11/03/21: FOX and NBC Sports lined up broadcast plans for NASCARs 2022 season

 

Medias First Morning Read

 

Wednesday November 3, 2021

NASCAR, FOX Sports and NBC Sports jointly revealed the 2022 race start times and networks for the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series seasons, with 19 total NASCAR Cup Series races set to run on FOX and NBC throughout the season. This marks the first time since 2009 in which more Cup Series points events will air on broadcast than cable. Ten will air on FOX, including the Daytona 500 (Feb. 20) and eight of the next nine points events to start the season. Bristol Dirt will air in primetime (Apr. 17, 7p) on Easter, while Talladega (Apr. 24) and the Coca-Cola 600 at Charlotte Motor Speedway (May 29) round out the races airing on broadcast during the FOX portion of the NASCAR Cup Series season.

The remaining nine broadcast races will air on NBC, one more than 2021, including the kickoff of the NBC Sports portion of the season at Nashville Superspeedway on June 26 at 5p. The Indianapolis Motor Speedway road course (July 31) and regular season-ending tilt at Daytona International Speedway (Aug. 27) will be the other regular season races airing on the network. Finally, the final six playoff races will air on NBC beginning with Talladega on Oct. 2 and culminating with the crowning of a champion at Phoenix Raceway on Nov. 6.

Additionally, five NASCAR Xfinity Series races will air live on broadcast in 2022. FOX will be home to the high-speed action from Talladega Superspeedway (Saturday, Apr. 23, 4 p.m. ET) while NBC will carry the Xfinity Series four times. As previously announced, USA Network will be the new home for 26 NBC Sports cable races in the NASCAR Cup Series and NASCAR Xfinity Series in 2022. NASCAR will debut on USA when the Xfinity Series hits the track at Nashville Superspeedway on June 25 at 3:30p. The NASCAR Cup Series will make its USA Network debut on July 3, at 3p from Road America. All 23 NASCAR Camping World Truck Series will air on FS1 in 2022, 16 of them in primetime.

PROGRAMMING

Speaking of USA Network, beginning Jan. 1, 2022, the cable platform takes on the addition of premium NBC Sports events, including coverage from the Premier League, NASCAR, INDYCAR, the Olympic Games, USGA and The R&A Golf Championships, college and Olympic sports, horse racing, cycling and more, as NBCSN goes dark. In addition, CNBC, Peacock, and other linear platforms will also host a wide variety of live sports. USA Network will kick off the 2022 sports calendar on Jan. 1 at 7a with a New Year’s Day Premier League tripleheader, beginning with Arsenal hosting defending champion Manchester City.

In ratings news, FOX Sports saw Games 4 and 5 of the World Series go big, with Game 4 notching 10,771,000 viewers across FOX, FOX Deportes and FOX Sports streaming outlets. Game 5, meanwhile, generated 13,933,000 viewers. Those scores mark the best performances on FOX for games 4 and 5 since 2018.

FOX also saw 9,289,000 viewers tune in to watch Michigan State top Michigan. That ranks as the most-watched regular season college football game since Nov. 2020. It also ranks as FOX’s sixth most-watched regular season college football game ever.

On the NFL front, ESPN’s Monday Night Football drummed up 14 million viewers watching the Giants/Chiefs (on ESPN, ESPN2 and ESPN Deportes. The audience of 13,990,000 viewers represents MNF’s best Week 8 audience since 2014 and is the second-best Week 8 game in the ESPN era. Monday Night Football with Peyton and Eli notched its most-watched presentation to date with the ESPN2 viewing option averaging 1.96 million viewers, besting its previous high of 1.89 million viewers and up 22% from last week.

The NFL on CBS saw singleheader coverage this week rank as its most-watch October offering in six years, averaging 17.777 million viewers. Season to date, the franchise is averaging 17,579 million viewers, also its best in six years.

Last week’s Thursday Night Football saw the Packers’ 24-21 win over the Cardinals seen by an average audience of 20.4 million across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon Prime Video, Twitch and Yahoo Sports mobile properties – making it the third highest Thursday Night Football viewership in the history of the FOX package. The 20.4 million viewers for Packers-Cardinals across all platforms is up 67% versus last year’s Week 8 Thursday Night Football matchup between the Atlanta Falcons and Carolina Panthers (12.2 million), and p 44% versus the 2020 Thursday Night Football 11-game average (14.1 million).

CBS Sports’ presentation of Georgia/Florida averaged 6.120 million viewers, marking the fourth consecutive season the annual game on CBS delivered more than 6 million viewers. Saturday’s contest peaked with nearly 8 million viewers.

Finally, ESPN’s staple morning debate show First Take saw October viewership grow 10% year over year from Oct. 2020, averaging 431,000 viewers. October also marked the highest monthly viewership average since Jan. 2020.

CBS Sports unveiled its 2021-22 college basketball schedule across multiple platforms with more than 280 games on CBS, CBS Sports Network and Paramount+. Coverage begins on Dec. 4 with a matchup between San Diego State and Michigan at 1p.

NFL Media debuts a four-part docuseries featuring New Orleans Saints All-Pro and team captain Cam Jordan and his community partnership with Crescent City Corps, a New Orleans-based nonprofit that equips police officers with leadership development, racial equity and community engagement training. The series will air exclusively on NFL Network and NFL.com, beginning Nov. 11 and run for four weeks. New episodes will debut during NFL Network’s TNF First Look.

The NCAA Division I Women’s Golf Committee’s request to move to a six-regional format has been approved by the NCAA Competition Oversight Committee, effective with the spring championship. Each of the six regional sites will now feature 12 teams and six individuals, with the top four teams and top two individuals (not on an advancing team) qualifying for the championships, which will be held for the second straight year at Grayhawk Golf Club (Raptor Course) in Scottsdale, Arizona, from May 20-25.

ESPN hired Jordan Reid as a multi-platform contributor for its year-round NFL Draft coverage. The former starting college quarterback and coach will cover the NFL Draft from many angles, including around marquee games throughout the college football season, deep dives leading up to, during and following college all-star games and the NFL Scouting Combine.

The Mid-Atlantic Sports Network announced the addition of sports betting programming from VSiN, the Sports Betting Network. MASN now offers VSiN’s real-time sports betting news and analysis across every major sport with the addition of VSiN’s morning show, Follow the Money, airing daily from 7-10a and The Lombardi Line, airing Saturdays at 11a and Sunday at 10a.

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SPONSORSHIP & PROMOTION

The Jimmy Kimmel LA Bowl named Stifel as its presenting partner. As a part of the deal, the inaugural collegiate football game, which features Mountain West’s No. 1 selection versus Pac-12’s No. 5 selection after the CFP selection, will be known as Jimmy Kimmel LA Bowl Presented By Stifel. The agreement serves as Stifel’s first college football partnership and will expand the firm’s presence in Southern California. Stifel will also be incorporated throughout the bowl game’s branding, as well as represented in the uniform patch that will adorn each participating team’s uniform.

STATSports is launching its first ever US Ad Campaign for their FIFA-approved sport tracking device, the Apex Athlete Series. To support the launch, STATSports the first-ever U.S. advertising campaign, “Make Yourself Impossible To Ignore” features STATSports’ inaugural roster of American athlete investor ambassadors such as Megan Rapinoe (OL Reign), Alex Morgan (Orlando Pride), Timothy Weah (Lille), Tyler Adams (RB Leipzig) and Caden Clark (New York Red Bulls).

The Astros Golf Foundation and PGA TOUR announced that Hewlett Packard Enterprise will become title sponsor of the Hewlett Packard Enterprise Houston Open for 2021 in support of tournament host and beneficiary, the Astros Golf Foundation. All four rounds of the Hewlett Packard Enterprise Houston Open, scheduled for the week of November 8-14, will be carried by Golf Channel, featuring a 132-player field, 500 FedExCup points awarded to the winner and a $7.5 million purse.

DIGITAL, DATA & TECH

Sportradar announced that the company will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. Sportradar secured the exclusive landmark agreement following UEFA’s first competitive tender process for its data distribution rights for betting purposes. The agreement covers 1,550 matches from the 2021/22 season through to the end of the 2023/24 season across all UEFA properties including UEFA EURO 2024, the European Qualifiers, the UEFA Nations League, the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, UEFA Super Cup, UEFA Women’s Champions League and UEFA Women’s EURO 2022, Under-21s and UEFA Futsal Champions League and UEFA Futsal EURO Championship.

GreenPark Sports, a social gaming developer, announced its first limited edition drop of premium gear NFTs. The collection will begin as rare artifacts –helmets, armor and kicks – to be collected and provide access to early community efforts. The NFTs will drop on November 15.

Meanwhile, UFC and Crypto.com announced an expansion of their long-term partnership that now includes an exclusive line of UFC NFTs. Crypto.com will offer a wide variety of UFC digital collectibles that will include unique fighter collections, fight night artwork, event posters, championship belts, avatars, artist collaborations, mystery boxes, athlete profiles, and more.

Spartan Race and FAST Studios unlocked a strategic new partnership to launch SpartanTV, a FAST channel. The partnership marks Spartan’s first investment in the free ad-supported streaming space and makes FAST Studios a strategic investor and operator of the new channel. The 24/7 linear FAST channel will serve as the go-to lifestyle hub and entertainment destination for millions of passionate Spartan fans around the world, and will feature an exclusive lineup of premium Spartan programming and original content. The new channel is set to launch on Monday, November 1 on XUMO.

ESPORTS

IMT CEO Jordan Sherman is relocating the company’s business operations to the Great Lakes Region with the ‘hub’ being in the Detroit Metro area. Through a hub and spoke operating model, Immortals will relocate much of its business operations to the GLR, with a “hub” in Detroit Metropolitan Area, and various “spokes” across other GLR cities and college towns in early 2022. With the move, Immortals is hosting “Immortals Invasion,” an esports takeover in Ann Arbor in partnership with Riot Games near the University of Michigan campus. Immortals’ League of Legends team remains based in Los Angeles.

Psyonix and BMW announced that the BMW M240i will be available in Rocket League beginning November 4 on all platforms and that BMW is also teaming up with Rocket League Esports for sponsorship of a Rocket League Championship Series Regional which will be known as the BMW Rocket League Open, and running November 5-7.

Triller’s VERZUZ is teaming with Call of Duty to celebrate the world premiere of Call of Duty: Vanguard today in Downtown LA that will be broadcast live across Call of Duty, Triller, FITE, and VERZUZ channels. Content will include a live musical performance under a new VERZUZ GAMEZ banner by the hip hop supergroup Migos, as well as a Call of Duty + VERZUZ battle entirely within Vanguard’s Multiplayer mode. Additional celebrity showdowns will be highlighted on the new game’s Eastern and Western fronts. The winning team will face off against Migos for the title, followed by a live Migos performance.

Mobile Premier League, Asia’s largest mobile esports platform, named Matt McCloskey, a former Twitch and Xbox executive, as its VP and General Manager for the US market. McCloskey will build a US-based team and lead strategy, growth and operations for the US.

INDUSTRY & ROSTER MOVES

Excel Sports Management announced that Rick Shapiro will act as a Senior Advisor to the agency’s baseball division for contract negotiations and salary arbitration during the upcoming offseason. Shapiro has more than thirty years of industry experience, including ten years as Senior Advisor to the Executive Director of the Major League Baseball Players Association.

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Enter program scheduling information into SIMS programming software for both MLB and NHL Networks. Manage reporting functions of scheduling software to create & distribute appropriate planning and customized reporting. Screen all taped non-quick turn programming prior to premiere. A min of 3 to 5 yrs’ experience or related business experience req. Full info HERE (11/12)

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Seeking organized, motivated candidate to join our linear/CTV sales team. Develop proposals, allocate inventory, steward existing business. Strong communication skills, proficiency in MSExcel and 2 years applicable experience desired. IAB training opportunity included in development for the position. Full info HERE (11/12)

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Analyze, interpret & craft stories on viewing patterns, national & local markets, potential programming acquisitions & competitors; detecting & illustrating trends. Create, design & supervise all research daily, weekly, monthly & quarterly reports, efficiently. BA/BS degree and 2+ years research experience at a media company, agency or advertiser. Full info HERE (11/11)

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Writer for social media and short-form content, project managing, and gathering data and analytics that inform digital content strategy. Ideal candidates will be able to think about content across the multimedia spectrum. Full Info HERE (11/9)

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LONG STORY SHORT MEDIA/WASHINGTON, DC: Support all around production needs, responsible for executing multiple tasks from project conception to finalization. Excellent opportunity for a go getter to participate in all aspects of production. Full Info HERE (11/9)

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Perform a variety of administrative tasks & should have experience with data entry background & attention to detail. Broadcast or Radio Traffic experience, & a bachelor’s degree in a related field preferred. Wide Orbit or related program & Microsoft office expertise is a plus. B.A. Degree or equivalent, preferable w/a marketing or business focus. Full info HERE (11/8)

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Performs daily and monthly accounting and control procedures in accordance with generally accepted accounting principles (GAAP) including reconciliation of systems, month-end close, intercompany transactions, journal entries, and accruals. Financial accounting background and experience in television or network broadcasting, linear & OTT platforms. Full info HERE (11/8)

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