CYNOPSISDIGITAL 07.22.16 Good morning. It’s Friday July 22, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER DoubleClick Bid Manager: DoubleClick Bid Manager is Google’s programmatic demand-side-platform. Among other things, advertisers can buy YouTube video ad inventory through the platform. TOP NEWS FACEBOOK has gained the live-streaming rights to […]
A CYNOPSIS MESSAGE FROM Placemedia placemedia: The Supply-Side Programmatic Platform for Television Our platform aggregates linear TV from our national network and MVPD partners, through technical integrations to enhance audience targeting through data and automation. Visit www.placemedia.com for more information. CYNOPSISDIGITAL 07.21.16 Good morning. It’s Thursday July 21, 2016, and this is your […]
CYNOPSISDIGITAL 07.20.16 Good morning. It’s Wednesday July 20, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Gaze control: In virtual or augmented reality, gaze control refers to a user’s ability to control an interface and navigate an experience by looking in a certain direction. A headset generally directs gaze control by […]
CYNOPSISDIGITAL 07.19.16 Good morning. It’s Tuesday July 19, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Virtual Reality Refresh Rate: Just like TV, a VR experience presents a user with a series of images. Refresh rate refers to how fast those images get updated. A higher refresh rate means that […]
CYNOPSISDIGITAL 07.18.16 Good morning. It’s Monday July 18, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER The Optimizer: The Optimizer was a targeted advertising tool created and used by Barack Obama’s 2012 campaign for reelection. In addition to using Nielsen Media Research data, the Optimizer ingested data from voters the […]
CYNOPSISDIGITAL 07.15.16 Good morning. It’s Friday July 15, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Social VR: Social VR refers to a type of virtual reality app designed to create a shared VR space in which users can interact and participate in activities. The social VR startup Altspace VR is […]
CYNOPSISDIGITAL 07.14.16 Good morning. It’s Thursday July 14, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Haptics: Haptics, or touch feedback, refers to technology that recreates a sense of touch. Haptic devices might apply forces, vibrations, or motions to a user. A vibrating video game controller is a good example. […]
CYNOPSISDIGITAL 07.13.16 Good morning. It’s Wednesday July 13, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Virtual reality sickness: VR sickness, a feeling similar to motion sickness, is primarily caused by a disconnect between what a user’s eyes are seeing and what the user’s vestibular system – the parts of […]
CYNOPSISDIGITAL 07.12.16 Good morning. It’s Tuesday July 12, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Cross-Device Targeting: Cross-device targeting refers to serving the same consumer targeted ads across more than one device. Effective cross-device targeting enables advertisers to reach audiences repetitively, regardless of which devices they’re using. […]
CYNOPSISDIGITAL 07.11.16 Good morning. It’s Monday July 11, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Presence: In virtual reality, presence refers to a user’s perception of being physically present in a virtual world – a state of consciousness where the VR experience appears and feels real. If you’ve designed […]
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