry, ideally TV networks. Full info HERE (11/16)

DIRECTOR OF CORPORATE SPONSORSHIP AND INDIVIDUAL GIVING
FRED ROGERS PRODUCTIONS
PITTSBURGH, PA

Assist President & CEO in the development and implementation of a comprehensive corporate sponsorship strategy. Analyze trends in corporate sponsorship and philanthropic giving. Identify corporate sponsorship programs nation-wide whose giving priorities align with our mission. 5 to 10 years of experience in sponsorships, sales, or advertising. Full info HERE (11/15)

DIGITAL COMMUNICATIONS ASSOC
LONG STORY SHORT MEDIA
WASHINGTON, DC

Writer for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/14)

PRODUCTION ASSISTANT >>
LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/14)

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